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1. - " , , ". ., . () ("", 1997, 12 .) , , , , . , . . , , , , - . , - . , . , . : , ( . . -. - ., 1996). , , . , , , , , , : , , . 2. , , . . - . , . , . " " , . . - . , , : " " ( , "", 1997, 12 .). , . , . , , , . , "- ". , . . . 1. : 3. , . , . : " . , , . , , , . 1989 . , " ( . . - ., 1997. - . 71). , , , . , . (, , - ). , . . : " , " (Allard K. Co-operation, command and control // Co-operation, command and control in UN peace-keeping operations. A pilot study from the Swedish War College. - Stockholm, 1996. - P.100). " CNN", , . CNN , , 1993 .: " 2.00 - 2.30 CNN " " (, ). , 3.00 CNN , , " " , " ( . . 4. . . - ., 1995. - . 106). , , , , . . : " , - ( ) . , " (Laqueur W. World of secrets. The use and imits of intelligence. - London, 1985. - . 287). , , , . . , . : " , . , , , . , , . ( , ), , . , " , , , ", , , " (. : .. - ? // "". - 1996. - 4. - . 14). , , 5. . . , (., : .. // " ". - 1997. - 1; .. // ; .. // ). . . : , , , . . ( " "). . . . , , , 1995 . ( .. : // " ". - 1996. - 1-2). " " (. 14). , , " , " (. 15). . . - : - 6. . : - ( .. // ). , . , ( .., .., .. // "". - 1996. - 4). . , "" . . - , : . , . "" , , , , . , . , . . . ' , , (Jowett G.S., O'Donnell V. Propaganda and persuasion. - Newbury Park, 1992). , - , , . . 7. (mass persuasion), , (Rogers E.M. A history of communication study. - New York etc., 1997). - . . - , , , , , . , , . , . , , . , , . , , , . . . .: " . . , . , , " ": " " " " ( .. . - ., 1997. - . 83). , . , , : , . , , , , . , 8. . , (, : " !"). , ( " ", " "). ("") - . ( ), , , , "", . , "" , . , , , . , , , . ( . . - ., 1980; Schank R.C. Conceptual information processing. - Amsterdam etc., 1975). - , . , , , . , . , , . , : . , . , . , (Fiske J. Understanding popular culture. - London etc., 1992). . , , ("", 1998, 24 .): 9. - 7% , - 18% - 28% - 32% - 15% , , . , . , . , , , - , , - . . , - , . , : - - : - : - : - . . ' : " , . - , , " (Jowett G.S., O'Donnell V. Propaganda and persuasion. - Newbury Park, 1992. - . 32). , . : , . "" . , , . , . "" , . ? , . 10. " ", "" . . , "". ? , "" " ". , , , "" , (, .). , . . , "" , - . , ( vs. ) . " ", " ". , . ( ), ( ). , , . , -1, , - 2. , . , : - , , . , . . (Brown J.A.C. Techniques of persuasion. From propaganda to brainwashing. - Harmondsworth, 1971. - P. 77): 1. , 2. , 3. , . 11. , : , . , , . . , : . ( 29 ) , , . 75% , . , : , , . . 80%. . . . ' (Jowett G.S., O'Donnell V. Propaganda and persuasion. - Newbury Park, 1992). , , , : , , . . 1 , , , . 6 230 . , , " ". . " ". / . 18 1991 . 45 8, " " 36 19. , , , 12. . " " (. : . - ., 1997). -, , , . -, : " . , , , - . " (. 277). "", "" (1998, 16): " "" - (7- ), (30- ). , , . . : " - . , - "", . "" , . "" - , " ( : . - ., 1997. - . 105). , , , . . , , : ) ( ), ) . 13. , , . , , . 1941 ., . , . . " " (agenda setting), - , 1