2006 V-ENABLE Inc. CONFIDENTIAL AND PROPRIETARY | DO NOT DISTRIBUTE Mobile Voice Search By Sunil Kumar

2006 V-ENABLE Inc. CONFIDENTIAL AND PROPRIETARY | DO NOT DISTRIBUTE

Mobile Voice SearchBy

Sunil Kumar


V-ENABLE: A History of FirstsV-ENABLE: A History of Firsts

Founded Jan 2001 Headquartered: San Diego with employees worldwide Venture Funded – SoftBank Capital & Palisades Ventures

First to Launch Commercial Voice-Enabled Search Applications

Cricket and Verizon, Alltel, US Cellular First Granted Mobile “Multimodal” Patent Conducted more than >8M mobile voice searches

Finding: 65% of users prefer voice input over typing

Partners: Qualcomm, Siemens, IBM, Kyocera, Nuance & Loquendo Nominated Top 25 Companies Shaping Mobility (#18)

V-ENABLE invented mobile voice search


Mobile Search and Voice SearchMobile Search and Voice Search

Mobile search is valued at $11 Billion by 2008 (Piper Jeffery)

For mobile search to succeed, user interface and user experience are key

Voice Search is the No. #1 need amongst mobile search users*

Voice search market effectively started in 2006 (a few years behind mobile search)

Voice search has helped double total mobile searches. Voice search is being mandated by carriers (Verizon/Alltel). Users prefer to use voice search over typed search (65% to 35%)

V-Enable invented mobile voice search and hold key patents and technology towards it’s development and deployment

* Mobile Marketing Association, August 2006* Mobile Marketing Association, August 2006


Search Statistics on Multimodal ApproachSearch Statistics on Multimodal Approach

Case Study I: Tier I Wireless Carrier, USA: Content Search and Shop available on 5 handsets

Results:o Average searches per user increased from 5 to 18 (3X)o 35% of users had never purchased content before. o Clear long tail effect [100% of items were searched] o 80% users used voice interface for searchingo Search accuracy increased from 50% to 90%

Case Study II: Top 10 Wireless Carrier Handsets : Motorola C341 and Kyocera KX13 Product: Ringtones Results: Without VE V-E Technology

o Purchases from Search 12% 30%

o Successful searches 50% 90%

Confidential | Do Not Distribute


Why is Multimodal approach required?Why is Multimodal approach required?

Multimodal-Based

IVR/Telephony-Based

Full Multimodal (Voice & Visual Interface In and Out)

Yes (Voice & Visual

In and Out)

No (Voice-only)

User experience User Friendly Options(voice or text)

Limited to voice

Automation Rate 70-80%* 30-40%*

Operational Cost Much Lower Cost(data only)

Much Higher Cost(telephony infra.)

Maps Yes No

Driving Directions Yes Cumbersome, expensive (mins.)

Advertising Supportive (Pay Per Call, Sponsor Listings)

Visual-based(User-friendly, always

relevant)

Audio-based(intrusive, users tune out)

Multiple Results Easy to disambiguate Difficult


Mobile 411 SolutionMobile 411 Solution

Mobile 411 combines the convenience of voice 411 and the richness of Local Search


Mobile 411: VE Service DefinitionMobile 411: VE Service Definition

V-Enable Mobile 411Solution combines 411 voice interface (and Operator

integration) plus the ability to input and receive visual information, results, maps and directions.

Local Search:– Data Applications (Online)

Directory Assistance:– Traditional 411 (IVR/Live Agent)


FEATURES

Personal & Business Listings Maps & Directions (GPS Capable) Get Local Info (weather, sports,

etc) Suggestive Text Input & auto-

correction Save information to phone contact Roll-over to Operator

BENEFITS

Faster, Easier and Intuitive UI No dropped calls Easy to look up number again

(saved) Call now or later Easy to find locations Advertising integration can

provide free 411 to end-users

Mobile 411 Features and BenefitsMobile 411 Features and Benefits

San Diego, CA

“Pauline’s Pizza”

“Pauline’s Pizza”


V-ENABLE Mobile 411 Cost-Benefit AnalysisV-ENABLE Mobile 411 Cost-Benefit Analysis

OPERATORASSISTED

$.25/call

OA + SMS (+ $0.02 SMS)

Mobile 411IVR SUPPORTED

Benefit of Service

Easy

SatisfiedUsers

Reliable

$.27 /call

Easy+ Phone #

SatisfiedUsers

Reliable

Easy+ Call Connect

Low CostLess Reliable

Easy

Feature Rich (maps, directions)

GPS

Lower Cost,

Satisfied Users

Reliable

FewerRefunds

$.10/call

<$.10/call

$ C

ost/

Per

Call

Cost of Service

Source: V-E Proprietary


Market Overview: Enhanced DAMarket Overview: Enhanced DA

EDA as a % of Total DA

0.09 0.13 0.40 0.65 0.94 1.312.51 2.77

3.113.69

4.435.02

0.00

1.00

2.00

3.00

4.00

5.00

6.00

7.00

2004 2005 2006 2007 2008 2009

$ (i

n b

illio

ns)

Non-EDA

EDA

EDA is25% of

Total Rev. 3.5%

Pelorus Group, NADA 2004-08


Thank youThank you

5 years of development and commercialization 8 commercial applications with different content types:

ringtones/411/mapping/movies.. 7 carrier launches More than 8M searches conducted Extensive Reporting Systems Developer SDK and Developer apps Experienced on Multimodal development and deployment

Top 25 companies reshaping mobility- Laptop Mag 6 patents filed, 1 granted

Acknowledged by market as best-in-class user interface/experienceAcknowledged by market as best-in-class user interface/experienceAcknowledged by market as best-in-class user interface/experienceAcknowledged by market as best-in-class user interface/experience

Documents

2006 V-ENABLE Inc. CONFIDENTIAL AND PROPRIETARY | DO NOT DISTRIBUTE Mobile Voice Search By Sunil Kumar