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© VIJAY KUMAR 1
PEARL ACADEMY NEW DELHI, INDIA DECEMBER 19TH, 20TH, 2014 PRESENTATION BY VIJAY KUMAR PROFESSOR INSITUTE OF DESIGN ILLINOIS INSTITUTE OF TECHNOLOGY CHICAGO, ILLINOIS, USA GLOBAL INNOVATION CONSULTANT INNOVATION METHODS CHICAGO, ILLINOIS, USA
PEDAGOGY OF THE FUTURE WHAT’S NEXT FUTURE OF DESIGN EDUCATION
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PERSONAL
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VIJAY CHARLES EAMES Prof. KUMAR VYAS
Photo by MP Ranjan
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Prof. CHARLES OWEN of the INSTITUTE OF DESIGN
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1991 1990 - 2002
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www.101designmethods.com
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PRESENT
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A WONDERFUL WORLD OF TECHNOLOGIES THAT ENRICH ME
CLOUD COMPUTING
AUGMENTED REALITY MOBILE COMPUTING
PODCASTING
HASHTAG
BIG DATA
HTML STREAMING
ELECTRONIC SIGNATURE
FIREWALL
TOUCHSCREENS
VIDEO CHAT
MOBILE APPS
3D PRINTERS
GPS
HDMI TELE-MEDICINE
OPERATING SYSTEMS
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A WONDERFUL WORLD OF ORGANIZATIONS THAT EMPOWER ME
APPLE
GOOGLE TWITTER
SPOTIFY
TOMS
NETFLIX
TESLA
XIAOMI
DROPBOX
UBER
ZIP CAR
YELP
NIKE
SKYPE
AIRBNB
MICROSOFT
AMAZON
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LANGUAGE TRANSLATION
SOCIAL NETWORKING
SEAMLESS TRANSLATIONS
SHARING ALBUMS
SELF-PUBLISHING TEXTING
TWEETING
BLOGGING
CONNECTING WITH PEOPLE
LEARNING THROUGH VIDEOS
DOWNLOADING MUSIC
FRIENDING
SHARING MEMORIES
LIKES
ONLINE SHOPPING
A WONDERFUL WORLD OF EXPERIENCES THAT DELIGHT ME
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ENERGY CONSERVATION
RECYCLING
INTEREST-BASED LEARNING GREENNESS CURE VIOLENCE
OPEN INNOVATION
INCLUSIVE DESIGN
COCREATION
COMMUNITY CENTERS JUGAAD
CONVERGENCES
CIVIC INNOVATIONS
ORGANIC
LEAN DESIGN
DESIGN FOR ALL
LEAD STANDARDS
A WONDERFUL WORLD OF SOCIAL INNOVATIONS THAT ENERGISE ME
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TECHNOLOGIES ORGANIZATIONS
EXPERIENCES SOCIAL INNOVATIONS
HOW DO WE TEACH INNOVATION
?
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SIX
MINDSETS
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1. INTEGRATE 2. REFRAME 3. DELIGHT 4. BROADEN 5. FOSTER 6. PRACTICE
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INTEGRATE 1 ALL THE DRIVERS OF INNOVATION
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How do we create sustainable SOCIAL innovations
How do we create compelling
EXPERIENCES
How do we make use of powerful
TECHNOLOGIES
How do we build great ORGANIZATIONS
INNOVATION
?
