『 電子商務機會 E-Opportunity』 商業知覺的培養

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『 電子商務機會 E-Opportunity』 商業知覺的培養. 組員:于仁凌 莊金召    楊春職 黃瑩玉    林中一    . 『 電子商務機會 E-Opportunity』 商業知覺的培養. 以商業導向的觀點與語言,來描述新的網路科技,提供給企業界史無前例的機會,去重新思考策略性的商業模式、流程與關聯性,及其在競爭利基中的角色。. 電子商務機會 E-Opportunity 的三大領域. 一、營運電子化商機 以網路基礎改善現有產品的產製 二、行銷電子化商機 以網路基礎改善現有產品的行銷模式 三、服務電子化商機 - PowerPoint PPT Presentation

Text of 『 電子商務機會 E-Opportunity』 商業知覺的培養

  • E-Opportunity

  • E-Opportunity

  • E-Opportunity

  • .e 1.,,e-flow, e-learning 2. 3. 4. 5.

  • ee 1. ee

    2.

    3. Q1.e? 2.e?

  • The E-Operations-Opportunity Model

  • .e 1. 2. 3.

  • 1.Customer Input ex 2.Customer Targeting ex 3.Customer Aggregation exeHobbies 4.Benefit Selling exTimex 5.Achievement Selling exW.W.Grainger .

  • 6.Solutions-Specifier exHome Depot DIY 7.One-Stop Shopping exOffice Depot stamp.com 8.System-Design exHerman Miller room planner 9.Fastest-Source ex 10.Product-Specifier exLandsendpersonal model 11.Tailored-Product exChipshot.com .

  • 12.Added Service exLonely Planet 13.Tailored-Support exDell Premier Page .

  • e1.High Low 2.High Low

  • ITE-Marketing Opportunity Model

  • 9.Fastest Source 13.Tailored Support 12.Added Service 7.One-Stop ShoppingE-Marketing Opportunity ModelIT

  • 10.Product Specifier 11.Tailored Product 8.System Design 6.Solutions Specifier9.Fastest Source 13.Tailored Support 12.Added Service 7.One-Stop ShoppingE-Marketing Opportunity ModelIT

  • 4.Benefit Selling 3.Customer Aggregation 2.Customer Targeting 1.Customer Input10.Product Specifier 11.Tailored Product 8.System Design 6.Solutions Specifier9.Fastest Source 13.Tailored Support 12.Added Service 7.One-Stop ShoppingE-Marketing Opportunity Model

  • 5.Achievement Selling4.Benefit Selling 3.Customer Aggregation 2.Customer Targeting 1.Customer Input10.Product Specifier 11.Tailored Product 8.System Design 6.Solutions Specifier9.Fastest Source 13.Tailored Support 12.Added Service 7.One-Stop ShoppingE-Marketing Opportunity Model

  • .e 1. 2. 3. e 4., e

  • e

    1.Ford/Lonely Planet/Virgin/,,

    2.

    3.e

  • E-SERVICE Opportunity ModelCustomer Service Life Cycle (CSLC)

  • e 1.e e,e. 2. , ? 3.?

  • The Sustainability Model

    Sustainable Competitive AdvantageGeneric Lead TimeProject AnalysisCustomer AnalysisCompetitor AnalysisPreemptionBarriersAsymmetryBarriers