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  • - ,e-belarus.ORG / Gemius Belarus

  • (gemiusDirectEffect)

    , (gemiusProfileEffect)

    (gemiusBrandingEffect)

  • -

  • -

  • -

  • -

  • . : cookie, , , IP-, : UGC

    :, , : Web-rating, 2008/4 ()N= 7606 :

  • - .

  • :

    - ,

    :

    100 000 A + 100 000 B 200 000

  • ! 0. 1. 2. 3.

  • : gemiusAudience, 08 2009 25 25

    1

    36811228518256231816549283333147200100663572752763931885576303987822669176150175287322958434725485145948

    aditec.ru

    automania.by

    charter97.org

    holiday.by

    kosht.com

    lastochka.by

    migom.by

    naviny.by

    realt.by

    vp.by

    360.by

    afn.by

    bigmir_by

    gazetaby.com

    irr.by

    kp.by

    ma.by

    myminsk.com

    onliner.by

    relax.by

    08_2009

    Source: Gemius SA - gemiusAudience: 2009-088.2009

    8.2009

    8.20098.2009

    =[15-24]=[15-24]

    =[25-34]=[25-34]

    =[35-44]=[35-44]

    =[45-54]=[45-54]

    =[55+]=[55+]

    8.2009=[15-24]36411103907

    8.2009=[25-34]4161649326

    8.2009=[35-44]1228470762

    8.2009=[45-54]554384181

    8.2009=[55+]209178554

    8.2009

    C (real users) . []. [::]. [::] . . (%)

    360.by16,048178,25311.113413.840:12:460:01:091.45%50.33%60.41%127.055.88%0.77%0.89%079.48%58.19127.0531885.00

    aditec.ru19,520198,03010.153505.400:10:460:01:041.77%53.03%58.94%133.867.16%0.86%0.92%082.82%64.07133.8636811.00

    afn.by10,61292,1828.691868.140:10:340:01:130.96%18.41%8.22%46.483.89%0.40%0.49%082.25%105.0346.4857630.00

    automania.by9,693136,78714.111983.270:12:170:00:520.88%42.42%40.76%107.083.55%0.59%0.52%090.70%115.49107.0822851.00

    bigmir_by13,97187,7126.281248.570:05:220:00:511.27%35.03%30.40%88.445.12%0.38%0.33%071.88%99.8088.4439878.00

    charter97.org20,665425,01520.5711746.130:34:060:01:391.87%25.03%11.91%63.187.58%1.85%3.08%088.89%112.0063.1882562.00

    gazetaby.com6,08425,0824.12592.500:05:510:01:250.55%26.84%6.66%67.752.23%0.11%0.16%085.72%114.5567.7522669.00

    holiday.by8,19961,3407.481272.710:09:190:01:150.74%25.77%21.16%65.063.01%0.27%0.33%093.96%57.1665.0631816.00

    irr.by74,8055,139,02868.7065205.860:52:180:00:466.78%42.47%49.21%107.2027.43%22.33%17.09%066.24%95.40107.20176150.00

    kosht.com25,872742,91928.729505.180:22:030:00:462.34%47.10%54.32%118.909.49%3.23%2.49%091.14%150.23118.9054928.00

    kp.by50,812512,71910.0914556.390:17:110:01:424.60%28.99%17.17%73.1818.63%2.23%3.81%073.03%82.0173.18175287.00

    lastochka.by16,380613,23337.448569.110:31:230:00:501.48%49.14%55.54%124.066.01%2.66%2.25%078.92%135.57124.0633331.00

    ma.by10,15163,9306.301068.070:06:190:01:000.92%31.43%18.63%79.353.72%0.28%0.28%089.57%109.9779.3532295.00

    migom.by21,773285,26313.103819.920:10:320:00:481.97%46.13%43.60%116.457.98%1.24%1.00%076.39%102.67116.4547200.00

    myminsk.com34,27193,2612.721685.940:02:570:01:053.10%40.63%33.14%102.5712.57%0.41%0.44%089.88%86.73102.5784347.00

    naviny.by27,61780,4842.911687.300:03:400:01:152.50%27.43%11.76%69.2610.13%0.35%0.44%085.24%102.1269.26100663.00

