ПОТРЕБИТЕЛЬСКИЙ РИСК: ЗДОРОВЬЕ, ДЕНЬГИ, ДУШЕВНОЕ РАВНОВЕСИЕ

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    . , - , , - . - . : , , - , , , - . Abstract. Based on domestic, foreign scientific experiences and own sociological re-search the author has examined economic, physiologic and psychological consumer risks. The article has been defined consumer risk behavior of regional consumers. Keywords: human potential, consumer behavior, consumer risk, economic risk, physiologic risk, psychological risk.

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    Vasilenko Olga Viktorovna Graduate student, Volgograd State University

    E-mail: suewa@mail.ru

    316.342.6

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    . . // . . . 2009. 1. . 3843.

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