122
YKpaiHChKHH fii3HeC XXI CTOJIiTTH: peaJIii, npOfiJIeMH, nepCneKTHBH MOneJlb 3J\amauioi YKpaoiHCbKI1X cj)iPM no KopnopaHlllHI1X CI1CTeM TpaHCHauioH3JlbHI1X Kopnopauiti 3Jll1TTH Ta nOfJlI1HaHHH 13 YKpaoiHi : np06JleMI1 nocTiHTerpauiHHoro nepio,Lly npaKHIK3 ynpa13JliHHH JlJO,LlCbKI1MI1 pecypcaMI1 Ha yKpaOiHCbKVlX ni,Llnpl1€MCTOaX cDaKTOpl1 P030l1TKY nepCOHaJlY, ll.(O OnJlI113aIOTb Ha ycnix WBI1,LlKO 3pOCTalO411X YKpaiHCbKl1X ni,Llnpl1€MCTIJo OC06Jll1UOCTi ynpa13JliHHH J\iHJlbHiCTIO M3JlVlX ni,Llnpl1€MCTD n YMOl3ax nepeXi,LlHOo i eKOHOMiKl1 YnpaBJliHHii JlIOnCbKI1MI1 pecypcaM!1: np06JleMH OXOn)KeHH5I YKpaoiHI1 y cuiT013e TOBapl1CTOO KHio HaO'laJlbHO-MeTOJU!I.JIJI1H ueHTp "KOIICOpUiYM i3 ynocKOHaJleHHH MeHe)I)KMeHT-OcoiTH B YKpalHi" 2004

Український бізнес ХХІ століття: реалії, проблеми, перспективи.2004

Embed Size (px)

DESCRIPTION

У збірнику висвітлено результати досліджень, присвячені адаптації українських фірм до корпоративних систем транснаціональних корпорацій, специфіці та наслідкам злиття і пглинання підприємств в Україні, особливостям практики управління людськими ресурсами, зокрема, в умовах швидкого зростання темпів розвитку підприємств в умовах інтеграції українського бізнесу до світовох економіки.

Citation preview

  • YKpaiHChKHH fii3HeC

    XXI CTOJIiTTH:

    peaJIii, npOfiJIeMH, nepCneKTHBH

    MOneJlb 3J\amauioi YKpaoiHCbKI1X cj)iPM

    no KopnopaHlllHI1X CI1CTeM TpaHCHauioH3JlbHI1X Kopnopauiti

    3Jll1TTH Ta nOfJlI1HaHHH 13 YKpaoiHi :

    np06JleMI1 nocTiHTerpauiHHoro nepio,Lly

    npaKHIK3 ynpa13JliHHH JlJO,LlCbKI1MI1 pecypcaMI1 Ha yKpaOiHCbKVlX

    ni,Llnpl1MCTOaX

    cDaKTOpl1 P030l1TKY nepCOHaJlY, ll.(O OnJlI113aIOTb

    Ha ycnix WBI1,LlKO 3pOCTalO411X YKpaiHCbKl1X ni,Llnpl1MCTIJo

    OC06Jll1UOCTi ynpa13JliHHH J\iHJlbHiCTIO M3JlVlX ni,Llnpl1MCTD n YMOl3ax

    nepeXi,LlHOoi eKOHOMiKl1

    YnpaBJliHHii JlIOnCbKI1MI1 pecypcaM!1:

    np06JleMH OXOn)KeHH5I YKpaoiHI1 y cuiT013e TOBapl1CTOO

    KHio

    HaO'laJlbHO-MeTOJU!I.JIJI1H ueHTp

    "KOIICOpUiYM i3 ynocKOHaJleHHH MeHe)I)KMeHT-OcoiTH B YKpalHi"

    2004

  • 66K 650050021143

    Y45

    YL(K 650J 2(045)

    YKpai"lIcbKHii 6i3Hec XXI CToniTI'R: peanil, npo6neMIf, nepCneKTl1Bl1o illopiqHHK 1l0CJlilUKcllb KOHCOpuiyMY i3 YilOCKOll3neHIl1l MCneJl)KMe>rr-oCBiTif B YKpa"illi. 2004. - K.: HaB'f3nbRO-MeTO)lIIYHIII! uellTp "KOHCOpUiYM i3 YilocKoll3ncHHlI MelfeJl)KMenT-oCBiTH 0 YKpa"illi", 2004. - 270c.

    ISBN 966-8487-27-3 o

    Y UbOMY 36ipHHKY 3i6paHo 1l0CJ1ill)l(eHHn, npflCBflyeHi np061lCM3M 31laflT3Ui i YKpalHcbKHX cjJiPM 110 KopnopanfOHHX CIIl"TeM TpaHcHauioll

  • 3

    3MICT

    fiepe)1MOBa.. ......... . . .............. ................ ....... .............. ..... .. .. .. ................ 5

    MO)1e!lb a)1anTaUi'i YKpai"HcbKllx

  • 4

    cDaKTopH P03BHTKY nCpCOlIaJIy, mO BnJIIIBaIOTb Ha ycnix WBIt.llKO 3pOCTalO'IHX YKpalHCbKHX ni.llnpHMCTB (Ol/bea flaUlKO, CorjJifi OnGl(bKG, Cepeiu rao3iJbOa)

    PeJIOMe ,IloclliJDKeHHil .................................... .. ................................... .. ...... 158

    I3cryn.. ...... ........ . ................... .... ............ .... .. .. ......... ....... .. ............. 159

    finOTeJa ,IlocRi.lllKeHHil ...... .......... ... ... ............ .. .. ... ... ... .. .. .... ... .. .. ... ...... .......... 159

    MerO,llHKa ,Il0clli.lllKeHHil ........... ............. ....... .... ....... ... .. ........... .. ................ 160

    (J)oKyc- rpynH ilK MerO,ll ,Iloclli,/llKeHHil ........................................................ 161

    TeMarHKa

  • 5 YKpailfChK1t1i 6i311C
  • 6 YKpaiJ.tCbKl1H 613lfec XXI CTOllhTIi: pca.lJii, np06JleMH, nepCneKTlIBH

    06J1iKY, onepauiHHoro MeHeLOKMeHTY, MapKeTYIHry, MeHe.lVKMeHTY, ynpaBJ1iHH~ nepCOHaJIOM, JloriCTHKI1 TOLUO.

    UiIO KHHrolO KOHCOpuiYM i3 ynocKOHaJIeHH~ MeHen)((MeHTOCBiTI1 B YKpaiHi 3ano'{aTKOBY lllOpiclHY ny6fliKauilO pe3YJ1bTaTiB nOCJlin)((eHb, npOBeneHI1X BHKJlanayaMI1 BI1LUHX HaB'laJIbHHX Ta HaYKOBHX 3aKflaniD YKpalHH 3 OCHOBHHX np06J1eM, LUO xapaKTepHi nfl~ YKpaiHCbKoro 6i3Hecy rrO'laTKY XX1 CTOJliTT~.

    Yrrop~nKOBYIOYH nepWHH 36ipHI1K nOCJlin)((eHb, BHnaBui KepYBaJlI1C~ TaKI1MI1 MipKYBaHH~MH.

    YKpa"iHcbKa eKOHOMiKa, oc06mmo B TOMY CTaHi CTpiMKOro P03BHTKY, ~Kl1ti crrocTepiraTbC~ Ha rrOyaTKY 2000-x, CTa nOBHouiHHOIO CKfla.lIOBOIO eKOHOMiKH CBiTOBOI.

    flpoueCH fJl06afli3auii He MOfJ1H OMHHYTH YKpaiHY, i npHxin TpaHCHauioHaJlbHHX KopllopauiH (THY) - RBI1LUe ~e 6e33arrepeYHe .lIflfl YKpa"iHcbKoro eKOHOMi'JHOrO npOCTOpy. MoneJli Ta npoueCH a.lIamaui"i BiTLIH3HflHoro 6i3Hecy no YMOB KOHKypeHuii i cniBrrpaui, flKi BI1HHKJ111 3 npHxonOM TH K, nOTpe6YIOTb cepM03Horo BI1ByeHH~, nOllaTOK lIKOMY rrOKJlaneHO I3 nOcJIin)((eHHi, orry6J1iKOBaHOMY I3 UbOMY 36ipHI1KY.

    flpOTe Y BiT'1H3HHHOMY 6i3Heci Bin6YBaIOTbC~ ti iHWi THnOBi .llJ1fl cBiTODoro 6i3Hecy npoueCH - 3J1HTTR Ta 1l0fJlI1HaHHR. flp06fleMI1, IllO BI1HI1KalOTb Y 3B'1I3KY 3 TaKI1MI1 rrpOUeCaMI1 nocTiHTerpauiMHoro rrepio.lIY YKpa"iHcbKoi eKOHOMiKH , TaKO)(( CTaJlI1 rrpenMeTOM BI1I3Yel-IHfl yYaCHHKiB Uboro nOCJlinHHUbKoro npoeKTY. He 3aJll1WHJlHCR n03a YElaroro i np06JleMH OC06J1HBOCTi YllpaElJ1iHHfl niRJlbHicTIO MaJIHX ninllpHMcTB B YMOBax nepexinHoi eKoHoMiKH, OCKiJlbKI1 caMe BOI-IH CTaHOElJlllTb i CTaHOBIHHMYTb OCHOBY YKpaiHCbKo"i eKOHOMiKH, OC06fll1ElO B periorJaX.

    MeHen)((MeHT rrinnpl1MCTBa - L.le, BJlaCHe, ynpaBJliHHfl TaKHMH TpbOMa tioro OCHO[)aMH: cj:JiHaHCH, OCHOBHi 3ac06H i, HatiroJlOBHiwe, JlIO.lIH. YKpaiHa Ma LUono Uboro ne[)HY cneUHCpiKY, a caMe: ynpaBJliHHR nepCOHaflOM i ninnpl1MCTBOM Y nHHOMY npaBOBOMY nOJli, aJIe Y cneuHcj:JiYHI1X COuiaJ1bHO-nCl1xoJToriYHI1X YMOBax, flKHMI1 xapaKTepH3YIOTbCfl periOHH Hawoi nep)((aBH, HanpHKfla.lI, JlhBiBLUHHa i XapKiBLUHHa. TaK caMO pi3HHTbCfl CBOIO crreI.(Hcj)iKOIO rrpoueCI1 yrrpaBJ1iHHSI ninnpJ.1MCTBOM Y pi3Hl1X nepio.lIax i 3a pi3Hl1X ~KiCHI1X rrOKa3HJ.1KiB p03BHTKY KOHKpeTHoro rrinnpHMCTBa. CaMe TOMY no 36ipHl1Ka 6YJTO BKfllOyeHO nocfli.lIHI1UbKi MaTepiaJlH 3 ynpaBJTiHHR JllOnCbKHMH pecypcaMH Ha YKpalHCbKI1X ni.lInpHMCTBax, 30KpeMa, wono T3KI1X rrp06J1eM: aKTOpH P03BHTKY nepCOHaJlY, 51Ki BnJll1B31OTb H3 ycnix WBI1f(KO 3POCT3IOYHX YKp3iHCbKHX ni.lInpl1MCTB, ynpaBJliHHR fllOnCbKI1MH pecypc3MI1 H3 eTani BXOn)((eHHfl YKpaiHH y CBiTOBJ.1H eKOHOMiYHI1H npocTip

  • 7 YKpainCbKHH 613lfCC XXI cTOniTT.A: peaJIii, np06nCMH, nepcnCKTHBH

    KOHCOpuiYM i3 Y)lOCKOHaJJeHH5I MelW)l)f(MeHT-OCBinl B YKpaiHi i Ha)laJli CnpJ151TI1Me npOSe)leHHIO )lOCJli)l)f(eHHb np06J1eM YKpaiHCbKoro MeHe)l)f(MeHTY: opraHi3auitiHoro p03BI1TKY, MapKeTI1Hry, JlOriCnIKI1, ynpaBJliHH5I nepCOHaJlOM, iHaHciB TOl.UO.

  • 9

    AllHa CTaJIiHCbKa

    MO,21;EJIh A)W1TAllJI

    YKPAIHChKIIX Cl>IPM,21;O

    KOPIIOPATIIBHIIX CIICTEM

    TPAHCHAllJOHAJIhHIIX

    KOPIIOPAllJ:H

  • 10 Yl(p::tiIlCbKHH 61311(,C XXI cToniTTR: pC3nli, npo6JJe~ut, nCpCnCKTHOH

    PE3IOME AOOlI)1)KEHHlI CY4aCHa eKOHOMi'-lHa cI'lTyaui51 B YKpa'iHi xapaKTepI13YE:TbC5I Be

    JlI1KI1MI1 MaCWTa6aMl1 ,I.I.illJlbHOCTi TpaHCHauioHaJlbHI1X KopnopauiH (THK), lCHY '-IHMaJJO YKpa'iHCbKHX ni,l.l.npl1MCTB, iliO B)Ke CTaJJl1 '-IaCTMHOIO THK a60 cniBnparnOIOTb 3 HI1MI1, CniBnpau51 YKpa'iHCbKMX (pipM 3 THK Ma iCTOTHe 3Ha'-leHH5I HK O,l.l.Ha 3 OPM 3aJJY4eHHH YKpai'HCbKJ1X 6i3HeC-O,l.l.I1HI1Ub ,1.1.0 Mi)KHapO,l.l.HOrO 6i3Hecy, O,lJ.l-faK nMTaHHH ,I.I.iHJlbHOCTi TaKI1X ni,l.l.npl1MCTB He,LlOCTaTHbO ,LlocJliIDKeHI1MI1,

    Y ,LlOCJli,Ll)KeHHi P03rJHIHYTO YHKuioHYBaHHH YKpa'iHcbKHX ipM Y cKJla,Lli Bi,LlOMI1X THK, BI1HBJleHO CKJla,LlHHKH ycniwHoro cniBp06iTHl1UTBa YKpa'iHcbKI1X 6i3HeC-0,LlI1HI1Ub i3 THK, n06Y,LlYBaHO MO,LleJlb a,LlanTaui'I' YKpa'lHCbKHX ipM,LlO KopnopaTHBHHX CHCTeM THK,

    The current economic situation in Ukraine is characterized by the large scope of activities of transnational corporations (TNC), There are a lot of Ukrainian enterprises that have become a part ofTNC's or cooperate with them, The cooperation between Ukrainian companies and TNC's is important, as it is one of the forms of involving Ukrainian business entities in intemational business, However, the issue of activities conducted by those enterprises has not been studied at the appropriate level.

    The research deals with functioning of Ukrainian companies within well-known TNC's, Components of the effective collaboration between Ukrainian business entities and TNC's have been determined and the model of adjusting Ukrainian companies to corporate TNC systems has been developed,

  • MODe.rtb aJlanrAuii yxpaillcbKHX 4llp.\t no KopnopaTh811hX CHCTeM TpallCllaulonaJILUhX KopnopauiA 11

    Berm HHHiwHH TeHneHui51 no rJl06ani3aui'i BH51BJl51CTbC51, 30KpeMa,

    B niHJlbHOCTi TpaHcHauioHanbHHx KopI1opauii1 (THK), lUO BHCTYnalOTb BOnHOLJaC 51K Cy6'CKTH Ta 06'CKTH Uboro 51BHlUa, YKpai'Ha 51K CKJ1anOBa cBiTOBoro rocnonapCTBa e 6e3nocepenHiM YLJaCHHKOM npouecy rJl06ani3auii', OCb LJOMY ni51JlbHiCTb TH K Ha YKpa'iHcbKOMY PHHKY nOTpe6)'lOTb KoopnHHaui'1 Ta perJlaMeHTYBaHHH 3 60KY nep)f(aBH Ta Hannep)f(aBHHX YCTaHOB , THK Ta 'iXHH ni5lJlbHiCTb nOCJlW)KYIOTbC51 B)Ke nOHan CTOJliTT51, TOMY BnJlHBTa HacJlinKH uki niHJlbHOCTi Ha TepHTopi51X Kpa'iH, B 51KHX BOHH npaUlOIOTb, nOCJlin)f(eHO nOCTaTHbOIO MipOlO,

    OCKiJlbKH YKpa'iHcbKii1 eKOHOMiui He 06itiTI1C5I 6e3 TaKHX riraHTcbKHX Cy6'CKTiB cBiToBoro rOCI10napCTBa, TO

  • 12 YKpaillCbKHif 6i.Jlfcc XXI l.ionfrrH: peanii, npo6neMH, nepCUCKTHBH

    2. BI1 3Ha'll1TI1 CPOPMI1 opraHi3auii 6i3Hecy TH K Yepe3 HauioHaJlbHi cpiPMI1, eKoHoMitlHY CYTb CPOPMI1 opraHi3au.i"i H8UioHaJlbHOi KOMnaHii, nOKa3aTI1 3Ha' IeHHH ii Opl'8Hi3auiHHoi OPMI1 .lU151 .niflJlbHOCTi THK, Bl1flBI1TI1 3aJ1e)f(]-licTb opraHi3auiHHoi OPMI1 HauioHaJlbHoi iPMI1 .nJlfl BTilleHHH cTpaTeriYHI1X uiJlel1 THK. BI13Ha'(I1TI1 opraHi3auiHHi CPOPMI1 HauioHMbHI1X iPM , perJlaMeHToBaHi YKpaiHcbKI1M 3aKOHo.naBCTBOM .

    3. ,UOCJli.nI1TI1 OPMI1 cniBp06iTHl1UTBa THK 3 YKpai"HcbKI1MI1 cpipMaMI1 , 30Cepe.nI1BlJll1Cb nepeBa)f(HO Ha ni5IJlbHOCTi KOMnaHiH Nestle, Procter & Gamble, Intel, Helett Packard, SunInterbrew Ha Mi)f(Hapo.nHI1X pl1HKaX Ta B YKpaiHi, Bl13HaYI1TI1 3MiHI1, iliO Bi.n6YBaIOTbCR Ha YKpaiHcbK.l1X cpipMax i rri.nnpl1MCTBaX, flKi cniBp06iTHI1yalOTb i3 THK. Ha OCHOBi aHaJli3Y BI13Hal.JeHI1X 3MiH n06y.nYBaTI1 Mo.neJlb a.naI1Tauii YKpaiHcbKI1X cpiPM .no KopnOpaTI1BHI1X CI1CTeM THK.

    Y npoueci LlocJli.n)KeHH5I BI1KOPl1CTOBYIOTbC5C 1. MeTO.D.H eMnipH'IHOrO .D.OCni.lVI

  • MonCJI!:. analll,u.l.ii YKpaiHCbKHX 4JlPM no KOpnOpaTHBIIHX CHCTCM 'Jl)allCliallioHaJlbllHX KopnopalliH 1 3

    C5IrHeHH5J cTpaTeriYHYlX uiJlei1 Kopnopauiti, MO)KHa n06Y,llYBaTYI MO,lleJlb a,llaTlTauii' YKpa"iHcbKYlX iPM ,ll0 KopnOpaTYlBHYlX CTPYKTYP THK, TaKa MO,lleJlb nOKa)Ke MO)KJ]YlBOCTi 3aJJyYeHH}1 YKpa'iHCbKI1X cPiPM,110 Mi)l(HapO,llJ-Joro 6i3Hecy, a OT)Ke , MO)KJ]YlBi Hanp5JMYI HKicHO1'0 p03Bl1TKY YKpa'iHCbKO'i eKOHOMiKl1,

    3. MeTOtUI TeOpeTlf'lllOrO ,llOCJli,1l)KeIlH5I: einome3a ma npunyw,ef/fiR, 13 c\laKTOJloriYHOrO Ta TeOpeTI1YHOrO MaTepiaJJY Bl1nJlI1Ba npYlnyweHH5J npo 3aJJe)l(HicTb CTBOpeHH5I liauiOHaJJbHo"i c\liPMl1 Bi,ll CTpaTeriYHYlX uiJlei1 THK Ta 06epHeHo"i 3aJJe)l(HOCTi peaJli3auii' CTpaTeriYHI1X uiJlei1 THK Bi,ll c\lOPMI1 opraHi3aui"i Bi,llnOBi,llHOi' HauioHaJJbHoi' CPiPMl1. OCHOBOIO .1lJI5I ,llOBe,lleHH5J Ui'i rinOTe311 aHaJJi3 c\laKTYI LI Hoi' ,lli5JJlbHOCTi THK B YKpa'iHi Ta BI15IBJTeHHH c\lOPM opraHi3aui'i HauioHaJJbHYlX c\liPM THK B YKpa"iHi, MO,lleJlb, iliO y3araJlbl-lfOe ,lli'i Kopnopauii1 CTOCOBHO CTBopeHH5J cBo'ix ni,llp03,lliJliB 13 YKpa"iHi Ta P03Kpl113ae npYlYI1HI1 TaKo"i nOBe,lliHKI1 THK, ,llOBOJlYl'fb 33J1e)f(1-licTb peani3aui'i CTpaTeriYHI1X uiJlei1 TH K Bi,ll c\lOPMI1 opraHi3aui'i'ii ni,llp03JliJTY - HauioHaJlbHOi c\liPMI1,

    3HAlfEHHSI HA~IOHAJ1 bHOI

  • 14 YKpaiIlCf>KHH 6ilHCC XXI CTOJl rrrH: pcaJl ii, IIpo6J1CMH, IlCpCnCKTHBH

    Kpa'iHl1, CaMe Mi.>KHapo.uHHH xapaKTep .ui51JlbHOCTi Kopnopaui'i Jle)f(HTb B OCHosi SH3HatJeHH51 TpaHCHauioHaJIbHI1X KopnopauiM 5lK 06'OHaHHfI nermux op2aHi3al1iu, OJlfl flKUX xapaKmepHi Kopnopamu(mi (JiOHOCW'/U 630MOoii~ OiflJlbHicmb flKUX MO MiJICHOPOOHUU xapOKmep , OOH BH3HatJHJla TpaHCHauioHaJlbHY KopnopauilO 5!K "iHmepH0l1ioHMi3al1ilO MiJICHapOOHUX PUHK06UX mpaHCaKl1iu ycepeouHi OKpeMOi' cmpyKmypu, ~O npuWvta pilUeHllfl'" ,

