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m a n hung l o k 20102014

孤 之 有 廣 告 。 猶 魚 之 有 水 也

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  • ?????

    man

    hung

    l o k

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  • C O N T E N T S

    1

    PER S ONA L I N F O RMAT I O N /A B OU T M E

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    CHOCO L A B B B I T E D R I N K /A R T WO R K ( 1 )

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    ORG AN I C L I F E /A R T WO R K ( 2 )

    7

    ATO P I C L A I R /A R T WO R K ( 6 )

    9

    CL A R A Y E U N G /A R T WO R K ( 8 )

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    KUB R I V K /A R T WO R K ( 7 )

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  • 4BETAD I N E /A R T WO R K ( 3 )

    6

    DSH I N G B A N K /A R T WO R K ( 5 )

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    PR I N C E O F P E AC E /A R T WO R K ( 4 )

    10

    D I Z Z Y S H I P /A R T WO R K ( 9 )

    12

    /A R T WO R K ( 2 )

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    CRA B T R E E & E V E LY N /A R T WO R K ( 2 )

    2 .

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  • / H U N G L O K M A N

    2010 Sep. 2013 Sep. Hong Kong Design Institude (Graduated) Higher Diploma in Advertisting Design

    2010 United Christian College (Graduated) (Hong Kong Certicate of Education Examination )

    2011 Nov. - 2013 Dec. Drawing Tutor Create drawing topic and teaching student

    2012 Aug. - 2012 Oct. Graphic Designer At SBONE International Limited

    2013 Apr. - 2013 Jul. Graphic Designer At MOSAIC DESIGN

    2013 Jul. - 2014 Jul. Graphic Designer At Capa Advertisting

    2011 Nov. Asia Social Innovation Award Best Multimedia award

    2008 Jul. Star River National Childrens Fine Arts Calligraphy & Photography Contest Level Three

    4 .

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    2 0 1 4 /

    C H O C O L A B B B I T E D R I N K /

  • 6.

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    MAGA Z I N G B A C K C O V E R ///////

  • 8 .

    CBB shopping cart

    CBB shopping web sit front page CBB shopping cart Information page

    S HO P P I N G C A R T W E B S I T E ///////

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    FA C E B OO K C O V E R P H O T O ///////

  • 10.

    M I N I S T I E ///////

  • 2010

    2014

  • 2 0 1 4 /

    O R G A N I C L I F E /

    12 .

  • LOGO GRID

    COPERATE TYPEFACE

    CHINESE FONT W3/W5/W7 ENGLISH FONT Baskerville / Regular / Semibold / Blod Ltalic

    Aa Bb Cc 12 3

    Aa Bb Cc 12 3Aa Bb Cc 12 3

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  • GUIDE / COLOUR

    C : 6 2 M : 2 1 Y: 1 0 0 K : 4 R : 11 3 G : 1 4 2 B : 6 4

    C : 6 2 M : 2 1 Y: 1 0 0 K : 4 R : 11 3 G : 1 4 2 B : 6 4

    LOGO MONO TONE

    CLOUR PALETTER

    PA N TO N E 3 7 7 uC : 6 2 M : 2 1 Y: 1 0 0 K : 4 R : 11 3 G : 1 4 2 B : 6 4

    K : 1 0 0 R : 3 5 G : 3 1 B : 3 2

    F O N T C O L O U R : C : 0 M : 0 Y: 0 K : 0 C : 4 5 M : 0 Y: 1 0 0 K : 2 4 C : 4 5 M : 0 Y: 1 0 0 K : 2 4F O N T C O L O U R : C : 0 M : 0 Y: 0 K : 0

    L O GO D E S I G N ///////

    14.

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    P A P E R B A G D E S I G N ///////

  • NAM E C A R D , L A T T E R , E N V O L O P E , P R I C E S T A ND , S T AM P C A R D ///////

    16 .

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    UN I F O RM ///////

    B I L L B A O R D ///////

    S H O P P I N G C A R T ///////

  • S HO P P I N G C A R T W E B B A NN E R ///////

    18.

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  • 2 0 1 4 /

    B E T A D I N E /

    S K E T C H

    20.

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    C H A R A E C T O R D E S I G N ///////

  • FacebookApp Game

    C h a r a c t e r D e s i g n 2 0 1 4

    This project aim to rise up the brand awareness and educate consumer how to gargle and mouth wash. It target to 11-45 years old. Attractive, energectic is must showing on the artwork.

    Gar Gar Family will adapt to iphone and ipad. The character will move front continually. At the same time, they will get sick and turn sad face. Player crap Betadine bolttle and drop Betadine to their mouth and tap the scueen until they turn happy face. At last, you can get a cons and marks. If you get a standerd marks, the people will move on quickly and frequently, it means you level up. The background will turn to othe situation. Players must moov quickly and faster.

