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热线电话 Hotline：86+95339官方网站 Website:www.hnair.com / www.hainanairlines.com
海南航空控股股份有限公司Hainan Airlines Holding Co.,Ltd
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FLY YOUR DREAMS相伴相惜 梦享飞行
目录
ONTENTSC发展历程及公司概况
海南航空概览Overview of Hainan Airlines
History of Hainan Airlines海南航空发展历程
Current Status of Hainan Airlines海南航空发展现状
Hainan Airlines’Fleet海南航空机队构成
Hainan Airlines’International/Domestic Routes海南航空国际/国内航线图
HISTORY AND COMPANY PROFILE
01
Hainan Airlines’Ground Services海南航空地面服务
Hainan Airlines’In-Flight Services海南航空空中服务
Hainan Airlines’E-Commerce海南航空电子商务
五星服务FIVE-STAR SERVICES
02
Hainan Airlines’Safe Operations海南航空安全运营
Hainan Airlines’Staff and Equipment海南航空人员与设备
安全管理SAFETY MANAGEMENT
03
品牌形象BRAND IMAGE
Hainan Airlines’Brand Mottos海南航空品牌宣言
04
社会责任SOCIAL RESPONSIBILITIES
Philosophy of Our CSRCSR理念
Development Goals发展目标
Public Welfare Activities公益慈善活动
05
发展愿景DEVELOPMENT VISION
06Hainan Airlines’Honors海南航空五星传奇
发展历程及公司概况
COMPANY PROFILEHISTORY AND
OVERVIEW 海南航空控股股份有限公司（以下简称海南航空）于 1993 年 1 月成立，起步于中国最大
的经济特区海南省，致力于为旅客提供全方位无缝隙的航空服务。
海南航空传承 “东方待客之道”，倡导 “以客为尊” 的服务精神，遵循 “SMILE” 服务准则，
传递 “相伴相惜，梦享飞行” 品牌理念，彰显 “东方之美” 的国际化新品牌形象，立志成为中
华民族的世界级卓越航空企业和航空品牌。
Hainan Airlines Holding Co.,Ltd. (hereafter referred to as "Hainan Airlines") was founded in January, 1993 in Hainan Province, the largest special economy zone in China. As one of the fastest developing airlines in China, Hainan Airlines is committed to providing passengers with holistic, seamless and high-quality service. With their “Oriental Hospitality” , Hainan Airlines emphasizes “customer orientated” services, follows “SMILE” service guideline, delivers brand concept of “Fly Your Dreams” , presents new international brand image of “Oriental Beauty” , aspires to be world-class airline company and make prominent airline brand of China.
海南航空概览
of Hainan Airlines
发展历程及公司概况 History and company profile
03 04
发展历程及公司概况 History and company profile
05 06
海南航空发展历程History of Hainan Airlines
由海南省航空公司更名为海南航空股份有限公司
1997引进中国和亚太地区首架波音B737-800飞机
1998
开通第一条洲际航线北京-布达佩斯
2004
引进第一架空客A330-200飞机
2007
中国内地首家SKYTRAX四星航空公司
2009
中国内地首家SKYTRAX五星航空公司
2011
蝉联SKYTRAX五星航空公司称号
2012
演变LOGO
第三次蝉联SKYTRAX五星航空公司称号
2013
海航首航，海口至北京正式开航运营
1993Hainan Airlines’ first flight. The first official flight from Haikou to Beijing
引进第一架双通道宽体客机波音B767豪华客机
2002
Imported our first twin-aisled wide-bodied B767 luxury airliner
Name changed from Hainan Provincial Airlines Co., Ltd. to Hainan Airlines Co., Ltd.