    3 OrJI5!.uy Ha Te mo CPOpMYJlIOBaHH5! nOH5!TT5! "TpalicHauioHaJlhHa Kopnopaui5!" CTOCYE:TbC5J iHTepeciB 6araTbox .uep)f(aB , KOMici5J i3 TpaHcHauioHaJlbHI1X KopnopauiH OOH YXBaJlI1Jla TaKI1H KOMnpOMicHI1H BapiaHT BI13HalfeHH5! Ili.unoBi.uHoro nOH5!TT5! : THK - ue KOMnaHi5!: 5JKa BKJlIOlfa o.uI1Hl1ui npl1Hai:iMHi Y .uBOX Kpa'I'Hax, He3aJle)f(HO Bi.u IOPI1.ul1tJHoi CPOPMI1 i ccpepl1 .ui5JJlhIWCTi; 5lKa onepy S paMKax CI1CTeMH npI1HH5!TT5J piweHb, mo .u03BOJl5J npOBo.uI1TI1 Y3ro.u)f(eHY nOJliTI1KY i 3.uiHcHIOBaTI1 3araJlbHY CTpaTerilO 3 o.uHoro lfl1 .ueKiJlbKOX KepisHI1X ueHTpiB; y 5JKiH OKpeMi O.uI1H11 ui nOB'5J3aHi 3a .uonoMorolO SJlaCHOCTi a60 iHWI1M 'lHHOM TaK, 1110 o.uHa a60 KiJlhKa 3 HI1X MO)f()'Tb CnpaBJl51Tl1 3HalfHl1M SnJlI1B Ha .ui5!JlbHiCTb iHWI1X i, 30KpeMa, no.uiJI5!Tl1 3HaHH5!, pecypCI1 i Ili.unOBi.uaJlbHicTb 3 iHlllI1Ml1,

    OT)f(e, y cnpOmeHOMY Sl1rJI5J.ui, THK - ue CI1CTeMa, mo OXonJllO MaTepl1HCbKY KOMnaHilO Ta 'Ii 3aKop.uoHHi iJli'i, T06TO HauioH(lJlbHi cpiPMI1 THK. MaTepl1HCbKa KOMnaHi5! ueHTpoM npI1HH5!TT51 piweHb, 5!KI1H Sl13Halfa uiJli Ta KOHTPOJlIO CPYHKuioHYBaHH51 Bcic'i CI1 CTeM 11 , MaTepl1HCbKa KOMnaHi5! Ta iJlii' p03TawoBaHi B pi3HI1X Kpa'iHax, EiJlblJJicTb iJliH BI1KOHY 5!K Sl1p06Hl1lfi , TaK i MapKeTI1HrOBi CPYHKUii', BOHI1 nO.uHaHi 3 MaTepl1HCbKOIO KOMnaHiIO, a B .ue5lKI1 X Bl1na.uKax - i 3 iHWI1MI1 iJli5!MI1, pi3HOMaHiTHI1Ml1 Mi)f(HauioHaJIbHI1MI1 nOTOKaMI1 npo.uYKui'i, KaniTaJlY, TeXHOJloriH , iHaHciB Ta ynpaBJliHH5!, T06TO, cnpoweHa CTpyKTypa THK nepe.u6a Cla KepiBHI1H Ta ni.unOp5!.uKOBaHI1H eJleMeHTI1, 5lKi B3aMo.uiJOTb Ha OCHOBi KopnOpaTI1BHI1X BlnHOCI1H ,

    llpaBoBI1H pe)f(l1M THK nepe.u6alfa .uiJlOBY aKTI1BHiCTb, mo 3.uiHCHI0TbC5! B pi3HI1 X Kpa'iHax 3a .uonoMorolO CTBOpeHH5J 3aKOp.uOHHI1X cpiJliH y sl1rJl5J.ui CTpyKTYPHHX ni.up03.uiJliB 6e3 10PI1.uHlfHO'i caMOCTiHHOCTi Til .uolfipHix KOMnaHiH, Ui KOMnaHi'i MalOTb Bi.uHOCHO caMOCTiHHi CJI)f)K611 Bl1p06Hl1UTBa i 36yry rOTOBo'i npo.uYKui'I', HaYKOBo-.uoCJli.uHI1X p03p06oK, Y UiJlOMY BOHI1 5JBJl5JIOTb c06010 BeJlJ.1KHH Bl1p06Hl1lfO-36YTOBI1H KOMnJleKC i3 npaBOM BJlaCHOCTi Ha aKuioHepHI1H KaniTaJI TiJlhKI1 npe.uCTaBHI1KiB 3aCHOBHI1Ka,

    Y 3axi.uHiH eKOHOMi'lHitl JliTeparypi BJ.1.uiJl5!IOTb KiJlbKa BI1.uiB THK: 6araTOHauioHaJlbHi Kopnopaui'i, iHTepHauioHaJIbHi Kopnopaui'i, rJl06aJIhHi Kopnopaui'i, TaKe paH)f(YBaHH5! KOpnOpaTYIBHI1X CI1CTeM TH K Bi.u06pa)f(a npl1HUl1nl1 Ili.uHOCI1H Mb!< MaTepl1HCbKOIO KOMnaHi1O i .uolfipHiMI1 ni.unpl1MCTSaMI1,

  • Mo.uenL auanTauri y)(.paillCbKHX 4lip,,", 110 KOPIIOll:ITHBIIHX CHCTCM TpallclHutiollWlbIIHX KopnopiluiH 1 5

    hnepHauioHaJlbHi Kopnopaui'i - ue HauioHaJlbHi MOHOnOJli'i i3 3aKOpnOHHl1Ml1 aKTI1BaMl1, IXH51 Bl1p06Hl1ya i TOprOBeJlbHO-36YTOBa ni51.llbHiCTb BI1XOnl1Tb 3a MC)I(i onHi'i nep)l(aBl1 ,

    )l.ll51 iHTepHauioHaJlbHHX KOMnaHiti xapaKTepHl1ti eTHoueHTPI1YHl1ti nm (ethnocentric) B3aMI1H, 3a TaKoro nmy BillHOCI1H Bl1lUe KepiBHI1UTBO OpiHTYTbC51 Ha Ui.llKOBI1Tl1ti npiOpl1TeT 6a30Bo'I' (MaTepl1HCbKo'i) cjJiPMl1,

    3a eTHOueHTpl1YHOrO Tl1ny BinHOCI1H 3aKopnoHHi pl1HKI1 .ll.Il51 Kopnopauiti HacaMnepen npOnOB)I(eHH51M BHYTpiwHbOro pl1HKy Kpa'iHI1 6a3YBaHH51 MaTepl1HCbKO'1 KOMnaHi'i, THK CTBOPlOlOTb cjJi.lli'i 3a KopnOHOM rO.llOBHI1M YI1HOM llJl51 3a6e3ne

  • 16 YKpaillCbKHH 6iJHCC XX1 CToniTTH: peaJIIi, np06!1eMH, nCpCnCKTHnH

    CPYHKUitf, Ha HI1X HaBiTb npl1rraLla OCHOBHe CPYHKuioHalTbHe HaBaHTa)!(eHH5J Kopnopauii', BOHI1 Ha6YBalOTb 6ilTbwoi' caMocTitfHOCTi.

    D:o fJl06aJIbHHX Kopnopauiii H3JTe)!(aTb TaKi, HKi iHTerpYIOTb rocnOLlapCbKY Lli5JJlbHiCTb, 3LlitfcHIOBaHY B pi3HI1X KpaiHax. TaKi KOMnaHiil1poeKTYlOTb BI1pi6 a60 cxeMY HaLlaH H5J nOClTyr WOLlO neBHoro cerMeHTY C13iTOBOro pl1HKY a60 Bl1rOTOBlT5IIOTb Y pi3HI1X KpalHax CKlTaLlOBi 4aCTI1HI1 o,rUfOro Bl1p06y. D:lTH rlT06alTbHI1X KoprTOpauiii xapaKTepHl1ii reOueHTpl14HI1ii (geocentric) niJ(xiLl LlO B3aMI1H Mj)j( MaTepl1HCbKOIO KOMnaHi1O Ta i"i cpiJlilIMI1. Ui THK MO)f(Ha ynoLli6HI1TI1 LleueHTP3JTi3013aHitf cpeLlepauii' periOH3JTbHI1X cpilTii1 . MaTepl1HCbKa KOMnaHi5J p03rJT5JLla ce6e He 5JK ueHTp TH K , a lTl1we 51K OLlHY 3 i"i 4aCTI1H. ApeHOIO Lli5JlTbHOCTi reOueHTPl14Ho'i THK YBeCb CBiT.

    TaKI1M 4I1HOM, Y KopnopauilIX reoueHTpwIHOro Tl1ny U3aMI1H HauioHalTbHi cj)ipMI1 BI1CTynaloTb OCHOBHI1MI1 cy6'KTaMI1 BCneHH5l 6i3Hecy i 6epYTb Ha ce6e Bci OCHOBHi nOBHOBa)!(eHH5J Ta CPYHKUii' Koprropauii.

    O'f)f(e , BiLlwTOBXHynWI1Cb BiLl BI13Ha4eHHH cYTi TpaHcHauioH3JTbHI1X Koprropauiii Ta KopnOpaTI1BHI1X CTPYK1Yp THK, BI1Llin i npl1HUl1niB 'iXHbO'i n06YLloBI1 Ta niHlTbHOCTi, MI1 Bl13Hat ll1lTl1, WO 3Ha'leHH5J HauioH3JTbHI1X cpiPM y KopnOpaTI1BHI1X CTpYKTypax THK 3alTe)f(I1Tb BiLl Tl1ny B3aMI1H MaTepI1HCbKO'i KOMnaHi'i Ta i"i CTpYKTypHI1X elTCMeHTiB.

    OCKilTbKI1 KoprrOpaTI1BHi CTPYKTyPI1 TH K xapaKTepl13YToTbCii pi3HOMaHiTHicTI0 Ta LlI1BOBI1)!(HI1MI1 nOLlHaHHHMI1, TO i Micue HauioH3JTbHO'i

  • MOJlCJlb a.aallrduii YKpaillCbKHX lPiPM no KOplIOpantollHX CHCTCM TJ)3l1CtlauioHaJlMIHX KopnopalliH 17

    Y nepwiiil nOJlOBl1Hi XX CTOJliTISI nOMiHYBaJlI1 CnO'laTKY periOHaJlbHi Ta YHKuiOHaJlbHi opraHi3auiiilHi CTPYKTYPI1, a nOTiM 'inll KOM6iHaLLi'j,

    YIIKUioHaJlbHa opraHi3aui5I KOMnaHi'j nepen6a'la Bl1niJleHl-Hl ninp03niJliB, 51Ki KOHueHTpYIOTbC5I Ha neBHI1X YHKUiOHaJlbHI1X cepax ni5IJlbHOCTi, TaKI1X , HK nOCJli,IDKeHH5I Ta p03p06KI1, Bl1p06HViUTBO, MapKeTYIHr, iHaHCI1 TOWO (OUB, oooamoK 1), 3a TaKoi' opraHl3auiiillo'j C1'pYKTYPI1 HauioHaJlbHi iPMVI MalOTb neBHe cPYHKLlioHaJlbHe I-laBaHTa)KeHH5I , 5IKe He nepeTI1HaTbC5I 3 cj)YHKui5IMI1 iHWVlX ninp03niJliB,

    PeriOHaJlbHa CTpYKTypa xapaKTepI13YTbC5I Bl1niJleHH5IM ninp03nlJlIB 3a periOHaJlbHI1M npl1HUl1nOM Ta onHaKOBI1M cPYHKUiOHaJlbHI1M HaBaHTa)KeHH5IM (OUB , oooamO/( 1), Y pi3Hl1X perioHax YH mi'! n inp03niJli B BI13HallalO1'bC51, BI1XOn 5IY 11, no-nepwe, 3 BViniB ni5IJlbHOCTi, 5IKI1MI1 BOHI1 nOBI1HHi ynpaBJl 511'I1; no-npyre, 3 iCHY10Yl1X n01'pe6 KOOpnl1Hauii' p060Tl1 periOHaJlbHVlX ninp03niJliB 3 iJli}JMI1 KOMnaHi'! B iHWI1X Kpa'iHax , cDYHKUii' periOHaJlbl-ll1X njnp03niJliB cj)0PMYIOTbC51 TaKO)K nin BnJlI1BOM oc06JlI1BOCTeii PI1HKY Ta cneUl1cPilIHI1X 3aBnaHb, 3 5IKI1MI1 MO)Ke 3iwTOBXY13aTVlC5I KOMnaHi5I Ha HauioHaJlbHOMY PVlHKY, Tpanl1ui't' Ta iCHYIOYi perYJl5I1'I1BHi HOPMl1 npl1ii1Malol lViX Kpa'jH 6e3nocepenHbO BVl3HayalOTb cPYHKUi'i periOHaJlbHI1X ninp03niJliB THK,

    Y npyriii nOJlOBI1Hi MI1HYJlOro CTOJli1'nl BeJlI1Ki 3axinHi Kopnopaui'j CTaJlVl npaK1'l1YHO nepexonVlTVI no nVlBi3iiill-II1X OPfCTPYKTYP, OCKiJlbKVI P03Bl1TOK Bl1p06Hl1UTBa Ta 36YTY BViMaranl1 nOCKOHaJlimoi' opraHi3aui'I',

    ,11,HBi3iHHi oprCTpYKrypH - CTPYKTYPVl, 3acHoBaHi Ha BVlniJleHHi BeJlI1K I1X aBTOHOM Hl1X Bl1 P06H VI '10- rocnonapCbK VlX 11 inp03niJl i B (l3iMiJleHb) i BinnoBjnHI1X 'jM piBHiB Y11paBJliHH5I 3 HanaHH51M UI1M ninp03niJl3M onepanIBHO-BVlp06l-1l1'10'I' caMOC1'iiilHOCTi i 3 nepeHeCeHH5IM Ha ueii piBeHb BjnnoninaJlbHOCTi 3a Onep)KaHH5I npl16Y1'KY,

    BiMiJlel-Il-UIM BBa)KaTbC51 opraHi3auiiilHa TOBapHo-pVlHKona OnI1Hl1U5I , UJQ Ma He06xinHi BJlaCHi cPYHKUioHaJlbHi ninp03niJl 11 , Ha BiMiJleHH5I nOKJlana1'bC5I BinnOBinaJlbHicTb 3a Bl1p06Hl1UTBO i 36YT neBHO'! nponYKuii' 1'a Onep)KaHH5I npl16YTKY, llJl51 nl1Bi3iHI-lI1X CTPYKTYP xapaKTepHe nonHaHH5I ueHTpaJli30BaHoro c1'paTeriy Horo nJlaHysaHH5I Y BI1LUl1X eWeJlOHaX ynpaBJliHH5I i neueHTpaJli30BaHO'! ni5lJlbHOCTi BiMiJleHb, Ha piBHi 5IKI1X 3n i iilcl-IlOTbC51 OnepaTI1BHe ynpaBJliHH5I i 5lKi ninnoBinalOTb 3a Onep)KaHH5I npl16YTKY, Y 3B'5I3KY 3 nepeHeCeHH5IM BinnOBinaJlbHOCTi 3a npVl6YTOK Ha piBeHb BiMiJleHb (Jll1Bi3iii) BOI-l11 C1'aJll1 p03rJl5lnaTVlC5I 5lK "ueHTpVl np116YTKy", LUO aKTI1 BHO BI1KOPI1CTOBYJOTb HanaHY 'jM cB060ny JlJI5I ninBI1weHH5I eeKTVlBHOCTi P060Tl1 ,

    O1')Ke, Ha BinMiHY Bin nonepenHix opraHi3auiiiHVlx C1'PYKTYP, HauioHaJlbHa ipMa B nI1Bi3iiilHI1X CTpYKTYpax Ha6YBa 6iJlbWOro

  • 18 YKpaillCI.KHH 6iJllcc XX] CTOfliTflI: pcaJ1ii, npOfiJlCMH, nCpcnCK11I8H 3HalJeHH5J, IneTbC5I npo nepeHeCeHH5J Ha HauioHaJIbHY ipMY "UeHTpy npH6YTKY", Toni 51K Y nonepenHix CTpYKTypax HauioHaJIbHa ipMa BHcTynaJIa 5JK nonoMi)!(Ha CKJTanOBa, Y)!(e Ha UbOMY eTani enoJTloui'i oprcTpYKTyP THK MO)!(Ha BHniJHITH 3pOCTaHH5I 3HalJYtUOCTi HauioHaJIbHO'i cpiPMH,UJTH CHCTeM TH K, HauioHaJTbHa cpipMa Tenep nHcTynae He 51K nonOMi)KHl{i1 Ba)!(iJTb, a HK 3aci6 Onep)!(aHH5I npH6YTKY,

    OOnaJTbWa CTPYKTYPH3auiH KOMnaHi'i 3a BinniJTeHH5!MH (nl1.Bi3i5TMH) npOBaf-(l1TbC5I , 5TK npaBHJTO, 3a onHHM i3 TpbOX npHHUHniB: 3a nponYKTOM - 3 ypaXYBaHHHM OC06JTHBOCTeH nponYKui'i lJH nOCJTyr ; 3aJTe)Kl{0 Bin OpieHTaui'i Ha KOHKpeTHoro CnO)!(HBalJa, i 3a periOHaJIbHOfO 03HaKOlO - 3aJTe)!(HO Bin TepHTopiH, tUo 06CJTyroBY10TbC5I, Y 3B'H3KY 3 UHM BH)liJTHfOTbC5I TpH THnH nHBi3iHHHX CTPYKTYP :nHBi3ii1Ho-npOJJ.YKTOBi; opraHi3auiHHi, opieHTOBaHi H3 CnO)!(HB34a; nHBi3iHHo-perioH3JTbHi CTPYKTYPH,

    BHniJT5IIOlJH ,UYfBi3i'i 33JTe)!(HO oin cnpHMysaHH5I ni5lJTbHOCTi, TH K Ha,Uae H3UiOHaJIbHii1 cpiPMi cneuiaJTi3al(il0 Y neBHii1 ccpepi, 3aBnHKH T3Kii1 cneuiaJIi3aui'i HauioHaJlbHa cpipMa CTae He06xinHOfO lJ3CTHHOIO KOMn3Hi 'i, HKY ynoBl-IOBa)!(YIOTb BnpOBa)l)!(ynaTH ne13Hi CTpaTeri'iTHK,

    Y Mipy p03BHTKY KOMn3Hii1, BHxony 'ix Ha Mi>KHapO)lHi pHHKH, nOCTYnOBorO nepeTBopeHH5T 'ix i3 Kopnopauii1 HauioHaJTbflHX Ha TpaHCl-lauioHaJTbHi, 3 )lOC5Tfl-leHHHM THK BHworo piBHH 'iXHboro p03BHTKY (CTBOpef-lH5T rJT06aJTbl-lHX Kopnopauii1) nHBi3ii1Hi CTPYKTYpH nepeTBoplOIOTbCSI B Mi>KHapOnHi nHBi3ii1l-li, a naJli - Y rJT06aJTbl-li,

    MO)!(Ha BHniJTHTH TaKi HaHnOWHpel-lillli pi3HOBHnH Mi)!(HapOnHHX nHBi3ii1I-lHX CTPYKTYP, B OCI-IOBY n06ynoBH HKHX nOKJlaneHO rJT06aJTbHHi1 ninxin,

    fJlofiaJlbHO OpiHTOBaHa nponYKToBa (TonapHa) CTpYKTypa (Worldwide Product Structure), tUO 3acHoByeTbCH Ha nHBi3ii1HiH CTpYKTypi 3 ninp03niJlaMH 3a nponYKTOBOIO 03HaKOIO, KO)J(HHi1 3 51Kl1X caMOCTiHHO npaUloe Ha BeCb CBiTOBHi1 PHHOK (i)u(l, i'kiJamoK I). TaKa CTpYKTypa Mo)!(e BHKOpHcToBynaTHc5T KOMnaHi5lMH 3 iCTOTHO nHBepCJ.1(piKOBaHOIO nponYKuielO, nponYKuiE:fo, tUO iCTOTf-1O p03pi3H5TTbC5! 3a TeXHOJIOrielO 'ii BHp06HHuTBa, MeTonaMH MapKeTHHry, KaHaJIaMH peaJIi3aui'i TOtUO, Ii 3aCTOCOB)'lOTb HacaMnepen Ti KOMnaf-li'i, ,UJT5I 51KHX BinMil-(HOCTi Mi>K BHnaMH BHrOTOBJTlOBaHO'i nponYKui'i Ba)!(J]HBiwi, Hi)K BinMiHHOCTi Mi)K periOHaMH, Y 51KHX U51 nponYKuiH peaJIi3yeTbC5I. Uei1 BHn CTpYKTYP CnpH5T Mi)Kl{apO.L(l-lii1 opiulTaui'i KOMnaHi'i , onHaK nJlH Hboro xapaKTepHO nOCJTa6JTeHH5I KoopnMHauii' Mj)j( OKpeMHMH ninp03niJTaMH KOMnaHi'i, nOCHJTel-lH5T ny6JTlOBaHH5I 'iXHbO'i ni5JJTbHoCTi.

