20
Качество брэнда Товары для детей Место приобретения товаров для детей Кадровый Дом «СуперДжоб» Центр маркетинговых и социологических исследований По заказу компании «Супербрэнд» ДЕТСКИЕ ТОВАРЫ В ВОСПРИЯТИИ ПОТРЕБИТЕЛЕЙ В ходе исследования изучалось:

Качество брэнда Товары для детей Место приобретения товаров для детей

  • Upload
    alcina

  • View
    55

  • Download
    2

Embed Size (px)

DESCRIPTION

Кадровый Дом «СуперДжоб» Центр маркетинговых и социологических исследований. По заказу компании «Супербрэнд». ДЕТСКИЕ ТОВАРЫ В ВОСПРИЯТИИ ПОТРЕБИТЕЛЕЙ. В ходе исследования изучалось:. Качество брэнда Товары для детей Место приобретения товаров для детей. - PowerPoint PPT Presentation

Citation preview

  • :

  • : ,

    : 18 19 2007

    : 18 .

    : 1800

    : , ( ) ?

  • , ( ) ?

  • , ( ) ?

    3

    0.08

    0.55

    0.22

    0.09

    0.06

    1

    2

    3

    ,

    1920-2930-3940-4950

    8%8%8%13%8%7%7%8%

    55%55%54%49%56%58%47%49%

    22%20%23%16%22%19%29%22%

    9%10%9%5%10%10%7%14%

    6%7%6%17%4%6%10%7%

    3

    0

    0

    0

    0

    0

  • , ( ) ?

    9

    0.130.080.070.070.08

    0.490.560.580.470.49

    0.160.220.190.290.22

    0.050.10.10.070.14

    0.170.040.060.10.07

    19

    20-29

    30-39

    40-49

    50

    1

    2

    3

    ,

    1920-2930-3940-4950

    8%8%8%13%8%7%7%8%

    55%55%54%49%56%58%47%49%

    22%20%23%16%22%19%29%22%

    9%10%9%5%10%10%7%14%

    6%7%6%17%4%6%10%7%

    3

    0

    0

    0

    0

    0

    00

    00

    00

    00

    00

    00000

    00000

    00000

    00000

    00000

    19

    20-29

    30-39

    40-49

    50

    18

    0.080.08

    0.550.54

    0.20.23

    0.10.09

    0.070.06

    1

    2

    , $

    299300-599600-899900-1199 1200

    8%15%8%8%10%7%

    55%42%53%55%52%55%

    22%31%22%22%19%24%

    9%6%9%10%10%10%

    6%6%8%5%9%4%

    2

    00000

    00000

    00000

    00000

    00000

    299

    300-599

    600-899

    900-1199

    1200

    , $

    3

    ,

    1920-2930-3940-4950

    8%8%8%13%8%7%7%8%

    55%55%54%49%56%58%47%49%

    22%20%23%16%22%19%29%22%

    9%10%9%5%10%10%7%14%

    6%7%6%17%4%6%10%7%

    3

    0

    0

    0

    0

    0

    00000

    00000

    00000

    00000

    00000

    19

    20-29

    30-39

    40-49

    50

    00

    00

    00

    00

    00

  • , ( ) ?

  • , ( ) ?

