4970R023 4970R064 4970R065 4970R075 4981R102

4PSWOT

1972 1980 1981 1986 1987 1989 1991 1991 1992 1994 99211996 1997 1998 2,840,000 1998 HODAKA 30% 2000 2002 4,730,000

Product Price Place Promotion

Strength

Weakness

Opportunity

Threat

http://www.giant-bicycles.com/zh-TW/Pollterhttp://1758.cc/3_blog/index_default.aspx?PDno=73663&Aid=73434http://www.books.com.tw/exep/prod/booksfile.php?item=0010419568http://www.shs.edu.tw/works/essay/2009/03/2009033112544699.pdfhttp://www.shs.edu.tw/works/essay/2008/10/2008102415421342.pdfhttp://web.ed.ntnu.edu.tw/~minfei/eduationmarketing/marketingcaseanalysis/94-2caseanalysis-6.pdf