    ThofiaJlbHO OpiHTOBaHa periOHaJlbHa CTpYKTypa (Worldwide Regional Structure) TaKO)K 3aCHOBYeTbC5I Ha nHBi3ii1Hii1 CTPYKTypi,

  • MUl.lCJlb ::l1.l.allTdUii YKpaillCbKHX 4>lp.\1110 KOpnOpaTHBIIHX CHCTCM 11>anCH3UI01la.JlMIHX KopnopauiH 1 9

    aJIe 3 BHKopHCTaHH5IM reorpacj)i4Horo npHHuHny no6YllOBH (oue , oooamoK 1), TIPH UbOMY HauiOHaJIbHHi1 PHHOK HepillKo p03fJ151ll,aTbC5I JlHWe 5lK Oll,HH i3 periOHaJIbHHX nillP03lliJliB, Hai1llouiJlbHiwe BHKopHCTaHH5l CTPYKTYPH TaKoro nmy KOMnaHi5lMH, ll,Jl5l HKI1X periOHaJIbHi BillMiHHOCTi MalOTb 6iJlbWe 3HaCleHH5l, Hi)K BillMiHHOCTi BHrOTOBJllOBaHOi' npOllYKui'i. Hai1YaCTiwe fJl06aJIbHO OpiHTOBaHi periOHaJlbHi opraHi3auii1Hi CTpYKTYPH BHKOPHCTOBYIOTbCS! B raJIY3HX, nillnpHMCTBa 51KHX BHrOTOBJl5lJOTb npollYKuilO, wo nOBiJlbHO 3MiHIOTbC5I TeXHOJloriYHO (aBToM06iJli, Hano'i, KOCMeTHKa, npOllYKTH xapCIYBaHH5l , HaqnonpOllYKTH),

    3MiwaHa (ri6pHllHa) CTpYKTypa (Mixed Structure , Mixed Overlay), Lle nop5lll i3 HarOJlOCOM Ha neBHOMY npollYKTi (perioH, q)YHKUi'i) 136YlloBaHo CTPYKTYPHi 3B'5l3KH TepHTOpiaJlbHOrO i cj:JYHKUioHaJIbHOrO (npollYKTOBOfO i cj:JYHKuioHaJlbHoro a60 TepHTopiaJlbHoro i n POllY KTO Boro) THny, Uei1 BHll CTPYKTYPH BHHHK Y3B'H3KY 3 THM, lilO B KO)KHiw i3 Ha3BaHHX CTpYKTYP MO)KHa Bi1l3J-laYHTH CHJlbHi i cJla6Ki CTOPOHH, He iCHY Hi )KOllHO'i opraHi3auii1Hoi' CTpYKTypH, HKa 6YJla 6 i.neaJlbHoJO, 3MiwaHa CTpYKTypa HI1Hi llY)Ke nonYJlHpHa cepell aMepHKaHCbKI1X THK (OC06JlHBO 3 iCTOTHO llHBepcl1cj:Ji KOBaHOlO lliH)1 bH iCTIO),

    Hai1p03BI1HYTiwHM BHllOM lll1si3ii1HHX CTPYKTYP MO)KHa Ha3BaTl1 opraHi3auii1Hi CTpYKTypH Ha 6a3i cTpaTeri'IHHX OllHHHUb 6i3Hecy a60 CTpaTericlHHX focnOllapCbKHX ueHTpiB (Strategic Business Units, SBUs), BOHH 3aCTOCOBYIOTbC51 B KOMnaHi5lx 3a Ha5lBHOCTi B HHX Be)IH KO'I' KiJlbKOCTi caMocTii1HHx Bi1l1lineHb 6Jllif3bKoro npocj)imo lli5lJlbHOCTi, CrpaTeri'IHi OllHHHUi 6i3Hecy 5lBJl5I10Tb C060l0 opraHi3auii1Hi OllHHl1ui KOMnaHii', wO BillnOBillaloTb 3a BH3Ha4eHHfl Ti CTpaTericIHHx nO:3Huii1 B ollHii1 a60 KiJlbKOX 06J1aCT5IX rocnOllapIOBaHH5I, Ha HI1X nOKJIallaTbC5l BiLlnOBillaJIbHicTb 3a BI16ip ccj:Jepl1 lliflJlbJ-loCTi, p03p06J1eHH5I KOHKypeHToCnpOMO)KHO'i npollYKuii' i 36YTOBl1X CTpaTeri i1, 51 K TiJl bKH HOMeHKJlaTYPY npollYKui'i p03p06J1eHO, BillnOBi1l3JlbHicTb 3a peaJli3auilo nporpaMH Jl5Ira Ha nillp03lliJlH noTocIHOi' KOMepuii1 Hoi'lli5lJlbHOCTi, T06TO Ha llHBi3i'i.

    TaKHM 'IHHOM, i3 P03BHTKOM MacwTa6iB KOMnaHi'i BillnOBillHO 3MiHlOTbC5l oprcTPYKTYpa, a OT)Ke, i Micue B Hii1 HauioHaJlbHo'i cj:JiPMH, 3 p03WHpeHH5IM KOMnaHi'i HauioHaJIbHa cj:JipMa llewo BTpaya CBOJO

  • 20 YKpaillCbKHH 6iJHCC XXI CTOJJlTOl: PcaJ1i"i, np06JJCMH, laCpCnCKTiIBU ,lll1Bi3iHHi CTpYKTYPl1 TaKO)l( Bl151 Bl1J1l1C51 He1l0CTaTHbO npl1CTOCO

    BYBaHl1Ml1 110 lll1HaMiLfHl1X 3MiH. TOMY, KOM6iHYIOLfl1 pi3Hi CPOPMl1 1ll1Bi3iflHl1X CTPYKTYP, KOMnaHi'i CTBOPIOBaJll1 HOBi CPOPMl1 OpraHi3auii' , HKi 6YJll1 6 rHY

    'IKiwl1Ml1 Ta allanTl1BHiwl1Ml1. TaK Bl1Hl1K

    Jll1 allaml1BHi Ta npoeKTHi opraHi3auiHHi CTPYKTYPl1 . AnanTHBHI1M opraHi3aUIl1Hl1M CTPYKTYP3M npl1TaMaHHa

    BillcYTHicTb 6lopOKpaTl1LfHoi" pemaMeHTaui'i Jli51JlbHOCTi opraHiB ynpaBJliHH51, JleTaJlbHoro nOlliJlY npaui 3a Bl11l3Ml1 p06iT, P03Ml1TicTb piBHiB ynpaBJliHH51 i HeSeJll1Ka 'iXH51 KiJlbKicTb, rHY'YKicTb CTPYKTYPl1 ynpaBJliHH51, lleueH'rpaJIi3aui51 npl1I1H51TT51 piweHb, iHlll1BillY3J1bHa BillnOBillaJIbHicTb KO)l(HOrO np3uiBHl1Ka 3a 33raJlbHi pe3YJlbTaTl1 lli51JlbHOCTi. AnanTl1BHi opraHi3auiHHi CTPYKTYPl1, 51K npaBI1J10, X3paKTepl13YIOTbC51 TaKl1Ml1 03HaKaMl1: 31l3THicTI0 nopiBHHHO JlerKO 3MiHIOBaTl1 CIJOIO CPOPMY, npl1CTOCOBYBaTl1C51 110 MiHJll1Bl1X yMOB; Opil-lTauilo Ha npl1CKOpeHY peaJI i33Uil0 CKJl31lHl1X npOeKTil3, KOMnJleKCHl1X nporp3M , l3l1piweHH51 CKJlallHl1X np06J1eM; 06Me)l(eHl1M Lf3COM lli}IJlbHOCTi, T061'O CpopMYBaHH51M H3 Tl1MLfaCOBiH OCHOBi Ha nepioll l3l1piweHHH np06J1eMl1, Bl1KOHaHHH npoeKTY, npOrpaMl1 ; CTBOpeHH51M Tl1M'laCOBJ.1X opraHiB ynpaBJliHH51.

    ,llo pi3HOBl1lliB CTpYKTYP allaml1BHOrO Tl1ny MO)l(Ha 3apaxysaTJ.1 npoeKTHi, M3'rpl1LfHi, np06J1eMHo- uiJlbOBi, CTPYKTYPl1, 33CHOBal-li Ha rpyn0130MY nillxoJli (KOMaHJlHi, np06J1eMHo-rpynoBi, 6pl1raJlHi). BOHl1 CTBOpJOIOTbC51 3a OJlHaKOBl1M npl1HUl1nOM, aJle JlJl51 Bl1KOHaHH51 pi 3Hl1X 3aSllaHb.

    npoeKTHa CTpYKTYpa - ue Tl1M'laCOB3 CTpYKTypa, CTBopeHa .fI)IH Bl1piweHH51 KOHKpeTHoro KOMnJleKcHoro 3aBllaHH51 (p03po6J1eHH51 npoeKTy Ta HOro peaJli3aui5l). CeHC "fl' nOJl51rae B TOMy, 1ll063i6paTl1 B OJlHy KOMaHhy H3HKI33J1icjJiKOB3HiWl1X np3uiBHl1KiB piJH~IX npocpecifl1lJl51 3JliHCHeHH51 CKJIa)lHOro npoeKTy y BCTaHOSJleHl1H TepMiH i3 33JlaHl1M piBHeM 5lKOCTi H Y p3MKax Bl1JliJleHl1X llJl51 uie"i MeTl1 M3TepiaJlbHI1X, cpiH3HCOBl1X i TPYJlOBl1X pecypciB (aU8. aoaamoJ( 7).

    01lHielo 3 H3HCKJl31lHiWl1X CTPYKTYP ananTl1BHOrO nllly C MaTpWlHa CTpyKTypa. BOHa BiJl6I1B3 3aKpinJleHH51 B opraHi3auit'lHii1 no6Y1l0Bi cpiPMl1 JlBOX Hanp51MKiB ynpaBJliHH5I, JlBOX opraHi3auii1HI1X aJlbTepH3Tl1B (aU8. aOaamoK. 1). BepTl1K3J1bHl1H - ynpaBJliHH5I CPYHKUioHaJJbHl1Ml1 i JlIHll1Hl1Ml1 CTPYKTypHl1Ml1 nillp031liJlaMl1 KOMnaHi"i. rOpl130HTaJlbHI1H - ynpaBJliHH51 OKpeMI1Ml1 npOeKTaMI1, nporpaMaMI1, npOllYKTaMl1, 1lJI51 peaJJiJaui"i 51KI1X 3aJJyLfaIOTbC51 JlIOJlCbKi "fa iHWi pecypcl1 pi3Hl1X niJlP03JliJliB KOMllClH ii.

    OCHOBHl1M npl1HUl1nOM JlO no6YJlOBl1 opr3Hi33uii1Hl1X CTPYKTYP 3a MaTpl1 LIHOrO nillxoJlY He BJlOCKOHaJleHH51 lliHJlbHOCTi OKpeMI1X CTPYKTYPI-II1X niJlp03JliJliB, a nOJlinWeHH51 'iXHbOi BJaeMOJli"i 3 MeTOIO peaJJi3aui 'i Toro Lfl1 iHWOro npoeKTY 360 ecpeKTl1BHOrO Bl1piweHH51 neBHo-i np06J1eMl1 .

  • MODem.. MaflT,u~li YKpa'illchKI1X CPipM flO KopnopaTHBIIH x CHcre,\{ TpallcH3ulolianLIIHx Kopnopaniii 21

    OT)I(e, llJl51 npoeKTHHX Ta MaTpWIHHX CTPYKTYP xapaKTepHi rHYliKicTb, M06illbHicTb Ta HOBHti npHHUHn n06ynoBH oprCTPYKTYpl1, TIepenlleTiHH51 CPYHKUiti, BinrrOBinallbHOCTi Ta piBHiB ynpaBlliHH5I p06HTb HauioHallbHY CPipMY, 3 OnHOrO 60KY, 3a.rre)I(H0l0 Bin npoeKTiB, a 3 iHworo - BOHa 3HOBY CTa He06xinHOIO Ta 3HallYmolO caMe nll51 pealli3aui'i neBHHX npoeKTiB KOMnaHii.

    8 oCTaHHii1 lIBepTi XX CTOlliTT5I Yp03Bl1HeHl1X Kpa'iHax Bin6YBaBC5I 51KicHO HOBHi1 eTan p03BHTK)' - nepexin Bin iHnYCTpiallbHOrO cycnillbcTBa ,11.0 iHcpopMauiHHoro, Ue n03HalJHllOC5I Ha Bcix ccpepax cycniJlbHO-eKOHOMilJHOrO )l(HTT5I, BT,Y , i Ha opraHi3auitiHHx CTP)'KTypax KOMnaHii1, TI06ynoBa oprcTpYKTypH 6a3YBallaC5I B)I(e He Ha BHp06HHlIO-36YTOBiH OCHOBi, a Ha iHCPOPMauitlHo-nellerYIDYitl, 3aBn51KH nOWHpeHHIO KOHTpaKTHo'i CPOPMH cniBp06iTHHuTBa, HOBiTHix TexHollorii1 nepenalli iHcpopMaui'i Ta KOMYHiKauii' opraHi3auiHHi CTPYKTYPH 6iJlbWOCTi THK nepeHWllH Bin ipapxillHO3aJle)l(HO'i 6ynOBl1 ,11.0 Mepe)l(eBOi' i BipTyaJlbHO', opraHi3aui'i. OpraHi3aui'j TaKHX THniB WHpOKO P03nOBClOnHJlHC51 51K HaKHanitiHiwl1ti 3aci6 BYDKHBaHH51 ni,anpl1MCTB B YMOBax )l(OPCTKOi' PI1HKOBOi' KOHKypeHui'j ,

    Mepe)l(eBI1H xapaKTep rrinnpl1MCTB BH5IBJI>ITbC5I B TOMY, WO rJl06aJTbHa Mepe)l(a BI1KOPI1CTOByTbC>I nJl51 06MiHY He06xi.D.HolO iHcpopMaui1O Mi)l( reorpacpiLlHO Bi.n.naJleHI1MI1 ninp03niJlaMl1 KOMnaHi'i,

    3a Mepe)l(eBO'/' oprm'li3aui'i HauioHaJlbHa cpipMa Ha6YBa >IKiCHO BinMiHHoro 3Ha'leHH5I nOpiBH5IHO 3 THM, 51Ke BOHa MilJla y nonepe.llHix CTpYKTypax: BOHa CTa caMOCTiHHiwo!o, a TilKO)l( MeHW 3aJle)l(HOIO Bin rOllOBHo'i KOMnaHi'i, CaMe Ha UbOMY eTani eBOJllOui'!' oprCTpYKTYP HauioHaJlbHa cpipMa CTa HatirOJlOBHiWI1M eJleMeHTOM Kopnopaui'/', OCKiJlbKI1 'ii1 .lleJlerylOTb OCHOBHi CPYHKUi'i KOMnaHii', 3 OnHoro 60KY, Binxin sin ipapxiYHOi 3aJle)l(HOCTi, He)l(OpCTKI1i1 3B'H30K CTaBHTb HauioHanbHY CPipMY Bnewo HecTa6inbHe CT3HOBI1we, a,n)l(e KOHTpaKT Ha BI1KOHaHH51 neBHI1X I3KI1 3 iHWMMI1 Kopnopaui51MH, TaKI1M 1I11HOM, caMe HauioHanbHii1 cpiPMi Mepe)l(eBo'j Ta BipTyanbHo'i Kopnopaui'j HaJIe)l(aTb rOJIOBHi CPYH KUi'i , Bi.D.T3K i e

  • 22 YKpaillCbKttll 613HCC XXI CTonil"'Nl: pcanil. np06JIC,\1H, nCpCIICKTIfBH

    opraHi3auiMHa CTpYKrypa Kopnopaui'i, Bi1l6YBaTbC51 nepep03nOlliJl cj:>YHKUioHaJlbHI1X 060B'513KiB Mi)!( iHTerpOBaHI1MI1 cj:>ipMaMI1, a OT)!(e, 3MiHIOTbC51 i 3Ha'IeHH51 HauioHaJlbHo'i cj:>iPMI1.

    Y CBiTOBiM npaKTl1ui CKJlaJlI1C51 pi3HOMaHiTHi Tl1nl1 iHTerpaui"i cj:>iPM, lUO p03pi3H5110TbC51 3aJle)!(HO Bill MeTI1 cniBp06iTHI1UTBa, xapaKTepy rocnollapCbKl1x BillHOCI1H Mi)!( 'iXHiMI1 yt1aCHI1KaMI1 , cryneHH caMocTiMHocTi. Ue - CTpaTeri,{Hi aJlbHHCI1, KOHCOpuiYMI1, KapTeJli, CI1HllI1KaTI1, nyJlI1, acouiaui'i, KOHfJlOMepaTI1, TpecTM , KOHuepHM, npOMI1CJlOBi XOJlllI1Hrl1, cj:>iHaHCOBo-npOMI1CJlOBi rpynl1 TOlUO. Ta6Iluu,5/ J iJlJOCTPY ccj:>epl1 iHTerpaui'i rocnOllapCbKo'i lli5IJlbHOCTi 3aJle)!(HO Bill cj:>OPMM 06'llHaHHH . Y ma6lluu,i 2 wl1pwe Onl1CaHO iHTerpauiMlii npouecl1 .

    TaKI1M lfI1HOM, MI1 6aYI1MO, wo 3MiHI1, 5lKi CnpaYI1H51 iHTerpaui51 KOMnaHiM Y neBHI1X JlaHKaX opraHi3auiMHo'i CTpYKTYPI1 THK, Bill06pa)!(aJOTbC51 Ha 6e3nocepellHix cj:>YHKuioHaJlbHI1X nillp03lliJlax KOMnaHi"i. HauioHaJlbHi cj:>iPM 11 , 5lKi 110 iHTerpaui'i MaJlI1 neBHi cj:>YHKUi'i, BHaCJlillOK iHTerpaui'i 3a3HaJOTb 3MiH. OT)!(e, HCI OCHOBi llaHI1X, HaBelleHI1X Y Ta6Jll1ui , MO)!(Ha 3po6J1TI1 BI1CHOBOK , WO, Hanp11KJl31l, 3a TaKoro iHTerpauii1Horo 06'( llHaHHH, 5lK KOHuepH, 3MiHI1 Bi1l6YBaJOTbC51 B ycix cj:>YHKuioHaJlbHI1X nillp03lliJlax, a OT)!(e, i B HauioHaJlbHI1X cj:>ipMax THK. .llaHa Ta6Jll1Wl HarJl511l[O xapaKTepl13Y 3MiHI1 B KOMn3Hi51x i3 cj:>YHKUioHaJlbHOJO CTPYKTYPOIO.

    Ta61luu,JI 2 iJlJOCTPY 3MiHI1, lUO Bi1l6YBaIOTbC51 B 10Pl1llI1YHit1:, BI1P06HI1yiM Ta rocnollapcbKil1 ccj:>epax lli51JlbHOCTi KOMnaHiM. 3aJle)!(HO Bill Toro , 51 Ko'i ccj:>epl1 lli51JlbHOCTi CTOCYTbC51 iHTerpaui51, nillp03lliJll1 KOMnaHiM peopraHi30BYJOTbC51. TOMY H3 HauioHaJfbHi cj:>iPMI1, 5lKi npaUJOJOTb Y ccj:>epa x iHTerpaui"i KOMnaHil1, Jl51ra nOllBiMHI1M T5I rap 060B'513KiB , a60 lleHKi nillp03lliJll1 OllHaKOBoro (PYHKuioHaJlbHOrO npI13Ha

    'leHH51 peopraHi30BYIOTb 3 MeTOIO YHI1K

    HYTl1lly6JlJOB3HH51.

    Ta6mtU,Il 1 C

  • 23 MODeJII.. ruuurrauir YKpai"llcbKHX iPM JJ,O KOPIIOIJilTltBIIHX CHCTc.", TpalicnauiollaJII.. IIHX KopllopauiH

    OT)f{e, Ha OCHOBi BI13HalleHb BI1L(iB Ta CTPYKTYP THK MO)f{Ha BI1HBI1TI1 BiL(OOBi.J:r.HicTb opraHi3auiHHI1X CTPYKTYP OeBHI1M BHL(aM THK.

    rHTepHauioHaJlbHI1M KOMnaHi5lM, )lJUI 51KI1X xapaKTepHl111 eTHOueHTpHlIHI1H Tl1fl B3aMI1H, BiL(nOBinalOTb CPYHKuioHaJlbHi Ta periOHaJlbHi opraHi3auil1Hi CTPYKTYPI1, OCKiJlbKH Y UbOMY BI10anKY cj:>iJli"i 3a KopnOf-JOM CTBOPIOIOTbC5I rOJlOBHI1M lIHHOM JlJI5I 3a6e30elleHH5I THK l-Ianil1HI1M OOCTallaHH5IM neweBo'i CI1POBI1HI1 a60 3 MeTOIO 3a6e3ne\/eHH5I 3aKOpnOHHJ.1X PI1HKiB 36YTY.

    oaraTOHauioHaJlbHI1M KOMOaHi5lM, L(Jl5I 51KI1X xapaKTepHl111 nOJliUeHTpl1'lHHI1 (perioueHTpl1l1HI1I1) TI10 B3aMI1H, sinOOBinatOTb L(HBi3i11Hi opraHi3auil1Hi CTPYKTYPI1, OpiHTOBaHi Ha cnO)f{HBa'Ia,

    Ta611VII..\~ 2

    nOpiBHIHlbHa xapaKTepl-1CH1Ka OCHOBHI-1X opraHi3aL\i~HI-1X qlOpM

    iHTerpaL\ii KOMnaHii'1 (www.cfin .ru)

    BiAMiHHOCTi I a. Q) Of I 0

    Yo:

    I-to a. Q) :2 0 ::: I 0

    >. :r a. 0 u I 0

    >

  • 24 YKpalllCbKHH 6i3l1cc XXI CTOJliTTR: peaJlii, npo6.IJ.C)fH, nepCnCKllt8H

    nI1Bi3ii1Ho-perioHaJTbHi Ta nI1Bi3ii:fHo-nponYKTOBi CTpYKTYPI1 ; OCKiJlbKI1 LlJT5J TaKI1 X KOMnaHii1 30BHiwHii:f PI1HOK Ba)KJTI1BiwI1M, Hi>K BHYTpiwHii1, TO Bin6YBaTbCH nepeHeceHHH ueHTpiB npI16YTKY Ha iH03eMHi pI1HKI1, 1'06TO HauioHaJTbl-li cpiPMI1 BinirpalOTb pOJlb OTpl1MYBa\ja OCHOBHoro npI16YTKY"