    =[15-24]onliner.by134,40213,339,73199.25233534.261:44:150:01:0312.18%52.74%62.03%133.1349.28%57.96%61.20%065.00%126.74133.13254851.00

    realt.by16,353543,15133.219456.560:34:420:01:031.48%28.55%23.20%72.086.00%2.36%2.48%084.20%81.0472.0857275.00

    relax.by23,036319,35713.865596.320:14:350:01:032.09%50.13%52.24%126.568.45%1.39%1.47%092.89%69.27126.5645948.00

    vp.by7,22679,22810.961301.200:10:480:00:590.65%26.14%32.19%66.002.65%0.34%0.34%093.22%58.2566.0027639.00

    =[25-34]onliner.by69,1105,055,47373.1589194.631:17:260:01:0410.64%27.12%23.51%116.3841.39%44.59%42.68%068.95%

    irr.by44,8102,689,53760.0232948.940:44:070:00:446.90%25.44%25.76%109.1826.84%23.72%15.76%068.84%

    kp.by37,760493,31313.0614145.540:22:290:01:435.82%21.54%16.52%92.4522.62%4.35%6.77%071.96%

    myminsk.com22,48256,0932.50799.650:02:080:00:513.46%26.65%19.93%114.3913.47%0.49%0.38%079.01%

    naviny.by21,771109,5205.032699.770:07:260:01:293.35%21.63%16.00%92.8213.04%0.97%1.29%087.21%

    charter97.org18,908512,08927.0819391.791:01:320:02:162.91%22.90%14.35%98.2911.33%4.52%9.28%091.18%

    afn.by16,713307,29018.3910116.960:36:190:01:592.57%29.00%27.41%124.4610.01%2.71%4.84%085.38%

    realt.by14,323551,85838.539537.440:39:570:01:022.21%25.01%23.57%107.328.58%4.87%4.56%089.95%

    kosht.com13,498313,69023.245625.940:25:010:01:052.08%24.57%22.94%105.468.08%2.77%2.69%091.09%

    relax.by11,954164,88013.793386.790:17:000:01:141.84%26.02%26.97%111.657.16%1.45%1.62%088.11%

    migom.by10,650141,49213.291855.300:10:270:00:471.64%22.56%21.63%96.846.38%1.25%0.89%083.57%

    bigmir_by10,329121,25411.742617.700:15:120:01:181.59%25.90%42.03%111.166.19%1.07%1.25%067.68%

    lastochka.by9,082225,64224.843049.930:20:090:00:491.40%27.25%20.44%116.945.44%1.99%1.46%086.38%

    ma.by9,025155,56417.243488.920:23:120:01:211.39%27.95%45.34%119.945.41%1.37%1.67%083.25%

    holiday.by8,99877,9158.662156.640:14:230:01:401.39%28.28%26.87%121.385.39%0.69%1.03%092.50%

    360.by7,72571,1919.221408.520:10:560:01:111.19%24.23%24.13%103.974.63%0.63%0.67%085.01%

    vp.by7,57457,0777.541455.810:11:320:01:321.17%27.40%23.19%117.604.54%0.50%0.70%081.81%

    aditec.ru7,47471,1329.521572.630:12:370:01:201.15%20.30%21.17%87.144.48%0.63%0.75%094.28%

    automania.by6,321100,85615.961603.190:15:130:00:570.97%27.66%30.05%118.713.79%0.89%0.77%095.91%

    gazetaby.com3,99260,88015.251946.170:29:150:01:550.61%17.61%16.17%75.582.39%0.54%0.93%089.88%

    =[35-44]kp.by34,962779,60022.3024912.480:42:450:01:557.43%19.95%26.11%118.0730.20%12.14%19.35%070.13%

    onliner.by29,4331,553,93752.8029985.131:01:080:01:096.25%11.55%7.23%68.3725.42%24.19%23.29%063.79%

    irr.by26,1931,433,31654.7217305.110:39:380:00:435.56%14.87%13.73%88.0222.62%22.32%13.44%068.89%

    naviny.by21,952181,3468.264485.810:12:160:01:294.66%21.81%26.50%129.0918.96%2.82%3.48%080.78%

    charter97.org18,105964,61753.2822910.261:15:550:01:263.85%21.93%27.02%129.8115.64%15.02%17.79%082.38%

    afn.by12,626209,99416.634514.920:21:270:01:172.68%21.91%18.73%129.6910.90%3.27%3.51%090.15%

    realt.by11,220311,00027.726148.130:32:530:01:112.38%19.59%13.28%115.969.69%4.84%4.78%080.26%

    myminsk.com10,89736,0613.31555.640:03:040:00:552.31%12.92%12.81%76.489.41%0.56%0.43%088.76%

