--- Bold and fearless

Tesla Motors Shanglin Yang

Advisor: Prof. C.-C. Jay Kuo

Range

Speed

Safety

Sharpen weapon

Force the Giant to walk across the Wall

Timeline for Tesla07/01/03 Tesla Motors Tesla Motors is incorporated July 2003

03/17/08 Tesla Roadster Tesla Motors Begins Regular Production of 2008 Tesla Roadster

10/15/08 Elon Musk assumes leadership of the company as CEO and product architect

03/26/09 Model S Tesla Model S unveiled!

06/22/12 Model S deliveries begin

02/09/12 Model X Tesla Unveils Model X

Model S

Tesla Roadster

02/26/14 Battery Factory Tesla Motors announces plan for battery Gigafactory

Awards for Tesla in 2015 The best-selling electric car in the U.S. during the first quarter of 2015

Consumers Report awarded Tesla with Best Service & Repair (2015) ,

Best Overall Car (2014 & 2015) , 99 stars out of a possible 100 ;

Strategic Vision's America's Most Loved Vehicle for 2014&2015

2015 Top/Fastest Green Car from AAA

MIT names Tesla Motors 2015 Smartest Company

Why Tesla ?

1: Technology and Products “Aim to provide the best products for customers”

Leading battery and charging technology

Highest NHTSA safety rating

Top speed to 250 km/h and accelerate from 0 to100 km/h within 3.3-second, While the normal speed is below 100 km/h.

The fastest 4-door sedan in history

The longest range

 The maximum range is 426 km with 85 kWh , while others can only achieve 150 km.

Super charge : Finish 80% charging within 30 minutes

Complexity is hidden behind an elegant and functional design.

Totally Touchscreen Display

1: Technology and Products “Aim to provide the best products for customers”

Simple and reliable powertrain lowest drag coefficient

2: Market Strategy

Positioning • Luxury vehicles• All-electric green vehicles• Sports cars in fashion

• Target customers • Expand the products value• Uniqueness

Direct sales • Buy or Reserve a Tesla directly onlineCommunity building• feedback • arrange a test drive

Long-term plan

2: Market Strategy

• Gigafactory : The lithium-ion battery factory , reduce battery prices by 30% by 2017

• Supercharger : Coverage reach 98% of U.S. population by 2015

Activate the market

Number of electric car sales by year and country

Comparison between Apple and Tesla

CEO similarities

Elon Musk & Steve Jobs

Products and Strategy similarities

• Not the creator but the Best products maker

• Convince People to buy their products

• The leader of the area

Conclusion what can we learn from Tesla ?

(1) Start with a great product, and make it better !

(2) Break the traditional constrains and redefine the products !

(3) Accurate products positioning and target customer searching !

(4) Focus on the customer experiences