Rated by SKYTRAX as a 5-Star Airline
Rated by SKYTRAX as the first 4-Star airline in China Rated by SKYTRAX for a second time
as a 5-Star Airline
Rated by SKYTRAX for a third time as a 5-Star Airline
海南航空荣获WTA世界最佳商务舱奖
2014Rated by WTA for World’s Leading Airline—Business Class
Rated by WTA for the World’s Leading Airline—Economy Class
Hainan Airlines officially began trading A shares on the Shanghai Stock Exchange
Imported our first A330-200
Imported the first Boeing 737-800 in China and Asia-Pacific region
培养出第一名机长苏吉龙
1994Trained our first captain, Su Jilong
海南航空A股在上海证券交易所正式挂牌交易
1999
海南航空连续第五次蝉联SKYTRAX五星航空公司称号
2015
Rated by SKYTRAX for a fifth time as a 5-Star Airline
Opened our first intercontinental route from Beijing to Budapest
海南航空荣获WTA世界最佳经济舱奖
2013Rated by SKYTRAX for a fourth time as a 5-Star Airline
海南航空第四次蝉联SKYTRAX五星航空公司称号
2014
海南航空荣获WTA世界最佳商务舱、世界最佳客舱服务奖两项大奖
2015
Awarded World’s leading Airline-Business Class, World’s Leading Excellence Inflight Service by World Travel Awards
海南航空荣评JACDEC全球最安全航空3强
2017January 2017 listed as one of world's Top3 airlines by JACDEC
2016 海南航空连续六年荣获SKYTRAX全球五星航空公司称号
2016
2016
Hainan Airline has been awarded a SKYTRAXWorld 5-star airline for six consecutive years
荣获中国民航局颁发的飞行安全五星奖
2015Awarded “Flight Safety 5-Star Award” by CAAC
海南航空荣获WTA世界最佳商务舱、世界最佳机上娱乐、世界最佳空服人员、世界最佳客舱服务奖四项大奖Awarded World's Leading Airline - Business Class, World's Leading Airline Inflight Entertainment, World's Leading Cabin Crew, World's Leading Excellence Inflight Service by World Travel Awards
海南航空发展现状
CURRENT STATUS海南航空机队构成
Hainan Airlines’ Fleet
波音系列
A330-200/300
空中客车系列
Since 1993, in addition to its main hub Haikou, Hainan Airlines has established 10 bases/branch companies located in Beijing, Xi'an, Taiyuan, Urumqi, Guangzhou, Dalian , Shenzhen, Sanya ,Hangzhou and Changsha.
Our extensive network routes cover China, Asia, and extend to Europe, North America and Oceania, with more than 1000 domestic and international routes flying to almost 100 cities worldwide.
Since its beginning, Hainan Airlines has seen 24 years of safe operations and has accumulated over 5.6 million hours of safe flights maintaining an outstanding safety record.
In 2016, the company's revenue from major business has reached 40.678 billion, including transport revenue 38.037 billion with passengers over 47million. By December 2016, the company's asset exceeds 148 billion in total and staff number over 10,000.
海航拥有波音 737、787 系列和空客 330 系列为主的年轻豪华机队，截至 2016 年 12 月，共运营飞机 238 架，适用于
客运和货运飞行，为旅客打造拥有独立空间的宽敞舒适的全新商务舱。
Hainan Airlines’ fleet is mainly comprised of Boeing 737s and 787s, and Airbus 330s. As of December 2016, Hainan Airlines has 238 aircrafts in operation, which are used for both passenger and cargo transportation, and provide passengers with individual and a spacious new business class.
B787
of Hainan Airlines
Hainan AirlinesBOEING 787-8
B737-800
B767-300
发展历程及公司概况 History and company profile
07 08
1993 年至今，在以海口为主基地的基础上，先后建立了北京、西安、太原、乌鲁木齐、广州、大连、深圳、三亚、
杭州、长沙 十个航空营运基地 / 分公司。航线网络遍布中国，覆盖亚洲，辐射欧洲、北美洲、大洋洲，开通了
国内外航线 1000 余条，通航城市近 100 个。
自开航以来，连续安全运营 24 年，累计安全飞行超过 560 万小时，保持了良好安全记录。
2016 年，公司实现主营业务收入 406.78 亿元，其中航空客运收入 380.37 亿元，年运输旅客 4,702 万人次。
截至 2016 年 12 月，总资产超过 1481 亿元，员工 1 万余人。
多个通航城市 余条国内外航线
100 1000大营运基/分公司地
10
海南航空国内航线图
Covering nearly 100 cities, more than 1000 domestic and international routes, 10 bases/ branch companies.
