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ORGANIZATION AND METHODOLOGY OF CONDUCTING TOURS

Yu.O. Babenko, bachelor of the 4th year, the Department of Tourism and Hospitality

Vladivostok State University Economics and Service . Russia Vladivostok

"Tour (from the Latin excursio -. Trip) a collective or individual POS-schenie places of in-terest, museums, etc. in educational or cultural and educational purposes, under the guidance of a guide. "The essence of the tour is an organic indissoluble unity in her show with a story. It is not easy time-driving, this intellectual activity in their spare time or training that requires a certain expendi-ture of physical and spiritual strength. Because of its visibility, emotional tour is an extremely effective form of knowledge transfer of the tourists, promotes lasting learning of the facts, has a strong effect to the formation of the spiritual aspect of man.

Keywords: tour, tourism, organization, sightseeing technique.

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MARINE TOURISM AS A FACTOR OF REGIONAL DEVELOPMENT (as exemplified by Vladivostok)

G.A. Gomilevskaya Candidate of economic sciences, Chairperson of tourism

and restaurant business department, G.A. Nikiforova

Tourism and restaurant business department teaching assistant, Yu.V. Dmitrienko

Tourism and restaurant business department graduate student

Vladivostok State University of Economics and Service

The article takes up the problems and prospects of marine tourism development in Vladi-vostok. The article presents the analysis of prospective directions for marine tourism and offer the measures that can facilitate a solution to the problems of their development. The authors of the article suggest the activities that promote the formation and positioning of city brand as a marine gate of Russia.

Keywords: marine tourism, yacht tourism, cruise tourism, ecotourism.

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CULINARY FESTIVAL AS A PROFESSIONAL AND TOURISTIC RESOURCE (SEA FOOD FESTIVAL, VLADIVOSTOK

AS AN ILLUSTRATION)

V.G. Den bachelor 2nd year, the International Institute of Tourism and Hospitality

G.A. Gomilevskaya Director of Institute of Tourism and Hospitality

Vladivostok State University of Economics and Service Russia, Vladivostok

Culinary festival can become an effective option to attract tourists and at the same time it is a motive for long visit. The festival helps to increase the regions image and popularity of the local products.

Keywords: tourism, festival, culinary festival, gastronomic festival

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ANIMATION PROGRAM RUSALOCH'YA NEDELYA AS A FACTOR PROMOTION OF NATIONAL PARK BIKIN

Resolution of the Russian Government on 3th November, 2015 was opened the national park Bikin, made it possible for formation of branding its territory. Therefore based on data from the concept of development of tourist activity, there is a necessity of working animation program. In the article is considered description of programs territory, events characteristic Rusaloch'ya nedelya as creating factor of branding and popularization of national park Bikin.

Keywords: National Park Bikin, tourists resources, branding, infrastructure, promotion of the territory, animation program Rusaloch'ya nedelya

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SEGMENTATION OF CATERING ESTABLISHMENTS IN THE MARKET OF TOURIST SERVICES OF VLADIVOSTOK

A.S. Zimina bachelor 4 courses of the Tourism direction, department of tourism and hotel

and restaurant business S.S. Khodova

Research supervisor

One of the main directions of marketing activity is the segmentation of the market allowing to accumulate the enterprises in a certain direction. One of the reasons of segmentation of the enter-prises, it that various groups of people have various need therefore the enterprises need to adapt a product for each group. However it is impossible to adapt service to each consumer therefore their association in groups, uniform in requirements, is required.

Keywords: segmentation, catering establishments, Vladivostok, tourist market, marketing

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MODERN TRENDS IN THE DEVELOPMENT OF BUSINESS TOURISM IN THE HOSPITALITY INDUSTRY ON THE EXAMPLE OF AZIMUT

HOTEL VLADIVOSTOK

E.V. Klimova, bachelor of 3 course, the department of tourism and hospitality

M.V. Bondar candidate of cultural studies, associate professor of the department of tourism and hospitality

Vladivostok State University of Economics and Service Russia. Vladivostok

Every year, business, cultural and scientific relations between the regions and countries are be-coming more intense. In this context, the development of business tourism is an essential condition for the successful hotel business and has a significant impact on the development of the national economy and its integration into the world market. Business is the most profitable and important for the host country.

