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Ubermore is a communications consultancy that takes a strategic approach to growing businesses in a digital connected world. We help businesses identify and develop the most effectives means of achieving their objectives we ask four fundamental questions.
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Playfulandsocialinterac1oncreateopportuni1estoemo1onally
connectpeoplewithbrands.
Tohelpbusinessesiden.fyanddevelopthemosteffec.vemeansofachievingtheirobjec.vesweaskfourfundamentalques.ons:
Whatarewetryingtoachieve?
Whoarewecommunica.ngwith?
Howarewegoingtogoaboutit?
Howeffec.vewasit?
Agreedbusinessobjec.vesandtheirmeasurement.
Insightsbasedonunderstandingtheconsumerandmarketplace.
Iden.fiedtac.csandplan.Campaign?awebsite?SEO,beJereCRM?Socialmedia?
Learningandimprovement.
Ourapproach
Ques1on Outcome
ResearchPlanningUserExperienceDesignContentCrea.onTechnologyeCRMEvalua.on
Howwework
Strategy
Concept
Produc1on
Deploy
Crea.vebriefCommsplan
Strategy Concept Produc1on Deploy
MarketresearchInsight
Crea.veIdeas
UserexperienceWireframesDesignapproachProduc.onsetup
WebsitebuildBrandexperienceMobileappsContentcrea.onServiceInnova.oneCRMSocialmedia
MonitoringandEvalua.on
DesignandBuild
ServiceandStages
ManagementBrandtrackingCampaignrepor.ngAc.onableinsight
Clients Awards
Strategyexamples
StrategyandConsumerinsight
Behaviouralinsightdrivingphasedcampaign
ADtudinalinsightdrivingsegmenta1onandmessaging
Strategy Concept Produc1on Deploy
StrategyandConsumerinsight
Posi1oning Research
Strategy Produc1on DeployConcept
Conceptexamples
Sketches Strategy Concept Produc1on Deploy
Ron, age 38JournalistManchester
Ronisanall‐.meToblerone‐lover.HetreatshimselfregularlytoaTobleroneandbuysitforfriendsandfamilyonspecialoccasionsor‘love‐tokens’.Hisbestfriendsteasehimwiththenickname‘Tobler‐Ron’.
RonknowsthelatestTVadandonhismostrecentpurchaseheno.cesaURLforthenewcampaignonthepackaging.Ashebrowsesthroughthemicrosite,heisintriguedbytheplayful,engagingandconversa.onalatmosphereofthesiteandtheamountof‘soul‐mates’hefindsthere.AscrollableTobleronebarintroducesRontolightcontent.ToviewdeepercontentandbeabletoengagewiththesiteRonhastoregister.Asimpleunobtrusiveregistra.onprocesswelcomeshimintotheworldoful.mateTobleroners.
Journeysummary
•Tobleronewebsite
•Interac1veTobleronebar
•Rewardsystemregistra1on
•‘Facebookconnect‘
•Signupforthecampaign
•‘Exclusivepack’bypost
Microsite
HisownTobleronebarappearsonscreenandunwrapsitselfwithabriefexplana.onoftherewardsystem.Ronno.ceshisavatare,scoresandliJlealertsaspartofthispersonalisedchocolatebar.Heisimpressedbytheexperienceandsendsaninvitetoafewselectedfriendsvia‘facebookconnect’withthemessage‘Joinmeinchocolateheaven!’…
Thechocolatebarrecogniseshisengagementandawardshimwithafewmorepoints.Hereadsaboutthelatestcampaignandachancetowinaprize.Hesignsupforthecampaignwhichpromiseshiman‘Exclusivepack’bypost.Ronislookingforwardtomakingthevideowithhis10yearoldnephewwhohappenstobeabigTobleronelover,too.
Scenariosandpersonas Strategy Concept Produc1on Deploy
TV
Microsite
Ultimate Toblerone Registration Campaign - CTA Hall of Fame
upload videovideo gallery
sharing, rating, comment
sharing, rating, comment
sharing, rating, comment
photo gallery
Reward points
User’s and users friends page
Toblerone fan page
download brief
video gallery
sharing, rating, comment
live feed
FB Wall
Twitter branded Tab
Polls
video
photo
FB ads
FB Wall
Toblerone Bar
Ecosystems Strategy Concept Produc1on Deploy
FOOD/
ProductIngredients
Recipes
Share
Mum
Partners
Taste
Plum Vision
Images
Agent
Discuss
History
Where
Offers
About us
Product by type
Product by age
Contentmaps Strategy Concept Produc1on Deploy
1.0 Plum
2.0 The Plum Way
‘Story of the making’Part 1-3
4.0 Recipes and Ingredients
4.1 Recipes
6.0 Shop
2.1 Plum Family
‘Story Part 2’preparing/chopping
Ingredients
2.2 Talk to us
4.1.1 Cereals 4.1.2 Meals 4.1.3 Snacks
7.0 Basket
‘Story Part 1’collecting/picking
3.0 Product
5.0 Plum Mums
5.1 Plum Vision
‘Story Part 3’enjoying
3.1. Cereals 3.2. Meals 3.3 Snacks
8.0 Sign-up
Take a product tour
Notes
Story of the makingIllustrating the story of the makingLanding page: full storyAbout Plum, Part 1 - the pickingRecipes, Part 2 - the preparing Product, Part 3 - the enjoying
All parts work independently, they support each key-area ofthe site naturally while keepingthecsite in look and feel unified.
