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高生產力與獲利的關鍵下一步 ─ 企業搜尋. 陳永霖 , Evan Mobile: 0910389691 [email protected] Enterprise Search Group Microsoft Taiwan. Corporate Overview. FAST 位於新一代搜尋技術與資訊革命的中心 , 我們的創新將繼續推進市場的轉變 , 改變企業營運的方法與策 . 2001 年於挪威的 Olso Stock Exchange 上市 堅若磐石的企業穩定度 創始於 1997, 50% CAGR 穩定獲利 , 無負債 急速成長 - PowerPoint PPT Presentation
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高生產力與獲利的關鍵下一步 ─ 企業搜尋陳永霖 , EvanMobile: [email protected] Search GroupMicrosoft Taiwan
2
Corporate Overview
2001 年於挪威的 Olso Stock Exchange 上市
堅若磐石的企業穩定度創始於 1997, 50% CAGR穩定獲利 , 無負債急速成長
#1 收益成長超過 3,600 分安裝 700 位員工 , 150 個合作夥伴超越期待的滿意度
99% 客戶滿意度
FAST 位於新一代搜尋技術與資訊革命的中心 , 我們的創新將繼續推進市場的轉變 , 改變企業營運的方法與策 .
Oslo
Boston Munich
San Francisco
Chicago
Rome
London
Washington DC
Rio de Janeiro
New York
Tromsø
TokyoSalt Lake City
Sydney
Singapore
Stockholm
Dubai
AmsterdamToronto
Melbourne
Sao Paulo
CopenhagenParis
Milan Seoul
Helsinki
Dallas
Mexico City
FAST is one of the fastest growing software companies in the world
Hong Kong
Frankfurt
MadridAtlanta TaipeiShanghai
FAST – Past, Present & Future
Foundation: scalable search!
alltheweb.com – largest Web search
index
FAST ESP launched
Re-focus on enterprise
search
Gartner Magic Quadrant
leader
Search-driven business
value
A Microsoft Subsidiary
Next Generation
Search Platform
The User Revolution!
4
業界認可 , Gartner 評比Gartner MQ for Information Access Technology
“Excellent Choice”
“Industrial Strength”“Industrial Strength”
“Magic Quadrant: The Leader”
and 2004
Enterprise Solutions – Increase Collaboration and Productivities
FAST ESP Customers within the Enterprise
…and many new wins:Boehringer
CPSCNASAMetro
Arrow Electronics
65-75% of FAST customer implementations involve structured data
Monetization Vision
MONETIZATION: drive REVENUE by creating unique user experiences that match customers to relevant assets
Ads Transactions Promotions
MERC Customers
Single point of access for all enterprise information
RDBMS(JDBC, ODBC,
SQLNet, DW, DM)Applications
(e.g. ERM, CRM,Help Desk)
Legacy Data(e.g. ISAM, VSAM, IMS)
Message Queues(e.g. TIBCO, MQ-Series)
DMS(e.g. M’Soft
CMS, Documentum,
FileNet)
eMail Systems(e.g. Notes,Exchange)
Files(e.g. Word, Excel,pdf, images, mp3)
Portals(e.g. WebSphere,
WebLogic)
WWW(HTML, XML, WML,
JavaScript)
Private Webs(e.g. news feeds,
Intranets)
Direct Push
UNSTRUCTUREDSTRUCTURED REAL--TIME
FAST ESP5
SITE SEAR
CH
MA
IL SEAR
CH
Data C
leansing
DM
S SEAR
CH
CO
RPO
RATE SEA
RC
H
Cross Selling
…
Common Platform, Shared Data
ESP5
Advertising prom
otion
CR
M/C
all Center A
ssist
Service Desk Search
11
FAST ESP Architecture
COLLECTIONS CONNECTORS REFINEMENT SEARCH & ALERT ENGINES PROCESSING SEARCH PROFILE USER
SEARCH MANAGEMENT
CONTENT CAPTURE ANDREFINEMENT
QUERY PROCESSING
RESULT PROCESSING
SEARCH
STR
UC
TUR
EDD
ATA
RIC
H M
EDIA
UN
STR
UC
TUR
EDD
ATA
Document Thumbnails
Federated Results
Exact Navigator
Counts
Engage Your User with Visual Search _ Navigation
Numerous visual navigation options for more intuitive search
Results can be scanned rapidly with document previews and thumbnails
Identify content without downloading and opening applications
Disparate result setsare unified with robust federation
offeringmore control
Anti-spam and scoring algorithms used to cleanse listings
Automated entity extraction, tagging,and classificationdrive navigation
Aggregates 20Mlistings across 80,000 websites and
structured data stores
Enrich Content to Better Match to User Intent
Reports on search results
Entity extraction in results
Entities used in navigation and filtering
Linguistics語言學 The Query Pipeline
Tokenizer Phrasing
Query:
Looking for anABC laptop
under $20,000?
Spell-checking
Anti-phrasing
Normalization
NLQLemmas
Synonyms Thesaurus PLUG-IN BUY( X )
AdaptiveEvaluation
GeographyModified query
TabletsNotebook
Desktop replacementPortable PC
Looking for an
Under $20,000?
price < $20,000YES!
X = ABC Laptop
Use “Local Electronic Store” collectionRank profile = “eCommerce”
ESP Web Parts
Search Box
Navigator
Search Statistics
Result List
Edit Web Parts Here
Support .NET platform and others…
17
Customer – Cisco.com
Preparing for the next Mission
Products Results
All Results View
Support Results
Featured Content Navigators
AdvancedSearch Form
Query Disambiguation
Content and navigation blocks
Product queries Support queriesDefault queries
Three search services to meet the specific information needs of
customers.
Three Customer Search Services _ Role Based
Samsung.com FAQ 검색을 위한자연어 검색시스템 제안FAST ESP
II. 자연어 검색 시스템 구축 방안 1. 현황
모델명 선택
검색어 입력 및 실행
Rule 엔진에 의한 검색 결과
일반 검색 엔진에 의한 검색 결과
Samsung.com 의 FAQ 검색은 자연어 검색 제공 및 Rule 엔진을 이용한 검색으로 적합도가 높은 검색결과를 제공하지만 아래와 같은 부분에 개선이 요구된다 .• 제품 카테고리를 우선 설정해야 하는 등 검색 단계가 길어짐
• 제품 모델명을 설정하여도 검색 결과에 반영되지 않음
• 일반 검색엔진을 이용한 검색 결과의 재현율 및 정확율이 낮음
QueryProcessing
Collections(Index)
Data Processing
Search Profile
II. 자연어 검색 시스템 구축 방안 3. 개선방안 3.1 시스템 구성 개요
ConnectorSearch View
For Korea
Search ViewFor USA
Search ViewFor China
Search ViewFor Japan
Search ViewFor …
Korean FAQ
English FAQ
Chinese FAQ
Japanese FAQ
… FAQ
Talkro(Rule Engine)
Korean FAQ
English FAQ
Chinese FAQ
Japanese FAQ
… FAQ
언어처리
개체명인식
색인
제품모델명
FAQ RULE
카테고리적용
카테고리정보
Rank Tuner SynonymAnti-Phrase
Synonym
Samsung.com UsersFAQ Databases
Linguistic Assets
Business Assets
Query logs
FAST Search
5
1
6 7
8 9
3
4
2
10
Multi-language support