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思想
PROTOTYPING信仰 力量
...
思想
找到你的觀點 提出假設 實驗 持續測試並改進
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DATA
user
DON’T LISTEN TO USERS, OBSERVE THEM
WHAT’S YOUR POINT OF VIEW?
empathy/data
point of view
hypothesis
DISCOVERY-DRIVEN LEARNING
思想
找到你的觀點 提出假設 實驗 持續測試並改進
信仰不只是設計師的事 跨部門的文化
Empathy
Experiment
Meaningful innovation starts with USERS
Go out and be Curious
, Walk into their daily lives
The role of your product in the daily life
immerse in the context
Increase empathy & Find meaning
From user data to insights
WHYs ?
Shape & re-shape POV
The ExperimentWhile FB, LINE and IG are dominating all our social communication, can we create a tool to talk to people around you, no matter friends or strangers?
Instant Impact
Nearby
value framework
We believe nearby = relevant. And people will use this product to get relevant information easily. They will use the eco-system in this product to make their voice impactful.
Nearby = Relevant• Share things you want to shout
to the crowd• Get the right information you
need just now• Break the wall between strangers
• , , ,
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" event base,
base ” (P7)
“”(P5)
(P5)
•
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“(P7)
信仰不只是設計師的事 跨部門的文化
力量
最有利的武器 節省成本 讓溝通與說服更簡單 邊做邊探索 挑戰極限
2,500,000
Lotus Elise S
X X 12 = ? NTD
Make
ShowLearn
Make
ShowLearn
Make Fake Apps
Three Questions
What needs to be more real?
What can we fake?
Where will they use it?
Show People
Three Questions
Do you know how to __________?
Is it easy to _________?
How can we make this better?
Who?
The people your app is for
Make
ShowLearn
Learn from Their Feedback
Three Questions
What’s working?
What’s not working?
What other ideas does this give us?
Make
ShowLearn
STORYBOARDING
RAPID PROTOTYPING
Test you hypothesis
有計劃的
Prototyping tools
Prototyping tools
Keynote animation prototype
Flinto Browser base prototype
Invision Browser base prototype
Axure Browser base prototype
Pixate interactive single screen prototyping
framer.js highly interactive single screen prototyping
思想
PROTOTYPING信仰 力量