    DI06aJTbHI1M KOMnaHiSlM, nJl51 SlKI1X xapaKTepHi reOueHTpl1tjHi BinHOCJ1HI1, BinnOBinalOTb ananTVlBHi opraHi3auii1Hi CTPYKTYPI1" Ueti TVln xapaKTepl13YTbCH neueHTpaJTi30BaHOIO cpenepaUiIO periOHaJTbHI1X cpiJliH, KOJlVl MaTepJ1HCbKa KOMnaHi5J He ueHTpOM, a piBHonpaBHOIO \jaCTI1HOIO KOMrraHi "i " )],Jl5I ananTVlBHJ1X opraHi3auiMHVlX CTPYKTYP xapaKTepHe neJlerYBaHH5I CPYHKUiti HauioHaJTbHiM cpiPMi , TOMY HauioHaJTbHi cpiPMI1 CTalOTb piBHonpaBHI1MI1 \JaCTI1HaMI1 KOMnaHii""

    OT>Ke, BHaCJlinOK aHaJJi 3Y eKOHOMitjHO"i cYTi TpaHCHauioH3J1bHI1X KOMnaHiH , pi3HOBl1niB, npl1HUVlniB niHJlbHOCTi Ta opr3Hi3auiMHI1X CTPYKTYP 3'5JCOBaHO Micue i pOJlb HauioHaJTbHO"' cpiPMI1 5JK CTPYKTYPHO"' onl1Hl1ui THK"

    OPfAHI3AUIMHI OPMH HAQIOHAJlbHHX IPM THK

    rocnonapCbK a ni5JJlbHiCTb TH K Y npl1HMalOtjl1 X Kpa"'Ha x MO>Ke 3.uii:fcHIOBaTI1C5J B pi3HI1X opraHi3auii:fHI1X ct>opMax" )],0 OCHOBHI1X HaJTe>KaTb:

    I) CTBOpeHHH BJlaCHo"i q.,iJli"i , ne 100% HaJTe>KI1Tb KOMnaHi", WJlHXOM KyniBJli MicueBo"i (jJiPMI1 a60 33CHYBaHHSI HOBO"i;

    2) cTBOpeHH5J CniJlbHI1X ninnpl1MCTB 3 MicueBI1MI1 cpipMaMI1, KOJlVl THK BOJlonie KOHTPOJlbHI1M n3KeTOM aKuii:f ell;

    3) YKJI3naHH5I 3 MicueBI1MI1 cpipMaMVI yron rrpo CniJlbHY ni5lJlbHiCTb 3a CniJlbHOrO iHBeCTysaHH5I "

    BJlaCHi cpiJli"i MalOTb O'leBl1nHi nepeBarl1 " llo-nepwe, 5JKLUO KOHKypeHTHa nepeBara cpiPMI1 rpYHTYTbC5J Ha KOMneTeHuii" Y c(jJepi TeXHOJlori"i, BnaCHa ct>iJli5J BI151BVlTbC5J Hai:f.Ll,ouiJlbH iWI1M cnoc060M, OCKiJlbKI1 3MeHWY pVl311K BTpaTI1 KOHTPOJlIO Ha.Ll, CBo"iMI1 3HaHH5JMI1 " llo-npyre, Ha5lBHicTb BJlaCHo"i ct>iJTi"i 3a6e3netjye cpiPMi CYBOPI1I1 KOHTPOJlb 3a onepauiHMI1 B pi3HI1X Kpa"iHax, He06xiJlHVli:f JI)15J rJlO6aJTbHOrO CTpaTeritjHoro KOOp.Ll,VlHYBaHH5I " 1l0-TpeTe, HaHBHicTb BJlaCHo"i cpiJlil MO>Ke CTaTI1 He06xinHicTIO, 51KlUO cpiPM3 HaMaraTbC5J

  • 25 MOllCJlb anaJlTauii YKpalllcbKHx qJip,\t JlO KOpnOpant811HX CHCTeM TJl311CH3 1tiOlfaJIbllHX KopnopauiH

    peani3YB3TI1 eKOHOMilO Ha Micue3HaXOLl>KeHHi Ta 3aBLl5lKI1 Kpl1siH LlOCBiLlY eKOHOMI1TI1 KOIl1TI1, TaK, HauioHanbHI1H niLlp03Llin MO)l(e cneuiani3YBaTI1C5I Ha Bl1p06HI111TBi OLlHic', CKJ1a,rJ.OBo'( '-IaCTI1HI1 TOBapHoro P5lLlY a60 neBHI1X KOMnOHeHTiB KiHueBoro npOLlYKTY Ta 06MiHIOBaTI1C5I LIaCTI1HaMI1 i1 npOLlYKTaMI1 3 iHll1l1MI1 cpini5lMI1 B paMKaX m06anbHO', CI1CTeMI1 cpiPMI1,

    TTpOTe CTBOpeHH5I Bn3CHI1X cpiniH 3aranOM LlOCI1Tb LlOPOrHM cnOC060M 06cnyrOBYBaHH5I iH03eMHOrO PI1HKY, cDipMI1, WO LlilOTb TaKI1M '-111 HOM , 3a3HalOTb Benl1KI1X BI1TpaT i 3Ha'-lHOrO PI13I1KY, nOB'513aHOrO 3 Ha6YTT5IM 6i3HeCOBOrO LlOCBiLlY B HOBOMY CouiaJTbHOKynbTypHOMY CCpeLlOBl1wi; pl1311K 3MeHWI1TbC5I, 51K1l10 cj:lipMa npl1Ll6a Y Kpa'iHi, B 51KiH BOHa nnaHY Lli5lTI1, rOTOBe niLlnpl1E:MCTBO, OLlHaK np11Ll6aHH5I Cnpl1'-1l1HI1Tb' LlOLlaTKOBi np06neMI1, 30KpeMa, nO-Tpe6y Y3roLll1TI1 KOpnOpaTI1BHi KynbTYPl1,

    OT>Ke, THK CTBOPIOE: BnaCHY cpinilo, 51KJllO MeTOIO nOFllll1H KOHTpOnb Lli5lnbHOCTi B Kpa'lHi i BI1TpaTI1 Ha opraHi3auil0 TaKO', cj:lopMI1 Be.LIeHH5I 6i3Hecy nepeKpl1BalOTb PJ1311KI1, npOTe , CTBOPIOIO'-lI1 BnaCHi (pini'i Y npl1HMalO l ll1X Kpai'Hax, TH K MaE: nepeBarH nOBHoro KOHTponlO Ta KOOpJlI1HYBaHHH Lli5lnbHOCTi Y JlaHiH Kpa'IHi, ane Ilece Benl1Ki BI1TpaTI1 Ha opraHi3311il0 Ta Lli5lnbHicTb BnaCHO', qlini 'i,

    CTBOpeHH5I crrinbHoro niLlnpl1MCTBa 3 iH03eMHOI0 cpiPMOIO TPI1BMI1I1 '-lac 6yno nonyn5lpHI1M cnoc060M BI1XOLlY Ha iH03eMHI1H PI1HOK, HaHnmoBiwe cninbHc niLlnpl1E:MCTBO - lle cn "50/50", Y 51KOMY 6epYTb Y'laCTb LlBi CTOPOHI1, KO>KHa 3 51KI1X E: BnaCHI1KOM 50% aKuiH i BI1H3HMa rpyny MeHeLl>KepiB.LlJ151 KOHTponlO 3a onepaTI1 BHOIO Lli5ln bHicTIO, 13oLlHO'1aC Lle5lKi cpiPMI1 nparHYTb CTBOPI1TI1 cn, B 51KI1X 1M HMe>KI1Tb 6inbwicTb aKuiH, a OT>Ke, BOHI1 3MO)l(yTb 3LliHCHIOBaTI1 cYBopill1l1H KOHTpon b,

    CTBOpeHH5I CIl Ma p5lLl nepeBar, Ilo-nepwe, cpiPMI1 Fll1rpaJOTb BiLl 06i3HaHOCTi MiclleBoro napTliepa 3 YMOBaMI1 KOHKypeHui'" KynbTYPOIO, MOBOIO, nOniTl1'-1HI1MI1 Ta LlinOBI1MI1 CI1CTeMaMI1 Kpa"HI1-rOCnOLlap5l, 1l0-LlPyre, 51KWO BI1TpaTI1 Ha p03p06ne1-lH5I npOLlYKui'( Ta pl1311K BI1XOLlY Ha iH03eMHI1H PI1HOK LlOCI1Tb 3Ha'-lHi, cj:lipMa MO)l(e Bl1rpaTI1, nOLlimlBll111 ui BI1TpaTI1 ija60 pl13HK 3i CBoi'M MicueBI1M napTHepOM, 1l0-TpeT, Y 6araTbox Kpai'Hax 3 ornHLlY Ha non iTI1'-1 Hi YMOBI1 CIl E:LlI1HHM peanbHI1M cnoc060M BXOLl)l(eHH5I LlO PI1HKY,

    He3Ba>Ka10'-l11 Ha ui nepeBarH, Lln51 CIl xapaKTepHi LlBa CyTTE:Bi HeLloniKI1, nO-nepll1e, 51K i Y Bl1naLlKY 3 niUeH3y8aHI-I5TM, cpipMa, WO BXOLlI1Tb LlO CIl, pI13I1KY oepeLlaTI1 napTHepOBi KOHTponb HaLl CBOIO TeXHOnoriE:IO, LI,pyrl1M HeLloniKOM Te, WO cn He 3a6e3ne'-lYE: cpiPMi H3ne>KHorO KOHTponlO HaLl CFlO'(MI1 cpini5lMI1 , We OJlHI1M HeLloniKOM cn E: Te, WO cninbHa BnaCHicTb MO)l(e CTaTI1 npl1'-1l1HOIO KOHcpniKTiB Ta 60POTb611 3a npaBO KOHTPOJIIO Mi>K cpipMaMI1- iHBecTOpaMI1, 51Ki MaTOTb pi3Hi uini a60 pi3Hi nOm5lLll1 Ha CTpaTerilO,

  • 26 YKpai"IICbKHtt61JIlCC XXI CTOJliTISI: peaJlli, np06J1CMH, nepCnCKTIl8H TaKI1M (1I1HOM, 5lKlllO THK Ma Ha MeTi 6iflbW WBJ.1.llKe p03rop

    l

  • MOllCnt. a.ualrrauii YKparllCbKUX 4JiPM Lt~ KOPOOpantRIIHX CHCTCM TpallCllatliollaJIbllHX Kop"opauiH 27

    TerilJHI1M npiOpl1TeTaM

  • 28 YKpaiuc ..KHH 6i3l1cc XXI CToniTTSI: peanli, IlP06J1CMH, nepcncKTH811 YrOJII1 cPpaH'WJ13I1Hry TaKO)K MaJOTb cnoi' PI13I1KOBaHi , np06

    JleMHi mlTaHH~, JIO HKI1X HaJle)KaTb: Bl16ip Micue3HaXOJI)KeHHSI HOnl1x niJInpl1E:MCTn, nOWYK nOCTa4aJlbHI1KiB, 3iTKHeHHH 3 aJIMiHiCTpaTI1BHI1MI1 a60 3aKOHOJIaB411MH 06Me)KeHHHMH, lUO He JIalOTb 3M0fl1 npOBOJII1TI1 He06xiJIHi onepauii, cJ)paH4al13l1Hr MaE: nenHi np06J1eMI1, nOB'Sl3aHi 3 KOHTpaKTaMI1 (cXO)Ki 3 np06JleM3MH JTiueH3iHHl1X YTOJI) , KorITpaKTH nOTpe6YIOTb JIeTaJTbHOrO onpauJOBaHHH, OCKiJlbKI1 BOHI1 OCHOBHI1M JIOKYMeHTOM, lUO perYJIlO BiJIHOCI1HI1 CTopiH,

    OT)Ke, cppaIl4aJ13l1Hr HK cj:>OPMY opral-li3aui'i 6i3Hecy THK BI1KOPI1CTOB)'JOTb M~ JIOC51fl'leHHH MeTI1 npOHI1KHeHHH Ha PI1HOK Ta nolUl1peHH~ TOprOBeJlbHO'i MaplOPMI1 opraHi3aui'i 6i3Hecy y npl1iiMalO

    'liii Kpa"Hi E: KOJleKTI1BHi KOHTpaKTI1,

    KOMnaHi'i, lUO nparHyJlI1 JIO BepTI1K3JlbHOi iHTerpaui 'i 'lepe3 np51Mi iHBecTl1uiY y Bl1ll06YTOl< KOPI1CHI1X KOnaJTI1H B iHWI1X Kpa'IHax, Tenep 4aCTiwe 3imrOBXYIOTbC51 3 6a)KaHHHM MicueBI1X BJlaCHl1liPMI1, BOHH MO)KYTb nponOHYBal'l1 KOHTpaKTI1 3 npOJIa)KY CI1POBI1HH 3a aKTI1BI1 iH03eMHI1X cj:>iPM, HanpMKJTaJI, niCMI 36if1blUeHHSI csoi 4aCTKI1 B KOMnaHi'i "ApaMKo" YPM CaYJIinCbKO', ApaBi', MaB nOTpe6y y KnaJTiePiKonaHI1X MeHe1J)Kepax Ta cneuiaJliCTax 3 reoJlorop03siJIYBaHH5I, BiJITaK Bir; 3anponoHyBaB 33 ue ePiPMi, wo HaJIanaJla TaKI1X cneuianicTiB, niJlbrOBl1ii c-raTyC lUOllO 36yl'Y HaePTI1, IHwi HacpTOBI11106YBHi Kpa"HI1 nOLfaJ111 YKJlallaTI1 yrOlll1, 3a HKI1MI1 Hacj:>TOBi KOMnaHi', 6paJll1 Ha ce6e PI13I1KI1, nOB'513ClHi 3 p03nillYBaHH51M Ta p03p06KOJO Hacp1'OBI1X POllOBI1W, B 06MiH rIa neBHY craCTKY Hacj:>TI1, WO BI1JIo6YBaTbCII.

    OmlHM i3 CeKTOpiB pl1HKY KOJleKTI1BHI1X KOHTpaKTiB CTaJTl1 npoeKTI1, WO 3aHaJITO BeJlI1KI1MI111MI OJIHiY KOMnaHii' (ue CTOCYTbCH, Hanpl1KJTaJI, p03P06JleHHH HOBI1X JliTaKiB 1'a CI1CTeM 36po'i) , BiJI caMoro n04aTKY npoeKTY KiJlbKa KOMnaHiii pi3Hl1X Kpa"H norOJII1JlI1CH P0311iJlHTH Mi)K c06010 BI1COKi BI1TpaTH Ta piBeHb PI13I1KY, nOB'513aHi 3 p03p06J1eHHHM pllJIY KOMnOHeHTiB, He06xiJIHl1X JIJl5I KiHueBoro Bl1p06y, nOTiM npoBiJIHa (rOJlOBHa) KOMnaHi51 CTana KynYBaTI1 KOMnOHeHTI1 y cj:>iPM, KO)KHa 3 5lKI1X BI1KOHYBana neBHY 4aCTl1HY P03PO60K, KOJleKTHBHi KOHTpaKTI1 YKJTaJIaJOTb MDK c06010 aBiaKoMllaHi'i pi3HHX Kpa'iH, HKWO 'iM 6paKY MaplUpYTiB, pecypciB a60 naCa)Kl1piB MH p03Wl1peHH5I JIiHJlbHOCTi BJlaCHI1MI1 CI1JlaMI1,

    TaKI1M 4I1HOM, KOJleKTI1BHi KOHTPaKTl1 HK cpopMa opraHi3aui'i 6i3Hecy THK BI1KOPI1CTOBYIOTbC5I JIJl51 JIOCHrHeHH5I MeTI1 npOHHKHeHH5I Ha PHHOK 3a HellOCTaTHbo'i nOTY)f(HOCTi BJlaCHI1X pecypcin,

    HacryllHolO KOHTpaKTHOIO cj:>OPMOJO opraHi3auj'i , 6i3Hecy y npHJ1M310lfitl Kpa"Hi KOHTPaKTH Ha ynpaBJliHH~,

  • MODem" iln..annlUii' YKpai'licloKlix
  • 30 YKpailfCLKUH 6i3l1cc X'XJ cTonhTR: peanii, npo6nCMH, nepCIICKTIl8H

    raHi3aui'i ~JHl Be~eHH5I onepauiti 3a KopnOHOM nepeny BeneHHIO 'ix BJlaCHI1MI1 Cl1llaMI1. 3alle)KHO Bin lmny nponYKui"i T3 pl1HKY onHa i Ta )K KOMnaHiH MO)Ke nepe6YBaTl1 Ha KLnbKOX eTanax 33ll}"leHH5I no Mi)KHaponHoro 6i3Hecy.

  • MoJJ.CJ'l. ananTauii YKpai"lIcbKHX iflipM.nO KOpnOpaTHBIIHX CHCTeM TpaHCII3IliOllaJIl.IIHX KopnopauUi 31

    OT)f{e, BH3HaYHBWH CPOPMH opraHi3aui'J' 6i3Hecy TH K yepe3 HauioH3JTbHi cpiPMH, npoaH3JTi3YBaBWH eKOHOMiYHY cyn TaKo'i CPOPMH, HK opraHi3auiH l-IauiOJ-l3JTbHO'i KOMnaJ-li'i, MH n06alfMJlH 3HayeHHH opraHi3auij:!H0"i CPOPMI1 Hauiol-laJlbJ-IO'i CPiPMH.LUIH ,niHJlbHOCTi Ta ,nOCfIfHeHHH cTpaTeriYHI1X uiJleti TH K,

    P03rJlHHeMO, HKi cPOPMt1 opraHi33ui 'i HauiOl-l3JIbHo"l cpiPMH ,neKJlapye YKpa'lHCbKe 3aKOHo,naBCTBO,

    TpaHcHauioH3JTbHi Kopnopauil 0611pafOTb TaKi CPOPMH Be,neHHH 6i3Hecy y npHI1MafOYiti Kpa'jHi, HKi Hal16iJlbWOfO MipOfO Bi,nnOBi,na10Tb CTpaTerilfHHM UiJl51M THK,.l1.o HHX H3Jle)f{aTb: opraHi3auiH noCTayaHHH TOBapiB Ha PI1HOK npHI1MalOyoi' KpalHH, opraHi3auiH ,nHCTPH6'IOTOPCbKOl Mepe)f{i 13 npHi1MafOYii1 Kpa'!Hi, CTBOpeHH!J npe,nCTaBI-IHUTBa, BiMiJleHHH a60 cpiJli'j Ha Tepl1TOpi'! npl1l1MafOyo"i Kpa'jHH, opraHi3auiH ,niHJlbHOCTi y npHHMalollii1 KpalHi WJlHXOM np51MorO a60 nOpTcPeJlbHOrO il-l03eMHOrO iHDeCTYBaHHH, npH,n6aHHH MicueBHX ni,nnpl1eMCTB, CTDopeHHH Bi,nOKpeMJleHI1X fOPI1,nWIHHX oci6 1-1 a TepHTopii npHi1MaIOllO'i Kpa'IHH, w.o e ,nolfipHiMt1 ni,lJ,npMeMCTBaMI1 THK, WJlHXOM CTDopeHHH CniJlbHHX 3 MicueBHMI1 6i3Hec-0,nI1HHUfIMI1 ni,nnpl1eMCTR 360 06'e,nHaHHH ntunpHeMcTB WJlHXOM cniBp06iTHI1UTBa 3 6i3Hec-0,nI1HI1U51MI1 npHi1MafOllo"i Kpa"iHI1 3a KOHTpaKTOM ,

    Opr3Hi33uiH nOCTall3HHH TOBapiB iH03eMHHX THK Ha pt1HOK YKpa'jHI1, 3 TaKO)f{ OpraJ-li3auiH ,nHCTPI16'fOTOPCbKO'j Mepe)f{i Bi,n6yBaeTbCH 3aBllHKt1 30BHiwHboeKOHoMillHii1 ,niHJlbHOCTi MicueBI1X 6i3HeC-OllMHHUb , HKi Bl1cTynaloTb iMnopTepaMH TOBapiB THK 3 Kp3'jHI1 633YB3HH5I, 30BI'JiwHboeKOHOMillHa ,niHJlbJ-liCTb cy6'eKTiB rocno,n3pIOBaHHH perYJlfOeTbC51 p03,niJlOM VII rocno,napCbKoro KOlleKCY YKpa'iHH, 3aKOHOM YKpa'l'HI1 "npo 30BHiwHboeKOHOMillHY ,ni5lJlbHiCTb", Opr3Hi3auiH ,nHCTPI16'IOTOPCbKO'j Mepe)f{i 'Jepe3 Micuel3i cpiPM 11 BiJl6YR3eTbCH 3aBJl5lKI1 nOBHOBa)f{eHHHM, HKHMI1 Ha,niJlHfOTbCH YKpai'HcbKi cpiPMH CTOCOBHO p03nOBCfO,n)f{eHHH TOBapiB THK, nOBHOBa)f{eHHH q)iKCYlOTbCH y ,norOBopax, HKi BI13HallalOTb rocno,napCbKO-ToprOBeJlbHY Ta 30BHiwHboeKOHOMiljHY Jli5lJlbHiCTb CTopiH, PerYJllOBaHH5I rocnO.llapCbKO-TOprOBeJlbHOi Ta 30BHiwHboeKOHOMilfHo'j ,ni5lJlbHOCTi BH3H3llalOTb nOJlO)f{eHHH UHBiJlbHOrO Ko,neKCY Ta focno,napCbKoro Ko,neKCY YKpa'lHM,

    CTBOpeHHH npe,nCT3BHHllTBa, Bi,lJ,.lliJleHH5l 360 cpiJli'i Ha Tepl1TOpii' YKpai'HI1 Hepe3V1,neHTaMH perYJlIOTbCH IJ,VlBiJIbHI1M Ta focno,napCbKHM KOlleKcaMH YKpa'!HI1, Bi,nnOBi,nHO, npe,lJ,CTaBHHUTBO - ue Bi,noc06J1eHHi1 ni,np03,njJl IOPI1,nl1llHO'j OC06H, p03TallloBaHHi1 n03a MicueM i1oro nepe6YBaHH5l; BOHO 3aXI1w.ae i npe,ncTaBJlHe iHTepeCH fOPI1,nl1llHO'j OC0611, YKJIa,nae Bill fj iMeHi yro,n11 Ta 3,nii1cHfOe iHWi npaBOBi lli'j, C!)iJli5l - ue Bi,noc06J1eHI1i1 ni,np03.lliJl fOPI1,nI1

