35
УНИВЕРЗИТЕТ ‘‘ГОЦЕ ДЕЛЧЕВ’’ ШТИП ФАКУЛТЕТ ЗА ТУРИЗАМ И БИЗНИС ЛОГИСТИКА, СКОПЈЕ СЕМИНАРСКА РАБОТА ПО ПРЕДМЕТОТ: МАРКЕТИНГ НА ПАЗАР ПРЕДЛОГ МАРКЕТИНГ ПЛАН НА ‘‘ТЕСТОТЕКА’’ Ментор : Доц.д-р Елизабета Митрева Кандидат : Душан Петровиќ Број на индекс : 17787

Семинарска Маркетинг План 1

Embed Size (px)

Citation preview

,

: : .-

:

: 17787 16.04.2012 :

...................................................................................................................3 ........................................................................................................3Absract.......................................................................................................................4

1. ...................................................................................................................4

2. ..................................................................................................6

3. ..........................................................................................10

4. ..............................................................................................................11

.....................................................................................................................13

..............................................................................................28

A

, . / , . . , , , .

Abstract

The reason for making this marketing plan is achieving purposes and profits as well as gaining experience and new knowledge. Because of our exclusivity believe that the company "Testoteka" will produce / sell bakery products and domestic dough with great quality, aiming to fully satisfy the needs and desires of our customers. That is the reason for zapocnuvanje of this marketing plan that will fully concentrate on zadivoluvanje the needs of our customers.Key wordsInnovation, realizing the needs and desires, motivation. 1.

1.1

: : . , /: 031 714812

-: [email protected] : : 1504988455154

: 1583244135432

-: 157000000074144

:

: 28. 04. 2011 .

: 100%

: 4 : **

, :

2.

/ ( , , , ). , , . . : , , , , , , , .

, , . . . .

, . : , , . , . .

, 1-2 .

. . .

Fresh 40 . 20/30 . , Fresh .

. . .

2 Fresh . 30 70 . , , , . , .

, .

, .

. , . , . , , .SWOT-

SWOT (Strengths, Weaknesses, Opportunities and Treats) . .

SWOT S -

W-

:

( )

( )

:

( , .)

3.

15% , 30% 40% . , , .

. , .

. , , , . 5 , . , , , 10% , .

- 90,500

- 30,000

- 73,200

- 30,700

- 12,000

- 20,000

(3 . 12,000) - 36,300

2,000,000

2,000,000 %

40%

1,000,000

1,000,000

. /

1,000,000

3,000,000 %

60%

6 . .

( )

. .

.

. ,

1 /////////9

2 ////////////////16

3////////////12

4 ////////8

5//////////10

6/////5

. ,

1. ///////7

2. /////5

/ //////////10

35 100 80 30 25 60 20 15 40 10 20 5 0 0

. : 6 . , . , . a . :

. . . .

. . .

. . , , ,

////////

////////////////

///////

//////////

////////////

( ), . ( ) , . ( % ) ( % )

8

15

7

10

12

100 35 30 80 25 60 20 15 40 10 5 20 0 0

, .

(

e :

, , .

7W

. . .

, , . 5S . . , (, , ) . . , , , . , . , , . , , .

. , . -. . , . .

. , . . . , , .

. , . .

.

. . , , . (Jidoka) . , . , .

Kanban . .

, . , .

www.google.comhttp://www.elconpp.hr/uvodna.htmlwww.wikipedia.org 2 .

o:400 VH Panel Van

:BMC 2.6 CRl 120 TURBO DIESEL

: 110 PS (95.6 kW)@3600 rpm

: 5 , 1

: 2200

: , ,

Fresh 3 .o:400 VH Panel Van

:BMC 2.8 CRl 130 TURBO DIESEL

: 13O PS (95.6 kW)@3800 rpm

: 6 , 1

: 2240

: , ,

:

/

27