ΚΑΤΑΝΑΛΩΤΙΣΜΟΣ Κ ΟΙΚΟΝΟΜΙΚΗ ΚΡΙΣΗ ΑΠΟ ΤΗΝ ΠΛΕΥΡΑ ΤΩΝ ΚΑΤΑΝΑΛΩΤΩΝ

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:2011-12 .. 7509 16/1/2012

T 1. 2. 3. .............................................................................................2 ......................................................................................2 ..............................................................................................2 3.2 ...............................................................................4 3.3 .........................5 3.4 ;.................................5 3.5 ..............................................................6 4. 5. 6. 7. 8. ................................................................................................7 ......................................................................................7 ........................................................................................23 .........................................................................24 .......................................................................................25

3.1....................................................................................2

1. , . , , . , , . , . , . , .

2. 50 ,, , . , , . Liket, , , , .

3. , ( , ) .

3.1, . , . . , . , , , .. , . . . . . " " . (marketing) . . , , . , . , ,

. , , , , , . . , . , [[], . , , . (http://www.youtube.com/watch?v=I43snmkgMgI) , (CLC) , / ( ) ( ) . , , - . (Kaufmann & channon 1973,Straver 1977,Aaker 1978,Kaynak 1985). , Tansou Banker 2007 , 1/3 . , . , , . (Barrutia & Charterins 2006,Mackay 2008,Smith 2004, Stolie et al.2005).

3.2 , , 29 2007-08. 1929 (The Great Depression) . 21 . " ", , 29 1929, . 2 , 1939. , . , , , . , . , - 40% 60%. , , , . . , . , , , 2 . 2007 . 78 1929 . . ,

, "" . , , . "", , , , .

3.3 . .

3.4 ; . . . . .2009, 8,5%. . , . . . ; . .

, , . . , , . , .( http://www.youtube.com/watch? v=MIFGfgKHrwU&feature=player_embedded#! ) . . . , ' , , , , .

3.5 , "Sheconomics", Live Science. . (75%) , (79%) ! 40% , 60% " ", . , " ". ( ), - - .

. 6% 5,5% "" /. "" , . , , , . , , , , ! , . 25% , , , , . ' ; ( -)

4., , , , . , , , , , . , , .

5. 50 , 24 , 26 .

, . Liket, , , , . , (18-29,30-44,45-59,60 ). : , , .. . , spss, excel, . .

; Frequency Percent Valid Percent Cumulative Percent Valid Total 2 7 10 19 12 50 4,0 14,0 20,0 38,0 24,0 100,0 4,0 14,0 20,0 38,0 24,0 100,0 4,0 18,0 38,0 76,0 100,0

, 38,8% . , , . , 30-44, 10 50 , 6 45-49. , ,

.t1 * t75 Crosstabulation t75 t1 Count % of Total Count % of Total Count % of Total Count % of Total Count % of Total Total Count % of Total 1 2,0% 2 4,0% 6 12,0% 7 14,0% 8 16,0% 24 48,0% N 1 2,0% 5 10,0% 4 8,0% 12 24,0% 4 8,0% 26 52,0% 2 4,0% 7 14,0% 10 20,0% 19 38,0% 12 24,0% 50 100,0% Total

t1 * t76 Crosstabulation t76 1 t1 Count % within t1 % within t76 Count % within t1 % within t76 Count % within t1 % within t76 Count % within t1 % within t76 Count % within t1 % within t76 Total Count % within t1 % within t76 2 4,0% 100,0% 17 34,0% 100,0% 21 42,0% 100,0% 10 20,0% 100,0% 50 100,0% 100,0% 0 ,0% ,0% 4 33,3% 23,5% 6 50,0% 28,6% 2 16,7% 20,0% 12 100,0% 24,0% 2 10,5% 100,0% 10 52,6% 58,8% 4 21,1% 19,0% 3 15,8% 30,0% 19 100,0% 38,0% 0 ,0% ,0% 2 20,0% 11,8% 5 50,0% 23,8% 3 30,0% 30,0% 10 100,0% 20,0% 0 ,0% ,0% 1 14,3% 5,9% 4 57,1% 19,0% 2 28,6% 20,0% 7 100,0% 14,0% 0 ,0% ,0% 2 0 ,0% ,0% 3 2 100,0% 9,5% 4 0 ,0% ,0% Total 2 100,0% 4,0%

Frequency Percent Valid Percent Cumulative Percent

Valid

5 Total

12

24,0

24,0

24,0

14

28,0

28,0

52,0

11

22,0

22,0

74,0

10 3 50

20,0 6,0 100,0

20,0 6,0 100,0

94,0 100,0

, 28% , 4 .

