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Positive Apps

32-2016

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1620 "

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Positive Apps

32-2016: Positive Apps : : : , , , , , , , , , SWOT , PORTER , 7p's , Hype cycle

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1620 "

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Positive Apps Positive Apps, IOS . - 10 2012 " . , - " 101" . , , . , , , , : S.W.O.T Porter . : , : " ", B2B, , -. - 150 - 3000 . " 101 " - 1590 -50 . : , " , . " 101" - , Ness . . , .

........................................................................................" 6 ......................................................................................." 7 1. ........................................................................................." 80. ..................................................................." 80. ............................................................................" 80. ................................................................" 80. ................................................................." 80. .................................................................." 9 1. ......................................................................" 91. .................................................................." 9 1. ........................................................................." 10 1. .................................................................................." 122. "101 "....................................................." 122. .................................................................." 122. ............................................................................." 131. ............................................." 13 3. .................................................................." 203. ....................................................." 22 4.2 .............................................................." 23 4.3 ........................................................................." 24 5. .................................." 26 5.1 ........................." 26 5.2 ........................................................" 28 6. .........................................................................." 30 6.1 ................." 30 6.2 ............................................ " 31 7. Positive Apps ..............................." 38 7.1 ................................................... " 44 8. ............................................................................... " 44 8.1 . . SWOT ........................................................................." 44 8.1.2 ............................................................................. " 46 8.2 Porter ............................................................................... " 46 8.2.1 ............................................................................" 46 8.3 ....................................................................... " 47 8.3.1 ......................................" 47 8.3.2 " "101 "........................" 47 8.3.3 ........................................................" 489. ........................................................................." 48 9.1 ..................................................................................." 48 9.2 --................................................................ " 49 9.2.1 ........................................................ " 50 9.3 "101 "........................................." 5010. 7p's ......................................................................" 51 11. ........................................................................." 52 11.1 "101 "............................................." 52 11.2 ........................................" 5212. ..........................................................." 5313. ............................................................................" 54 14. .............................................................................. " 56 15. ......................................................................................." 60

:- . , . - . , - "" , . WEB . - . : Appstore Apple - Play Google. Android - Google . IOS Apple . X2B . : \\.

1 ..............................................................................." 15 2 ...................................................................." 18 3 ..................................................." 20 4 ..............................................................." 23 5 ........................................................................." 24 6 ................................................................" 18 7 ..............................................................." 19 8 ..............................................................." 20 9 - ..............................................." 21 10- "" Web.............................................." 21 11 ............................................... .............." 22 12 ..........................................." 23 13 - .............................................." 24 14 .........................................." 25 15 - ........................................" 26 16 - .................................................................." 27 17 - ....................................................." 28 18 .........................................." 29 19 ................................................" 31 20 - IOT ........................................." 33 21- ..................................................." 35 22 ...................." 35 23 ..............................................................." 36 24 Hype cycle.............................................................................." 38 25 PPC -Instagram ................................." 43 26 ........................................................." 56

1. , Positive Apps , . , , .1.1 2012 -13 - MESH . , - IOS Android . 1.2 1.3

1.4 2 . "101 " .

1.5 . Positive Apps "101 " , " 101 " : - S.W.O.T Porter .

2. , .

2.1 "Positive Apps" 2012 Blue ii"" " . - Mobile iOS . -13 IOS Android . MESH . , , , , . - 30 - 60 . , - 80% , - 60% . , - 80% 20% . - 230 . , "" . - " . . ", . 2013-2015. .

1 . 2013-2015 -X Y . 600 2013, 900 -2014 - 1.4 2015." , . . . . , . , " 101" .

2.2 , : . . , -. , , , . . . . . - . . . . 2- . Gartner .

3. , . 3.1 "101 " 101 . , . . "101 "- . . , , \ , , . \. . . WEB Positive Apps . ( http://www.positive-apps.com/) 3.2 " 101 " .3.2.1 "" (SAAS ) . "101 " WEB 101 . , , . : , , , .( "" https://www.hilan.co.il/)3.2.2 "" , , , . " 101 " 101 - .: , , , , . ( http://www.ovdimnet.co.il/)

3.2.3 "" . , , , , . 101 . : , , , . : , MALAM MALAM TEAM . ( www.synel.co.il/ )

3.3 , Positive Apps "101 ". 4. - , , . 2012 - 53 - 143 2017 28% . ( https://www.developereconomics.com/reports/app-economy-forecasts-2013-2016/) "" "". . , -Appstore - Google play 96.3% .( , 2015) 77 2017.( CATHERINE, 2014) Microsoft Amazon . 2015, . 2015 1.3 1.2 "" (TWOHIG, 2015). " . ( www.appannie.com)

3- "" 2015. , -X -Y . "" 100 , " " 50 . , -X -Y . "" 100 , " Google Play " 160 .

4- 2010 2014. Appstore -Google Play, .

5- , , . . , C2C , . , . C2C C2D . . B2C . . , '

6- 2017 -X , -Y , . 2011 , , 2013 74% 2017 -49% . , -61.3% 2013 2017. B2B , , .