שיווק דרך תוכן - שיעור מספר 7 (1)

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Being a girl is like being part of a club where everyone knows what youre going through. Girls have fun. Girls have opinions. Girls have a lot of questions about stuff like PMS, dating, their bodies and even serious subjects like addiction and abuse just about anything you can think of that has to do with being a girl.

In a study performed by Forrester Research, P&G found that a microsite like BeingGirl.com was four times more effective than a traditional marketing campaign. Not too bad.

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