DOMESTIC & REGIONALROUTES
Hainan Airlines’
牡丹江乌鲁木齐
长春
沈阳
佳木斯
齐齐哈尔满洲里
黑河
哈尔滨
大连天津
东营
青岛
临沂
唐山北京
济南太原
银川
延安
兰州
西宁
成都
重庆
宜昌武汉
九江
长沙
香港
南宁
海口
广州
三亚
深圳
厦门台北
福州
温州
宁波
上海泰州
扬州
贵阳
桂林
怀化
包头
乌海
大同
呼和浩特
西安
九寨 襄阳
杭州南京合肥
泰安淮安阜阳
运城长治
郑州
通辽
锦州
昆明
南昌
库尔勒
阿克苏喀什
武夷山
潍坊
海拉尔
MudanjiangUrumqi
Changchun
Shenyang
Jiamusi
TsitsiharManzhouli
Heihe
Harbin
DalianTianjing
Dongying
Qingdao
Linyi
Beijing
Tangshan
JinanTaiyuan
Yinchuan
Yan`an
Lanzhou
Xining
Chengdu
Chongqing
Yichang
WuhanJiujiang
Changsha
Nanning
Haikou
Guangzhou
Sanya
Shenzhen
Hong Kong
XiamenTaibei
Fuzhou
Wenzhou
Ningbo
Shanghai
Taizhou
Yangzhou
Guiyang
Guilin
Huaihua
Baotou
Wuhai
Datong
Hohhot
Xi'an
Jiuzhai Xiangyang
HangzhouNanjingHeifei
Taianhuai'anFuyang
YunchengChangzhi
Zhengzhou
Tongliao
Jinzhou
Kunming
Nanchang
Korla
AqsuKashi
Wuyishan
Weifang
Hailar
发展历程及公司概况 History and company profile
09 10 南海诸岛
海南航空国际航线图
INTERNATIONAL ROUTES MAPHainan Airlines’
Covering nearly 100 cities, more than 1000 domestic and international routes,10 bases/ branch companies.
渥太华
旧金山
丹佛18
17
哈利法克斯
伦敦
苏黎世
波兰特
哥本哈根Copenhagen杜塞尔多夫Dusseldorf萨尔布吕肯Saarbruecken科隆Cologne维也纳Vienna法兰克福Frankfurt卡尔斯鲁厄Karlsruhe纽伦堡Nuremberg
Denver
San Francisco
斯图加特Stuttgart慕尼黑Munich
Ottawa
蒙特利尔Montreal
Portland
Halifax
London
Zurich
发展历程及公司概况 History and company profile
11 12
南海诸岛
1.航线信息时有更新，请以当日查询为准。2.地图轮廓仅用来展示我司航点，不涉及实际版图。
注：
Note:1 Flight information is subject to change without prior notice. Please contact us for up-to-date information.2. The map outline is just for referrence, which cannot refer to the actual territory.
1316
10
12 11
14
15
北京圣何塞
菲尼克斯
拉斯维加斯
洛杉矶 达拉斯
芝加哥
奥兰多
迈阿密
多伦多
纽约波士顿
西雅图
17
18
重庆成都
太原
乌鲁木齐
伊尔库茨克
阿拉木图
莫斯科柏林
布鲁塞尔巴黎
米兰
罗马
圣彼得堡
海口
西安
杭州上海
深圳广州
曼谷
马累
喀土穆
普吉
St.Petersburg
BrusselsParis
BerlinMoscow
布拉格 Prague
Rome
Milan
Khartoum
Alma-Ata
Irkutsk
Shanghai
Bangkok
PhuketMale
Seattle
San Jose
Las Vegas
Los AngelesPhoenix
Houston
Miami
Destinations of Hainan Airlines Code Share\Transit Destination
Orlando
Chicago
New YorkBostonTorontoBeijing
Hangzhou长沙Changsha
ShenzhenGangzhou
ChongqingChengdu
Xi’an
Taiyuan
Haikou
Wulumuqi
特拉维夫Tel Aviv
曼彻斯特Manchester
东京 Tokyo
卡尔加里Calgary
悉尼
墨尔本
Sydney
Melbourne奥克兰 Auckland
多个通航城市 余条国内外航线
100 1000大营运基/分公司地
10
五星服务FIVE-STAR SERVICES
GROUND SERVICES
豪华车接送
海南航空地面服务
Hainan Airlines’
我们为选乘海航自营欧美澳航线指定公务舱贵宾旅客，提供市区和机场间豪华专车接送服务，专车接送服
务现已覆盖北京、上海、重庆、西安、长沙、成都、广州、杭州、深圳、温州、西雅图、芝加哥、波士顿、圣
何塞、洛杉矶、拉斯维加斯、多伦多、卡尔加里、柏林、布鲁塞尔、布拉格、曼彻斯特、罗马、圣彼得堡、莫
斯科、特拉维夫、悉尼、墨尔本28大城市。
Complimentary pre-arranged private limo service is provided to business class passengers flying Hainan Airlines between China and Europe, the United States, or Australia. This service now covers Beijing, Shanghai, Chongqing, Xi’ an, Changsha, Chengdu, Guangzhou, Hangzhou, Shenzhen, Wenzhou, Seattle, Chicago, Boston, San Jose, Los Angeles, Las Vegas, Toronto, Calgary, Berlin, Brussels, Prague, Manchester, Rome, St. Petersburg, Moscow, Tel Aviv, Sydney, and Melbourne these 28 cities.