Keywords: business tourism, hotel business, business travelers, international hotel chain AZIMUT Hotels, hotel services, Vladivostok

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2. AZIMUT Hotels. AZIMUT Hotels - [ ] // . AZIMUT Hotels. : http://azimuthotels.com/corporate/press-center/news/azimut-hotels-targets-the-chinese-tourism-market

3. PrimaMedia. - [ ] // . AZIMUT Hotels. : http://primamedia.ru/news/economics/31.07.2015/452719/gostinichniy-biznes-vladivostoka-vizhivaet-za-schet-delovih-turistov-uchastniki-ri.html

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THE POTENTIAL OF PRIMORYE TERRITORY IN THE DEVELOPMENT OF CULTURAL TOURISM

N.T. Krasnoshchek A.S. Bereza

bachelors of the 4th year, the Department of Tourism and Hospitality

Vladivostok State University Economics and Service Vladivostok. Russia

Currently, tourism has evolved from a primarily economic phenomenon in the phenomenon of cultural and social order. Familiarization with the traditions and customs is a powerful catalyst for travel and is regarded as the most important competitive advantage of tourism destinations.

32

Keywords: historical and cultural tourism, ethnographic tourism, ethnicity, traditions, monuments.

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THE ECONOMIC IMPACT OF EVENT INDUSTRY: PRIMORSKIY REGION

S.O. Kurgina Three-year student, department of hotel and restaurant business

35

University of Economy and Service of Vladivostok, Russia, Vladivostok

The event industry as a key element of the economic development strategies is able to solve a range of problems: modernization of infrastructure, promotion of their touristic products, therefore, attraction of tourists and investors. In Vladivostok there are various conditions for development of international events. The main problem can be summed in the lack of promotion of Vladivostok tourists product on the world market and the failing of its authentic event concept.

Keywords: event industry, tourist attraction, MICE, Special Events, tourists, factors to develop Event Industry, region, infrastructure, economic impact.

Event tourism is one of the most perspective and dynamically developing trends of tourism. Its share in the tourism services sector is increasing annually. Modern tourists, as well as another people who want to see new territories, are more interested in learning the daily life of the territory, events which occur there and its style and rhythm of life, rather than traditional sightseeing.

An event can be defined as any public gathering of people for leisure, cultural, social, personal or organizational objectives set apart from normal activity of daily life, whose purpose is to enlighten, celebrate, entertain or challenge the experience of a group of people [1, p. 145].

Big sporting, cultural and business events have become important elements of the state policy recently. Many countries, including Russia, are actively fighting for the right to hold various international events on its own territory. Countries include these global events in its economic development strategies. It solves several problems such as: modernization of infrastructure, promotion their touristic products, therefore, attraction of tourists and investors [3].

In the event tourism there are various thematic tendencies: national holidays and festivals, theatrical shows, theater and film festivals, gastronomic festivals, carnivals, fashion shows, sporting events, music festivals, religious holidays, economic forums, etc. Depending on a scale, an event can have regional, national or international level. Also, an event may be both a one-time or non-recurring and annual or periodic.

In the context of marketing tasks, events typology is based on the analysis of foreign experience and provides the separation for the following criteria: the type of the marketing environment (political, corporate, social, cultural, recreational, scientific, sports), the nature of the interaction (formal or informal) and the scale of the targeted audience (international, national, regional, municipal, corporate) [6, p. 408].

According to John R. Walker, Introduction to hospitality, event industry consists of two separate segments. The first segment is MICE (Meetings, Incentive, Conventions, Exhibitions). The second segment is the Special Events, which includes sporting events, festivals, corporate events, social events [7, p. 477]. MICE segment of the tourism industry can be very profitable.

The statistics indicates that the average member of MICE spends twice as much money than other tourists.

The organization of special events in the hospitality industry is a business associated with new ideas that a businessman should consider, develop and implement. In other words, this is a business that requires a high attention to details, the exact timing and schedule, logistics, as well as taking into account all organizational aspects. Generally, a big team is mobilized in their implementation. Many favorable deals substantially depend on the relationship with providers. It takes patience, flexibility, clear agreements in the form of official paper, excellent communication skills and a sense of responsability for their implementation.

Special events are held at various markets and can be very different in scale: sporting events: golf tournaments, football, baseball, tennis, auto racing, racing on the

balloons; festivals: art, craft and music; corporate events: incentive programs, the opening of large establishments, anniversary,

launch new products to market; congresses: incentive programs, sailing regattas, receptions and dinners, programs related to

the awarding [7, p. 488]. In the world there are about 156 festivals of different themes and their number is steadily

increasing from year to year. Each festival brings huge income to the state-run economy of the country, where the event takes place. In this paper there are only examples of a few festivals that take place each year and that make a contribution to the regional economy.