    41

    0.150.080.080.10.07

    0.420.530.550.520.55

    0.310.220.220.190.24

    0.060.090.10.10.1

    0.060.080.050.090.04

    299

    300-599

    600-899

    900-1199

    1200

    , $

    4

    , $

    299300-599600-899900-1199 1200

    27%19%23%28%30%28%

    61%69%69%63%59%59%

    12%12%8%9%11%13%

    4

    0.150.080.080.10.07

    0.420.530.550.520.55

    0.310.220.220.190.24

    0.060.090.10.10.1

    0.060.080.050.090.04

    299

    300-599

    600-899

    900-1199

    1200

    , $

    1

    00000

    00000

    00000

    299

    300-599

    600-899

    900-1199

    1200

    , $

    2

    ,

    2425-2930-3940-4950

    27%28%26%27%32%32%22%15%

    61%58%65%72%66%63%57%55%

    12%14%9%1%2%5%21%30%

    2

    0

    0

    0

    3

    00

    00

    00

    00

    00

    00

    , $

    299300-599600-899900-1199 1200

    8%15%8%8%10%7%

    55%42%53%55%52%55%

    22%31%22%22%19%24%

    9%6%9%10%10%10%

    6%6%8%5%9%4%

    00000

    00000

    00000

    00000

    00000

    299

    300-599

    600-899

    900-1199

    1200

    , $

    ,

    1920-2930-3940-4950

    8%8%8%13%8%7%7%8%

    55%55%54%49%56%58%47%49%

    22%20%23%16%22%19%29%22%

    9%10%9%5%10%10%7%14%

    6%7%6%17%4%6%10%7%

    0

    0

    0

    0

    0

    00000

    00000

    00000

    00000

    00000

    19

    20-29

    30-39

    40-49

    50

    00

    00

    00

    00

    00

    0.280.26

    0.580.65

    0.140.09

  • : ,

    : 18 22 2007

    : 18 ,

    : 1500

    : , , ,

  • , , ,

  • , , ,

    22

    0.27

    0.61

    0.12

    1

    ,

    2425-2930-3940-4950

    27%28%26%27%32%32%22%15%

    61%58%65%72%66%63%57%55%

    12%14%9%1%2%5%21%30%

    1

    0

    0

    0

    2

    , $

    299300-599600-899900-1199 1200

    8%15%8%8%10%7%

    55%42%53%55%52%55%

    22%31%22%22%19%24%

    9%6%9%10%10%10%

    6%6%8%5%9%4%

    2

    00000

    00000

    00000

    00000

    00000

    299

    300-599

    600-899

    900-1199

    1200

    , $

    3

    ,

    1920-2930-3940-4950

    8%8%8%13%8%7%7%8%

    55%55%54%49%56%58%47%49%

    22%20%23%16%22%19%29%22%

    9%10%9%5%10%10%7%14%

    6%7%6%17%4%6%10%7%

    3

    0

    0

    0

    0

    0

    00000

    00000

    00000

    00000

    00000

    19

    20-29

    30-39

    40-49

    50

    00

    00

    00

    00

    00

  • , , ,

    30

    0.270.320.320.220.15

    0.720.660.630.570.55

    0.010.020.050.210.3

    24

    25-29

    30-39

    40-49

    50

    1

    ,

    2425-2930-3940-4950

    27%28%26%27%32%32%22%15%

    61%58%65%72%66%63%57%55%

    12%14%9%1%2%5%21%30%

    1

    0

    0

    0

    2

    00

    00

    00

    3

    00000

    00000

    00000

    24

    25-29

    30-39

    40-49

    50

    , $

    299300-599600-899900-1199 1200

    8%15%8%8%10%7%

    55%42%53%55%52%55%

    22%31%22%22%19%24%

    9%6%9%10%10%10%

    6%6%8%5%9%4%

