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Mobile auction renewal

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  1. 1. Mobile Auction & 2013 2 _ 2013.12.13 /UX ,
  2. 2. Contents 01. / 02. / 03. 04. / 05.
  3. 3.
  4. 4. /
  5. 5.
  6. 6. !!
  7. 7. ?
  8. 8. , , . Auction (UX) (UX) .
  9. 9. (UX)?
  10. 10. . ?
  11. 11. In depth Interview 20~30 Heavy User / Light User Survey , User Test 20 , ? UX . Mobile Context! /, Context . 1. . 2. Depth .
  12. 12. ? Affinity Diagram PC . . () . () SNS , ,
  13. 13. _ . . , . Depth ,
  14. 14. _ . . , ,
  15. 15. UX , UX 1 1 2 , 2 11 , 22
  16. 16. ! 11
  17. 17. 11 , Pain Point depth , As-Is
  18. 18. LG / PC / LG /, 11
  19. 19. LG , , 11
  20. 20. 12
  21. 21. , 12 As-Is ( , 2 )
  22. 22. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. ! , , 12
  23. 23. Mobile Auction ! 11
  24. 24. (11 , 34 ) 11 As-Is
  25. 25. ? Step 1 Step 2 Step 3 ! ! (100 P) ? Step 1 Step 2 Step 3 ! ! (200 P) , 11
  26. 26. , 12
  27. 27. As-Is ( , / ) , , 12
  28. 28. A 2013 12 7 () 2013 12 6 ( 2 40) 2013 12 6 ( 8 30) , * ( ) , 12
  29. 29. &
  30. 30. / Task . 150 , . , Mobile Auction , . 11
  31. 31. As is vs. To be Depth , , 11
  32. 32. 11 As-Is To-Be
  33. 33. Task . . , Mobile Auction , , 12
  34. 34. As is vs. To be , 12
  35. 35. , 12 As-Is To-Be
  36. 36. Task . , , , . / , , 11
  37. 37. As is vs. To be / 11
  38. 38. 1 As-Is To-Be
  39. 39. Task , . , , , . , , 12
  40. 40. As is vs. To be , /, , 12
  41. 41. , 22 As-Is To-Be
  42. 42. Mobile Auction & 2013 2 _