36

Brazilian Carnival attracts great attention both domestically and abroad. In general Brazil has become a bright example how a usual folk holiday can turn into the event of international scale and the replenishment's tool of the state budget. According to the Ministry of Tourism of Brazil, the country was visited by 6.6 million tourists during the carnival in 2014. The carnivals revenue was more than $ 2.3 billion. Celebrations are held in different cities of the country: San Paulo, Recife, Salvador and others. However, the carnival in Rio de Janeiro is the most famous and colorful [5].

In 2009, the revenue from the Cannes festival was nearly 200 million Euros. It created 3,200 jobs, and it has accounted for 10% annual occupancy rate of hotels in the region (according to BFM source, on April 15, 2011).

Oktoberfest, which is a very popular event among Russian tourists, is visited by about 6 million annually. Every year, Oktoberfest creates 12 000 new jobs. Holiday's turnover totaled 449 million Euros in 2006. In the same year, guests of the holiday spent more than 500 million Euros only on the accommodation in hotels and on public transport's tickets.

In this way, each event brings a huge income to the state run-economy of the country. When a tourist visits and participates in festival, he is considered to spend money on the following things: food and beverage, visiting museums and cultural institutions, buying souvenirs, transportation and accommodation. So during the period of any event, all sectors of the tourism industry are activated:

food and beverage accommodation transport entertainment activity As for the city of Vladivostok, there are all conditions to hold international conferences,

forums, festivals or celebrations which can attract a large number of tourists. First of all, Vladivostok is a part of Asia-Pacific region and many potential clients, tourists and

guests can come to the city for an hour flight. Secondly, Vladivostok has a ready infrastructure for the development of the event industry: variety of conference and concert halls. Moreover, new objects of tourist infrastructure were built in Vladivostok and became the calling card of the city that ensured the recognition at the regional and international levels.

The main problem is the lack of promotion of Vladivostok tourists product on the world market and the failing of its own event concept. Participation in various tourism exhibitions for promoting the tourism product of the region and training of high-qualified personnel could be a solution for these problems.

Now there are some interesting suggestions for promotion and development of our region. Some of them are Advanced Special Economic Zones (ASEZ) located in different municipalities in Primorye. How does it work? The creation by government Advanced Special Economic Zones has generated new trends. For example, the development of touristic sphere of Primorskiy region can be strengthened within the special economic zone status Porto-Franco of Vladivostok. These events in Vladivostok and neighborhood areas can attract more tourists, businessmen and investors. And now our local authority has decided to create Advanced Special Economic Zone on Russian Island. The new fiscal regime could attract a huge investment in Primorskiy regions infrastructure. The investors want not only ASEZ but also city sights. [4].

In order to develop event tourism and to attract foreign tourists and non-resident, the Primorskiy Territory Department of Tourism organizes and holds annually about 30 festivals, workshops and cultural events of international level and about 10 international sports events in Vladivostok and Primorsky Territory. For example, the first ice marathon Vladivostok Ice Ru, Festival Maslenitsa, Fashion Week PACIFIC STYLE WEEK and Festival Vladivostok Fortress [2].

One of the important events of Vladivostok tourism is Tourist Pacific Forum. And Pacific International Tourism Exposition (PITE) is a part of this event. For 19 years PITE has been the annual launch point for travel and vacation plans of Vladivostok residents and guests. Year on year it has been expanding network of exhibitors and destinations to become the largest travel show in the Far East of Russia. In 2015, PITE was a significant international event, bringing together leading professionals of tourism in the Asian-Pacific region and promoting the tourism industry of Primorskiy Territory. About 25 000 guests engaged in the exposition last year. We can say again that all sectors of tourism are involved and we have big revenue from this.

So we can build the chain. Any event of different sphere of our life attracts people for visiting or participating in it. These participators or visitors spend money on accommodation, transportation,

37

food and beverage and entertainment. This is a source of extra revenue for the region. And it creates the best conditions for the promotion and for the improvement of territorys image.

The development of event tourism contributes to the regional economic development, generates the creation of new jobs, guarantees the growth of the fiscal revenue of the territory, motivates new economic impulses to the regions and municipalities, improves the image of the region as a favorable for living and economic development of territory. That event tourism makes the most efficient using of tourism opportunities in the region, optimizing the tourist flow.