    00000

    00000

    00000

    00000

    00000

    299

    300-599

    600-899

    900-1199

    1200

    , $

    ,

    1920-2930-3940-4950

    8%8%8%13%8%7%7%8%

    55%55%54%49%56%58%47%49%

    22%20%23%16%22%19%29%22%

    9%10%9%5%10%10%7%14%

    6%7%6%17%4%6%10%7%

    0

    0

    0

    0

    0

    00000

    00000

    00000

    00000

    00000

    19

    20-29

    30-39

    40-49

    50

    00

    00

    00

    00

    00

    0.280.26

    0.580.65

    0.140.09

    35

    0.280.26

    0.580.65

    0.140.09

    1

    ,

    2425-2930-3940-4950

    27%28%26%27%32%32%22%15%

    61%58%65%72%66%63%57%55%

    12%14%9%1%2%5%21%30%

    1

    0

    0

    0

    2

    00

    00

    00

    3

    00

    00

    00

    , $

    299300-599600-899900-1199 1200

    8%15%8%8%10%7%

    55%42%53%55%52%55%

    22%31%22%22%19%24%

    9%6%9%10%10%10%

    6%6%8%5%9%4%

    00000

    00000

    00000

    00000

    00000

    299

    300-599

    600-899

    900-1199

    1200

    , $

    ,

    1920-2930-3940-4950

    8%8%8%13%8%7%7%8%

    55%55%54%49%56%58%47%49%

    22%20%23%16%22%19%29%22%

    9%10%9%5%10%10%7%14%

    6%7%6%17%4%6%10%7%

    0

    0

    0

    0

    0

    00000

    00000

    00000

    00000

    00000

    19

    20-29

    30-39

    40-49

    50

    00

    00

    00

    00

    00

    0.280.26

    0.580.65

    0.140.09

  • , , ,

  • , , ,

    40

    0.190.230.280.30.28

    0.690.690.630.590.59

    0.120.080.090.110.13

    299

    300-599

    600-899

    900-1199

    1200

    , $

    4

    , $

    299300-599600-899900-1199 1200

    27%19%23%28%30%28%

    61%69%69%63%59%59%

    12%12%8%9%11%13%

    4

    0.150.080.080.10.07

    0.420.530.550.520.55

    0.310.220.220.190.24

    0.060.090.10.10.1

    0.060.080.050.090.04

    299

    300-599

    600-899

    900-1199

    1200

    , $

    1

    00000

    00000

    00000

    299

    300-599

    600-899

    900-1199

    1200

    , $

    2

    ,

    2425-2930-3940-4950

    27%28%26%27%32%32%22%15%

    61%58%65%72%66%63%57%55%

    12%14%9%1%2%5%21%30%

    2

    0

    0

    0

    3

    00

    00

    00

    00

    00

    00

    , $

    299300-599600-899900-1199 1200

    8%15%8%8%10%7%

    55%42%53%55%52%55%

    22%31%22%22%19%24%

    9%6%9%10%10%10%

    6%6%8%5%9%4%

    00000

    00000

    00000

    00000

    00000

    299

    300-599

    600-899

    900-1199

    1200

    , $

    ,

    1920-2930-3940-4950

    8%8%8%13%8%7%7%8%

    55%55%54%49%56%58%47%49%

    22%20%23%16%22%19%29%22%

    9%10%9%5%10%10%7%14%

    6%7%6%17%4%6%10%7%

    0

    0

    0

    0

    0

    00000

    00000

    00000

    00000

    00000

    19

    20-29

    30-39

    40-49

    50

    00

    00

    00

    00

    00

    0.280.26

    0.580.65

    0.140.09

  • : ,

    : 18 20 2007

    : 18 ,

    : 1500

    : ?

  • ?

  • ?