    'lHO'i OC06H,

    P03TalllOB3HI1i1 n03a MicueM i1oro nepe6yaaHH5l; BOHa 3,nii1cHfOe Bci

  • 32 YKpaiIlCt.KHH 6iJHCC XX] CTOJliTrR: peaJlii, np06J1CMH, nepCneKTHBH YH yaCTHHY
  • Mo)]c.rn. aJlanT3l.1,ii YKpaillCbKHX $ipM no KOp"OpaTI1BUHX CI1CTCM Tpaucllaulolla.JILIIHX KopnopauHi 33

    MicueOHX n innpHE:MCTB Bl13Hal lanbC5I rJlaoOlO 38 rocnonapCbKoro KoneKCY YKpaioHl1o YKpa"iHcbKe 3aKOHonaBCTBO n03BOJl5l TaKi cj:>opMH 3nii1cHeHHB iH03eMHI1X iHBecTl1uitl: YllaCTb Y rocnonapCbKHX opraHi3aui5lx, iliO CTBOP1010TbC51 pa30M 3 BiTYI13H51HI1MI1 10pl1nl1YHHM 11 OC06aMI1 lJl1 rpOMaD,51HaMI1 a60 npl1n6aHH5I yaCTKI1 B nilOYI1X rocnOnapCbKHX opraHi3aui5lx; CTBOpeHH5I iH03eMHI1X ninnpl1MCTB Ha Tepl1Topioi YKpa"iHI1, cj:>iJlii1 YI1 iHWI1X CTPYKTYPHI1X ninp03nilliB iH03eMHI1X IOpl1nl1YHI1X oci6 a60 npYln6aHHf! Y BllaCHicTb )l.ilO l lI1X ni)l.npl1MCTB; npl1n6aHH5I 6e3nOCepenHbO HepYXOMOro YI1 PYXOMOro MatlHa a60 npl1n6aHHB aKuitl YI1 UiHHYlX nanepiB; npYln6aHI-fB caMOCTiHHO a60 3a yYacTi rpOMan5JH YI1 OiTYH3H5JHI1X 10pYlnJ1llHl1X oci6 np2B KOpI1CTYBaHH5I 3eMllel0 Ta BI1KOpYlCTaHH5J npYlpOnHI1X peCypCiB Ha Tepl1TOpiio YKpaoiHI1; rocnOnapCbKa ni5l11bHiCTb Ha OCHOBi yro,U npo p03nO.rUll np0,UYKui"i, npl1,U6aHH5J iHWI1X MaHHOBI1X npaBo

    OpraHi3aui5J ,Ui5lJlbHOCTi THK B YKpaioHi Wll5JXOM np5lMOrO a60 nOpTcj:>ellbHOrO iH03eMHOrO iHBeCTYBaHHB Ta WllBXOM npHn6aHHH MicueBHX ninnpl1MCTB 3niHCHIOTbCB yepe3 CTBOpeHHH ni,UTTpl1MCTB 3 iH03eMHI1MI1 iHOeCTl1ni5JMI1 Ta iH03eMHYlX ni,Unpl1MCTBo

    Binnooi.D.Ho nO CTaTTi 63 rllaBI1 7 focnonapcbKoro KoneKcy YKpao'HI1 ninnpl1MCTBO 3 iH03eMHI1MI1 iHBeCTl1uiBMI1 BH3HaTbCf! Y TOMy Bl1nanKY, 5JKiliO B HOro CTaTYTHOMY cj:>oHni iH03eMHa iHOeCTl1uiH CTaHOBI1Tb He MeHwe neC5JTI1 BinCOTKiBo ninnpYlMCTBO, Y CTaTYTHOMY cj:>oHni HKoro iH03eMHa iHBeCTl1ui5J CTaHOOI1Th CTO BincOTKiB, BBa)KaTbC5J iH03eMHI1M ninnpl1MCTBOMo

    OpraHi3aui51 ni5l11bHOCTi THK B YKpaoiHi W1l5lXOM CToopeHH51 Ha TepYiTOpi"i npYlHMaJOYoOi KpaoiHH BinOKpeMlleHI1X 10pl1nHYHHX oci6, iliO lXOYipHiMI1 ninnpl1MCTBaMI1 THK, a TaKO)K W1l5lXOM CTBopeHH5J cnillbHYlX ninnpl1MCTO a60 06'nHaHH5I ninnpl1MCTB peryJ1I0CTbC5I rocnonapCbKI1M Ta UI1BiJlbHHM KoneKCaMI1 YKpao'HYlo 3rinHO 3i CTaTTelO 63 focnonapcbKoro KOneKCY YKpalHI1 ninnpl1MCTBO BYl3HaTbCf! nOYipHiM Y Bl1nanKaX, Komi iCHY 3alle)KHicTb Bin iHworo ninnpYlMCTBao3alle)KH0 Bi,U cj:>OPM ollacHocTi B YKpao'Hi nOllipHi ninflpl1MCTBa THK MO)K)'Tb 0611paTI1 TaKi Bl1nl1 ninflpl1MCTBa: npl10aTHe ninnpYlMCTBO, iliO nie Ha OCHOBi npl1BaTHOo, BJlaCHocTi rpOManf!H '1Y1 cy6'KTa rocnonapIOBaHH5I (lOpl1nl1YHOoi OC0611); ninflpl1MCTBO, iliO ni Ha OCHOBi KOlleKTI1Bl-lOo, BllaCHOCTi; a TaKO)K, 3aJ1e)KHO Bi,U cnoc06y 3acHYBaHH5J Ta cj:>opMYBaHH5I cTaTYTHOro cj:>OHny, - yHiTapHi Ta KopnOpaTI1BHi fli)l.npl1MCTBao

    YHiTapHe ninnpl1MCTBO CTBOPIOTbC5I OnHI1M 3aCHOBHl1KOM, HKYlH Bl1ni1l5l He06xinHe D.J151 Toro MaHHO, cj:>0PMY BinnoBinHO ,UO 3aKOHY cTaryTHI1H CPOH,U, He no,UilleHYIM Ha '1aCTKYI (nan, 3aTBepn)KY cTaryT, p03noni1l5l nOXOnYl, Kepy nLanpHMCTBOM i cj:>0PMY HOro TPynOBYIM KOlleKTI1B Ha 3acanax TpynoBoro HaHMaHH5J, Bl1piwy nI1TaHH5I peopraHi3aui", Ta JliKBLaauiio flinnpl1MCTBao

  • 34 YKpaillCbKHH 6iJilec XXI C'ToJliTm: peaJlii, np06JJeMH t ncpcneK"rn8H

    KopnopaTVIBHe ni.unpVleMCTBO CTBOPIOeTbC5J .uBOMa a60 6iJlbWe 3aCHOBHMKaMM 3a "iXHiM CniJlbHVlM piWeHH5TM (J1.0rOBOpOM), .uie Ha OCHOBi 06'e.uHaHH5T M3i1H3 T3/a60 ni.unpMeMHVlUbKO"i LJM TPy.uOBO"i .ui5IJlbHOCTI 33CHOBHVlKiB (YLJ3CHMKiB), "iXHbOrO CniJlbHOrO ynpaBJliHWI CnpaBaMM, 1"la OCHOBi KopnopaTMBHMX npaB, y TOMY

  • 35 MOJlCJlb ananrauii YKpa"iIlCt.KH" lflip,\i JIO KOpnOJl3THHIIHX CHCTC.'t1 Tfl311CHauloJtaJIhllH" KopllopauiA

    JlapCbKi 3060B'513aHH51, lUO OcPOPMJIIOIOTbC51 rocnOJlapCbKMMI1 JloroBOpaMI1 3riJlHO 3 p03JliJIOM IV focnOJlapCbKOro KOJleKcy YKpalHI1, CniJIbHa Jli51JIbHicTb Ta KOHuecii1Ha Jli51JIbHicTb BI13Ha l laTbC51 Ta peryJIJOTbC51 rJIaBaMI1 76 i 77 UI1BiJIbHOrO KOJleKCY YKpail-I11 Ta rnaBOlO 40 focnOJlapCbKOro KOJleKCY YKpai'HI1,

    focnOJlapCbKi 3060B'513aHH5J' Cy6'KTiB rocno.aapIOBaHl-I51 MO)f(YTb BHHI1KaTI1 3 .aOroBOpy 1'3 Ha6YBaTI1 cPOPMH JlOrOBOpy, Cy6'KTI1 rocnOJlapJOBaHH51 MalOTb npaBO pa30M 3.aii1cHIOBaTI1 rOCnOJlapCbKY Jli51JIbHiCTb JlJIH JlOCHrHeHH51 CnmbHO'i MeTI1 6e3 YTBOpeHH51 JlI1HOrO Cy6'KTa roCnO.aapIOBaHH51, Ha YMOBaX, BI13Ha'leHI1X JlOrOBOpOM npo CniJIbHY Jli51JlbHiCTb, 5IKlUO yyaCHI1KI1 JlOrOBOPY npo CniJIbHY Jli51Jlb!-liCTb JlOPyyalOTb KepiBHI1UTBO CniJlbHO'O Jli51JlbHiCTIO OJlHOMY 3 Y'13CHI1KiB, !-Ia HbOrO MO)f(e 6yTH nOKJIa.aeHO 060B'5130K Be.aeHl'I51 CniJlbHI1X npaB, TaKI1i1 Y'laCHHK 3Jlii1CHI0 opraHi3auii1Ho-ynpaBJIiHCbKi nOBHOBa)f(eHH51 Ha niJlCTaBi JlopyYel-ll 151 , niJlnl1CaHOrO iHWHMH Y4aCHI1KaMI1,

    fOCnOJlapCbKi JlOrOBOpl1 YKJIaJlaIOTbC51 BiJlnOBiJlHO JlO BI1JliB rocf10JlapChKO',' .ai51JIbHOCTi, HKi nOJliJl51IOTbCH fOCnOJlapCbKJ1M KOJleKCOM YKpa'iHI1 Ha: rOCnOJlapCbKO-TOprOBeJIbHY .aiHJIbHiCTb (nOCTallaHHH TOBapiB, KOHTpaKTaui51 CiJlbCbKOrOCnOJlapCbKO'i npoJlYKui'i, eHepI'OfiOCTa4aHH51, 6ip)!(OBa TopriBJI51, opeHJla Mai1!-la Ta Jli3HHr, 06MiH (6apTep), 36epiraHHH (y TOBapHOMY cKJIa.ai) , KOMepuii1He noCepeJlHI1UTBO (areHTCbKi BiJlHOCI1HI1), nepeSe3eHH51 BaHTa)!(iB, KaniTaJIbHe 6YJliBHI1UTBO (niJlP51JlHi BiJlHOCI1HI1), iHHOBauiHHa Jli}lJlbHiCTb, cj:JiHaHCOBa JliHJIbHiCTb (6aHKiBCbKa .aiHJlbHiCTb, cTpaxyBaHH51, nOCepeJll-IHUTBO Y 3JliHCHeHHi onepauii13 UiHHI1MJ1 nanepaM 11, cpOHJlOna 6ip)!(a, aYJlI1T), KOMepuii1Ha KOH ueci51, 30BHiwHbOeKOHOMi4Ha JliHJlbHiCTb,

    Hai1nOWl1peHiwolo cPOPMOIO opraHi3aui 'i JliHJIbHOCTi THK B YKpai'Hi Ha OCHOBi K01ITpaKTiB CniJIbHa JliHJIbHiCTb Ta CniJIbHa iHBeCTl1uii1Ha Jli51JlbHiCTb, HKi OcPOPMJIIOIOTbC5J' BiJlnOBiJlHI1MJ1 JloroBopaMl1,

    3a JlOrOBOpOM npo CniJIbHY Jli51JIbHiCTb CTOPOHJ1 (Y'I3CHI1KJ1) 30

    60B'513YIOTbC51 CniJlbHO Jli51TI1 6e3 CTBOpeHH51 ,0pl1.awmo'i OC06J1 L1J151 JlOC51rHeHHH neBHO',' MeTI1, lUO He cynepeYJ1Tb 3aKOHOBi, CniJlbHa Jli51JIbHiCTb MO)f(e 3Jlil1cHIOBaTJ1C51 Ha OCHOBi 06'.aHaHH51 BKJIa.aiB Y4aCHJ1KiB (npOCTe TOBapJ1CTBO) a60 6e3 06'.aHaHH51 BKJIa,aiB Y43CHI1KiB,

    Ll,oroBip npo CniJlbHY Jli51JlbHiCTb YKJI3.aaTbC51 Y nJ1CbMoBii1 rj:JopMi, YMOSI1 JlOrOBOpy npo CniJlbHY Jli51JlbHiCTb, Y TOMY YJ1CJli KOOp.aJ1H3Ui51 CniJlbHI1X .aiH Y4aCHJ1KiB a60 BeneHH5J' 'iXHix CniJlbHJ1X cnpaB, np3BOll"lt\ C1'3TYC BJ1JliJleHOrO L1J151 cniJlbl-IO'j .ai51JlbHOCTi M3i1Ha, nOKpI1TT51 BI1T'paT Ta 36J1TKiB yYaCHI1KiB, 'iXHH Y43CTb Y pe3YJlbTaT3X CniJlbH"IX JliM 1'3 iHWi YMOB"I BJ13H3Y3IOTbC}1 33 .aOMOBJleHicTIO CTopiH,

  • 36 YKpaillCI.oKHH 6i311CC XXI CTo.rJiTTR: peaJtii , npo6JlCMH, IIcpclleKTlfDH 3a )loronopoM npOCToro TOBapl1CTBa CTOPOHI1 (YlJaCHI1KI1) 6e

    PYTb 3060n'$I3aHI-151 06'E:)lHaTI1 CBoi' BKJ1a)l11 Ta cniJrbHo )li$lTI1 3 MeTOIO O)lep)/(aHH51 npl16yrKY a60 )lOC$lrHeHH5I iHUJO'i Mem, nI1TaHH5I WO)lO BKJ1a)lin YlJaCIH1KiB , CniJTbHOrO Mai1Ha Y':IaCHI1KiB, Be)leHH$I CniJTbHI1X cnpan YtlaCHI1Kin, CniJTbHI1X BI1TpaT Ta 3611TKin YlJacHI1KiB , ni)lnOBi)laJTbHOCTi Y4aCHl1KiB 3a CniJlbHI1MI1 3060B'H3aHH$lMI1, P03nO)liJTY npI16YTKY, npl1nI1Hel-IH51 )loronopy npoCToro TOnapl1CTBa perYJTJOIOTbC51 naparpacpoM 2 rJTanl1 77 KllI1rl1 n'51Toi' Ul1niJTbHOrO KO)leKCY YKpa'iHI1,

    TaKI1M lJHIIOM, P03rJT51HYBWI1 CPOPMH opraHi3auii' 6i3Hecy THK y npl1i1MaIOl.fI1X Kpa'if-lax 3a aHaJTori(IO 3 cpopMaMI1 opraHi3aui'i rocnO)lapCbKOi' )li51JTbHOCTi B YKpa'iH i MI1 nepecBill

  • 37 MO,llCJlb aJ.lanTIudr YKpaillCbKHX lP'PM 110 KOpnOpaTHRlIlIX CHCTCM TpallClt31l101l3JIbllHX KopnopalliH

    nomwa, nopTyrani51, PYM)'HiSI, IcnaHiH, Type'I'-IYfHa, BeJTYfK06pYfTaHi51, ipJTaHni51, YKpai'Ha, POCiH,

    reorpai'IHa eKcnaHciSl TH K cynpoBOn)l()'eTbCH, S1K npaBYfJTO, eBO JIlouiE:lO opraHi3auii1HYfX C1P)'KTyP, P&G, 6a3YIO'-IYfCb Ha MU!cHaponHii1 MapKeTI1HfoBii1 CTpaTerii, npaUioe 3a OC06J1I1BOCTHMI1 periOHaJIbHOi' opraHi3auiMHoi' CTPYKTyPI1,

    3a TaKOIO CTPYKTyPOIO Y pi3HI1X perioHax

  • 38 YKpai"lIcbKHH 6i3ucc XXI c"ronhTfl: pe3JJii, n(106nC~H, nepCnCKTH8H Y CBo'iH .Lli51JlbHOCTi KOMn3HiJr CnYrpalbC51 H3 MDKHap0.LlHY MapKe

    nlHrOBY cTparerilO, TOMY w,O iCHYlOTb icTOTHi COUiaJIbHO-KYJlbTyPHi, nOJliTI1LJHi, eKOHOMiLJHi YMOBI1, 5lKi BiJ.lpi3H51IOTb O.LlI1H HauioHaJlbHl1H PI1HOK Bi.Ll iHWOrO,

    KO)l(eH PI1HOK p03rml.LlacrbcH }IX OKpeMl1H CerMeHT; npo.LlYKuiH, CTBOplOBaHa cPiJli5lMI1 THK, a.uamOBaHa .LlO XapaKTepl1CTI1K nOnl1Ty KOHKpeTHo'i Kpa'iHI1, HanpI1KJ1a.Ll, BcecBiTHbOBi.LlOMI1H npaJIbHI1H nopOWOK Ariel a.LlamOBaHO .LlO PI1HKiB AMepl1Kl1, HiMe'{L!I1HH, 5InoHii, UeHTPaJ1bHO'i Ta CxinHoi' BpOnl1 , AMepl1KaHcbKI1H BapiaHT OpiHTOB3Hl1H Ha HJ.f)I(l[)' reMTIepaTyPY BO.LlI1, BiH Kpaw,e niHI1TbC51 i p03p3XOBaHHl! Ha KOpOTKOrepMiHoBe npaHH51, Y HiMe'l'Il1Hi npl1i1HHTHI1M Tpl1BaJle 3aMOlfysaHH51 6iJll13Hl1 i npaHHH 33 BI1W,I1X TeMnep3TYP, CaMe Ha ui BI1MOrH p03paXOBaHO HiMeUbKI1i1 Ariel. ,ll.n51 5IrIOHi'i Ariel a.Ll3nTOB3HI1t1 .LlO KopoTKoro TepMiHY rrp3HHH Y HeBeJlI1KI1X 33 P03MipOM MaWI1H3X, OT)I(e, 5lK MI1 6a

    'II1MO, KO)l(eH CnO)l(I1B3'1 Ma

    CBo'i CMaKI1 Ta ynO.Ll06m-IH51, Bi.LlnOBi.LlHO.aO 5lKl1X P&G nOBI1HHa 33CToconyuaTI1 TY CTpaTerilO, HK3 i1 Ha.LlaJIi 3a6e3neLJysaTI1Me 'Ji1 Jli.LlepCTBO Ha CBiTOBOMY pl1HKY CnO)l(I1BLJl1.X TOBapill,

    P&G .LlOTPI1MYThClI Mi)l(H3PO.LlHO'i CTpareri'i, flp3rHe CTBOPI1TI1 IlimlicTh, nepeHOCHlfl1 H3 iH03eMHi pl1HKI1 CBo'i UiHHi HaBI1LJKI1 T3 np0.LlYKTI1 , 5lKl1X MicueBi KOHKypeHTI1 He MalOTb, KOMIl3Hi51 npafHe neJ-lTpaJli3YBaTI1 cj:>YHKui'i p03po6J1eHHH npo.LlYKTY Ha 6a30BOMY ni.Llnpl1E:MCTBi, npOTe DOH3 TaKO)l( CTBOPIO Bl1po6Hl1'li Ta M3pKeTI1HrOBi Q)YI-IKui'i B KO)l(I-Ii}i Kpa'iHi, .ae Be.Lle 6i3Hec, O.LlHaK XOLJ neBHOIO MipOlO MO)l(Ha npl1CTOcYB3Tl1 cBo'i Bl1po611 Ta MapKeTI1HroBY CTpaTerilO.LlO MicueBI1X YMOB, TaKe npl1CTocynaHH51 333Bl1'13i1 06MC)I(eHe, BpelUTi, uempaJIbHl1H ocj:>ic P&G 36epir3 CYPOBI1i1 KOHTPOJlb 33 MapKeTI1HrOBI1MI1 i TOB3PHl1Ml1 CTp3reriHMI1 ,

    IlI,e O.aHI1M .LlY)I(e Ba)KJII1BI1M MOMeHTOM Y 3aranbHii1 CTPYKTypi .LliSlJlbHOCTi KOMn3Hi'i 'ii cniBllp3UH 3 JllO)lbMI1 , fi Bi.Llo6p3)1(3 cxeMa , 5lKY Ha311B310Tb - OCHOBHi uiHHOCTi, KO)l(eH CJIeMeHT uii CXeMI1 E: Ba)KJII1BI1M npl1HUl1nOM P&G (P&G People, Leadership, Ownership, Integrity, Passion for Winning, Trust), T3Ki eJleMeHTI1 CBO') Kopnop3TVfBHO'i KYJlbTyPI1 P&G BrtpOBaIDKY B ycix CBO'IX ni.Llp03.LliJlax, BI1Mara nO.LliJl5lTI1 Ta .LlOTpHMysaTI1C5J 'IX Bin MicueBI1X cPiPM, 3 51KI1MI1 cniBnp3UIO,

    B YKpa'iHi P&G nOLJl1HaJla CBOIO .aiSlJlbHiCTb 'lepe3 KiJlbKa yKpa'iHCbKI1X cj:>iPM-.LlI1CTPJ.16'IOTOpiB, W,O iMnOpTyBaJJJ.1 npoJlYKuiIO P&G 3 iHw}{x Kpa'iH, KOJll1 MaCWTa611 nOCT3LJaHb 3pOCJlI1, P&G 3apeCrpyBana ocj:>iuitrne npe.LlCTaBHl1UTBO B YKpa'iHi, HKe 31'O.LlOM CTaJJO OKpeMI1M ni.Llp03.niJlOM KOMnaHi'i, HI1Hi B YKpa'IHi 3apeCTPOBaHO .LlOlfipH ni.Llnpl1MCTBO Y cP0pMi TOBapl1CTBa 3 06Me)l(eHOIO Bi.LlnOBi.LlaJlbHicTlO "npOKTep eH.Ll reM6J1 YKpa'iHa", W,O 3ai1MaTbCH OCHOBHI1MI1 BI1.LlaMI1 .Lli51JTbHOCTi (cPiHaHCI1, MapKeTI1Hf, Bl1po6Hl1UTBO, 36yr) , TaKO)l( P&G