Limo Services
快捷值机
海南航空为公务舱旅客提供专属值机区域及贵宾登机通道，享受优先登机服务。公务舱旅客到港行李优
先保障。
海南航空国内主运营北京T1航站楼。有30余个值机柜台及22台自助值机设备可供旅客同时值机。T1航站
楼安检口距离最远的登机口步行不超过5分钟，便于旅客通过安检后快速登机。
An exclusive check-in area and VIP access passage are provided fobusiness class passengers. Business class passengers can enjoy the privilege of boarding and baggage claim.
Hainan Airlines primarily operates the T1 Terminal of Beijing Airport. More than 30 check-in counters and 22 self-service check-in machines are offered to customers to check in at the same time. The farthest security check point is barely a five-minute walk from the boarding gates, allowing passengers to quickly board their flights after passing through security.
Express Check-in
五星服务 Five-Star Services
15 16
IN-FLIGHT SERVICES海南航空空中服务
Hainan Airlines’
海南航空将“东方之美”的服务理念融入到特色的空中服务中，从旅客角度出发，关爱旅客，用热情周到的东方待客
之道服务于旅客，为旅客提供高品质的空中体验。
Hainan Airlines’ air service is featured by our service concept of "Oriental Beauty", which, departing from a passenger perspective, offers quality flight experience with caring, warm and thoughtful oriental hospitality.
便捷中转
海南航空在部分国内城市经由北京中转到多伦多/柏林等或由西安中转至巴黎/罗马等航线开通了通程值
机，国际中转旅客可享受轻松无负担中转。 在北京、西安、海口、上海浦东、重庆等十二个中转站为次日国
际国内中转旅客提供免费中转酒店服务，免除旅客困扰。海航在北京T1航站楼二层国内出发厅西侧设有600
平米免费中转休息室，随时为海航中转旅客提供及时服务，休息室中备有小吃及茶点可供旅客享用。
Hainan Airlines opens up a tag through check-in service for international flights transfer in domestic cities: transfer in Beijing to Toronto / Berlin, or transit in Xi'an to Paris / Rome and other routes, international transfer passengers can enjoy a barrier free transfer experience. HNA offers free transit hotel service for international and domestic transfer passengers on the next day in Beijing, Xi'an, Haikou, Shanghai Pudong, Chongqing and other 12 cities. There is a 600 square meters free transfer lounge on the west side of the second floor in Beijing T1 terminal, which provides timely service for HNA transit passengers. Snacks and refreshments are available at the lounge.
Transit Lounge
尊享贵宾
在北京、海口、乌鲁木齐、广州、西安、太原等地，海航提供装修美观、视野宽阔、安静舒适并有多种
工作和娱乐工具的休息室。公务舱旅客可享受海航专属贵宾休息室服务，丰富的早点、正餐和点心，各地独
具特色的风味小吃，数十种中英文报纸杂志，随心舒适的休闲座椅，安静私密的按摩空间，给您旅行增添一
份不期而遇的惊喜，让您候机乐享轻松。
VIP passengers are available to access the delicate, wide-field, cosy and multifunctional lounges in Beijing, Haikou, Urumqi, Guangzhou, Xi’ an ，Taiyuan and other airports. Delicious breakfast, dinner, snacks from different regions as well as dozens of Chinese and English newspapers and magazines, comfortable chairs, quiet and private message room are available in the VIP lounges for the business class passengers, allowing them to relax and enjoy their cherished experience while waiting for their flights.
