Измерение аудитории Интернета

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Измерение аудитории Интернета. Ученик 10 А класса школы №48 Егоров Иван. Объем рынка рекламы в России (млрд. руб. ). Прогноз. 27%. 18%. 1 9%. 1 5%. 8%. 1 1%. Источник : АКАР ( Ассоциация Коммуникационных Агентств России ). Структура российского рекламного рынка. 200 7. 2012. - PowerPoint PPT Presentation

Text of Измерение аудитории Интернета

  • 10 48

  • (. .)18%8%27%19%15%11%: ( )

  • 2007 7,4%2.5% 49,2%6.9%5,1% 10,2% 17,7% 2007 92%: ( )- VI2012 5,8%4.9%4,7%5,3% 9,4% 12,6% 55,1%

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  • TNS Gallup Media - Marketing IndexMedia KompassNational Readership Survey (NRS)TV IndexRadio IndexWeb Index

  • Web Index Online :

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  • .:LiveInternet.ruLiveJournal.comMoikrug.ruOdnoklassniki.ru

    :24open.ruJdu.ru

    :E-xecutive.ru Moskva.comRb.ruTop4top.ru

    / &:Afisha.ruCorbina.tv Dom2.ruFark.ruFilm.ruMtv.ruNightparty.ruPromodj.ruRutube.ruTimeout.ru Yoki.ru

    :Igromania.ruGameguru.ruGameland.ruXakep.ru

    / :Ifolder.ruNarod.ru

    :Gurman.ruMaillistMedportal.ruSob.ru Testbox.ru Vsem.ruVokrugsveta.ru

    :RORER:Mail.ru Ramblerndex

    :Aif.ru Dni.ru DP.ruEchomsk.ruExpert.ru Gazeta.ru Gzt.ruInopressa.ru Inosmi.ruIzvestia.ruKM.ru Kommersant.ru KP.ru Lenta.ruNG.ruNewsru.comPravda.ru Rian.ruSmoney.ruTden.ruVedomosti.ruVesti.ruVzglyad.ru

    IT:3Dnews.ruMobiguru.ru

    / :Cosmo.ruDailyshow.ruKleo.ruMaximonline.ruMhealth.ruSuperStyle.ruWoman.ruWomanJournal.ru

    :Autonet.ruAvto.ruCarsGuru.ruDrive.ru

    E-recruitment:Joblist.ruIRR.ru

    :Championat.ruSovsport.ru Sports.ru

  • ( 12+): TNS Gallup Media Web Index

  • , (Monthly Reach % ; 08) . . .

  • , 100,000+ ( 2008 .; % . ..) 12+ 18+: TNS Gallup Media Web Index

  • . TNS Gallup Media M'Index 2007/2 -

  • TNS Gallup Media M'Index 2007/2 -

  • TNS Gallup Media M'Index 2007/2 -

  • (, , ) (, , )TNS Gallup Media M'Index 2007/2 -

  • Galileo: TNS Gallup Media National Readership Survey

  • : TNS Gallup Media Web Indexi-Star

  • , Sports.ru Best FM FMMaximum FM - 96.4 FM FM . ndexMail.ruRamblerAuto.Lenta.ruFerra.ruDP.ruInosmi.ruGzt.ruwww.ya.ruGazeta.ruRutubeIfolder.ruLenta.ruKp.ruVzglyad.ru100150200250300050100150200250300350400450500550600Daily ReachAffinity : 25-44: TNS Gallup Media Radio Index, Web Index

  • + 63%+ 20%+ 6%+ 24%+ 10%+ 6%+ 29%+ 13%+ 8%: TNS Gallup Media Web Index, NRS.

    1

    122.3319729

    157.2394.91188.3

    177.8434.21484.4

    191.9459.41574.5

    ()

    Project ( Mail.ru // )

    Survey: Radio Index - . - 2007

    Universe ('000): 9532,6

    Target Base: All people

    Target Base Size ('000): 9532,6

    Target Group: In 12..54

    Target Group Size ('000): 6997,9 Sample: 4436

    Percentage: 73,4%

    Ratecard:

    1234567

    Cum. Reach 270.8360.7416.8477.5532.2570.2592.3

    Project ( Echomsk.ru )47.570.6110.5125.7146.2157.1164.2

    Title:

    Filter:

    ( Date (5 2007 .-11 2007 .) ) .