1 Babkin, .V. Special types of tourism [Electronic resource] // Rostov-na-Donu: Feniks, 2008. 252 p. URL: http://tourlib.net/books_tourism/babkin.htm

2 Federalnoe agentstvo po turizmu. [Electronic resource] // Official site. URL: http://www.russiatourism.ru/news/5056/

3 Vestnik RMAT [Electronic resource] // 1 (4). 2012. URL: http://cyberleninka.ru/article/n/rol-sobytiynogo-turizma-v-razvitii-regiona

4 Advanced Special Economics Zones. Estern Econimic Forum [Electronic resource]. // Official site. URL: http://forumvostok.ru/en/mesto/about-asez/

5 Torist attractions in Brazil [Electronic resource] // Tourism Brazil portal Official site. URL: http://www.brazil.org.za/tourism.html

6 Getz D. Event tourism: Definition, evolution, and research in Tourism Management. // University of Calgary, N.W., Calgary, Alberta, Canada T2N.. 29(3). 2008. pp.403428.

7 Walker J. R. Introduction to hospitality // M.: YUniti-Dana. 2008. p. 735

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THE THEORETICAL BASES OF THE ORGANIZATION OF CHILDREN'S HEALTH TOURISM

A.E. Maidan Bachelor of the 4th year, International Institute of Tourism and Hospitality, the Department of

Tourism and Hospitality


Children making healthy recovery of future generations. Health of the younger generation is part of the long-term development of society and the most important element in ensuring its security, therefore paid very close attention to the problems of children's activities.

38

Keywords: children's making healthy, children's sanatorium assistance, hildren's health-improving tourism, camp.

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FORMATION IN THE TERRITORY OF THE RUSSIAN FEDERATION WITH THE USE OF PRIMORSKY OF THE TERRITORY TOURIST

RESOURCES

G.A. Gomilevskaya Candidate of Economic Sciences, Associate Professor, Department of Tourism and hotel

restaurant business A.A. Povetkina

Bachelor of the department of Tourism and hotel restaurant businessVladivostok State University of Economics and Service

Vladivostok State University of Economics and Service

This article deals with the essence and characteristic tourist-ray territorial product and meth-ods of its formation

Keywords: tourism industry, inter-regional routes, innovation

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45

THE STATE AND DIRECTION OF DEVELOPMENT OF MARINE TOURISM IN THE PRIMORYE TERRITORY

A.A. Podshivailov bachelor of the 4th year, the Department of Tourism and Hospitality


Sea tourism is the fastest growing type of travel. Primorye has all the prerequisites to promote this type of tourism. Its growth is hampered by the depreciation of vessels and shore facilities infra-structure, as well as the availability of sites, impassable for ships. Marine tourism will attract 1 mil-lion tourists.

Keywords: marine tourism, cruise, Primorye Territory, port, marine infrastructure.

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3. : 100 // PrimaMedia. URL: http://primamedia.ru/news/07.12.2015/477135/kruizniy-potentsial-vladivostoka-100-laynerov-ezhegodno-i-tisyachi-turistov-so-v.html ( : 27.03.2016).

48

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2014 - China Friendly. , - , , , , , , . 2015 .

: , China Friendly, , , .

ASPECTS OF THE INTRODUCTION OF THE PROGRAM CHINA FRIENDLY AT PRIMORSKY KRAI

A.S. Pukhareva, bachelor of 4 course education direction Tourism, professorial chair of tourism

and hotel-restaurant business S.S. Khodova

scientific Supervisor Vladivostok State University Economic and Service

Russia, Vladivostok E-mail: [email protected]; .: 89143200513

Gogol St. 41, Vladivostok, Primorsky krai, Russia, 690014 Since 2014 year for initiative and support of Tourist association World without borders

have been realizing the project China Friendly. There is a big project covering the factories of tour-ists service as hotels, restaurants, museums, entertaining centers, and also the companies providing touristic and excursions service. On September of 2015 year the program was registered at the Rosstandart.

Keywords: Tourist association World without borders, the project China Friendly, Chinese consumers, projects partners, promotion Primorsky krai

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CONCEPT AND STRUCTURE OF SATELLITE ACCOUNTS OF TOURISM

Y.Y. Sergienko magister 2nd year, the International Institute of Tourism and Hospitality


In process of the development tourism gets more and more important role in the economic en-vironment recently. However there is a problem of the statistical accounting of tourist activity. In many foreign countries the satellite accounts allowing to estimate fully a real contribution of tourism to region economy work. In Russia currently there is no national system of the statistical account by means of subsidiary accounts that respectively complicates an assessment of the accounting of a con-tribution of tourism in regions of the country, including in Primorsky region.

