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《2012 房地产营销策划大全 》 震撼升级上市!每月免费更新,淘宝店铺: http://shop70308792.taobao.com. 华润 · 橡树湾. 2011 年度营销报告. 市 场 篇. 调控背景. 2011 年主基调:“稳”而“压”的市场. 政府正处于换届期,维护社会稳定,提高政府公信力至关重要。 通货膨胀依然严峻,为了防止热钱涌入房地产市场,政府需严格控制楼市,控制楼市过快增长。 但,需要控制调控力度,使得与经济发展密切相关的房地产平稳发展,调控能够“软着陆”。. 【 】. - PowerPoint PPT Presentation

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  • 2011

  • 2010, 2011

  • 2011.01.262011.01.272011.02.09

    100305.44%5.64%5.86%6.07%5640.35768.575903.566039.94138.3266.57401.56537.942.51%4.84%7.30%9.78%7.04%7.30%7.58%7.85%6679.916858.437046.327236.12190.91369.43557.32747.122.83%5.69%8.59%11.51%

    70%0.6%220.4%60

  • 2011

  • 15%20-25%60-66%63(72989 18012021803

    (670-1200)989500-9005%7%4%5%4%10%16%24%23%17%14%26% 26%16%28%18%16%20% 4%2%5%0%6%4%

    70%0.6%220.4%60

  • 180m2 180m2 180m2

  • 23.9201160.784.6

    30.536%36%2011

    2011 / / /515251520.7552.51913.22461.61731.6173771761760.8534.93325.7385880.8732.31083.11819890.4332.619232251.18216.38004.72385.830911.8362.91353.53023.53020.2133.218630.511510.3122.8960.41831391.46031380.41838241033.79631002.1903.2758.530011.737523.9126060.7280684.64066

  • 2011

  • 127-224225500-1600

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    15565500-6005704700-120013817491000-150023680691000-1600

  • 10

    1.24-1.301.31-2.62.7-2.132.14-2.20 / / / 10216881101302108671328701188911801714595433327756127434319451368100071075494058953790711873892472821243460042942375811854529638618545654387122536054161758041221618346276707911460828692

  • 2

    1000180-250 1000250900180m2

    300-500501-900901-1000100050-901621829%91-150461016%151-1801231524%180-250315915%2501271016%20246126232%39%10%19%

  • 5-6/10/345.53-4/7-8/59892-3/3/10/20/22796

  • 1088C6SMP&&201138m21027m2

    2011 22001347500320003315512)27600276002274355180006035830000280926029797297975011799530000806000040000037000370004-5047000206404000180001960003000013710121623250 277037300200500043130001300041000049100001000003000030000

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  • 5.46.51.245%256170-19522033020101010800-200068.8/96:50%1150%227

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  • B2FB1F1F2F

    11.4m342C1209A1

  • 30%55% 15%3120-150

  • 10073198103384435541.7150-334500-15005.5/5/34

    2R137-14722308032.4%23.3%3R17922341032.4%25.8%22812273617.6%20.7%4R33412400817.6%30.3%6813234

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  • 26047500 6816606179 334228(3+1)

  • 50%40%50%158179128 232 158179

  • 4.8101.0944%23820101224151316171819112025012325023.5-4/ 8-10/

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  • 31843.21803703.221

  • 16850 27024 85 20101230 3.5-3.6/ 58/

    5404216022.2%48.8%3R129-135340016.7%9.0%160-17811187061.1%42.2%184430100%100%

  • B4322163.00

  • 1#2#3#4# 15620 31280 178-186-/235-275- 36000-39000/ 620-1100 18 20113.63.9/1

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  • 258--276235

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  • 752011102280-300

    200-25024540040%35.3%27536990060%64.7%6015300100%100%

  • 1145171145171.035%4186-9/8280-300

    25825061.72%14233.97%163.83%20.48%418100%

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  • 3215

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  • 14300-600 3 370005

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  • 280

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  • 58

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  • 201130.3113537734220116-78

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    2011

    ///1.83.2

    5152005152

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    001.61731.61730.40.4

    1760017603

    0.8534.93325.73854.44.4

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    1.1820016.380004

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  • 88160-180280-300 5 4160-180280-300

    20111601082504326540006180497763200367200137-1804425850608115304184-18813024404160-1808815000160190307002159019350

    2011280246403102298033007823400200-21037765735987367350124212230-33424674423014633454200-2756015300C6230-2702870002505213000

  • 15 PK 8 280-3002

  • 5-64-5 3.5-4

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  • 25-351-2/88

  • 35-4511203-5180+

  • 35-503-5280

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  • 1.142011 222.13.15.16.17.19.110.18.111.112.14.11062

  • 6620112011280-3006

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  • THE ENDTHANKS

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