NAILED IT!

J U H O PA A S O N E N , U X L E A D

RADICAL AGILITY 101

MEMES!

THE CRYSTAL BALL OF EPICNESS

a p p r. 3,0B NET SALES 2015

a p p r. 1 1 K EMPLOYEES

IN EUROPE

a p p r. 5 K EMPLOYEES

IN BERLIN

o v e r 1 3 0 0 EMPLOYEES ZALANDO TECH

o v e r 5 5 0 0 EMPLOYEES

FULFILMENT CENTERS

290M SQUARE M

OF LOGISTICS SPACE

21,5M APP DOWNLOADS

a p p r. 1 6 0 M

SITE VISISTS PER MO. NUMBER UPDATED

QUARTERLY

appr. 19M ACTIVE CUSTOMERS

n. 65% OF SITE IMPRESSIONS

THROUGH MOBILE

D E L I V E R I N G A M A Z I N G P R O D U C T S

E F F I C I E N T LY AT S C A L E , A N D F E E L I N G

G R E AT A B O U T I T

PURPOSE

AUTONOMY

MASTERY

UX?

PRODUCTUX TEAMS

DESIGNLEADER-

SHIP TEAM

RESEARCH

INTERACTIONDESIGNERS

PRODUCTUX LEADS

VISUALUI DESIGNERS

UXRESEARCHERS

ALL UXLEADS

PURPOSE IN UX

AUTONOMY IN UX

MASTERY IN UX

THE UX LEADS HELP WITH INDIVIDUAL TOURS OF

MASTERY & GENERAL MATTERS.

THE UX GUILD TAKES US FORWARD AS A PRACTICE.

I ’ M N O T G O N N A B O R E Y O U W I T H T O O L S , B E C A U S E T H E Y A R E P R E T T Y T Y P I C A L .

THE INTERESTING STUFF

I DIDN’T WANT TO USE THE OLD MVP PICTURE WITH THE CAR, SKATEBOARD, BIKE ETC,

SO HERE’S A RANDOM CAT INSTEAD.

FORM A HYPOTHESIS.

SHIP IT! ! !

LEARN FROM IT.

VALIDATE ALL THE THINGS!

W E B E L I E V E I N M O D E S , S U C H A S I N S P I R AT I O N …

… E X P L O R AT I O N …

… A N D H U N T.

D ATA I S E V E RY T H I N G .

T H E T R A N S F O R M AT I O N O F H U N T I N G

S O C I A L E V E RY T H I N G

F R O M B E I N G I N S P I R E D T O B E C O M I N G A N I N S P I R AT I O N

A N D F R O M B E I N G A N I N S P I R AT I O N T O B E C O M I N G A C R E AT O R

@ E D I O O T T I