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:2011-12

.. 750916/1/2012

T1.22.23.23.123.2 43.3 53.4 ;53.5 64.75.76.237. 248.25

1. , . , , . , , . , . , . , .

2. 50 ,, , . , , . Liket, , , , .

3. , ( , ) .3.1 , . , . . , . , , , .. , . . . . . " " . (marketing) . . , , . , . , , . , , , , , . . , . , [[], . , , .(http://www.youtube.com/watch?v=I43snmkgMgI) , (CLC) , / ( ) ( ) . , , - . (Kaufmann & channon 1973,Straver 1977,Aaker 1978,Kaynak 1985). , Tansou Banker 2007 , 1/3 . , . , , . (Barrutia & Charterins 2006,Mackay 2008,Smith 2004, Stolie et al.2005). 3.2 , , 29 2007-08. 1929 (The Great Depression) . 21 . " ", , 29 1929, . 2 , 1939. , . , , , . , . , - 40% 60%. , , , . . , . , , , 2 . 2007 - . 78 1929 . . , , "" . , , . "", , , , .3.3 . .3.4 ; . . . . .2009, 8,5%. . , . . . ; . . , , . . , , . , .( http://www.youtube.com/watch?v=MIFGfgKHrwU&feature=player_embedded#! ) . . . , ' , , , , . 3.5 , "Sheconomics", Live Science. . (75%) , (79%) ! 40% , 60% " ", . , " ". ( ), - - . . 6% 5,5% "" /. "" , . , , , . , , , , ! , . 25% , , , , . ' ; ( -)

4. , , , , . , , , , , . , , .

5. 50 , 24 , 26 . , . Liket, , , , . , (18-29,30-44,45-59,60 ). : , , .. . , spss, excel, . .

;

FrequencyPercentValid PercentCumulative Percent

Valid24,04,04,0

714,014,018,0

1020,020,038,0

1938,038,076,0

1224,024,0100,0

Total50100,0100,0

, 38,8% . , , . , 30-44, 10 50 , 6 45-49. , , .

t1 * t75 Crosstabulation

t75Total

N

t1Count112

% of Total2,0%2,0%4,0%

Count257

% of Total4,0%10,0%14,0%

Count6410

% of Total12,0%8,0%20,0%

Count71219

% of Total14,0%24,0%38,0%

Count8412

% of Total16,0%8,0%24,0%

TotalCount242650

% of Total48,0%52,0%100,0%

t1 * t76 Crosstabulation

t76Total

1234

t1Count00202

% within t1,0%,0%100,0%,0%100,0%

% within t76,0%,0%9,5%,0%4,0%

Count01427

% within t1,0%14,3%57,1%28,6%100,0%

% within t76,0%5,9%19,0%20,0%14,0%

Count025310

% within t1,0%20,0%50,0%30,0%100,0%

% within t76,0%11,8%23,8%30,0%20,0%

Count2104319

% within t110,5%52,6%21,1%15,8%100,0%

% within t76100,0%58,8%19,0%30,0%38,0%

Count046212

% within t1,0%33,3%50,0%16,7%100,0%

% within t76,0%23,5%28,6%20,0%24,0%

TotalCount217211050

% within t14,0%34,0%42,0%20,0%100,0%

% within t76100,0%100,0%100,0%100,0%100,0%

FrequencyPercentValid PercentCumulative Percent

Valid 1224,024,024,0

1428,028,052,0

1122,022,074,0

1020,020,094,0

536,06,0100,0

Total50100,0100,0

, 28% , 4 .

FrequencyPercentValid PercentCumulative Percent

Valid 24,04,04,0

50002142,042,046,0

5000-120001224,024,070,0

12000-200001122,022,092,0

20000-3000048,08,0100,0

Total50100,0100,0

, . , , 18-29 5000 , 2 50 4 50000. , , .

, density, , 18-29, 45-49.

;

FrequencyPercentValid PercentCumulative Percent

Valid36,06,06,0

1734,034,040,0

1122,022,062,0

1428,028,090,0

510,010,0100,0

Total50100,0100,0

FrequencyPercentValid PercentCumulative Percent

Valid36,06,06,0

1836,036,042,0

1326,026,068,0

1428,028,096,0

24,04,0100,0

Total50100,0100,0

FrequencyPercentValid PercentCumulative Percent

Valid24,04,04,0

2346,046,050,0

1020,020,070,0

1122,022,092,0

48,08,0100,0

Total50100,0100,0

FrequencyPercentValid PercentCumulative Percent

Valid48,08,08,0

1122,022,030,0

714,014,044,0

2040,040,084,0

816,016,0100,0

Total50100,0100,0

FrequencyPercentValid PercentCumulative Percent

Valid12,02,02,0

714,014,016,0

816,016,032,0

1734,034,066,0

1734,034,0100,0

Total50100,0100,0

, 46 50 2 , . , 40 50 , , , , , , .. 68 % 34% (+34%), , ( t11, t 12,t13,t14). ( ) , , , , . , , .

t10Total

t15 1814115

291010435

Total3171114550

t11Total

t15 1554015

213810235

Total3181314250

t12Total

t15 01014015

21397435

Total2231011450

t13Total

t15 0337215

48413635

Total411720850

t14Total

t15 1156215

063111535

Total178171750

16 , , .

FrequencyPercentValid PercentCumulative Percent

Valid 12,02,02,0

510,010,012,0

1020,020,032,0

2346,046,078,0

1122,022,0100,0

Total50100,0100,0

FrequencyPercentValid PercentCumulative Percent

Valid 48,08,08,0

1530,030,038,0

2040,040,078,0

1122,022,0100,0

Total50100,0100,0

FrequencyPercentValid PercentCumulative Percent

Valid 714,014,014,0

1224,024,038,0

1632,032,070,0

1530,030,0100,0

Total50100,0100,0

FrequencyPercentValid PercentCumulative Percent

Valid 816,016,016,0

1224,024,040,0

1020,020,060,0

1530,030,090,0

510,010,0100,0

Total50100,0100,0

FrequencyPercentValid PercentCumulative Percent

Valid 510,010,010,0

1326,026,036,0

1122,022,058,0

1734,034,092,0

48,08,0100,0

Total50100,0100,0

FrequencyPercentValid PercentCumulative Percent

Valid 12,02,02,0

714,014,016,0

1020,020,036,0

2244,044,080,0

1020,020,0100,0

Total50100,0100,0

t17t18t19t20t22t23

NValid505050505050

Marketing000000

Std. Deviation,981,8941,0361,2681,1601,022

Variance,962,7981,0731,6091,3451,045

Range433444

Percentiles253,003,003,002,002,003,00

504,004,004,003,003,004,00

754,004,005,004,004,004,00

, , . , . ( ). , . ( 57)

A , , , , .

6. , , , , . - . - , , , , ., , , , . , , , -, - . , , , , : , , , - . , , , , , . , , . , , .7. , . , , , , , , , , , . ,