『技術及職業教育』季刊第二卷第二期

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Contents Quarterly Journal of Technological and Vocational Education

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9

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63

70

77

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10051 5 02-7736-6666 () () 10610 162 02-7734-362202-2356-9762http://tve.ie.ntnu.edu.tw/tvej/8021001 (14710)1014(http://tve.ie.ntnu.edu.tw/tvej/)GPN2010000016ISSN1019-30571901. 6 (04)2226-0330 8208212. 2091 (02)2518-0207 173. 1181 (02)3322-5558 1734. 5 (02)7736-6054 5. 161 (02)2361-7511 114

CC2.5http://creativecommoms.org/liccnses/by-nc-nd/2.5/tw

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9

16

23

33

42

52

63

70

77

92

102 ISO9001

106

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99

2011 7 13

11 2 3

marketing

Philip Kotler

2004American

Marketing Association, AMA

customersclients

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3 101 4

April 2012

Gundlach & Wilkie, 2009

2003

1

1943

2005

1970

70

2005 21

e-mail

Blumenstyk, 2006Fiske, 2008

Daj & Chirca, 2009

education marke-

ting

20042008

Oplatka

& Hemsley-Brown2002

productprice

promotionplace

4P Bob Lau-

terborn 4C

consumer wants

convenience

costcommunication

1 2003p 143

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4 101 4 April 2012

1975 1993

2005

2010

2013

2014

accreditation

2011

2009

2011

PDCA

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April 2012

2

4P

4C

strengths

weaknessopportunity

threat

SWOT

2

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6 101 4 April 2012

Kotler

advertising

public relation

personal selling

direct marketing

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7 101 4

April 2012

4M

mission

message

media

money

4C4P

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8 101 4 April 2012

1975

2004

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2009 - 2012

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2007

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SCI

International Center for

Technical and Vocational Education

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the

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0621.indd 51 2012/6/22 02:49:57

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fxfb-x6.pdf 1 2012/6/22 2:24fxfb-x6.pdf 1 2012/6/22 2:24 fxfb--x6.pdf 1 2012/6/22 2:28

-1 1 2012/6/22 2:33

Documents

『技術及職業教育』季刊 第二卷第二期

『技術及職業教育』季刊第二卷第二期