    A avoured solution containingpovidone-iodine 1%w/v

    BACTERIAVIRUSESFUNGI

    250 ml

    Client : BETADINE Road : Facebook Game Charactor design

    Breft : It is aim to create some charactor for BETADINE facebook app game. The tone and manna of BETADINE must be used , such as blue and bright color. Those charactor must be show different straightfaced to showcase befor and after, when charactor after using BETADINE product.

    B U T T ON D E S I G N ///////

    I P H ON E MO C K U P ///////

    G AM E P R O S S E S ///////

    22.

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  • 2 0 1 4 /

    P R I N C E O F P E A C E /

    24.

  • P A C K A G I N G D E S I G N ( P A R T O N E ) ///////

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    N EW S P A P E R A D ///////

  • P A C K A G I N G D E S I G N ( P A R T TWO ) ///////

    C : 0M :11 Y :30 K :15

    C : 0M : 0 Y :11 K : 0

    C : 0M :15 Y :50 K :32

    C :18M :50 Y :90 K : 0

    C : 0M :10 Y :70 K : 0

    C : 0M :10 Y :70 K : 0

    C :15M : 0 Y :12 K : 0

    C :50M : 0 Y :30 K :50

    C :40M : 0 Y :20 K : 0

    C : 5M :15 Y : 0 K : 0

    C :30M :53 Y : 0 K :30

    C :18M :33 Y : 0 K : 0

    C :24M : 0 Y :58 K : 0

    C :40M : 0 Y :70 K :60

    C :40M : 0 Y :70 K : 5

    26.

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  • 2 0 1 4 /

    D S H I N G B A N K /

    28.

  • DAH S H I N G B A N K L E A F L E ///////

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  • P R I N T A D ///////

    P I T C H I N G /////// 30.

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  • 2 0 1 4 /

    A T O P I C L A I R /

    32.

  • R O L L U P B A NN E R ///////

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  • E V E N T G AM E P O P S ///////

    34.

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  • 2 0 1 3 /

    K U B R I C K /

    36.

  • The Devil Wears Prada

    ANSWER :

    Titanic Ghost

    arlie Chaplin broken mountain SAW

    Black Swan fandom of the opera Le Fabuleux Destin d'Amlie Poulain

    One day Les Misrables three idiots

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  • P R I N T A D ///////

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  • 2 0 1 3 /

    C L A R A Y E U N G /

    40.

  • Brief: We would like to help ClaraYeung catching more attentions by any media or held campign, to let more 14-27years olds coustumer recognizing ClaraYeung.

    , CLARA-

    YEUNGF B P A G ECH E C K I N . 10 CHECK IN COUPON.

    CREAT IVE, U P L O A D INSTAGRAM.

    ,C R E A T I V E 1 0FB P AG ESAMP L E .

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  • Idea: A campaign namely will be held. We desided to 5 parts, it called ,,,,.These five steps expressed ClaraYeung makes her products patiently, day by day. We need to express this message to our TA.

    I N S T A G R A M TAG#CLARATENG.

    B O O T H ,

    , D E S I G N THAN K Y OU C A RD , THAN K YOU C A RD , .

    B O O T H , .

    42.

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    C L A R A -Y E U N G F A C E -

    B OO K P A G E , .

  • L I N K I N G V I D E O

    V I D E O :https://www.youtube.com/watch?v=IykfUaBAy1Y&feature=youtu.be

    P R E S E N T A T I O N V I D E O :https://www.youtube.com/watch?v=P2WA2o3tCOA&feature=youtu.be

    44.

  • M A K I N G O F /

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  • 2 0 1 3 /

    D I Z Z Y S H I P /

    48.

  • Brief: To create an intersting Iphone App and design the lay out. In addition, design a web siteto introduce the App. The tone and manna should be consistent.

    Idea: Dizzy ship is a equilibrant game. Thunder and lightning occurs simultaneouslyin therainy day, the challanger should help the pirate across the skinny rope, cleat and wood.The challanger should avoid the octopust attack by poise the Iphone. If lost of thebalance you may game over.

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  • I P H ON E A P PMOC K U P ///////

    50.

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    C R A B T R E E & E V E L Y N /

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  • P R I N T A D ///////

    54.

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  • 2 0 1 3 /

    /

    56.

  • Brief: It aim to rise up the awareness and intruoduce this Japanes restaurent to the coustumer. The target audence is 18 - 35 years old. Therefor, a acttreactive, colourful image is needed.

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  • C : 28M : 93Y : 85K : 23

    C : 0M : 0Y : 0K : 100

    C : 5M : 10Y : 93K : 0

    C : 2M : 0Y : 11K : 0

    C : 0M : 0Y : 0K : 0

    L O GO D E S I G N ///////

    B OO K L E T ///////

    58.

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  • L I N K I N G V I D E O

    E G I :https://www.youtube.com/watch?v=saPFPjVeuZs&feature=youtu.be

    60 .

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