4 DRIVERS
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SOCIAL DESIGN
TECHNOLOGY BUSINESS
INNOVATION
? PEDAGOGY of the future ought to link
all these
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SOCIAL DESIGN
TECHNOLOGY BUSINESS
DESIGN SCHOOLS
ID
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SOCIAL DESIGN
TECHNOLOGY BUSINESS
TECHNOLOGY / ENGINEERING SCHOOLS
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SOCIAL DESIGN
TECHNOLOGY BUSINESS
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REFRAME 2 THE CURRENT MODEL BEHIND INNOVATIONS
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Photo from Nike website
Materials Sensors in shoes I-Pod recorder Progress tracking Online tools Route mapping Social networks Apps
NIKE
OFFERINGS EXPERIENCE
© VIJAY KUMAR 27 OXO GOOD GRIPS
ENGINEERED HUMANIZED
© VIJAY KUMAR 28 http://shop.srisaiserviceschennai.co.in
UNIVERSAL LOCALIZED
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Image from http://www.toxel.com
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MACRO TRENDS DRIVE
REFRAMES
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DELIGHT 3 THE PEOPLE WHO USE INNOVATIONS
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MUSIC EXPERIENCE MP3 PLAYER
Bottom image: http://hightech.blogosfere.it/2008/03/iphone-ipod-eitunes-tutta-la-musica-che-vuoi-gratis-apple-cambia-le-carte-in-tavola-ma-e-solo-un-rum.html
Image from Apple website
OFFERINGS EXPERIENCE
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EFFICIENCY alone is not
enough +
EXPERIENCE
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BROADEN 4 THE CONTEXT OF INNOVATION
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NETWORKING +iTUNES +BOSE
SERVICE iTUNES
SYSTEM ACCESSORIES
BRAND iPOD Promotion
BIZ MODEL DOWNLOADS
Images from Apple website
iPOD
CHANNEL APPLE STORE
ENGAGEMENT MUSIC SHARING
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FOSTER 5 TEAMWORK AND INNOVATION CULTURE IN ORGANIZATIONS
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USER
STRATEGIST
DESIGNER
MANAGER
ENGINEER
INVESTOR
DESIGNER
CUSTOMER
RESEARCHER
PLANNER
TECHNOLOGIST CUSTOMER
SCIENTIST TECH SUPPORT
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ORGANIZATION’S CULTURE
TEAM EFFORT
INDIVIDUAL CHAMPION
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PRACTICE 6 DISCIPLINED PROCESSES AND RIGOROUS METHODS
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UNDERSTAND MAKE
AB
STR
AC
T R
EA
L
1 SENSE INTENT
2 KNOW CONTEXT
3 KNOW PEOPLE
4 FRAME INSIGHTS
5 EXPLORE CONCEPTS
6 FRAME SOLUTIONS
7 REALIZE OFFERINGS
A DISCIPLINED PROCESS
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UNDERSTAND MAKE
AB
STR
AC
T R
EA
L
1 SENSE INTENT
© Erik Isakson/Tetra Images/Corbis
Foreseeing Trends
Sensing Changing Conditions
Seeing Overviews
Reframing Problems
Forming Intent
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UNDERSTAND MAKE
AB
STR
AC
T R
EA
L
2
KNOW CONTEXT
Understanding Stakeholders
Understanding Frontiers
Using Mental Models
Knowing Context History
Seeing System
Overviews
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UNDERSTAND MAKE
AB
STR
AC
T R
EA
L 3
KNOW PEOPLE
Observing Everything
Looking for Problems and
Needs
Listening Openly
Immersing in Daily Life
Building Empathy
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AN INNOVATION SHOULD FEEL LIKE A GIFT FROM A KNOWING FRIEND
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UNDERSTAND MAKE
AB
STR
AC
T R
EA
L
4 FRAME INSIGHTS
Constructing Overviews
Developing Guiding Principles
Identifying Opportunities
Exploring Systems
Looking for Patterns
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Looking for Patterns
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UNDERSTAND MAKE
AB
STR
AC
T R
EA
L
5 EXPLORE CONCEPTS
Storytelling Concepts Exploring
Concepts at the Fringes
Seeking Clearly Added
Value
Challenging Assumptions
Standing in the Future
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EXPLORE CONCEPTS 5
FIXING CUSTOMER’S PROBLEMS
PRESENT
CREATING AN IDEAL FUTURE FOR CUSTOMERS
FUTURE
Standing in the Future
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UNDERSTAND MAKE
AB
STR
AC
T R
EA
L
6
FRAME SOLUTIONS
Structuring Solutions
Making Value Judgments
Envisioning Scenarios
Conceiving Options
Conceiving Holistic Solutions
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UNDERSTAND MAKE
AB
STR
AC
T R
EA
L
7
REALIZE OFFERINGS