    vp.by7,54581,48810.801175.100:09:210:00:521.60%27.30%33.11%161.606.52%1.27%0.91%094.33%

    migom.by7,329112,13415.301657.660:13:340:00:531.56%15.53%17.14%91.926.33%1.75%1.29%077.60%

    holiday.by7,327100,63713.742335.960:19:080:01:241.56%23.03%34.71%136.326.33%1.57%1.81%087.83%

    bigmir_by7,29529,8624.09440.350:03:370:00:531.55%18.29%10.35%108.296.30%0.46%0.34%050.07%

    kosht.com7,098134,04918.883347.360:28:180:01:301.51%12.92%9.80%76.506.13%2.09%2.60%092.14%

    ma.by6,28983,10613.212130.020:20:190:01:321.34%19.47%24.22%115.275.43%1.29%1.65%081.74%

    aditec.ru6,28145,9757.32810.150:07:440:01:031.33%17.06%13.68%101.015.42%0.72%0.63%056.27%

    relax.by5,26763,10411.981533.690:17:280:01:271.12%11.46%10.32%67.854.55%0.98%1.19%090.52%

    gazetaby.com4,53788,83519.582179.390:28:490:01:280.96%20.01%23.60%118.463.92%1.38%1.69%092.12%

    lastochka.by4,328160,15737.011555.190:21:340:00:350.92%12.98%14.51%76.863.74%2.49%1.21%076.83%

    360.by3,01817,5995.83300.660:05:590:01:020.64%9.47%5.96%56.032.61%0.27%0.23%099.03%

    =[45-54]kp.by29,971545,71618.2115317.690:30:400:01:417.80%17.10%18.28%124.0231.01%9.91%11.98%064.04%

    naviny.by22,228187,5548.445293.350:14:170:01:425.79%22.08%27.41%160.1723.00%3.41%4.14%083.36%

    irr.by20,729767,20637.0111235.480:32:310:00:535.40%11.77%7.35%85.3621.45%13.94%8.79%062.49%

    charter97.org17,7961,006,95656.5829695.541:40:070:01:464.63%21.55%28.21%156.3518.41%18.29%23.23%085.83%

    onliner.by15,8161,284,35481.2120119.071:16:200:00:564.12%6.21%5.97%45.0216.36%23.33%15.74%072.42%

    afn.by14,434376,93226.1112268.250:51:000:01:573.76%25.05%33.62%181.6714.93%6.85%9.60%074.32%

    realt.by12,187638,34552.3817474.001:26:020:01:393.17%21.28%27.26%154.3412.61%11.60%13.67%065.38%

    myminsk.com11,48972,5466.31758.010:03:580:00:382.99%13.62%25.78%98.8011.89%1.32%0.59%093.03%

    kosht.com5,256119,96022.823033.800:34:380:01:311.37%9.57%8.77%69.415.44%2.18%2.37%078.21%

    gazetaby.com5,119133,55526.094068.460:47:410:01:501.33%22.58%35.48%163.815.30%2.43%3.18%072.75%

    96,6605,505,18056.95127807.351:19:200:01:2425.16%13.88%11.19%100.70100.00%100.00%100.00%0

    =[55+]kp.by21,782654,10930.0322990.421:03:200:02:0712.20%12.43%21.91%193.9449.37%22.58%32.60%071.51%

    naviny.by7,096125,42417.683431.130:29:010:01:383.97%7.05%18.33%110.0216.08%4.33%4.86%080.90%

    onliner.by6,090271,37044.563498.950:34:280:00:463.41%2.39%1.26%37.3013.80%9.37%4.96%086.00%

    44,1202,897,00765.6670531.981:35:550:01:2824.71%6.34%5.89%98.90100.00%100.00%100.00%0

    Source: Gemius SA - gemiusAudience: 2009-088.2009

    08_2009

    aditec.ru

    automania.by

    charter97.org

    holiday.by

    kosht.com

    lastochka.by

    migom.by

    naviny.by

    realt.by

    vp.by

    360.by

    afn.by

    bigmir_by

    gazetaby.com

    irr.by

    kp.by

    ma.by

    myminsk.com

    onliner.by

    relax.by

  • : gemiusAudience, 08 20091. gemiusDirectEffect

  • CR (conversion rate) post-click post-viewCTR (Click Through Rate) ( )

    -

    1: !gemiusDirectEffect

  • Post-Click CTR!gemiusDirectEffect

  • - Source: Hyundai Study - sample report on effectiveness of an advertising campaign; August 2006