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Shaun HngVisua l Merchandis ingSH
1 Index3 Personal Statement5 Specialties & Contacts7 - 25 Portfolio Highlights
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Visual merchandising services executive with proven track record managing, designing, leading
and implementing corporate strategy. Deep expertise in visual store design and
customization of global guidelines in accordance with current trends to enhance customer
experience and company’s bottom line.
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Specialties
Guideline & VM CommunicationsSales Analysis & Strategy DevelopmentTrainings & Workshop Development
Language Skills
English & Mandarin (Advanced)Cantonese & Malay (Basic)
Computer Skills
Microsoft Office (Advanced)Illustrator & Photoshop (Advanced)
Education & Additional Attributes
Advanced Diploma in Fashion MarketingLecturer for Retail Marketing (2007 - 2011)Lecturer for MBA Luxury Brand Management (2012 - 2013)
Contact information
+1 [email protected]/in/shaunhng
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Port fo l io High l ights
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Executed sales strategy to achieve 86% increase in sales for flagship by optimizing global guideline and partnership with retail team.
Implementation of new visual merchandising strategy led to overall sales increase by 40%.
Analyzed and executed visual merchandising guidelines and trained sales teams for all stores in China.
Maintained global direction, customized global guidelines based on country and city trends, optimized partnership with retail team.
Managed research on various fashion trends, and associated target market features. Formulated and implemented a VM strategy to improve customer experience.
Saint Laurent China Head of Visual Merchandising2015 - 2016
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Managed all VM strategy and process from designing, guideline creation and execution.
Created storewide customized Visual Merchandising strategy to increase conversion rate by 25% in 2 years.
Bottom-up approach to reduced expenses by 20%.
Contributed 84% net-promoter-score from developing a new store concept.
C&A China Visual Merchandising Director2012 - 2015
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Produced 75% shopping satisfaction rate based on customer survey by introducing new retail visual merchandising training programs.
Implemented new digital initiatives to simplify team process.
Introduced new visual merchandising training programs for retail team.
C&A China Visual Merchandising Director2012 - 2015
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Created domestic guidelines for brands like Gerald Darel, Vivienne Westwood, Cole Haan, Love Moschino, Furla, Red Valentino, to increase conversion rate by 22%.
Developed visual merchandising strategy, maintained seasonal launches and store events.
Managed creative window designing and supplier management.
Created, developed and implemented visual merchandising trainings.
Designed and executed in-store visual displays in support of organization's sales objectives.
Central Departmental Stores China Visual Merchandising Manager 2011 - 2012
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Provided consultation, creative direction for all Visual Merchandising strategy, which included seasonal launches and in-store events.
Mob F Thailand Creative Consultant2010 - 2011
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Consulted, trained, created and executed various sales strategies.
Collaborated with buying, design and marketing teams, created design themes and plans.
Worked with marketing department to improve brand awareness and social media presence.
Achieved 40% increase of sales year on year from adaptation of global guidelines, including inventory management, POPs’ design and seasonal launches.
Habitat Thailand Visual Merchandising Consultant2007 - 2009
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Consulted, trained, created and executed various sales strategies.
Collaborated with buying, design and marketing teams, created design themes and plans.
Worked with marketing department to improve brand awareness and social media presence.
Achieved 40% increase of sales year on year from adaptation of global guidelines, including inventory management, POPs’ design and seasonal launches.
Barbara Barry Thailand Visual Merchandising Consultant2007 - 2009
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Consulted, trained, created and executed various sales strategies.
Collaborated with buying, design and marketing teams, created design themes and plans.
Worked with marketing department to improve brand awareness and social media presence.
Achieved 40% increase of sales year on year from adaptation of global guidelines, including inventory management, POPs’ design and seasonal launches.
Thomasville Thailand Visual Merchandising Consultant2007 - 2009
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Product presentation and window display as per global Visual Merchandising guideline.
Created visual merchandising packs to communicate visual guidelines including layout principles, visual dressings and signage.
Conducted research on current and future trends in design and lifestyle, and associated target market features.
Chanel Malaysia Visual Merchandising Assistant2003 - 2005
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Visual Merchandising guideline implementation for all stores of Topshop, Topman, Miss Selfridge and Dorothy Perkins.
Topshop Topman Malaysia Visual Merchandising Assistant2002 - 2003
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Thank You
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SH
