Dr. & 2008

GBR Consulting Benchmarking

WTO

20002006Top 20 3,9%3,6% Long-haul0,4%0,6% 3,0%2,8%

:

: 2006

- = E T * . 20062000

- 20002006

20002006

- 2000-2006 ( * .. )

(1*-5*) -% ( * .. )

: TUI200120012005

E-tourism+100%+78%+55%+49%+43%+31%+22%+17%European eTourism turnover (in billion euro)Source: Centre for Regional and Tourism ResearchExcluding:- sales to non-Europeans- non-on-line bookings- sales from websites for wholesale

Goldies: TUI

Goldies & EGO-trend: TUI, GfK Marktforschung, Studie 50plus (2002)

: TUI, BBE Unternehmensberatung GmbH. BBE Erbschaftsstudie 1999. Wirtschaftswoche 49/1999. +168%~ 2000 4281148,71990 - 19952005 - 2010-244%65 +4%45-6457%25 - 4435% ( . )

~ 2000~ 1980-2000~ 1950-1980 : TUI

Observer: - 2 & /

Marketing 1983 1985 1988 Festival 1990 1996 Visual Arts1999 Design2002 UEFA Champions League Final2003 2004 Scotland with Style 2005 Marketing

Clyde (8000 .) ( Queens Dock) / , /, Sports

: Glasgow City Marketing Bureau : retail, , ,

GlasgowCityCouncilVisit ScotlandScottish Enterprise GlasgowGlasgow City Marketing Bureau

Scottish Exhibition & Conference Centre

Glasgow: Scotland with Style2004: 1.5 .2005: 1.83 mln strategic positioning of brand 2004, 535,000 62. 2006 2007: SECC 8% 147 . 14.5% 490,000 web site 190% 1.3 .

Glasgow: Boutique Hotels - golfHotel du VinMalmaison St JudesBlythswood SquareWithin a 10 mile zone of Glasgow: 66 members clubs 13 municipal courses 4 commercial courses

Glasgow: Scotland with Style Market Mix 2007132 / 20 SECC

Perelia, - : DreamResortFactory900

120 100 180

Perelia, - 3

: DreamResortFactory

: 200-500: 65%+

: 12.000 / m2

. !

www.gbrconsulting.gr/marketshareDr. , ISHC

a.ikkos@gbrconsulting.gr www.gbrconsulting.gr/tourism

op 12 (2006)

2000

2000

2000

Integrated Resorts

Touareg Resort, - : DreamResortFactory

Glasgow: Scotland with StyleMovie:

http://www.youtube.com/watch?v=V_O4UlTpm3k