    42

    0.69

    0.08

    0.12

    0.11

    4

    , $

    299300-599600-899900-1199 1200

    27%19%23%28%30%28%

    61%69%69%63%59%59%

    12%12%8%9%11%13%

    4

    0.150.080.080.10.07

    0.420.530.550.520.55

    0.310.220.220.190.24

    0.060.090.10.10.1

    0.060.080.050.090.04

    299

    300-599

    600-899

    900-1199

    1200

    , $

    1

    00000

    00000

    00000

    299

    300-599

    600-899

    900-1199

    1200

    , $

    2

    ,

    2425-2930-3940-4950

    27%28%26%27%32%32%22%15%

    61%58%65%72%66%63%57%55%

    12%14%9%1%2%5%21%30%

    2

    0

    0

    0

    5

    00

    00

    00

    3

    00

    00

    00

    , $

    299300-599600-899900-1199 1200

    8%15%8%8%10%7%

    55%42%53%55%52%55%

    22%31%22%22%19%24%

    9%6%9%10%10%10%

    6%6%8%5%9%4%

    00000

    00000

    00000

    00000

    00000

    299

    300-599

    600-899

    900-1199

    1200

    , $

    ,

    2425-2930-3940-4950

    69%67%72%89%85%73%57%47%

    8%8%7%3%6%8%10%7%

    12%12%12%7%7%14%13%11%

    11%13%9%1%2%15%20%35%

    0

    0

    0

    0

    ,

    1920-2930-3940-4950

    8%8%8%13%8%7%7%8%

    55%55%54%49%56%58%47%49%

    22%20%23%16%22%19%29%22%

    9%10%9%5%10%10%7%14%

    6%7%6%17%4%6%10%7%

    0

    0

    0

    0

    0

    00000

    00000

    00000

    00000

    00000

    19

    20-29

    30-39

    40-49

    50

    00

    00

    00

    00

    00

    0.280.26

    0.580.65

    0.140.09

  • ?