  • MOllCllb act311TaUiio YKpaillChKHX ~ip.'tf)]o KOpnOpaTltOIlHX CHCTCM ,-pallCmllliollaJIbllHX KopnopauiA 39

    Bono,Ui 3aBO,UOM "TaM6paH,Uc" Y M, 60pHcnoni, 36YTOM 3aMMaIOTbC51 YOH:lPH ocj:>iuiMHi ,UHCTPH6'IOTOPH, 1110 oxonmOlOTb Bci periOHH YKpai'HH,

    [l pH BH60pi cj:>iPM, 3 5lKHMH P&G CniBnpaUIO, rOnOBHOIO BHMOrOlo Be,UeHHH neranbHoro 6i3Hecy 3 YHCTOIO 6yxranTepi10, nn3HTHBHa penYTaui51, rOTOBHicTb ,UO 3MiH Ta HaBYaHH51, rOTOBHiC'lb P03YMiTH Ta no,Uin5lTH KopnopaTHBHi UiHHOCTi P&G, B YKpa'iHcbKOMY ni'up03,Uini P&G YHHHi Bci npaBHna KOMn3Hi'i, Hanpl1KJlan, 1ll0,U0 opraHi3aui'j i CTaBneml5l ,UO p060TH, BHMOrH ,UO nepcoHany i MeHe.lJ)KMel-ITY, P&G nOBHicT'O ,Uenery nOBHOBa)t(eHH51 YKpa','HCbKOMY MeHe,U)t(MeHToBi y cj:liHaHcosiM ccj:lepi, MapKeTHHrOBiM ,Ui51nbHOCTi, ccj:>epax BHp06HHUTBa T3 36yTy, Bi,U6ynHC5l TaKo)t(,Ue51Ki KOpeKui'j B opraHi3auii' p060TH Ta MeHe,U)t(MeHTy 3aBo,Uy. H HHi B YKpa'iHcbKOMY ni'up03,Uini P&G npaulO 6nH3bKo 400 cniBp06iTHHKis, OT'A

  • 40 YKpaiHCltKHH 6iJIICC XXI CTOJlin1t: pcaJlii, npo6ncMH, lIepCneKTH8H KOMnaHi51 Ma ,UI1Bi3itfHy periOHaJlbJ-lO-np0,UyKTOBY OprcTpYKryPY,

    OCKiJlbKI1 neBJ-Ia MapKa nl1Ba BYmYCKaE:TbC5I ,lI)l5I neBHOrO perioJ-lY, 3 ypaXYBaJ-lJ-l5lM HOro Tpa,Ul1uiH Ta KyJlbTYPl10 KO)!(eH 3aBO,U BeJlI1KI1M aBTOJ-lOMHI1M Bl1p06HWIl1M ni'up03,UiJlOM 30nepaTl1BHO-BI1P06HI1'1010 CaMOCTiMHiCTJO Ta Bi,UnOBi,UaJlbl-liCTIO 3a OTpI1MaJ-lJ-l51 npl16yTKy. YnpaBJliJ-lCbKI1I1 KOMiTeT 3,Uit'!CHI0 UeHTpaJIi30BaHe CTpaTeri'lHe flflaHYBaHH51 Ta npOrH03yBaHH51 ,UJl5I BCiio Kopnopauii".

    PeriOHaJI bHa CTpaTeri51 p03BI1TKY CKJTa,UaTbC5I 3 TaKI1X KOMnOHeHTiB:

    1o KOHueHTpaui51 MapKeTI1HrOBI1X 3YCI1J1b Ha MicueBI1X COPTaX nl1 Bao "CAH IHTep6plO" cnp51MoBY CEoiO pecypcl1 Ha P03Bl1TOK npoBi,UHI1X 6peH,UiB KO)f(HOrO 3 periOHiBo KOMnaHi51 36iJIbWY Bl1p06HJ1UTBO HaH6iJlbW npl16yTKOBI1X copTiB 3 M eTO 10 ,UOMOITI1C5I eeKTI1BHOrO 3POCTaHHHo

    2 o 3acTocYBaHHlI nepe,UOBI1X TexHoJloriHo "CAH IHTep6p10" BI15JBfllI i BnpOBaII.>KY eeKTI1BHi TeXHOJlorioi Y ranY3i Bl1p06J-1I1UTBa~ MapKeTI1Hry Ta npOl.la)f(iB, iliO ,Ua KOMnaHioi 3Mory CKOpOTl1l'l1 BI1TpaTI1 , nOJlinilil1TJ.1 HKicTb npo,UYKl.Ioi"i, 36iJlbWI1TI1 o6c5Irl1 npo,Ua>Kitlo

    3o holBeCTl1ui"i Y HOBi TeXHOJlori"io "CAH T1nep6plo" il-lBecry Y HOBi TeX}IOJlOri"i BI1p06Hl1UTBa i MapKeTI1Hry, iliO ,Ua 3Mory nOJIinWJ.1TJ.1 51KicTb npo,UYKui"i, O,UI-IO'laCHO CKOPO'IYIOLII1 BytTpaTl10

    B YKpaoiHi KOMnaHi51 nO'laJIa CBOIO ,UiMbHicTb 3i CTBopeHHH npe,UCTaIlHI1UTIla, HI1Hi 3apeCTpOBal-lOrO 51K TOB "CAH iHTep6pl0 YKpaoil-la" CneUl1q)iKa ,Ui51J1bHOCTi KOMnal-lioi ,UI1KTY CTpal'eri l lHY none,UiHKY i Il YKpaoiHi. 3a KiJlbKa pOKiB KOMnal-li51 npl1,U6aJla 1pl1 3aBO,UH 3 Bl1rOTOllJleHH5I mma Y pi3Hl1X periOHaX YKpaoiH 11 , nOJlillWI1BWI1 51KicTb Bl1p06HI1UTBa, 51KicTb npo'uYKuioi, nOnpaUlOIlal3lUI1 Ha,U npocyBaIIH51M TOBapy. TO B "CAH IHTep6pIO YKpaoiHa" IloJTo,Uic 3aBo,UaMI1 "PoraHb" (XapKiIl) , ",llecHa" (lJepHiriB) i "51HTap" (M 11 KOllaoitl)

    KOMnaHi51 BnpOBaIJ.)f(Y CIlOIO KopnOpaTI1BHY KYllbTYPY tl YKpaoiHCbKHX ni,Up03,UiJTax, iliO BHHBll51TbC51 Y IlI1MOrax,Uo ,U060PY nepCOHaJlY, ,UO opraHi3auioi P060Tl1 Ha 3aBo,Uax, B opraHi3auioi TpeH iHriB Ta HaB'WHH5I nepCOHaJlY, opraHi3auioi KYJTbTYPHI1X n porpaM, B CI1CTeMi 3aOXOtreHH51 Ta MOTI1Bauioio KOMnaHi51 nOBHicTIO ,UeJlery nOBHOB3)!(eHH5I YKpaiHcbKoMY MeHe,U)f(MeHTY Y rU1TaHH5IX 36YTY npo,UYKuil, ,Uo60PY nepCOHaJlY Ta HaYKoBo-,UocJIiwoII1UbKOoi P060Tl10 YacTKOBO ,UeJTeryloTbC5I YKpaoiHcbKOMY MeHe,U)f(MeHTY nOIlHOBa)!(eHH5I Y cepax MapKeTHHry Ta BI1po6Hl1UTBao

  • MO)1Mb ananTalL1i YKpaillCbKHX
  • 42 YKpaillChKtfi'i 6iJIICC XXI CTORnTA : peaRli', npo6JlCMH, nCpCneKTlfBU

    iTaJlit1cbKoro KOHuepHY 3 BI1p06HI1UTBa MiHepaJIbHoi BO,a11 San PeUegrino, KyniBJIi KOMTIaHii Spiller Petfoods, a TaKO)K npo,aa>Ky TOprOBeJlbHoi MapKM Findus 3 MeToro KOHueHTpauii 3YCI1J1b Iia Bl1p06Hl1UTBi npl16YTKOBiwI1X 3aMOpO)f(eHI1X npO.llYKTin.

    Hl1Hi Nestle Hati6iJlbWI1M Y cBiTi BI1p06HI1KOM rrpo,aYKTiB xapyyBaHH51. TaK, Y 2000 poui 3araJJbHI1ti 06CHr npo,aa>Ky rpynl1 Nestle ,aoC5I[ 81,42 MJlP,a. wBetiuapCbKI1X cj:JpaHKiB. Y rpyni Nestle npaUIO 6J1113hKO 225 000 oci6, Nestle HaJJe)f(aTb 479 cj:Ja6pl1K i npOMI1CJlOBI1 X ni,anpl1MCTB y 81 Kpail-li cBiry. 3 HI1X 198 a6pl1K - y cBponi, lSI - B AMepl1ui, 130 - 0 A3i"i, OKeaHi"iTa Acj:Jpl1ui. BinnoBin Ho, 38% 06C5lfiB npona)f(Y xap'lOBI1X npO)lyKTiB npl1nana Ha cBpony, 32% - Ha AMepI1KY, np116J1113HO 20% - Ha AcPPI1KY i A3ilO.

    OpraHi3auil1Ha CTpYKTypa KOMllaHii. 3a TaKO! reorpacj:Jii KOPllOpauiH Nestle KepYTbC51 LciTKOIO nOJliTI1KOIO npI1HH51TTH piweHb i 0113HayeHH51 pOJli KepiBHYtKiB mra6-K13apTl1pl1 i iJliaJliB. KepiBHI1UTBO KOMllaHi"i BinnOBinKyTbC51 Ha pHHKY KaBI1 Ta 6e3aJJKorOJlbHI1X HanoiB, iHWl1H KOHueHTpy YBary Ha BI1p06HHUTni KOHnl1TepCbKI1 X BI1p06iB i Mop03vllla . Bci BOHH 3aJ1Y'laIOTbC51 no p03p06J1eHHH 3araJIbHol CTpaTeri"i, BKJlIOYalOY 11 crpaTerilO npvlJl6aHH51 KOMn3HiH Ta Bl1xony Ha pH HOK.

    napaJJeJlbHO nilOTb i n'5ITb periOHaJJbHI1X CTPYKryp, HKi 3aKpinJlCHi 3a Hai16iJlbWHMI1 30HaMI1 y cBponi, niBHi' lHiH AMepl1ui Ta A3ii. PcriOHaJJbHi opraHi3aui"i Cnpl15110Tb npouecy p03p06J1CHH51 3araJIbHOJ CTpaTerii i BinnoBinalOTb 3a p03p06J1eHH51 perioHaJJbHI1X cTpaTeriti . OnH3K C)ln Ta perioHaJlbHi MeHen)f(epl1 6epYTb Y'laCTb y npl1HH51TTi

  • 43 MO,lJ,t'1It. M311TI11lii YKpaiIlClot\HX tJ>iPM JlO KOpliOrUITHDIIHX CHCTCM Tjl3HCflSulolla.rIloIlHX KopnopalliH

    MicueBI1X OnepaTI1BHI1X a60 CTp3TeriYHI1X piweHb TiJlblOl Y BI1HRTKOBYlX Bl1na,Dxax.

    TaKI1M 'Il1HOM, opraHi3auii1Ha CTpYKTYpa Nestle nO.llHY.llB3 BI1.ll11 opraHi3auii . nepWI1M BI1Jl- ue KJlaCI1YHa perioHanbHa CTpYKTYpa, HKa 6a3YTbCH Ha BI1JliJleHHi ni.llp03JliJliB 3a perioHaMI1 i H3JlineHHi ix neBHI1M Ha60poM cj)YHKUii1 . L(pYTl1ii BI1.ll - ue rn06a.rrbHa .llI1Bi3iiiHa CTPYKTYpa, HKa 3aCHOBaHa Ha BI1.lliJleHHi BeJlI1KI1X aBTOHOMHI1X CTpaTeriLjHI1X niJlp03.lliJliB i .llJIH HKOi XapaKTepHe nO.llHaHWl ueHTpaJliJoBaHI1X cTpaTeriYHI1X nJlaHiB i .lleueHTpani30BaHoi Jli51JlbHOCTi ni(p03.lliJliB.

    He3Ba)f(310YYI Ha cBii1 He3anepe'lHl1l1 ycnix, Ha nO'laTKY J990-x POKlB Nestle YCBi.llOMI1J13, LUO iii .lle.llani Ba)K'Ie ni.llTpI1MYBaTI1 TeMnl1 3pOCTaHHH. BeJlI1Ki 3axi.llHOBponei1cbKi Ta niBHi clHoaMepl1K3HcbKi pl1HKI1 YBii1wJlI1 B cTaJlilO 3piJlOCTi. Y KiJlbKOX KpaiHax TeMnl1 3pOCT3HHH H3CeJleHHH cnoBiJlbHI1J1I1C51, 3 B.lle51KI1X iHWI1X CnO)f(I1BaHHH i)Ki .lleWO CKOPOTI1J10CH. BHaCJliJlOK UbOro 3arOCTpl1J1aCH uiHOBa KOHKYpeHuiH Y Jle51Kl1X B3)KJ1l1Bl1X cerMeHTax pl1HKY Xap'lOBI1X npO.llYKTiB i HanoiB (30KpeMa, Kpynl1, KaBa"fa 6e3aT1KorOJlbHi Hano"\) .

    Y nOWYKax MO)f(J]I1BOcTei1 3pOCTaHH51 Nestle BI1MyweHa 6YJla WYKaTI1 ecj)eKTI1BHi piweHH5l . OJlHI1M 31ClKYlX piweHb 6YJlo BnpOB3Jl)f(eHH51 cTp3Teri"i JlI1cj)epeHUiIOBaHH51 npoJlYKUi"i, LUO H3JlaBana Nestle nepeBarl1 nepe.ll HaHBHI1MI1 i Maii6YTHiMl1 KOHKYpeH1ClMI1. CaMe TOMY KOpnopauill nO'lana iHTeHCI1BHO P03WI1PIOB3TI1 aCOpTI1MeHT cBoc"i npo.llYKui"!, BI1HaXOJl5l'111 BOBi BI1.ll11 npoJlYKTiB xapLIYBaHH51 i p03WI1P1010Yl1 CBOIO .lliHJlbHicTb 3a TPMl1uii1Hi.llJl51 ce6e Me)f(i.

    We OJlHiIO cTpa-rerilo, JlO }lKO"! 3BepHYJlaC51 KopnopauiH , CTaJl3 cTpaTerilf 3pocTaHHH, LUO nOJl51ra Y reorpa(pi'lHii1 eKcnaHci"i KOMnaHii. TaK, Nestle 3sepHYJlaC51 .ll0 HOBOCTBOpeHI1X PI1HKiB CxiJltloi eBpOnl1, A3ii Ta JlaTI1HCbKOi AMepI1KI1. JloriK3 6YJla npocTOlo ti o'leB11(HOIO: nO.llHaHH51 eKOHOMi'lHOrO 3POCTaHH51 Ta npl1pocTY H3ceJleHH5I, .llOnOBHeHe WYlpOKOMaCwTa6HYlM npl1iiH51TT51M YP5I.ll3MI1 6araTbOX KpaiH PI1HKOBOi eKOHOMi'lHOi nOJliTI1KI1 , - yce ue CTBOPIO np11Ba6J1I1Bi MO)KJII1BOCTi .llJI5l 6i3Hecy. oaraTO 3 UI1X Kpa"iH we JlOCI1Tb 6iJlHi, O.llHaK 1XHi eKOHOMi'lHi CI1CTeMI1 WBI1.llKO 3POCTaIOTb, LUO Bi.llo6pa)f(aTbC51 Ha piBHi .llOXO.lliB HaCeJleHHH.

    3aranOM CTpaTeri51 KOMnaHii 3BO.lll1JlaC51 .ll0 paHHboro BXO.ll)f(eHH51 B HOBiTHi pl1HKI1 - paHiUle Bi.ll KOHKYpeHTiB - Ta ymep.ll)f(eHH5I Ha HYlX 3aB.lI5IKI1 npOJl3)KY OCHOBHYlX xap'IOBYlX npO.llYKTiB, Heo6x.i.llHI1X .llJI5I MicueBoro H3CeJleHH51 . L(OTPI1MYIO

    'II1Cb uit"i cTp3Teri"i, Nestle 3aBOIO

    Balla a)K 85% PI1HKY P03'1I1HHOi KaBI1 y MeKcl1ui, 66% PYlHKy nopowKOBoro MOJTOKa Ha

  • 44 YKpaillChKHH fiiJIICC XXI CTonlTn1: pcanli, Ilpo6.l'(Cr.(H, IIcpcncKTHBH

    ill,OLlO rJl06aJ1bHHX cTPa-reritl, TO KOMTIaHi51 LlOTPHMYETbC5I 6ara-roHallioHaJlbHO"t' MapKeTHHroBo'i cTPaTeri'i, lllO BiLl06pa)f(aETbC5I Y nparHeHHi OnTI1MaJlbHO npl1CTOCYBaTI1 iHrpeLlit:HTH Ta nepep06HY TeXHOJlorilO LlO ~CueBl1X YMOB, a nOTiM CKOPl1CTaTHC5I MapO'lHOIO Ha3BOI0, 5IKa 6 BiLl611BaJla MicueBi OC06J1I1BOCTi , MaKCHMaJJbHO 3aL(OBOJlbHI1TI1 nOTpe611 HaCeJleHH5l BiLlnoDiLlHo LlO Horo cnellHcpiKI1 i ynoLl06aHb,

    B YKpa'iHi KOMnaHi5I Nestle B)f(e 3aBOlOBaJla 6iJlbWY '-!aCTKY PHHKY TOBapiB xap'ly8aHH5I Ta KOHLlI1TepCbKI1X BI1p06is , H I1Hi LliE 3apeECTpoBaHe npeLlCTal3HI1UTBO Nestle B KI1EBi, TaKO)f( Nestle BOJlOLliE aKui5IMI1 3aBOLlY "CBiTO'-!" Ta HelllOLlaBHO npl1Ll6aJ1a BOJlI1HCbKY cPipMY "TOP'II1H npoLlYKT", CBOIO Lli5lJlbHicTb Ha YKpa'iHcbKOMY pHliKY Nestle nO'-!I1HaJla TaKO)f( i3 nOCTa'-!aHH5I nponyKui"t' KOMnaHi'i i3-33 KOPLlOHY '-!epe3 LlI1CTPI16'IOTOpa,

    HI1Hi 3AT "flbBiBcbKa KOHLlI1TepCbKa cpipMa "CBiTO'-!" , OLlI1H i3 Hai16iJlbWI1X BI1p06HI1KiB KOH)1,I1TepCbKI1X BHp06iB B YKpai'Hi, Bl1nycKaE nOHilLl 100 HilHMCHYBaHb KOHLlI1TePCbKI1X Bl1p06iB, Y TOMY '1I1CJli 6J1113bKO 15 - WOKOJlC\LlHO'i npoLlYKui'i, TaKO)f{ Nestle p03nOBCI0Ll)f(yt: cnolo Lli5lJlbJ-licTb B YKpa'ilii WJl5IXOM eppaH'latl3l1Hry Ta CTBOpeHH5I Mepe)f{i KaB'51peHb "HecKacPe" , Or)f{e , nOBeLliHKa Nestle B YKpa"t'Hi nOBTOPlOt: KpOKI1 3aBOIOBaHH5I iHWI1X PI1HKiB - nOrJIl1HaHH5I Ta 3JJI1TT5I 3 MicueBI1MI1 niLlnpl1EMCTBaMl1,

    TaKI1M '1I1HOM, Tpl1 Kopnopaui'i (P&G, Sun-Interbrew, Nestle) LlilOTb Hil YKpai'HcbKOMY PI1HKY, DI1KOPl1CTOBYI0411 cTPaTerilO nocTynOBoro BXOLl)f(eHH5I , T06TO, cno'-!aTKY opraHi30BYlOTb nOCTa4aHH5I npOLlYKui'i)1,o Kpa'I'H 11 , B 5lKitl nO'lI1HaJOTb LliHTI1, '-!epe3 1-laJlaroLl)f(eHH5I TPJ.-JBaJlI1X CTOCYHKiB 3 OCHOBHI1MI1 LlI1CTPI16'IOTOpaMI1, 3i 3POCTilliHHM 06CHriB 1l0C'I'a'laHb opraHi30BYIOTb npeLlCTaBHI1UTDO KOMnaHi'i B Kpa'iHi, 3 nOLlaJlbWI1M 3POCTilHH5IM '1aCTKI1 pl1HKY CTBOPIOIOTb Ha Tepmopi'i uie'i Kpa'iHI1 (j:JiJliaJl Y BI1rJ151Lli AT, a 3rOLlOM LlJIH 3aLlOBOJlel-IH51 3POCTillO'iorO 1l0n11Ty, YTpl1MaH H5I BaroMo'i 'laCTKI1 pl1HKY Til HaJlarOLl)f(eHHH HOBoro BI1p06HI1UTBa KynYIOTb 3aBOLl Ha Tepl1Topi'i Kpa'iHI1, B 5l Ki tl LlilOTb,

    OLlHaK KOMnal-li51 Kratt LliHJJa LlelllO iHaKwe, B113Ha411BwI1 BiLlpa3Y CTpaTeri4Ho Ba)f(J]11DI1H Jl.lUI KOMnaHi'j PI1HOK Til 06'KTH, npl1Ll6aJla KOHTPOJlbHI1H naKeT aKuiH 3aBOLlY 3 Bl1po6HI1UTBa KOHLlI1TePCbKI1X Bl1p06iB , a nOTiM 3aCHy8aJ1a cPiJliaJI, lllO 3aHMaBCH 3aBOIOBaHH5IM 4aCTKH PI1HKY, OLlHaK TaKa nOBeLliHKa Kraft B YKpa'iHi He BiLlpi3H5IETbC5I BiLl CTpaTeri4HI1X LliH KOMnaHi'i Ha iHWI1X pl1HKaX,

  • M011CJIl. anallT31Ui YKpai'uCbKUX 4JiPM 110 KOpnOpaTHIUIHX CHCTCM Tp311CllauiollaJTl.IIHX KopnopaLliH 45

    3MIHl1, W.O BI,D.5YBAIOTbOl B YKPAYHCbKJ1X IPMAX TA HA nl,D.npl1MCTBAX, JlKI CnIBP05ITHH"IAIOTb 13 THK

    nOnepellHbO MI1 BM3Ha'fMJlM , lUO HauioHaJlbHa

  • 46 YKpaillCbKHH 6iJIICC XXI CTOJliTNI: pcaJlii, IIpo6.rIC:\UI , IICpCnCKlltBH

    Pe3YJIbT3TH OnHTYB3HH5I nOKa33JIH, iliO 3MiHI1 Bi.u6YB3IOTbC5I ncpe133)f(HO H3 piBHi cj)iH3HCOBOrO CeKTOp3 , MeHe.u)f(MeHTY, Opr311i33uil P060TI1 Ta nepCOH3JIY, iliO np3U10e H3 niJlP03.uiJI. B3)f(JIHBHMI1 JlJl51 CniBp06iTHHUTB3 (KpiM cj)iH3HCOBHX nOKa3HHKiB) 6YJIO H33B3HO T3Ki cj)3KTOPH: JIer3JIbHicTb BelleHH5I 6i3Hecy, nop5l1lHiCTb, penYT3ui5l, rOTOBHiCTb JlO 3MiH, CnpOMO)f(HiCTb WBH.uKO T3 a.ueKB3THO pe3rYBaTI1 H3 3MiHH, M06iJIbHiCTb, rOTOBHicTb no.uiJI5ITH He TiJIbKI1 npI16YTOK, 3JIe ti pI13I1KH, OCBiT3 T3 .uoCBi.u 51K MeHe.u)f(MeHTY, T3K i iHworo nepCOH3JIY, .uI1CUl1nJIiH3 , cy60PJlI1H3Ui5l, CT3BJIeHHH JlO pO60TI1, .ueJIerYB3HH5J T3 p03no.uiJI 060B'513KiB, H3BY3HHH nepCOH3JIY, MOTHB3Ui5I 1'3 330XOyeHH5I, CTBOpeHH5I KopnOp3TI1BHI1X UiHHocTeti, rJI063JIbHe 63yeHH5I.