Cumulative Frequency Valid 5000 5000-12000 12000-20000 20000-30000 Total 2 21 12 11 4 50 Percent 4,0 42,0 24,0 22,0 8,0 100,0 Valid Percent 4,0 42,0 24,0 22,0 8,0 100,0 Percent 4,0 46,0 70,0 92,0 100,0

, . , , 18-29 5000 , 2 50 4 50000. , , .

, density, , 18-29, 45-49.

;

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Total

3 17 11 14 5 50

6,0 34,0 22,0 28,0 10,0 100,0

6,0 34,0 22,0 28,0 10,0 100,0

6,0 40,0 62,0 90,0 100,0

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Total

3 18 13 14 2 50

6,0 36,0 26,0 28,0 4,0 100,0

6,0 36,0 26,0 28,0 4,0 100,0

6,0 42,0 68,0 96,0 100,0

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Total

2 23 10 11 4 50

4,0 46,0 20,0 22,0 8,0 100,0

4,0 46,0 20,0 22,0 8,0 100,0

4,0 50,0 70,0 92,0 100,0

Frequency Percent Valid Percent Cumulative Percent Valid Total 4 11 7 20 8 50 8,0 22,0 14,0 40,0 16,0 100,0 8,0 22,0 14,0 40,0 16,0 100,0 8,0 30,0 44,0 84,0 100,0

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

1

2,0

2,0

2,0

Total

7 8 17 17 50

14,0 16,0 34,0 34,0 100,0

14,0 16,0 34,0 34,0 100,0

16,0 32,0 66,0 100,0

, 46 50 2 , . , 40 50 , , , , , , .. 68 % 34% (+34%), , ( t11, t 12,t13,t14). ( )

, , , , . , , .

t10 t15 Total 3 17 11 14 5 50 2 9 10 10 4 35 1 8 1 4 1 15 Total

t11 t15 Total 3 18 13 14 2 50 2 13 8 10 2 35 1 5 5 4 0 15 Total

t12 t15 Total 2 23 10 11 4 50 2 13 9 7 4 35 0 10 1 4 0 15 Total

t13 t15 Total 4 11 7 20 8 4 8 4 13 6 0 3 3 7 2

Total

15

35

50

t14 t15 1 1 5 6 2 15 Total

Total

0

6

3

11

15

35

1

7

8

17

17

50

16 , , .

Frequency Percent Valid Percent Cumulative Percent Valid Total 1 5 10 23 11 50 2,0 10,0 20,0 46,0 22,0 100,0 2,0 10,0 20,0 46,0 22,0 100,0 2,0 12,0 32,0 78,0 100,0

Frequency Percent Valid Percent Cumulative Percent Valid 4 8,0 8,0 8,0

Total

15 20 11

30,0 40,0 22,0

30,0 40,0 22,0

38,0 78,0 100,0

50

100,0

100,0

Frequency Percent Valid Percent Cumulative Percent Valid Total 50 100,0 100,0 7 12 16 15 14,0 24,0 32,0 30,0 14,0 24,0 32,0 30,0 14,0 38,0 70,0 100,0

Frequency Percent Valid Percent Cumulative Percent Valid Total 50 100,0 100,0 8 12 10 15 5 16,0 24,0 20,0 30,0 10,0 16,0 24,0 20,0 30,0 10,0 16,0 40,0 60,0 90,0 100,0

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Total

5 13 11 17 4

10,0 26,0 22,0 34,0 8,0

10,0 26,0 22,0 34,0 8,0

10,0 36,0 58,0 92,0 100,0

50

100,0

100,0

Frequency Percent Valid Percent Cumulative Percent Val