    48

    0.670.72

    0.080.07

    0.120.12

    0.130.09

    4

    , $

    299300-599600-899900-1199 1200

    27%19%23%28%30%28%

    61%69%69%63%59%59%

    12%12%8%9%11%13%

    4

    0.150.080.080.10.07

    0.420.530.550.520.55

    0.310.220.220.190.24

    0.060.090.10.10.1

    0.060.080.050.090.04

    299

    300-599

    600-899

    900-1199

    1200

    , $

    1

    00000

    00000

    00000

    299

    300-599

    600-899

    900-1199

    1200

    , $

    2

    ,

    2425-2930-3940-4950

    27%28%26%27%32%32%22%15%

    61%58%65%72%66%63%57%55%

    12%14%9%1%2%5%21%30%

    2

    0

    0

    0

    5

    00

    00

    00

    3

    00

    00

    00

    , $

    299300-599600-899900-1199 1200

    8%15%8%8%10%7%

    55%42%53%55%52%55%

    22%31%22%22%19%24%

    9%6%9%10%10%10%

    6%6%8%5%9%4%

    00000

    00000

    00000

    00000

    00000

    299

    300-599

    600-899

    900-1199

    1200

    , $

    ,

    2425-2930-3940-4950

    69%67%72%89%85%73%57%47%

    8%8%7%3%6%8%10%7%

    12%12%12%7%7%14%13%11%

    11%13%9%1%2%15%20%35%

    0

    0

    0

    0

    00

    00

    00

    00

    ,

    1920-2930-3940-4950

    8%8%8%13%8%7%7%8%

    55%55%54%49%56%58%47%49%

    22%20%23%16%22%19%29%22%

    9%10%9%5%10%10%7%14%

    6%7%6%17%4%6%10%7%

    0

    0

    0

    0

    0

    00000

    00000

    00000

    00000

    00000

    19

    20-29

    30-39

    40-49

    50

    00

    00

    00

    00

    00

    0.280.26

    0.580.65

    0.140.09

    50

    0.890.850.730.570.47

    0.030.060.080.10.07

    0.070.070.140.130.11

    0.010.020.150.20.35

    24

    25-29

    30-39

    40-49

    50

    4

    , $

    299300-599600-899900-1199 1200

    27%19%23%28%30%28%

    61%69%69%63%59%59%

    12%12%8%9%11%13%

    4

    0.150.080.080.10.07

    0.420.530.550.520.55

    0.310.220.220.190.24

    0.060.090.10.10.1

    0.060.080.050.090.04

    299

    300-599

    600-899

    900-1199

    1200

    , $

    1

    00000

    00000

    00000

    299

    300-599

    600-899

    900-1199

    1200

    , $

    2

    ,

    2425-2930-3940-4950

    27%28%26%27%32%32%22%15%

    61%58%65%72%66%63%57%55%

    12%14%9%1%2%5%21%30%

    2

    0

    0

    0

    5

    00

    00

    00

    3

    00

    00

    00

    , $

    299300-599600-899900-1199 1200

    8%15%8%8%10%7%

    55%42%53%55%52%55%

    22%31%22%22%19%24%

    9%6%9%10%10%10%

    6%6%8%5%9%4%

    00000

    00000

    00000

    00000

    00000

    299

    300-599

    600-899

    900-1199

    1200

    , $

    ,

    2425-2930-3940-4950

    69%67%72%89%85%73%57%47%

    8%8%7%3%6%8%10%7%

    12%12%12%7%7%14%13%11%

    11%13%9%1%2%15%20%35%

    0

    0

    0

    0

    00

    00

    00

    00

    00000

    00000

    00000

    00000

    24

    25-29

    30-39

    40-49

    50

    ,

    1920-2930-3940-4950

    8%8%8%13%8%7%7%8%

    55%55%54%49%56%58%47%49%

    22%20%23%16%22%19%29%22%

    9%10%9%5%10%10%7%14%

    6%7%6%17%4%6%10%7%

    0.08

    0.55

    0.22

    0.09

    0.06

    0.130.080.070.070.08

    0.490.560.580.470.49

    0.160.220.190.290.22

    0.050.10.10.070.14

    0.170.040.060.10.07

    19

    20-29

    30-39

    40-49

    50

    00

    00

    00

    00

    00

    0.280.26

    0.580.65

    0.140.09

  • ?

  • ?

    51

    0.660.790.670.660.7

    0.040.050.090.090.08

    0.150.090.140.140.1

    0.150.070.10.110.12

    299

    300-599

    600-899

    900-1199

    1200

    , $

    4

    , $

    299300-599600-899900-1199 1200

    27%19%23%28%30%28%

    61%69%69%63%59%59%

    12%12%8%9%11%13%

    4

    0.150.080.080.10.07

    0.420.530.550.520.55

    0.310.220.220.190.24

    0.060.090.10.10.1

    0.060.080.050.090.04

    299

    300-599

    600-899

    900-1199

    1200

    , $

    1

    00000

    00000

    00000

    299

    300-599

    600-899

    900-1199

    1200

    , $

    2

    ,

    2425-2930-3940-4950

    27%28%26%27%32%32%22%15%

    61%58%65%72%66%63%57%55%

    12%14%9%1%2%5%21%30%

    2

    0

    0

    0

    5

    00

    00

    00

    3

    00

    00

    00

    , $

    299300-599600-899900-1199 1200

    8%15%8%8%10%7%

    55%42%53%55%52%55%

    22%31%22%22%19%24%

    9%6%9%10%10%10%

    6%6%8%5%9%4%

    00000

    00000

    00000

    00000

    00000

    299

    300-599

    600-899

    900-1199

    1200

    , $

    ,

    2425-2930-3940-4950

    69%67%72%89%85%73%57%47%

    8%8%7%3%6%8%10%7%

    12%12%12%7%7%14%13%11%

    11%13%9%1%2%15%20%35%

    , $

    299300-599600-899900-1199 1200

    69%66%79%67%66%70%

    8%4%5%9%9%8%

    12%15%9%14%14%10%

    11%15%7%10%11%12%

    0

    0

    0

    0

    00

    00

    00

    00

    00000

    00000

    00000

    00000

    24

    25-29

    30-39

    40-49

    50

    00000

    00000

    00000

    00000

    299

    300-599

    600-899

    900-1199

    1200

    , $

    ,

    1920-2930-3940-4950

    8%8%8%13%8%7%7%8%

    55%55%54%49%56%58%47%49%

    22%20%23%16%22%19%29%22%

    9%10%9%5%10%10%7%14%

    6%7%6%17%4%6%10%7%

    0

    0

    0

    0

    0

    00000

    00000

    00000

    00000

    00000

    19

    20-29

    30-39

    40-49

    50

    00

    00

    00

    00

    00

    0.280.26

    0.580.65

    0.140.09

  • 121248, , , . 14, 8.: (499) 243-6641./: (499) 243-1959Web: www.super-brands.ru, www.superbrandrussia.ru E-mail: info@ super-brands.ru 123242, , ., . 30, . 1

    ./: (495) 790-7277 Web: www.superjob.ru E-mail: sale@ superjob.ru

    Appendix 10fdfgdfgfgsfgsfgAppendix 10fdfgdfgfgsfgsfgAppendix 10fdfgdfgfgsfgsfgAppendix 10fdfgdfgfgsfgsfgAppendix 10fdfgdfgfgsfgsfg