    )lo 3aBo.uiB, fTKi CTaJII1 Y3CTKOIO Kopnop3uiiit BH3CJIi.uOK KyniBJIi 6iJIbWO'j Y3CTI1HI1 3KUitl, TH K M3JIH TaKi BHMOrH:

    I. Bi.unOBi.uHicTb OCHailieHHH 33BOJlY OCHOBHI1M CTpaTeriYHHM UiJI5IM THK.

    2. Ha5lBHicTb pecypciB Ta MO)f(JIHBOcTetl JlJIH HOBOBBelleHb. 3 .06c5IrH Bl1p06HHUTBa, nOTY)f(HOCl'i 33BOJlY 1'3 MO)!(JIHBOCTi

    'ixHboro BJlOCKOH3JIeHH5I.

    4.)locBi.uYeHHti nepCOH3JI, roTOBHtI JlO 3MiH .

    5.0CBiT3 Ta .uoCBi.u MeHell)f(MeHTy 33BO.uy.

    6.)lHCUl1nJIiH3 T3 ,llOTPI1MClHH5I cy60p,llI1Hauij.

    7.)leJICrYBaHH}1 T3 p03nolliJI 060B'513KiB .

    8. H351BHicTb p03rClJIY)f(eHHX cTitlKI1X 38'513KiB i3 nOCT3YClJIbHI1Ka

    MI1 CI1POBHHH T3 peClJIi3aTOpaMI1 rOTOBOi npoJlYKui,. 9.CniJIbHe cj)iH3HcYBaHHH Ta CniJIbHi iHBecTl1ui'j y HOBOBBelleH-

    HH. IO.roToBHicTb nOJliJIHTH pH3HKI1. ,llo ocj)iuii1HI1X 1lI1cTpI16'IOTOpi13 np0,llYK1(i', THK, MeHe,ll)f(MeHT

    Kopnopauii' BI1CYBaB T3Ki BHMOrH: I.JleraJIbHicTb BeJleHHH 6i3Hecy ("6iJI3" 6yxr3JITepi5l) . 2.PenY1'3Ui51 cpiPMI1. 3.rHYYKicTb oprcTpyKTypH . 4. rOTOBHicTb no.uiJI5lTH UiHHOCTi T3 rrp3BHJIa Kopnop3ui'i i ,llOTpl1

    MYBClTHC5I ,x. 5.DeBH3 n0311uiH H3 pHHKy YKP3"HI1 (Y3CTKa PI1HKY). 6.,llOCBiJl nepcoHaJlY T3 KOMneTeHTHicTb. 7.0CBiTa i ,lloCBiJl MeHe.u)f(MeHTy T3 nepCOH3JIY cj)iPMI1. ,llo cj)iPM, iliO cniBnpClUIolOTb i3 KopnOp3ui5lMI1, 6yJIO BI1CYHYTO

    T3Ki YMOBI1: 8.PenYT3ui51 cj)iPMH. 9.rOTOBHicTb nO,lliJISITH UiHHOCTi T3 BHMOrH THK i JlOTPI1MYB3

    TI1CH ix. 10.KOMneTeHTHicTb MeHe,ll)f(MeHTY.

  • MOllCjlb a.n.3I1TaUI'i YKpa'i'lIcbKltX q,iPM no Kopnopant811HX CHCTe.lo1 TpallCH3UiOllaJIbllHX KopnopauiH 47

    ll.llocsi,u po60TYI Ha PHHKY. 12. HaSIBHicTb cTiMKHX 3S'SI3Kis. 13. DJlaTOCnpOMO)l(HicTb.

    14.,lloTpHMaHHH neSHI1X CTaH)lapTis.

    Y3araJlbHIOIOYH pe3YJTbTaTl1 Onl1TyBaHH51, MH BnOpSl)lKYBaJlH aKTOpH, Ha3BaHi THK, 3a 3Ha cleHI151M Y TaKY Ta6J111l.(1O .

    Ta6mll-lSi 4

    aKTOpl1 ycniwHO', cniBnpalli 3 THK

    KeHb)

    OcsiTa MeHeA)l(MeHTY

    AocsiA p060T"1 rno6anbHe 6ayeHH51

    Mo6inbHicTb

    CnpOMO)l(HiCTb WS"1AKO Ta aAeKsaTHo pearysaT"1

    rOTOSHicTb AO 3MiH (cnisnpa4i)

    P03nOAill 060S'513Kis (AenerysaHH51)

    BiAKP"1TiCTb AO HososseAeHb

    JiHaHcu nnaTOCnpOMO)l(HiCTb

    CninbHe iHaHcysaHH51 Ta iHsecrysaHH51

    3siTHicTb

    BYaCHicTb

    rOTOSHicTb nOAin51Hl P"13"1K"1

  • 48 YKpiliIlCbKU~ 6iJllcc XXI CTOJliTNt: peanli, npo6nCMlt, nepcneKTHOH ,lIoClTin)KeHHfl nOKa3alTO, ruo na)KJl~m{MH - x 2 (Iy'x I,x 2E X),

    Cepen pi3Hon~niB cPYHKUi'i UiHHocTei-l 06paHO [linIlOCHY CPYHKUi IO , HKa nOKa3Y, Y CKilThK~ P33i13 on~1-I eJleMeHT

    nepeBa)KH~M Bin iHWOfO, Hai-loOWl1peHiwo,o MeTon~KOIO n06ynoBl1 [linHOC'-lO'i cPYHKUi'i UiHHOCTi Ha OCHO[li eKCnepTI-IO'! iHcPopMauii' MeTOnl1Ka CaUl'i, 3a L[iIO MeTOJLI1KOIO p03fMlnaTbC5I

    m cKiHl.JeHa MHO)KI1Ha X:{x' " .. "x } , TIOpiBHlOlOl.J11 elTeMeHT~ Xi Ta xi ui'i MHO)K~H~, eKCnepT.!1 BI13H3'laIOTb , Y CKiJlbK~ pa3iB Onl1H eJleMeHT nepeBa)Ka iHWI1H, ,lIMI nOJlerWeHH51 npOBeneHHfl OnI1TYllaHH51 MOMY nepeny 03HaHOMJleHHll 3i WKaJlOIO BinHOCHoi'

    [la)KlT~BOCTi 06'KTiB, 5lKa HaBeneHa B Ta6Jl~ui,

    3a pe3YJlbTaTaM~ nOnapHI1X nOpiBH51Hb 6YllYTbC51 MaTpl1Ufl

    A= Iiall'J (rwln)

  • 49 MOLl,C!IL anallTIlrtii YKpaillCbKIIX iPM J10 KOpnOpa1lt8I1HX CHCTCM TpallCII:lIt!On:lJlbHHX Kopnopauiii Ta6J1I1I..\Q 5

    WKaJ1a BiAHocHo"l Ba>KJ1I1BOCTi o6'eKTiB 3a CaaTi

    Mipa 03Ha4eHHIl nOIlCHeHHIl Ta peKoMeHAa4ii BalKnllKLl.(O npVl nopisHflHHi 0 6'8KT3 x' 3 06'8KTOM x' nepwVl~ OTpVlMas 06epHeHi AO OAI1H i3 3a3Ha'leHVlX paHris, TO APyrl1~ 06'8KT Ha6yoae paHry,3a3Ha'leHI1X 06epHeHoro 3a 3Ha'leHH~M AO nepworo 06'8KTa

    YTSOpIOIOTbC~ npl1 sl-lKOHaHHi apl1

  • 50 YKpaillCbKHii 6iJHCC XXI CTOJliITfI: pc:wii, np06J1C.\IH, nCpCnCK1li8H TO)li, KOJlli li)lnOlini onp nOlHicTIO Y3rO.lOKeHi Mi)l( C06010,

    CJli)l OlJ iKYlaTI1 CnilBi)ll-IOWeHH51:

    w ajj=-' )lJI5I Bcix i,j=I, ... ,m.

    W j

    Clli)l Y351TI1 a,,=l )lJlH lcix i=1, ... ,m Ta au= _I_M5l lcix i,j=l"",m, #j, au

    OCTaHH Cnilli)lHOWeHWI 03Haqa, lUO KOJlI1 06'KT xi

    3a nepela)l(HicTJO nepelI1WY 06'KT xj l ~ pa3 TO BaroMicTb a

    06'KTa xj CTaHOBI1Tb lJaCTI1HY larOMOCTi 06'E:Kra Xl . KpiM TorO, Y3rO)l)l(eHicTb Bi)lnOBi)leH 0 nP 03Halrac, WO MalOTb BI1KOHYBaTI1Cb I CnilUi)lHOWeHI'I5l:

    a Oij=~ )])151 Bcix i, j, k= l , ... ,m , ak;

    3n )l(e }IKLUO 06'K1' xk nepelalKaE: 06'K1' xi l a pa3 , a 06'K1' x i , y CBOIO llepry, nepel3>1W 06'II 3a npalVlnOM: 0 1 Oij=-.1 ,j=I,n. all

    OTlKe, y pa3i noraHo"i Y3rO)l)l(eHOC1'i Mi)l( C060l0 eneMeHTil MaTpl1ui A CnpaB)l>II Cnilli)lHOweHH5l:

    A =m

    Wm wm

  • J\10Jl.CnL aJ1.anT3llii YKpaillCbKHX l>ip.\f)]o KOpnOpaTH811HX Cltn'CM TfHII1Cllau1oItIlJlMIH.X KopliopauiH 51

    Ue 03Ha4a, WO BeKTOp Bim'IOCHI1X UiHHocTei1 (Wh ... ,wm)T RJlilCHI1M BeKTOpOM MaTpHui A, 51KHi1 Bi}lnOBi}la '11 snacHOMY 4HCJlY A=m . KpiM TOfO, m - ue Hai16iJlbWe nJlaCHe 4HCJlO MaTpl1ui A, a pewTa'II BJlaCHHX 3l-1a

    'leHb }lOpi.BHIO HYJlIO. 3a3Ha4elry BJlaCTl1nicTb

    nOBHicTIO Y3fO}l)l(eHoi' MaTpHui BI1KOPI1CTOBYIOTb llJIH Bl1nallKlB, KOJlI1 Bi}lnOBi}li onp MicTI1TI1MYTb nOXI16KH. A caMe: nicJl5I n06Y}lonl1 3a pe3YJlbTaTaMI1 'nOnapHI1X nopiBHflHb MaTpHui A Bi}lHOCHi UiHHOCTi 06'KTiB P03wYKyroTbC5I 51K KOMnOHeHTH TaKoro '11 BJIaCP'W() BeKTopa w, 5lKI1H "j ITnoni}la "ii Hai16iJlbwOMY BJIaCHOMY '1l1CJIY Amax . !..Uo 6J1H)f('Ie Amax Ha6J1I1)1(aeTbC5I }l0 m, TO Kpawe Y3fOll)f(eHi MOK C06010 BillnOBi}li 0 np CTOCOBHO nepeBa)l(HOCTi 06'KTiB 3a pe3YJlhTaTaMH nOnapHI1X nopiBH5lHb. CaaTi 3anpOBall)f(Y iH}leKC Y3rO}l)l(eHOCTi:

    J= /Lilla, - m m-l

    }{KWO 3Ha'leHH5I UbOrO if-lJleKCY CTaHOBHTb WO}lO eTaJlOHHOfO

    (eTaJIOHHi 3Ha'leHH5I nOKa3HMKa Y3fOll)l(eHOCTi HaBe}leHO BTa6mlUi) He 6iJlbWe 10%, TO pe3YJlbTaTI1 onHTynaHH5I onp BBa)f(aIOTbCH 3a}lOBiJlbHHMH. Y npOHlJle)l(HOMY BHna}lKY onp Ma oepeBipHTH cno"i OUiHKH CTOCOBHO Bi}lHOCHOi' nepeBa)f(HOCTi 06'KTin y nonapHHX nOpiBH5IH H5IX.

    KinbKicTb 0 6'f:KTiB

    3 4 5 6 7 8 9 10 11 12 13 14 15

    ETanOHHe 3Ha~eHH>I

    0.58 0 ,90 1.12 1,24 1.32 1,41 1,45 1.49 1,51 1.54 1,56 1,57 1.59

    3HaXO}lHMO CPOPMYJlOIO:

    rrOKa3HI1KH Bi}lHOCHO"i UiHHOCTi 06'KTiB 3a

    W;= ~a . a

    _ -,-:..:.11_"_'_':..:.111- , i== 1, m

    f~all ... aim 1=1

  • 52 YKpaillCbKHH 60llec XXI cTOni1TR: pean;;, npo6J1CMH. nCpCIICKTHBH

    npaKTl1'lHi p03paXYHKVI npOBeaeHO 3 BYlKOpYlCTaHH~M nporpaMHOro naKeTY MIKPOnOIllYK Ta HOro eKcnepTHo'j nporpaMHo'j ninC}1CTeMYI cDAKTOP. nporpaMa nae 3MOry Y 3PY4HiH opMauilo Ta, CTBOPYlBWVI aepeoo ct>aKTopiB, p03paXYBaTVI WJHIXOM nepepaXYHKY pe3YJIbTaTiB fUlPHVlX eKCnepTHVlX 1l0pillHHHb BarOBVlX Koect>iuieHTiB UiHHOCTi .1I)lH ct>aKTOpiB KO)l(HOrO piOHH icpapxi'j,

    3a pe3YJlbTaTaMV1 aHKeTYBaHHH Ta onwryBaHHH 6YJlO BVl3Ha4eHO cj)aKTOpVl, WO 6ynVl 3MiHeHi B YKpa'l'HCbKVlX ct>ipMax Ta Ha nianpVlMCTllaX , HKi cniBnpaU101010Tb 3 THK, Y3araJIbHeHO Ta BnopH.UKOBaHO B n epelli ct>aKTOpiB, .D.epeBo q)aKTOpio CKJIaaaCTbCH i3 n'HTVI OCHOBHVlX eneMeHTiB , HKI MalOTb BVlpiwaJIbHe 3Ha'leHH5J an5J cniBp06iTHVluToa 3 THK, KO)l(eH i3 UVIX eneMel-lTiB MicTVlTb pHn niaeJleMeHTiB, lUO CKJIaaOOVlMVI Y3araJlbHeHoro eJleMeHTa Ta n05JCHIOIOTb HOro CYTb, .D.JlH KO)l(l 'lOrO 3i 3MiHHVlX cj)aKTopiB (rOJlOOI-IVlX CJlCMCHTiB Ta 'ixlIix CKJIaaOO~Jx) 6YJlO P03p3X003JI0 nOK33JI11K BiaHocHoi' UiHHOCTi (Wi)' Ll,i nOKa3HVlKVI BILlObpa)l(alOTb Ba)KJH1BicTb cpaKTOPY.1I)lH ct>iPMVI 3 nOrJlHay Mel-lea)f(MeHT)' THK, WO cniBnpaUIOIOTb 3 YKpa'iHcbKVlMVI cpipMaMVI, OT)I(e, eJleMeHTVI Ta 'inli nOKa3HVlKV1 BiaHocHo'j UiHHOCTi, Ilil0pHaKoBaili y aepeBO cj)aKTopio , Ma10Tb TaKVlH OVlfJlHa (ma6J1Ul1fl 6),

    IH.neKc Y3roa)l(eHocTi - 0,004; ue 03Ha4a, 11.(0 pioeHb Y3rOa)KeHOCTi E: aOCVlTb IJVlCOKVlM, TOMY nOKa3HVlKV1 Biw-IOCHO'j UiHlIOCTi nia06pa)l(alOTb CVlJlY 31la4eHHH KO)l(HOrO ct>aKTopa.1I)l51 THK,

    T06TO cepea Y3aranblleHVlx rpaKTopio HaH6inbwe 3Ha'IeHHH aJl5J TH K MaE: q)aKTOp MeHea)l(MeHTY, n aJli 3Ha4HVlM C cpaKTOp KYJl bTYP VI , nOTiM - Ha oaHaKOBOMY pilllii 3I1a4V1MOCTi 3HaX01UITbCH cpaKTopl1 nepCOHaJlY Ta opraHi 3aui'I' P060TI1, MeJlW iCTOTHV1M 3a 3Ha4V1MicTIO, aJle Bce Ille BarOMVlM , e ct>illaIICOOVlH q)aKTOp, npVl cj)opMyoaHHi aepeBa ct>aKTOpiB cepea ycie'i MHO)l(VlHVI 3a3Ha'leHVlX B atiKeTaX 3Ha'IV1MVIX eJleMeHTiB 6yJlVl 06paHO HaHBa)l(JlVlOillJi .1I)l51 THK, Ci)aKTOpVl, WO He MaJlVl BarOMoro 3Ha'leIIH5I, aJle 6yJlVl 3a3Ha4eHi IJ aHKeTax, BiaKVlaaJlVlCH, BOHVI He Bia06pa)l(eHi y aepeBi cj)aKTOpiB, TOMY cepea npeaCTaBJleHVlX eneMel-ITiB Bci cj)aKTopH MalOTb neOHe 3Ha'leHHH aJlH THK, BOHYI BnopHaKOBaHi IJiallOBimlo ao Ba>KJJVlBOCTi, 3a3Ha4eHo'j y BianOBia5Jx THK,

    TaKVlM lIVlHOM, MOaeJlb aaanTaui'i YKpa'iHcbKVl x cj)iPM ao KopnopaTHllHVlx CVlCTeM THK C CYKynHiCTIO lleBl-lVlX UiHHYlX aJlH THK (paKTopio, n06yaoBaHolO y TaKOMY BVlfJlHai (ma6J1ul1fl 7),

    Ll,51 MOaeJlb nOKa3ye Ba>KJJVlBi cpaKTOpVl , WO 6YJll1 3MiHeHi Ha YKpa'iHcbKVlX nianpV1MCTBaX, 5lKi CTaJIVI 4aCTVlHOlO TH [(, Ta cpa KTOP VI , lUO MalOTb Ba>KJJVlOe 3Ha4eHH5J aJl51 YKpa'iHcbKVlX cj)iPM, 51Ki cniBp06iTHI1'lalOTb i3 TH K,

  • Ta6J1M'-'R 6 EJ19M9HTM Ta j'xHi nOKa3HMKM BiAHOCHO'j ,-,iHHOCTi,

    BnopRAKoBaHi YA9P9BO cPaKTOpiB

    rl r-

    r-I-

    r-

    r-I

    -

    1 I I-

    r-I

    I

    '---

    MeHeA>KMeHT 0,4160 I

    ocalTa MeHeA>KM6HT)' 0,2475 AocBlA po6oTIol 33 l LlIHH0CT9~ 0,1198

    penyrnLl'" 0,1198

    cy6PAlolHaLl'" 0,0480 ... . _

    Y nepCOHal1 0 ,1387 I I- AOCBi,Q 0,3933

    ----- -

    - ocatTa 0 ,3769

    - 6paK cneLlianicoiB 3 f-R 0,1284

    - AOAanl 0,0507

    H opraH13a41A po6oTII'l 0,1387 I H AlPi'\MaHH>l Mi>KHaPOAHIoIX CTElH,AapTiB 0,7500 y rHY"Kfcn, oprc-rpyKlYP'" 0,2500

    y cpiHaHCM 0,1094 J I-

    r-I-

    r'

    nnaTocnpoMOlI

  • --

    I (II

    ~

    Ta6nl4~R7

    MOAenb aAanTalli"iYKpa-iHCbKMX $ipM AO KOpnOpa I4BHI4X CI1CTeM THK E: cYKynHiCTIO neBHI1X lIiHHl1xAnR THKcj aKTopiB

    I I I I I

    MeHeA>f{MeHT KYflb1)'pa nepcoHan I I opraH 3a~ poOOnll r cPHaHCI-II I I I 1

    " - ocaiTa MeHe,Q>I

  • MOll.CJlb aJ\arrnlllii" YKpaiuCbKHX I cniBp06iTHHuTBa 3 TH K B 6Y,Ub-HKHX opMax HVlHi 3aJ1HWaTbC51 aKTyaJlbHHM,UJJH ,UoCJli,U)f(eHHH.

