Интерактивный маркетинг: Управление репутацией

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2. 7:45: 3 8:21: . 55 10:04: , 55 .10:12: 13:06: POLEMIKA 3. : PR- , 2013 4. 1. 2. .3. .4. . 2008 $5 5. 24 , . , .6 6. 7 7. 8 0,9%* *http://businessfm.bfm.ru/news/2012/10/08/navalnyj-ronjaet-kursy-akcij-kompanij.html 8. 9 9. 10 - 10. 11 11. 12 12. 13 4 337 , ...... .* * 13. 5000 . . 3 * 4 60%22%2008 2012 : 3.8 2008, 81 2013.14 14. . . . . , , .? 24/7 :15 15. ? News2 SMI2 Google Mail.ru, - : 16 16. 3 37 18.263 17 17. 18 18. 19IWOM 19. 20 : ( , ) 3-4 ; (5 - 10 , 500 ). ; , 20. 21 21. , . 18 31 2012 1417 , . 960 , .: 22 22. : 80, 179, * 89, 612.: 23 23. 2478%85% 86% 88% 85% 87% 89% 90% 88%82% 81% 80% 82%87% 89%22%15% 14% 12% 15% 13% 11% 10% 12%18% 19% 20% 18%13% 11%0%10%20%30%40%50%60%70%80%90%100%Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13Neutral and positive Negative 24. 2588% 90% 91%83%88%12% 10% 9%17%12%0%10%20%30%40%50%60%70%80%90%100%.13 .13 .13 .13 .13 25. - - 26. 433 . 121 , 70 . (175 69%) , (142 34% ).: 27 27. : 28 28. : 29 . 121 . 48 . : , ( , , ); ; . 29. : 30 30. - ; ; . , . , , (, ).: 31 31. : : -. , , . ( ) ; . , .32 32. , , .- , 33 33. , - , , . , , . 34 34. 351844064144640 100 200 300 400 500 35. , - , . 36 36. - . - , , . . . 37 37. - , . -, , 90%, . - . , , . , . , , PR-, . 38 38. . . , . . ; - ; .: ?? :39 39. 40! ?E-mail: cls@remarkable.ruSkype: CyrilSavitskyMobile: +7(903)790-1070