Implementing in Reality
Evaluating in Reality
Communicating Vision
Reiterating Prototypes
Defining Strategies
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REALIZE OFFERINGS 7 Defining
Strategies
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NON-LINEAR ITERATIVE
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1 2 3 4 5 6 7
Buzz Report Popular Media Scan Key Facts Innovation Sourcebook Trends Expert Interview Keyword Bibliometrics Ten Types of Innovation Innovation Landscape Trends Matrix Convergences Map From-To Statement Initial Opportunity Map Offering-Activity-Culture Map Intent Statement
Contextual Research Plan Popular Media Search Publications Research Eras Map Innovation Evolution Map Financial Profile Analogous Models Competitors-Complementors Ten Types of Innovation Industry Diagnostics SWOT Analysis Subject Matter Experts Interview Interest Groups Discussion
Research Participant Map Research Planning Survey User Research Plan Five Human Factors POEMS Field Visit Video Ethnography Ethnographic Interview User Pictures Interview Cultural Artifacts Image Sorting Experience Simulation Field Activity Remote User Research User Observations Database
Observations to Insights Insights Sorting Observation Queries User Response Analysis ERAF Systems Diagram Descriptive Value Web Entities Position Map Venn Diagram Tree/Semilattice Diagram Symmetric Clustering Matrix Asymmetric Clustering Matrix Activity Network Insights Clustering Matrix Semantic Profile User Groups Definition Compelling Experience Map User Journey Map Opportunity Framework Design Principles Generation Analysis Workshop
Principles to Opportunities Opportunity Mind Map Value Hypothesis Persona Definition Ideation Session Concept Generating Matrix Concept Metaphor and Analogy Role-play Ideation Ideation Game Puppet Scenario Behavioral Prototype Concept Prototype Concept Diagram Concept Scenario Concept Sorting Concept Grouping Matrix Concept Catalog
Morphological Synthesis Concept Evaluation Prescriptive Value Web Concept Linking Map Foresight Scenario Solution Diagram Solution Storyboard Solution Enactment Solution Prototype Solution Evaluation Solution Roadmap Solution Database Synthesis Workshop
Strategy Roadmap Platform Plan Strategy Plan Workshop Pilot Development and Testing Implementation Issues Matrix Competencies Plan Team Formation Plan Vision Statement Innovation Brief
Sensing Changing Conditions Seeing Overviews Foreseeing Trends Reframing Problems Forming an Intent
Knowing Context History Understanding Frontiers Seeing System Overviews Understanding Stakeholders Using Mental Models
Observing Everything Building Empathy Immersing in Daily Life Listening Openly Looking for Problems & Needs
Exploring Systems Looking for Patterns Constructing Overviews Identifying Opportunities Developing Guiding Principles
Challenging Assumptions Standing in the Future Seeking Clearly Added Value Exploring Fringe Concepts Storytelling Concepts
Conceiving Holistic Solutions Conceiving Options Making Value Judgments Envisioning Scenarios Structuring Solutions
Reiterating Prototyping Evaluating in Reality Defining Strategies Implementing in Reality Communicating Vision
METHODS
MINDSETS
MODES
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1. INTEGRATE 2. REFRAME 3. DELIGHT 4. BROADEN 5. FOSTER 6. PRACTICE
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SUGGESTIONS FOR
ROUND TABLE DISCUSSIONS
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RECOGNIZE NEW
MACRO-TRENDS
EXPLORE
REFRAMING
ROUND TABLE 1: IMPACT OF MACRO TRENDS
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INTEGRATE DISCIPLINES
TECHNOLOGY BUSINESS DESIGN SOCIAL
ROUND TABLE 2: CROSS DISCIPLINARY APPROACHES
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HOW TO BE
INCLUSIVE AND CREATE SUSTAINABLE INNOVATIONS FOR
SOCIETY &
ENVIRONMENT
ROUND TABLE 3: INTEGRATING THE SOCIAL
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WHAT NEW
DESIGN DISCIPLINES ARE EMERGING?
ROUND TABLE 4: NEW DESIGN DISCIPLINES
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THANKS
VIJAY KUMAR PROFESSOR, INSTITUTE OF DESIGN ILLINOIS INSTITUTE OF TECHNOLOGY 350 N LASALLE STREET CHICAGO, ILLINOIS 60654, USA [email protected] www.id.iit.edu +1 312 595 4900 GLOBAL INNOVATION CONSULTANT INNOVATION METHODS 15 N ABERDEEN STR #4N CHICAGO, ILLINOIS 60607, USA [email protected] www.101designmethods.com +1 630 251 2452
