© 2008 MOLI, LLC. ALL RIGHTS RESERVED. MOLI ®, COVIBE TECH™, MOLI KIDS™ AND MONEY AND LIVING™ ARE TRADEMARKS OF MAINSTREAM HOLDINGS, INC. TERTIARY PRODUCTIONS

© 2008 MOLI, LLC. ALL RIGHTS RESERVED. MOLI ®, COVIBE TECH™, MOLI KIDS™ AND MONEY AND LIVING™ ARE TRADEMARKS OF MAINSTREAM HOLDINGS, INC. TERTIARY PRODUCTIONS ® IS A TRADEMARK OF TERTIARY PRODUCTIONS, LLC. PROPRIETARY AND CONFIDENTIAL

Social NetworkingA Gold Mine for Small Business

Matthew MurphyVP Global Marketing, MOLI.COM

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Introduction

• Matthew Murphy, Vice President of Global Marketing, MOLI.COM

• Former Head of Advertising & Media, E*TRADE Financial 2000-2006

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Agenda

• Social Networking Defined• Current State of Social Networking• Social Networking Usage• Opportunities for Small Businesses• How to get started - 4 easy steps

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What is Social Networking

• Social Networking: – Expands the number of business

and/or social contacts by making connections through individuals

• Business Networking:– Marketing method creating business opportunities through

social networks of like-minded business people– Business networking is more cost-effective for generating

new business than traditional advertising

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Market Shift to Social Networks

“This is a historic moment in the history of technology. All at once, we are shifting to a mobile, ad-supported, on-demand, socially-connected, truly global network.”

Fortune magazine, Oct. 19, 2007

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The Age of Connectedness: 1/5 of the World’s Population is Online; 1.3 Billion Users

Europe

North America

Latin America / Caribbean

Africa

Middle East

Oceania / Australia

World Internet Users - December 2007

26.4%38.7%

18.0%9.6%

3.4% 2.5%

1.5% Asia

Source: Internet World Stats

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The Global Opportunity: While the U.S. is the Fastest Growing Market; 80% of Internet Users are Outside North America

World Internet Penetration Rates - December 2007

North America

Latin America / Caribbean

Oceania /Australia

Europe

World Average

Middle East

Africa

0 10% 20% 30% 40% 50% 60% 70% 80%

71.1%

57.1%

43.4%

22.2%

20.0%

17.4%

4.7%

Asia 13.7%

Source: Internet World Stats

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A Transformational Phenomenon: 40% of Internet Users Worldwide are Active in Social Networking

RegionAsia-Pacific

EuropeNorth AmericaLatin America

Middle East/Africa

Total

2007173.5137.8126.544.423.8

506.1

% Change50%38%16%31%69%

36%

Social Networking Users by Region2007 vs 2006

Source: ComScore Media Metrix

% 35% 27% 25% 9% 4%

100%

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Current Landscape of the Consumer

• Internet is cluttered and chaotic

• Audience fragmentation, website fragmentation and duplication

• Consumers are experiencing marketing fatigue

• Users are smarter and empowered to consume what they want on the Internet - when they want it– They are the programmers and the creators of content

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Users Are Creating Their Own Content

• Content. Distribution. Audience.

• People are creating their own content and people are watching it!

• UGC gives people a voice and a way to express themselves.

• Consumers are smart and can sniff out a fake

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An Opportunity is Created

• A paradigm shift is occurring and creating an opportunity for your company

• The consumer is in control, and it’s time to embrace this change

• The door is open for you to create a conversation and its free

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Small Business - The Largest Opportunity within Social Networks

• 60% of small businesses have a website

• 9% of entrepreneurs use networking sites

• SNS sites can instantly expand your market potential

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A Reality Check

• Setting up a website is a pain and is expensive

• If you have a website - it doesn’t mean people will be able to find it

• Your business needs to be easily found in the search engines

• SNS sites are an easy way to have your business move up the Search rankings and attract new customers

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The Benefits of a Social Networking Presence

• Prospect new customers• Source talent• Extend your website’s capabilities• Communicate and engage customers• Employee and supplier communication• Network with other entrepreneurs• Drive traffic to your website• Improve your search engine ranking• SNS sites are global and local at the same time

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Case Study

Official Site

SNS Site

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How to Get Started

• Step 1: Select & Join an Online Community

• Step 2: Create a profile page to describe and merchandise your company

• Step 3: Create original content to start discussions on your page

• Step 4: Promote and invite your mailing list to check out your new community

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Step 1: Join an Online Community

• Select a community that is right for your needs. – Are you looking to network with other business

professionals?

– Are you looking to create a basic profile presence?

– Are you looking to create a community around your small business?

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Step 2: Set Up Your Online Presence

• Create a profile page for your small business

• Describe and merchandise your company– Less is better– Use real language– Use relevant keywords– Do not be overly sales-y– Incorporate your company

imagery

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Step 3: Add Media & Content

• Add pictures and videos of your products and services• Create Message Boards to engage your customers in

discussions• Add a Blog for special offers, a newsletter or general

updates• Create a store to sell your products and services• Use polls for offer testing or feedback on new products

• Note: Relevant keywords in your content will help with search engine exposure

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Step 4: Promote Your Community

• Invite your mailing list to join your community– Entice them through special offers

• Promote through your existing site, on business cards & on signage at your place-of-business

• Link-building & Viral Promotion

• The power of bulletins

• Incentivize your customers to promote for you

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Additional Social Networking Benefits

Some social networks provide additional services beyond networking:

– The MOLI Small Business Center• Speak with Experts• Community Q&A - Forums• Resources and How-to Guides• Breaking news• E-Myth educational resources for

small businesses

– Customer Analytics• Aggregated demographic,

psychographic and behavioral data on who visits your community pages

– Intranet Capabilities

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Conclusion: Social Networks Will Help Your Small Business Break Through

Social Networks are they way to take your small business to the next level

– Optimize your search engine rankings

– Drive in more qualified traffic– Engage your customers– Sell more products / services– And save time and money


Thank you

Questions and Answers ?


Appendix

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Social Networking is Rapidly Expanding

In 2007, Asia accounted for 35% of the world's social networking users, with 27% of users in Europe, 25% in North America, 9% in Latin America and 4% in the Middle East and Africa

- Datamonitorpurchases

Documents

© 2008 MOLI, LLC. ALL RIGHTS RESERVED. MOLI ®, COVIBE TECH™, MOLI KIDS™ AND MONEY AND LIVING™ ARE TRADEMARKS OF MAINSTREAM HOLDINGS, INC. TERTIARY PRODUCTIONS