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《2012 房地产营销策划大全 》 震撼升级上市!每月免费更新,淘宝店铺: http://shop70308792.taobao.com. 华润 · 橡树湾. 2011 年度营销报告. 市 场 篇. 调控背景. 2011 年主基调:“稳”而“压”的市场. 政府正处于换届期,维护社会稳定,提高政府公信力至关重要。 通货膨胀依然严峻,为了防止热钱涌入房地产市场,政府需严格控制楼市,控制楼市过快增长。 但,需要控制调控力度,使得与经济发展密切相关的房地产平稳发展,调控能够“软着陆”。. 【 】. - PowerPoint PPT Presentation
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2011
2010, 2011
2011.01.262011.01.272011.02.09
100305.44%5.64%5.86%6.07%5640.35768.575903.566039.94138.3266.57401.56537.942.51%4.84%7.30%9.78%7.04%7.30%7.58%7.85%6679.916858.437046.327236.12190.91369.43557.32747.122.83%5.69%8.59%11.51%
70%0.6%220.4%60
2011
15%20-25%60-66%63(72989 18012021803
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70%0.6%220.4%60
180m2 180m2 180m2
23.9201160.784.6
30.536%36%2011
2011 / / /515251520.7552.51913.22461.61731.6173771761760.8534.93325.7385880.8732.31083.11819890.4332.619232251.18216.38004.72385.830911.8362.91353.53023.53020.2133.218630.511510.3122.8960.41831391.46031380.41838241033.79631002.1903.2758.530011.737523.9126060.7280684.64066
2011
127-224225500-1600
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15565500-6005704700-120013817491000-150023680691000-1600
10
1.24-1.301.31-2.62.7-2.132.14-2.20 / / / 10216881101302108671328701188911801714595433327756127434319451368100071075494058953790711873892472821243460042942375811854529638618545654387122536054161758041221618346276707911460828692
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11.4m342C1209A1
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31843.21803703.221
16850 27024 85 20101230 3.5-3.6/ 58/
5404216022.2%48.8%3R129-135340016.7%9.0%160-17811187061.1%42.2%184430100%100%
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1#2#3#4# 15620 31280 178-186-/235-275- 36000-39000/ 620-1100 18 20113.63.9/1
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258--276235
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752011102280-300
200-25024540040%35.3%27536990060%64.7%6015300100%100%
1145171145171.035%4186-9/8280-300
25825061.72%14233.97%163.83%20.48%418100%
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4.6
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1.6
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3
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16.4
3.5
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11.7
91.5
2011
///1.83.2
5152005152
0.7552.51913.22460.33.1
001.61731.61730.40.4
1760017603
0.8534.93325.73854.44.4
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1.8933.29637.61160
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15 PK 8 280-3002
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2011!
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25-351-2/88
35-4511203-5180+
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THE ENDTHANKS
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