Key words: satellite accounts, tourism contribution to economy, subsidiary account, statistical accounting, tourism, Primorsky region

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THE THEORETICAL ASPECTS OF THE USE OF INFORMATION TECHNOLOGY IN TOURISM BUSINESS

Yu.E. Tretyakova bachelor of the 4th year, International Institute of Tourism and Hospitality, the Department of

Tourism and Hospitality


Information technology set of tools and methods for the collection, processing and transmis-sion of primary information to receive information of new quality about the state of the process object or phenomenon information product. As a result, the use of modern technologies and accelerate at the same time information processing is a growth of the volume of services in the tourist market, and the development and introduction of new technologies leads to increased booking of travel services on the Internet. In the cotemporal information society increases the value of information as a commodity. This is due to the overall growth of information needs and the expression of development information services industry.

Keywords: information technology, information, product information, the quality of the mar-ket of tourist services, booking, information society, product information needs.

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THE DEVELOPMENT OF INTERNATIONAL TOURISM IN THE BORDER AREAS OF FAR EAST AND CHINA

D. Sheveleva bachelor, Department of theory and history of Russian and foreign law

N.V. Kotlyar the candidate of historical Sciences, Associate Professor

Vladivostok State University of Economics and Service. Vladivostok, Russia.

The article is concerned with actual nowadays topic international tourism. The article de-scribes the trends and prospects of development of tourism in Russia and China. The article considers statistics of tourist traffic over the last few years. The article analyzes the projects, programs in the border areas of the Russian Far East and China, thanks to which there are developments of cross-border business and tourism between two powers.

Keywords: international tourism, cooperation, Russia and China, international programs, cul-tural cooperation, projects, the border areas, the intergovernmental agreements.

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2. - // . [ ]. : http://portamur.ru/news/detail/amurskoe-pravitelstvo-predstavilo-v-manchjurii-idei-treh-turisticheskih-proektov/

65

3. // . [ ]. : http://www.amur.info/news/2011/05/19/53074

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6. [ -] // PrimaMedia. [ ]. : http://primamedia.ru/news/primorye/14.10.2014/393343/bezvizoviy-rezhim-mezhdu-kitaem-i-primorem-mogut-uprostit.html

7. // . [ ]. : http://deita.ru/news/tourism/16.03.2015/4859159-kitay-rossiya-i-kndr-sozdadut-svoy-turisticheskiy-klaster/

8. - // .. [ ] : http://inosmi.ru/russia/20150531/228327348.html

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THE RATING OF THE EFFECTIVENESS OF THE WEB SITE FOR A TRAVEL COMPANY

A.A. Divak bachelor 4th year, the Department of Tourism and Hospitality


Accordingly with the development of the technology a popular means of marketing communi-cations is to promote the Internet. The organization of the network, companies mainly use websites. To attract new customers and increase sales is necessary to monitor the work performed, as well as an analysis of the effectiveness of the portal in order to identify the problems.

Keywords and collocations: efficiency mark, web site, travel web site; methods of assessment.

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CREATING CHILDREN'S EDUCATIONAL TOURS OF THE CITY VLADIVOSTOK

N.V. Ilyashenko Bachelor 4th year, the Department of Tourism and Hospitality


Today, children's educational tourism is becoming increasingly important. And the diversity of these tours is not great. The paper presents a new round of "Universities of Vladivostok."

Keywords and collocations: tour, excursion, children's tourism, educational tourism, tour program.

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75

CREATION OF THE GUIDE TO THE CITY OF VLADIVOSTOK

A.S. Kunitskaya Bachelor 4th year, the Department of Tourism and Hospitality


The article describes the main provisions of promotional activities in tourism. We studied the main types of advertising. Presents conclusions about the need for a guide to the basic objects of tour-ist show Vladivostok.

Keywords and collocations: advertisement, advertising, tourism, tourist display objects, guide.

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ELECTRONIC PROMO-EXCURSION AS A MEANS OF PROMOTING THE OBJECTS OF TOURIST SHOW IN PRIMORSKY TERRITORY

S.S. Myasnikova Bachelor 4th year, the Department of Tourism and Hospitality


Different tips of information technology actively develop nowadays. The development of vir-tual tourism became one of the areas of the tourism industry. E-promo-excursion is a modern way of presenting the information because it allows you to remotely perform in travel and creates the illusion of presence.

Keywords: e-excursions, tour-promo is pro-grams, consumers, tourism display objects, in-formation provision.

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