2.0 About usLanding page will cover a brief summery of our Story, our Mission, our Ethic
Alternative entry pointsFor the re-visitors or plum-mumcommunity to deep link into age specific content. Recipes and TipsPlum mums can rate recipesConstant link to products with options to select for purchase
The Product Tour pages through the second level content from 4.1 -4.6
Plum Mumselected rss feed out of facebook featuring:- Events- Competition- showcases of Plum-baby online campaign work
Omnipresent small icon buttonsThese will be small links continuously accessible.
Google map search with filter optionStore locator
Footer
List recipes by filter:• Ingredient• Age of baby• Occasion
List recipes by filter:• Age of baby• Occasion
1
2
3
4
5
6
7
8
9
10
List Plum Recipes by: Ingredient
age of baby
goOccasion
10
5
6
1
1
1
1
2
4
6.1 4 + month 6.2 7 + month 6.3 10 + month
e-commerce site
8
3.4 Dairy
4.1.4 Dairy
6.5 Starter Pack 6.7 Where to buy6.6 Offers6.4 12 + month
5.2 Plum Agent
List Plum Products by: age of baby
goOccasion
11
11
2.2 Talk to us
9.0 Copy Rights
10.0 T&C
9
3.1. 4 + month 3.2. 7 + month 3.3 10 + month 3.4 12 + month
3.1.1 Cereals
3.1.2 Meals
3.1.3 Snacks
3
3.1.4 Dairy
Sitemaps Strategy Concept Produc1on Deploy
Talk to us I Terms & Conditions I Copy Rights
Plum Shop I View Basket ( xxx items) I check out Notes
Plum MumsProducts Recipes and IngredientsThe Plum Way
Sign-up
Image
Blueberry, banana & vanilla Beetroot & apple with artichoke Blueberry, banana & vanilla pouch Carrot, apricot & fennel Mango & banana Parsnip, apple & pea
1
2
Products
Cereals
Meals
Snacks
view all
Image Image Image Image Image Image
home > Cereals > Four grain Muesli
Dairy
Cereals
4+ 10+ 4+ 7+ 4+
List Plum Products by
go
Age of baby
Occasion
Image
7+1
On rollover product image highlights.
On mouse down the info area displays details about selected product
Link to product related recipe
All products can be purchased by clicking onto the 'add to basket'
4.0 Ingredient
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2
3
4
5
Ingredients
* Organic banana (54%) * Organic blueberries (23%) * Water * Organic quinoa flakes (2%) * Organic lemon juice * Organic real vanilla extract (0.03%) * Antioxidant (ascorbic acid)
In this box 2 x 100g potsurabitur quis erat dui. Nunc at nisi a massa gravida sodales. Find out more about our ingredients
Four grain Muesli with apricot & banana
Another one of our super purees, this time with 26% handpicked, made directly into fresh puree for us. The banana adds a little sweetness, but not too much, and the vanilla gives it the roundness and character, a bit like a jolly good cabernet!
Try this recipe
5
4
2
37+
Cereals Meals Snacks Dairy
add to basket
Wireframes Strategy Concept Produc1on Deploy
Visualisa1on Strategy Concept Produc1on Deploy
Campaignconcept Strategy Concept Produc1on Deploy
Journeysandnarra1ve Strategy Concept Produc1on Deploy
Storyboardandmock‐ups Strategy Concept Produc1on Deploy
Produc1onexamples
Strategy Concept Produc1on DeployMul1‐channelserviceextension
Strategy Concept Produc1on DeployInstalla1on
Strategy Concept Produc1on DeploySocialmediahub
Website
dynamicsearchfilter
onlineshopcontentmanagedsystem
Ecommercewebsite Strategy Concept Produc1on Deploy
Ecommercewebsite Strategy Concept Produc1on Deploy
Monitoring&evalua1on
Evalua1on Strategy Concept DeployProduc1on
