Upload
architecta-societa-italiana-di-architettura-dellinformazione
View
477
Download
0
Embed Size (px)
Citation preview
Steelcase Corporate Development Center in Gaines Township, Michigan Photo by Wikipedia contributor “Trance88”
1989
$111,000,000
Steelcase Corporate Development Center in Gaines Township, Michigan
2015
$2,800,000Photo by Dan Klyn
With kind permission of John Auchter, Originally published in the Grand Rapids Business Journal, July 27, 2009
“Sleeper” by Woody Allen © United Artists 1973A scene from the film “Sleeper” by Woody Allen © United Artists 1973
1963
“Sculptured House” by Charles Deaton, photos by user “digijeff” on Flickr
I WANTED THE SHAPE OF IT TO SING AN UNENCUMBERED SONG
1962
West elevation blueprint drawing of TWA Flight Center at JFK Airport in New York City by Eero Saaranen
ALWAYS DESIGN A THING BY CONSIDERING IT IN ITS NEXT LARGER CONTEXTEliel Saaranen
Vintage postcard depicting the TWA Flight Center at JFK Airport in New York City by Eero Saaranen
1962
1894
Santler Dog Cart, the earliest British-made automobile. Photograph by Martin Godwin for The Guardian.
1899
Horsey Horseless, early American-made automobile. Illustration from TIME magazine online, http://content.time.com/time/specials/2007/article/0,28804,1658545_1657686,00.html
St. Francis de Sales Church in Muskegon, Michigan by Marcel Breuer. Photo by Dan Klyn33TOWARD GOOD
STRUCTURE
MAPPED INTENTIONS
An “Elephant Path” from the back cover of Jan-Dirk van der Burg’s book Olifantenpaadjeshttp://www.amazon.com/Desire-Lines-Olifantenpaadjes-Jan-Dirk-Burg/dp/908176070X
11
MAPPED INTENTIONS
Desire Lines in Detriot by Sweet Juniperhttp://www.sweet-juniper.com/2009/06/streets-with-no-name.html
Alfred Korzybski
THE MAP IS NOT THE TERRITORY, BUT IF CORRECT, IT HAS A SIMILAR STRUCTURE WHICH ACCOUNTS FOR ITS USEFULNESS
Photo of Richard Saul Wurman for LOOK Magazine by Joel Baldwin
1971
Richard Saul Wurman
THE CLASSIC, PERVASIVE SEDUCTION TO DESIGNERS HAS BEEN TO FIND A SOLUTION INSTEAD OF THE TRUTH
Photo of Zen Garden at the Richard and Hellen DeVos Japanese Garden by Dan Klyn
ARRANGE FOR MEANING 22
A captivating experience.News brings the beautiful editorial layouts and typography of print to the screen. Enjoy interactive and engaging stories, rich with photo galleries, videos, and animation. Content is optimized for both iPhone and iPad, so you’ll have a great reading experience no matter which device you’re using.
CHANGED ARRANGEMENT =CHANGED EXPERIENCE
1972
Analysis of all of the words on advertising billboard signs along the Las Vegas “strip” in 1969, in Learning From Las Vegas , Venturi, Scott Brown and Izenour, Published by MIT Press, Cambridge
DUMB MODELS
Promotional image of Derek Zoolander, played by Ben Stiller from the 2001 Paramount Pictures film Zoolander
33
1972
From Learning from Las Vegas, by Robert Venturi, Denise Scott Brown and Steven Izenour. Copyright MIT Press, 1972
APPROACH METAPHOR
1959
Drawing of Michigan State Medical Society Building -- Minoru Yamasaki 1959 by Michael Nÿkamp http://mkn-design.com
DUCK
Integral Ornament Innovative Revolutionary Original Pretty All AroundAdvanced Technology Looks Expensive “Interesting” Heroic
1972
From Learning from Las Vegas, by Robert Venturi, Denise Scott Brown and Steven Izenour. Copyright MIT Press, 1972
Applied OrnamentEvocativeEvolutionaryOrdinaryConventionalPretty In FrontInconsistentLooks Cheap“Boring” Expedient
DECORATED SHED
DECORATED SHED –LIKE MODEL
• Less Risky Duck• Increased Dependence on Context• Increased Dependence on
Excellence in Implementationand Maintenance
MAPARRANGE
MODELDesk at The Glass House, by Philip Johnson in New Canaan, Connecticut USA.
Photo by Dan Klyn