  • 56 YKpaillCl>KUii 6iJllcc XXI CTOJIi'rr'R: pCBnii , npo6nclrm. ncpCnCK1li8U

    BJ1CHOBKH

    OT)I(e, )lC1He llocJlill)l(eHH5I llOC5IfJlO cBoE"i Men1 - BI1BlJeHO CniBp06iTHl1UTBO YKpaoiHCbKI1X cpiPM i3 TH K 1'3 n06YllOBaHO MOlleJlb a.n:an1'3uii" YKpaoiHCbKI1X cpiPM llO KOpnOpaTI1BHI1X CI1CTCM TH Ko

    )ln5I llOC5IrHeHH5I uiE"i MeTl1 6yno Bl1piweHO Bci 1l0CTaBJIeHi 33l3llamrno nO-nepwe, P03fJ15IHYBWl1 CYTh THK, npI1HUl1nl1ixHbOoi lli5IJlbHOCTi

    1'3 n06Yl101311, MI1 BI13Ha

  • 57 MOflCJlb 3ll3nTIlllii YKpaillCbKHX ct>ip.'rf flO KOpnOpanlAIIHX CHC'TCM TpaIlCllaulollaJII.HIIX KopnopauiH

    Dill 1-1 MeTl10 BiliTaK peclJTi3aui5J uiJlbOaoiO cjlYHKUiOi THK 3aJle)l(I1Tb aill cjlOPMI1 opraHi3auioi Ta lliHJlbHOCTI HauioHC\JlbHOoi cjliPM 11

    TaKO)l( MI1 al13Hacll1Jll1, WO YKpa"iHcbKe 3aKOHOllaBCTBO pemaMeHTY Mal'1)f(e Bci >OPMI1 opraHi3auioi HClUioHClJlbHI1X cjliPM THKo

    ITo-wen:, MI1 llOCJlilll1JTJ1 lli5JJIbHiCTb TaKI1X TpaHCHauioHaJIbHl1X Kopnopauil'1, 5lK Nestle, Procter & Gamble, Sun-Interbrew Ha Mi.>KHaPOliHOMY piBHi Ta a YKpaioHi, BI1BlJl1.IT11 cj:JopMv(ixHboro cniBpo6iTHI1UTaa 3 YKpaoiHCbKI1MI1 cj:JiPMClMHo

    illJUlXOM onmYIlaHHH MeHell>KMeHTY THK Ta MeHell)f(MeHTY YKPCl"iHCbKl1X >iPM, Wo cniBnpaWOJOTb 3 THK, al13HalfMJll1 3MiHI1, WO ai1l6yaalOTbC51 Ha YKpaoiHCbKI1X nillnpl1MCTBaX, maKTOpiB Ha ycnix cniBpo6iTHl1UTaao WJH1XOM p03paXYHKiB BI13HalJI1Jrn 3HalJI1MicTb UI1X 3MiH, Y3araJIbW1.IT11 Ta BnopHliKYBa.IT11 ix y CI1CTeMY >aKTOpiBo

    Ha OCHOBi ClHMi3Y 3MiH no6Yllyaa.ITI1 MOlle.ITb anamauiolo YKpaoiHCbKI1X cj:JiPM llO KopnOpaTl1aHI1X CI1CTeM THKo

  • 58 YKpaiuCbKHR 613nec XXI CTOJihTSI: pcanli. npo6J1c",tU, nepCIICKTItBH AOAATOK 1

    OPfAHI3Al1,IHHI CTPYKTYPM THK

    YH~ioHaJlbHa opraHiJau.iHHa CTpyKTypa

    l npe3t-1AeHT KOMnaHil' J I

    I L BiMill BiMill BiMill BiMillBiMill

    AoclliP,JtiHaHciB ynpaBlliHH~ MapKenlHryBl

  • 59 MO}lc.m. an,anTaHH YKpai"IICbKKX tlJIPM}lO KOpnOpalltBIIHX CHCTeM TpallCllauloHanbllHX Kopnopalliil

    Tho6aJ1bHO OpiHTOBaHa npo.ayKTOBa CTpyKTypa

    BiMin AOcniA)l

  • 60 YKpaillCbKH" 6tlHec XXI CTonlrn" peaJIIi, IIpo6MMH, RCPCRCK"..H

    PeriOHaJlbHa .AHBiJiHHa CTpyKTypa

    I npe31-1AeHT KOMnaHi"l I

    I I niACI-ICTeMa 3 niACI-ICTeMa niACI-ICTeMa niACI-ICTeMa 3

    AocJliAJf{eHb Ta CTpaTeriYHOro p03po6oK nJlaHysaHHiI

    I

    1 1

    ynpaSJliHHiI eKOHOMiKI-I Ta nepCOHallOM

  • 61 MOllCJlb iUlalffallii YKpaiIlCbt(HX tKeHb Ta a",p06H~L!Taa iHaHCio MapKeTlItHry no npoeKTax

    p03po6oK

    CTpYKTypa MepeIKeno'j opraHiJauii'

    5yxra11TepCbKI

  • 211

    KaTepHHa MHXaHJlbOBa

    YIIPABJIIHHH JIIO,I(CbKMMM

    PECYPCAMM:

    IIPOEJIEMM BXO,I()KEHHH

    YKPAlHM Y CBITOBE TOBAPMCTBO

    (HA IIPMKJIA,llJ

    XAPKIBCbKOfO PEfIOHy)

  • 212 YKpaillCLKHii 6iJIJec XXI cTonrrnt: pcaJlii, npofi.'1CMH, IIcpcneKTHBu

    PE3fOM E ,lJ.O(J] I,lJ.>KEH H1I YKpai'HCbKi .nOCni.nHI1KI1 np06neM ynpaBniHHSI nepcoHanoM nepeBa)f(HO KOHueHTpYloTbC5l Ha TeopeTWIHI1X p03p06Kax pi3HoMaHiTHJ1X acneKTill uiE:i' np06neMaTI1KI1, EMnipwlHi 3pi3:11 peanbHo'1 npaKTI1KI1 3aJTI1WalOTbOl He.noCTaTHbo I3I1CBiTneHI1Ml1, Oc06nl1BOCTi ynpaBniHH5I nepCOHaJlOM iCHYIOTb He TinbKl1 Ha piBHi YKpai'HI1 nOpiBH5IHO 3 iHWI1MI1 Kpa'IHaMI1, iliO 06YMOBnIOE:TbCH 'il iCTopwl H11M 11, Kyn bTypHI1 M 11, Mel-lTaJlhHI1M 11 OC06nl1110CT5lMI1, BOHI1 HaHBHi B KO)f(Hii-l ranY3i Hapo.nHoro rocno.napCTBa, II opraHi3aui5lx pi3Horo p03Mipy, TepMiHY .niHJThHOCTi TOWO,

    Y .nocniWKeHHi Ha OCHol3i P03rJT5l.ny 3Ha'lHOrO eMnipl1'lHOrO Mal'epiany, lLlO CfOCYeTbCH XapKiBchKoro periOHY, 3 ypaXYBaHH5lM 3apy6i)f(HI1X i nO LlaCTI1 BiT

    '1113H5lHI1X TeOpeTJ1'IHI1X p03p060K

    3 n11TaHb ynpcH3,niHHIl np.pr.mlil.nOM, llIi(ICHeHO nopiBH5lnbHJ1H aHani3 npoueci13 ynpasniHH5! nepCOHaJTOM B pi3HI1X opraHi3aui5!x 3a Kpl1Tepi5!MI1 'IXHboro p03Mipy, OPMI1 13naCHOCTi, TepMiHY Q)Yl-lKuioHYBaHH5l 1'a raJlY3i )f(I1TTE:.ni5!JlbHOCTi,

    ,llocJTi.n)f(eHHH 6y.ne KOPI1CHI1M HK 1lJHI no.nanblLloro TeOpeTl1'IHOrO OCMI1CneHHH nl1TaHb ynpaBniHHH nepCOH

  • i

    213 YnllfHllhlllR .fIlOJ\CIJeIIMH pecypC".dMU: Upo6.ne.\lH RXOJ\)KClflIR YKpaiHM y car-roBe T003pHCTnO ena npHKnalti XapKiBCbKOro pcriOlIY)

    BC1Yf1

    AKTyaJlbHicTb lIOCJlilI)f(YBaHo'i np06JleMH nOJlHra B TOMY, wO B YMOB3X npHMYBaHHH YKpa'iHM WJl5JXOM no6YlIOBH PMHKOBO'i CKOHOMiKH 3HaLJHO 3MiHHJlHC5J 6330Bi n3p3MeTpH, 30I3HiWH T3 I3HYTpiUfH CCPClIOBHwe CPYHKUioHYB3HH5J 6i3HeC013HX CTPYKTYP, Ui 3MiHH 3YMOBHJlH CHTY3UilO, 3a 5JKo'i CTaHlIapTHi nilIXOlIH .IlO ynpaBJliHH5J JlI0.llCbKHMH pecypC3MH He cnp3UbOBYIOTb T3 npH31301I5JTb lIO 3f-1H)f(eHH5J 3araJlbHo'i ecpeKTHI3HOCTi T3 5JKOCTi .IliHJlbHOCTi opr3Hi33uii1 T3 nilInpl1MCTB,

    npouec ynpaBJliHH5J JlIO.llCbKHMH pecypC3MH Ha6YB3 CKJl31IHoro, KOMnJleKCHOro X3p3KTepy, nOp5JlI 3 UHM BilIKPHTicTb YKpa'iHCbKoro cycniJlbCTB3 1-131I3Jl3 MO)f(JlHBOCTi WHpOKoro BHKOPI1CT3HH5J p03po6oK 33Xi.llHHX ycrCHHX, aJle B HaWHX YM0133X Heo6xilIH3 31IarIT3uin Ta anpo6aui5J UHX p03po6oK, BHpiwel-lH51 lq.JUUJleMH OOOB'H3KOBO nepelIba'13 nilIBHweHHH piBI-I5J Ta 5JKOCTi 3H3Hb KepiBHHKiB pi31-1HX piBHiB WO.110 npHHUHniB, npa8H1I, Me'fo.llil3 ynpaBJliHI-IH JllO.IlCbKMMH pecypc3MH, Alle .IlJl5J UbOro Heo6xilIHe BHBLJeHHH lIOCBi.llY CYLJ3CHOrO 6i3Hecy T3 i1oro CniBBi.llHOWeHH51 i3 p03po6JlCHI1MH 3axi.llHHMH MOlICJlHMM B uii1 raJlY3i ynp3BJliHHH ,

    TaKHM LIHHOM, 3KTyaJlbHicTb .IlOCJli.ll)f(YBaHo'i np06JleMH 3yMOI3JlIOTbCH WOl-lai1MeJ-IWe TpbOMa 6a30BHMH LJI1HHMKaMH,

    rJepwe - ue nHJlbl-fa YB3ra .IlO MO)f(JlHBOcTei1 BHKopMCTaHHH P03BHTKY OC06HCTOCTi 'fa JlIOlICbKHX pecypciB 3araJIOM, IUO

    3MiCTHJlO aKueHT i3 ncpWOLJcproBo'i YBarH KepiBHHKiB .IlO eKOHOMiLJHHX Ta npOMHCJlOBHX, TeXHOJlori'fHHX T3 opraHi33uii1HHX 3aB.IlaHb Ha p060Ty 3 nepCOH3JlOM opr3Hi33ui'i, CaMe I~e BM5JBHJlOC5J THM LJHHHHKOM, 3aBlIHKH HKOMY MO)f(Ha 6YTH KOHKypel-lTOCnpOMO)f(HMM Ha CYLJaCHOMY pHHKy Ta BHpiwYB3TH iHWi 3al3.1l3HHH,

    JJ.pyze - 63)f(aHH5J YKpa'iHH CT3TH nOBHouiHHHM napTHepOM y BilIHOCHHax 3i CBiTOBOfO Cnil1bHOTOro nOTpe6y rJll16HHHOro aHaJli3Y MO)f(JlHBHX WJlHxiB Ta cj:>aKTopiB, HKi CnpH5JTHMYTb '1H 3aBa)f(aTHMYTb UHM npouecaM, TaKHi1 aH3Jli31Ia 3Mory npOrI-IO3YBaTH pOJlb YKpa'iHH B P03BHTKY CBiTOBO'i eKOHOMiKH,

    Tpemc - ue HaB'laJlbHa Ta HaYKOl3a nOTpe6a y p03po6JleHf-ri np06JleM ynpaBJliHHH JlIOlICbKHMH pecypcaMH,

    OT)f(C, aKTyaJlbHicTb .IlOCl1i.ll)f(eHH5I np06J1eMI1 ynp3BJliHH5J JlIO.LlCbKHMH pecypcaMH 3YMOBJleHa np3KTHLJHOIO, HaYKOBOIO Ta HaBLJaJlbllOIO nOTpe6aMI1 CYLJaCHOrO YKpa'IHCbKoro cycniJlbCTBa,

  • YKpailiCloKHA 61JIICC XXI CTOJli1TA ; peaJlii, npo6ne;\tH, llepCIICKTHBH214 MemolO iJoclliiJJlCeltllfl BUe'leHHfI oocBioy ynpaeJlillllJl JIIOOCbKU

    MU pecypcaMu e CY'IaClloMy YKpafHCbKOMY 6i3Heci rna noUiY/( UlJlflxie UOcO YOOCKOHaJleHHfI,

    ,l.{oC5JrHeHH5J uie'i MeTl1 nepen6343e BJ.1piweHH51 T3KI1X 33Bn3Hb:

    - BJ.1B4eHH5J T3 TJ.1noJlori3aui51 MeToniB p060TI1 3 JlIOnCbKJ.1MI1 pecypC3MJ.1 B CY43CHOMY YKP3'iHCbKOMY 6i3Heci, 'iXHboro cniBBinHOWeHH51 3i CBiTOBJ.1MJ.1 MOneJl51MI1;

    - BJ.1B4eHH5J T3 3HaJli 3 opraHi33uiHHO'i 3piJlOCTi CTPYKTYP, lilO 33HMaIOTbC51 nI1T3HH5JMI1 yrrpaIJJliHH51 JllOnCbKJ.1MI1 pecypC3MI1 B CY'I3CHJ.1X opr3Hi33Ui51X Ta Ha ninnpl1 MCTB3X;

    nOCJlinlKeHHH CPYHKUiOH3J1bHI1X OC06J1J.1BOCTeH CI1CTeMI1 P060TI1 3 JlIOnCbKYIMJ.1 pecypcaMJ.1;

    - nOpiBI-l5JHH51 cJ.1Tyaui'i 3 03H34eHI1X nJ.1TaHb B opraHi3aui51 x pi31-111X Tl1niB,

    OCHOBl-la 2inome3u nOJl51ra B TOMY, lilO CY'13CI-IJ.1H 6i3Hec Tlepen3IKHO iI-lTy'iTI1BHO BrrpoBanIKye CI1CTeMY ynp3BJliHHH JllOnCbKI1MI1 pecypC3MI1, Ha IKaJlb , B YKpa'I'Hi lile He IJJ.1p06JleHa MOneJlb ynpaBJliHH51 B UiH raJIY3i, aJle MOIKHa KOHcTaTYBaTI1 )leHKi 'mnoBi BinnOBiL(f-1i TeHneHui'i, nOp51n 3 UJ.1M MOIKHa nepen63'JI1I'll iCHYB3HHH p036iIKHOCTeH y pi3HI1X raJlY351X H3ponHoro rocnonapCTBa, H3 ninnpl1MCTB3X pi3HO'i cj:JOPMI1 BJlaCHOCTi TOlilO, HacJlinKOM TaKoro CT3HY Te, lilO opraHi3auiHHO lile He ccpopMOB3HO C'fpyKTYPI1 , 5JKi BI1KOHYlOTb cj:JYHKui 'j ynp3BJliHHH JlIO)lCbKHMH pecypc3MH, Ue npl13IJOnJ.1Tb no nepeBaHT3IKeHHH il-IUlI1 X ninp03niJliB y MeIKax opraHi3aui'i, XaOTJilIHOrO 3niHCHel-lWI UHX CPYHKUiH, 31-111IKeHHH 3araJlbHo'j ecj:Je KTJ.1IJHOCTi )li51JlbHOCTi op raHi 3aui'j a60 ninnpJ.1MCTBa ,

    ,l.{Jl5J ecj:JeKTI1BHOrO Bl1piwel-lHH 3aBJI,aHb 6YJlI1 BI1KOPJ.1CT3Hi TaKi MeTOnl1:

    - aH3J1i3 JliTepaTYPJ.1 , 30KpeMa 6330IJJ.1X MOHorpacpiH Ta ny6JliKauiH nepiOnJ.1KJ.1 , nJlH BJ.1HBJleHH51 HaHnOWl1peHiwJ.1x MOneJleH ynp3BJliHHH JlIOnCbKI1MJ.1 pecypc3MJ.1 y CBiTi 1'3 IJ YKpa'iI-li;

    - npOBeneHHH couioJloritIHOrO onl1TYB3HHlI 3 03H34eHJ.1X nJ.1T3Hb KepiBHJ.1KiB ninnpJ.1MCTB 1'3 opraHi 3auiti pi 3HOM3HiTHoro npocj:JiJlIO niHJlbHoCTi T3 cj:JOPMJ.1 BJl3CHOCTi - nJl51 BJ.1HBJleHH5J THnOBHX TeHneHuii1 y raJlY3 i ynpaBJliHH51 JlIOnCbKJ.1MH pecypcaMH B YKp3'iHi (MeTonOM aHKeTYB31-1HH 6yJlo Onl1T3HO 127 KepiBHI1KiIJ opraHi33uii1, cpiPM T3 n innpJ.1MCTB M , XapKoB3 T3 X3PKiBCbKO'i 06Jl3CTi) ;

  • YnpawlillllR .11O)J,CbKlI,'IH pecypca.\m: npoWlD'1H DXOJJ)K~IIIJi YKjlaili1t ycotroRe TORallHCTBO (Ha npHlUlaai XapKiBChKOro perlouy) 215 - npOBeneHH5I rJlH6HHHHX iHTepB'1O 33 CTp3TerieiO 51Kicl-JOro

    nOCJlin)!(eHH5I - nJlH BH5IBJleHH5I cneuHcpiYHHX cj:J3KTOpiB Ta npoHBiB IXHbOrO BnJlHBY H3 cycIaCHi npOueCH ynp3BJliHH5I JlJOJlCbKHMH pecypcaMH (6YJlo npOBeJleHO 10 BiJlbHHX iHTepB'IO 3 eKCnepT3MH 3a 03H3yeHOIO np06J1eM3THKOIO),

    Memoj)U1W npOBeneHH5I nOCJlin)!(eHb nepen6aY3J1a: - aH3J1i3 nOKYMeHTiB (po60Ta B 6i6J1ioTeui; aH3J1i3 iCHYIOYHX

    MoneJleii ynp3BJliHH5I JII0nCbKHMH pecypc3MJ1; BiJlo6pa)!(eml51 Il03HTJ1BHOrO nocBiny B YKpa'iHCbKOMY 6i3Heci);

    - TI1IlOJlori3aui51 CYY3CHHX 33C06iB , WO BHKOPHCTOBYIOThC5I B ynp3ElJliHHi (p060T3 3 MOHOrp3cpi5lMH Ta nepiOn HYHI1MH BHn31-1H 51 MH "n epCOH3J1", "Ynp3BJliHH5I nepCOH3J10M", "MeHen)!(MeHT B POCCI1J1 H 3a py6e)!(eM" 1'3 iHWi);

    - OTpHM3HHH CouioJlori'IHHX n3HI1X (33raJlbHi pe3YJlbTaTH H3BeneHi y ooiJamKY J) ,

    IliiJcYMICU nOCJI in)t(eH H5I, 51 K nepeJl63Y3eTbCH , M3TH MYTb 51 K np3KTWIHe 3H3YCHHH , T3K i H3YKOBO-HaBY3J1bHe, AHaJliJ np3KTWIHOrO nocBiny MO)t(e CTaTH y rrpHroni npH npOneneHHi npaKTWIHHX T3 HaYKOBO-IlpaKTHYHHX ceMiH3piB nJl51 KepiBHHKiB pi3HHX piBHiB T3 cj:JaXiBuiB y r3J1Y3 i ynpaBJliHH5I JIIOnCbKHMH peCypC3MH , OTpHMaHi pe3YJlbTaTH 363r3THTb y)t(e iCHY10yi H3B'laJlbHi nHcuJ1nJliHH (H3npHKJl3n, "OCHOBH ynp3 BJliHH5I nepcoH3J10M", "EKOHOMiYHi OCHOBH ynpaBJliHH5I nepCOHaJlOM", "K3nPOElJ1j;'1 MeHen)t(Me HT" TOWO) Ta n3nYTb MO)t(JlHSiCTb p03 p06HTH HOHi iHHOB3UiiiHi KypCH, To6TO 3 nOrJl5l,Uy HaByaJlbHO'i JHayyWOCTi pe3YJlbT3TH nOCJlin)t(eHH5I MO)!(YTb OXOnJ1TH pi3Hi pi [H'li H3B'laHHH - Bin np3KTJ1LIHJ1X ceMiHapiB i TpeHiHrio no cpYHnaMeI-'IT3J1bHO'i BJ11110'i OCBiTH, 3 norJl5l,Uy npaKTHKH pe3YJlbTaTH MO)KYTb 6YTH BHKopHCTaHi He TiJlbKH npenCT30HHKaMH 6i3Hecy, Me j;'j opr3H3MH BJlanH nJl51 ynocKoHaJleHH5I HopMaTHBHo-npaBOBJ1X nJ.n3Hb ynpaBJliHH5I JlJOnCbKHMH pecypcaMH B YKp3'iHi y cyyaCHHX YMOB3X, a TaKO)!( OCBiTHiMH YCT3HOBaMH,

    3MicTOB3 HaB3HTa)t(eHiCTb OCHOBH