Refinement of Visual Signs for the Everland
ABSTRACT
The development of the industrial culture has made a man to think the recovery of
humanism and choose the active leisure. But the expansion of quantity has not made
the quality grown. Sign system is the only communication between resort and the
person who want to enjoy in there. However the visual sign including incorrect,
misleading and unknown sign or symbol add streath to person occasionally. Only
visual sign can guide easily the person some place where everyone wants to get there.
1n this respect , the visual sign of resort has only elementary function in our
country. The special characteristics of resort gathers person who has different level of
knowledge. live any place and different culture area. Therefore, in order to satisfy the
above chacteristics the visual sign in resort must be the result of well designed. 1n
this paper, all sign in searching area were classified into there fields such as sign of
200 , botanical and the res t. Then common problem which was involved in the
Everland.
As the above result, lackin of design room was most important mistake in there. SO,
such of improvised and disunited sign was made new sign is needed.
This paper offers the fact that present visual sign does not mean simple function for
indication. Such of that visual sign must be independent element fot recrtation.
A humorous , fami 1iar and expressive sign makes man comfortable and in such
atmosphere person can be comunicated with beautiful and functional sign.
1.
. 70
.
20
.
(V isual Sign)
.
(Total Maketing)
.
( Character)
(Pictogram) .
( Comunication)
.
12
. 88
.
.
20 .
11.
A. Visual Sign
. Communis
comon . (Sign)
(Moris)
1)
.
.
(Non Verbal Communication)
(I11 ustra tion) Non Iconic
Symbol Iconic Symbol .
.
.
.
.
(Lundberg) (Interaction By Means and Symbol)
( Berelson) (Steiner) -
(Idea) (Act) (Process)
2)
1) rJ (: 1983) , p.148 2) (; 1976) , p.19
13
.
.
1944 (G.Kepes) (Language of Vi~on)
.
. (Symbol)
(Image) .
(S.K Langer) 3) ,
.
.
4) (Clarence Parrow)
5)
.
. .
.
.
() .
. (C.Child)
6
3)S.K Langer' J , () (; 1977) , p.184 4) '7'f 4 J p .l60 5) Matthew P. Murgio, Communications Griphics(New York: Van Nostrand Reinhold Company , 1969) , p.l5
14
.
.
.
19 20 (Buhaus)
1 2
.
1895 Ita lian Touring Club
1909 7
. ( W a tter Gropis)
6) . 5000
.
.
7)
.
B. Visual Sign
.
.
($) ()
.
(H.
M. Macluhan) (Global Village) .
()
.
(Henry Drefuss) 8)
.
. .
9) (Robert Muir) 1% 10% 20% 4%
6) ( 1975) , p.139 7) R. Arnheim, (: 1984) , p.318
15
83%
.
.
(Recreation) .
.
.
.
@ (Symbol)
.
10 ) .
(+ )
. (Impact)
.
. (
) ()
.
.
.
()
.
8) Henry DreFuss, Sym bo 1 Source Boo k(New York:Mcgraw Mill Book Co, 1975) , p.24
9) (; 1985) , p.7
10) Gregg Berryman, (:
1985) , p,l4
16
(.1)
.
.
.
.
(.2)
(Nega) (Posi)
.
(Nega) (Posi) .
.
.
(Andersen)
.
.
.
17
@ (Pidogram)
(Concept)
.
(General Sign ) (Public Sign) .
(Otto Neurath) (Kazumie Masaru)
(Isotype)
11 )
. .
.
. ( 15
.
.
(
) . 2 3
(Ichtus)
12)
.
.
. (Media)
.
.
11) (. 1982) , p.1
12) () . () . . . (:. 1995) p.134
18
(Charles Doell)
13)
. .
j
1 2 3 1 2 3 1 2 3
10 - 15 20 -29 60 -69 10-15 20-29 16 - 19 10 - 15 16-19 20-29 (63.2%) (50.9%) (48.5%) (78.5%) (59 .. %) (54 .4 %) (85 .4% ) (66 .7%) (63.4%)
tg
10 '. 15 10- 1 5 16 - 19 10 - 15 10 - 15 16 - 19 1 0 - 15 10 - 15 16 - 19
(64.0%) (56.8%) (51 .0%) (72.4%) (68.2%) (66.7%) (79.7%) (77.4%) (68.0%)
(67.5%) (51.6%) (46.2%) (72.5%) (61.5%) (59.5%) (79.6%) (70.8%) (60.2%)
E (79.6% ) (64 .4%) (50.2%) (90.6%) (65.3%) (53.4% ) (92 .1 %) (67.9%) (67.3%)
1> 14)
(Labor - Saving Devices)
.
.
IIL
450
.
. 1307H 39
35% .
.
. AIGA (The American Institute of Graphic Art)
15)
13) A.J. Rutledge () ( 1983) p.5 1 4) 41( . 1984) p.30 1 5) s ign system " (
1984) , p.22
19
(expressive)
QJ } c.
(synthe tic)
(Pragmatic)
(visual image) . ? ? ? ?
.
?
? sign boord ?
outline ? ? (concept) ?
?
. ? ? ?
?
2) T he American Institue of Graphic Art
. . 16)
a. . Visual Sign Board .
b. Free-standing sign .
c. Projecting Sign .
d. P anels Sign Board .
16)Crosby, Fletcher and Forbes, A sign systems manua1 (N ew Y ork : Praeger PU blishers,
1970) , p .49
20
V isual Sign Board
.
.
.
.
|
3) 21
0 ,
[>,
.
.
.
..
.
(Alain)
. () .
. (G. Durand)
.
.
.
.
.
.
20
.
23
24
I
l (Way lO Z 2 ~~J i} (Stop) 3 (Way 10 ootanica1garden) 4 (Way out) 5 (Way in) 6 (Road sign) 7 (Road si.'l: n) 8. !i. (Road sign) 9 (Road sign) 10 (Gent[cman) 11 (Lady) 12 (Drinking watcr) 13 (aby carrage lend) 14 (Mng child shcltcr) 15 (Toi1ct) 16 (Rest spacc) 17 ( Korean restauram) 18 (Rcstaurant ) 19 (Co(fee shop) 20. 9.1 (Mcda l centcr) 21 (Oil Slation) 22 ( Phonc) 23 (Report of he ]oss) 2 . "1 (slorc) 25 (Parking lot) 26 } (Parking ) 27 'f (Parkir,g JotJ
f
~~
i 1
A l ~ c -
[j 1,
~ - k...--a f i
.., f ?
& U g
: .
l (5kunk) 2 (Monkcy) 3 (Giraffe) 4 (Polar bear) 5 (Orabutant) 6 (Leopard) 7 (Lion) 8 ( Hippopolamus) 9 (Ow l) 10 15
III
l (Dandelion ) 2 (Celosia cristataJ 3 (5ab) 4 {Orchidl 5
: visual sign 1977
: 1984
: 1984
: 1995
: 1980
: 1982
: symbol mark 1981
: / 1980
: / 1979
: 1985
: 1982
DECOMAS( ) . 1978
: 1983
: 1977
; 1975
: 1976
: 6 vo1.l5 1984
: 8 vo1.41 1984
Crosby. Fletcher and Forbes. A sign Systems manual. New York:Praeger Publishers 19701
Henry Drefuss. Symbol Sour bk. New York :Mcgraw H Bk Co. 1975
27
