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М ЕНАЏМ ЕНТ ИН Ф ОРМ АЦИ СКИ СИСТЕМ И УПРАВУВАЊ Е CO ДИГИТАЛНА КОМ П А Н И ЈА К ен ет К . Л ау д о н Универзитет Њ у јо р к Џ ејн П . Л ау д он А зим ут информациски и с п ^ м ^ ^ ^ ^ ^ ' ^ 1 ic  ' , И здавањ ето на оваа книга е дел од програмата на Владата на Република М акедонија за преведувањ е на 500 стручни , научни книги и учебници од кои се учи на врвните , најдобри и н а јр е н о м и р а н и универзите ти во САД и Европската У н и ја , организирано од страна на М инистерството за информатичко општество "

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  • Authorized translation from the English language edition, entitled Management Information Systems, 1 llh Edition, 013607846X by Kenneth C Laudon and Jane P. Laudon, published by Pearson Education, Inc, publishing as Prentice Hall, Copyright 2010,2007,2006 BY Pearson Education, Inc., Upper Saddle River, New Jersey, 07458

    All the rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic and mechanical, including photocopying, recording or by any information storage retrieval system, without permission from Pearson Education, Inc Macedonian language edition published by Ars Lamina DOO, Copyright 2010

    , , 013607846X . , , , , 2010, 2007, 2006 , , , 07458

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    , 2010

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    : / . , . [ ] - : , 2010.. - XXX, 658 .: .; 24

    : Management information systems: managing the digital firm / Kenneth C Laudon, Jane P. Laudon - : cip, 583-600. -

    ISBN 978-608-4535-55-3 1.. , . [] . -1, Laudon, Kenneth C , K. ) - - COBISS MK-ID 81576202

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    13 28 - 28 - 29 - : 30

    1.4 31 31 - :

    32 - : - 33

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    ?; 33 34 - 35- 35- 36 - 36- : - 34

    : (Second Life") ? 37

    2 : 40 : (Tata Nano)

    41 21 - 43

    V

  • vi

    - 43 - - 44

    2 2 45 45 - 47

    ^ : (Air Canada) (Maintenix) 50 51

    2.3 52 59

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    (Johnny's Lunch) ? 53 59 - : "

    60 - , 62

    2 4 1 63 63 - 64

    2.5 66 66 - :

    67 ~ : - 67

    : ; 68 69 - 70 - 70 - 71 - 71 - : 1( 71 : (JetBlue) 72

    3 , 76 : (eBay) 77 3,1 79

    ? 79 - 81 3 2

    86 87 - 89 - 91 - 91

    3.3 92 92

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  • vii

    - 102 ,

    104 3.4 : -

    109 109 - - 110- 111

    3.5 111 111 - :

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    : (You Tube), 117

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  • viii

    - 153 153 - 154- 154 - 155 - 155- : 155

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    159 5 ()

    160 :

    161 5.1 163

    163 - 164 - 168

    5.2 175 176 - 176 - 177 - 177 - / 178 - - 178 - 178

    5.3 179 179 - Grid computing 179 -Cloud computing computing utility 180 - Autonomic computing 181

    : 182 183

    5.4 184 (Linux) 184 -: (Java) () 185 - - - 186 - Mashups widgets 188 - (outsourcing)189

    : Salesforce.com: 192

    5.5 - 193

    193 - 194 - 194

    5.6 197 197 - :

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    ; ; 199 199 - 200 - 201 - 201 - 201 - : 201

  • ix

    : (Amazon): Utility Computing

    6 -: 206

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    6 2 212 212 - 215 - 219

    6.3 222 222

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  • xi

    .319 - 319 - 321

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    351 93 352

    ? 352 - 354

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  • 360 - 361

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  • xiii

    403 - 404 - 404 - 405 - 405 - :

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    11 410 : (P&G) 411 11.1 413

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    424 - 425 - 426

    I.4 427 : 428 - : 431 - (fuzzy) 431 - 43.3

    : 435 437 ~ 438 - 438

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  • xiv

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    13 480 ^ : (PC Connection) 481 13 1 483

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    13.4 507 507

  • xv

    : (Chrysler) ? 508

    - 509 1.3 5 510

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    512 : (Unified Modeling Language (UML)); - 513 514- 515 - 515- 516 - 516 - : - 516

    : (Citizens National bank) 517

    14 520 + : (McKesson)

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    : (Kaiser Permanente) 525 14.2 527

    - 527 - - 528 - 528- 530 - > 531

    14.3 - 532

    533 - 534 - 535

    14.4 535 535 - 5.36 - 538 - 542

    : (Biosense) ? 543 544

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    546 - : - 546

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  • xvi

    547 - 548 - 548 - 549 - 549 - : 549

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    15 552 : (Severstal) 553 15.1 555

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    15.2 560 560 ~ 562 - 563

    15.3 563 : 564 - 565 - - 567

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  • xviii

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  • xix

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