    Reach

    Date ( 5 2007 . )Date ( 5 2007 .-6 2007 . )Date ( 5 2007 .-7 2007 . )Date ( 5 2007 .-8 2007 . )Date ( 5 2007 .-9 2007 . )Date ( 5 2007 .-10 2007 . )Date ( 5 2007 .-11 2007 . )

    Total2849.338674081.54186.84249.64291.94322.7

    Project ( Echomsk.ru )47.570.6110.5125.7146.2157.1164.2

    270.847.5

    360.770.6

    416.8110.5

    477.5125.7

    532.2146.2

    570.2157.1

    592.3164.2

    Project ( Echomsk.ru )

    Survey: NRS- (16+) 2007 - 2008

    Universe ('000): 9159,0

    Target Base: All people

    Target Base Size ('000): 9159,0

    Target Group: In 12..54

    Target Group Size ('000): 6489,4 Sample: 16257

    Percentage: 70,9%

    Cover

    1234567891011121314151617181920212223242526oo

    276.1292.4307.3321333.8345.7356.8367.1376.8385.9394.5402.6410.1417.3424.1430.5436.6442.4447.9664.8

    Date ( 18 2008 . )Date ( 18 2008 .-19 2008 . )Date ( 18 2008 .-20 2008 . )Date ( 18 2008 .-21 2008 . )Date ( 18 2008 .-22 2008 . )Date ( 18 2008 .-23 2008 . )Date ( 18 2008 .-24 2008 . )

    Total1234567

    Project ( Izvestia.ru )36.96391.8113.2139.2144.1146.2

    80.2127.9163.2192.1216.9238.8258.4

    Title:

    Filter:

    ( Week (#8 (Feb 18 2008-Feb 24 2008)) ) .

    Reach

    Date ( 18 2008 . )Date ( 18 2008 .-19 2008 . )Date ( 18 2008 .-20 2008 . )Date ( 18 2008 .-21 2008 . )Date ( 18 2008 .-22 2008 . )Date ( 18 2008 .-23 2008 . )Date ( 18 2008 .-24 2008 . )

    Total3898.14215.2436144504503.64528.84556

    Project ( Izvestia.ru )36.96391.8113.2139.2144.1146.2

    Survey: NRS- (16+) 2007 - 2008

    Universe ('000): 9159,0

    Target Base: All people

    Target Base Size ('000): 9159,0

    Target Group: In 12..54

    Target Group Size ('000): 6489,4 Sample: 16257

    Percentage: 70,9%

    Cover

    123456

    Cosmopolitan969.71203.21319.91394.61448.21489.6

    Project ( Cosmo.ru )411.6661.4838.7927.2900.2922.5

    Filter:

    ( Month, Year ( 2007, 2007, 2007, 2007, 2008, 2008) ) .

    Reach

    Month, Year ( 2007 )Month, Year ( 2007, 2007 )Month, Year ( 2007, 2007, 2007 )Month, Year ( 2007, 2007, 2007, 2007 )Month, Year ( 2007, 2007, 2007, 2007, 2008 )Month, Year ( 2007, 2007, 2007, 2007, 2008, 2008 )

    Total4356.3446044914519.54554.84593.7

    Project ( Cosmo.ru )411.6661.4838.7927.2900.2922.5

    36.980.2

    63127.9

    91.8163.2

    113.2192.1

    139.2216.9

    144.1238.8

    146.2258.4

    Project ( Izvestia.ru )

    -

    969.7411.6

    1203.2661.4

    1319.9838.7

    1394.6927.2

    1448.2900.2

    1489.6922.5

    Cosmopolitan

    Project ( Cosmo.ru )

    Survey: NRS- (16+) 2007 - 2008

    Universe ('000): 9159,0

    Target Base: All people

    Target Base Size ('000): 9159,0

    Target Group: In 12..54

    Target Group Size ('000): 6489,4 Sample: 16257

    Percentage: 70,9%

    Cover

    1 2 3 4 56

    ()122.3157.2177.8191.9202.2210

    319394.9434.2459.4477.3491

    Project ( Mail.ru // )7291188.31484.41574.5

    Title:

    Filter:

    ( Month, Year ( 2007, 2007, 2007, 2007, 2008, 2008) ) .

    Month, Year ( 2007 )Month, Year ( 2007, 2007 )Month, Year ( 2007, 2007, 2007 )Month, Year ( 2007, 2007, 2007, 2007 )Month, Year ( 2007, 2007, 2007, 2007, 2008 )Month, Year ( 2007, 2007, 2007, 2007, 2008, 2008 )

    Total4356.3446044914519.54554.84593.7

    1506.61599.4

    000

    000

    000

    000

    ()

    Project ( Mail.ru // )

  • CPT (CPT=6984) (CPT=3191)Upgrade (CPT=4980) (CPT=1001) (CPT=2844) (CPT=14739)PC (CPT=2770) (CPT=2841)Mail.ru // (CPT=4942)Igromania.ru (CPT=1502)Gameland.ru (CPT=7010)Gameguru.ru (CPT=244)Rambler // 050100150200250300350400050100150200250300Monthly ReachAffinity: TNS Gallup Media Web Index, NRS

  • online ( 2008 .) 100 . +5000 77 NRS / Radio Index / TV Index

    penetration 8000 , . 3000

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