PowerPoint Presentation
, UX Business
, UX
1
UXIMake you thinkMake you happyMake you uncomfortable
UXI 2
, ,
. . ?! !3
, .
,
4
5
Welcome to The Edge
The Edge
2015 Bloomberg " ".
6
2015bloomberg.com/features/2015-the-edge-the-worlds-greenest-building/
PR .
7
HOT DESKING IS THE NEW WAY OF WORKINGBloomberg, 9.2015
Hot desking "'" "" , '- , 8
1,000 - 2,500
, . ...
? ,
9
!
? ...
10
2016
Screen shot: http://www.bbc.com/news/technology-35746647
, 2016 , BBC.
- BBC "", ... ? ?
11
, . , . , "Wybe Van der Mey, 4.2016
- BBC ( ):" , . , . , "
12
Check-in Via the App
- 20% ' , , !
, ?
13
,
,
bloomberg.com/features/2015-the-edge-the-worlds-greenest-building/
, . , , , - ' , , , . , . .
14
?
- 99% , , ?, ' ?
15
?Screen shot: youtube.com/watch?v=kQ3CJdwP3fY
, "" . , . , , , ,
16
?
, HP Enterprise, , ?
17
. . Click>> . ? ? ?Click>> , . ? ? ?Click>> ()
. ? ? ? ?18
? ?
? .
19
Click>>, , Click>> , Click>> , Click>>
,
20
...
21
I take good care of my people!Building
. , . , , . . , ,
22
... ? ? UX ?
...
. ?
Click>> Click>> ?Click>> ?
23
?
?24
:
, . , . . . . , -25
:
, , , 26
: , ,
. 27
2016 Uniq UI Ltd
...
, proof of concept . , . . . . , .28
: Employee Retention
. , ,
29
Its not about the features!
' , , ' . 30
Its also not about the UI!
' , . , 31
Its the STRATEGY, stupid!
, , , 32
...
"" , .
33
- UX ?
UX, , , 34
?
" "?
35
, ,
, , Road map ', ., , , .
36
Product/Market Fit
product/market fit , / , , ( )37
?
,
?
38
, , , "
, product/market fit:
, , ,
, , 39
50%Strategic problems
50%Execution & marketing
, , .
.
?
40
Really?!
? ? ? ?
41
Glasshole
, , . , . , , . , , . ? ? ? , , .
42
. , , . , , . . . . . , 43
, , ? " , - 425 "How to build the next Trello and sell it for
$425 million or more
44
'
Less = More
. '
. ' , , ' ?
, , .
45
, ()
, , .
UX , , - progressive disclosure . , "" . , .
46
Its NOT about the features
'
' , " " " '", .
47
Its NOT about the features
48
Meh
, . , , , ?
- "UX" , 49
User Experience > UX/UI
"- UX " "UX/UI"
"UX" .
50
?
?
? , . ... , , front end.... , ? 51
?
. UX - skills
52
Road maps, . , ?
, , , , ...
, , - UX, , '
53
UX StuffStrategy StuffUX StuffStra
, - UX,
UX 54
,
, , , 55
, fMRI , ,
MRI. " ". . ?
56
, , , 57
Its about MOTIVATION
Motivation
Friction
. 58
Find the motivation
,
, engagement, ...
,
59
No pain, no gain!pain
, ?
? ?
60
StrategyExecution (tactics)Ideation
. , , ?
61
...
StrategyExecution (tactics)Ideation
62
Idea
StrategyExecution (tactics)
UsersProductUXResearch
, UX
63
IdeaStrategyExecution (tactics)UsersResearch
, , , , ... , ,
64
?
" ?"
, . 65
?
?
, . , "" . 66
, . , , , , , , - UX "" "" ""67
= +
= +
" " "" " " , ,
68
?
, "" , . .
69
Excel
Do the Math!
, , , ux/ui
,
70
User Experience Product Strategy~ ~
. . .
, , "", - CSS
71
UX = Designers with benefits
" "72
You are NOT your Wireframes!Screen
shot:youtube.com/watch?v=MWOuO6rRYfc
73
Time to Wake Up!
, ...
! !!
, ,
" " " , "
. ,
74
Dont be Edgy
The Edge? ' ?75
Start Making a Difference
, !
, 76
http://bit.ly/nextuxfront
. , . ,
77
!
78
?
, "" , . .
79