VIP lounges
五星服务 Five-Star Services
17 18
客舱服务
CabinSERVICES海品空厨 Hai Chef
知名酒店合作海南航空与国际知名酒店合作，精选上好的新鲜食材，兼顾国
际标准和中华饮食特色，定期推出特色美馔。海南航空邀您在机上
感受来自 JW 万豪酒店、凯悦酒店设计的特色佳肴。
云端空厨想吃开胃点心还是美食盛宴？海南航空在远程国际航线上推出
“云端空厨”，为公务舱旅客打造高端私厨式服务，让您尽享全球美味，
深层体验中西方美食文化精髓。
明星厨师团队海南航空聘请米其林顶尖厨师，将现代化的服务与米其林特色美食相融合，在三万英尺高空呈现出大师级美馔。
Great Hotels Cooperation Cooperating with worldwide great hotels such as JW Marriott Hotel
and Grand Hyatt Hotel, Hainan Airlines selects sophisticated and high-quality ingredients to regularly provide delicacies which taking account of international standard and traditional Chinese food characteristics.
Hai ChefFrom a snack to a feast , our Hai Chef service brings you tastes of
the east and west . Enjoy meals created for you by Michelin starred chefs from around the world.
Star Chef Team Hainan Airlines invites Michelin Starred Chefs to design and present a series of innovative gourmets on board by combining
modern service with Michelin specialties.
五星服务 Five-Star Services
19 20
五星服务 Five-Star Services
21 22
海玩娱乐 Hai Studio
专属娱乐系统波音 787 梦想客机与空客 330 客机每个座椅配备专属屏幕，丰富的
节目内容带给您 “东方韵味，国际视野” 的非凡体验。部分航线 B737、
B767 机型全舱配备 Mini-Pad 娱乐设备，先进的娱乐体验保证您在整个
旅途中的移动使用。
公务舱 BOSE QuietComfort 25 消噪耳机选乘海南航空国际骨干航线公务舱的旅客，可体验到 BOSE QC 25
消噪耳机。旅程告别噪音的困扰，舒享宁静的曼妙时光。
Exclusive entertainment system On Boeing 787 Dreamliner and Airbus 330 airliners, each seat is
equipped with a dedicated screen, on which abundant program content will bring you extraordinary experience of "oriental charm, international vision". For some air routes, B737 and B767 are equipped with Mini-Pad entertainment devices in the whole cabin, and the advanced entertainment experience ensures your mobile use throughout the whole journey.
BOSE QuietComfort 25 noise-cancelling headphone for business classPassengers taking business class of Hainan Airlines international
premium routes can enjoy the BOSE QC 25 noise-cancelling headphone, which promises you a journey free from noise, enjoying a comfortable, undistracted personal time.
海畅无线 Hai Fi
海南航空波音 787-9 梦想客机为乘
客提供空中无线网络服务，每位旅客可
以享受 150MB 免费流量，浏览网页、
收发电子邮件、更新社交媒体和掌握世
界各地最新新闻资讯，与家人、朋友和
同事保持联系。
Hainan Airlines Boeing 787-9 Dreamliner provides passengers with air Wi-Fi service, and each passenger can enjoy 150 MB free traffic, to browse the web, send and receive e-mail, update social media, learn the latest news and information from all over the world, and keep in touch with family, friends and colleagues.
五星服务 Five-Star Services
23 24
海悠香氛 Hai Air
海南航空与澳大利亚知名香氛供应商 Air aroma 合作研发海航
专属 Hai Air 香氛系列产品， 在国际、国内骨干商务航线上以香氛
机器、香氛喷雾等产品为媒介，带给您清爽、沁透的呼吸体验。
Hainan Airlines and renowned Australian perfume supplier Air Aroma have jointly developed Hainan Airlines exclusive Hai Air perfume series products which, with perfume machine, perfume spray and other products as the media in international and domestic premium routes (business class), brings you a soothing, refreshing breathing experience.
海享安眠 Hai Dream
Bvlgari 用品海南航空与意大利高端品牌宝格丽携手合作，在国际远程航线
公务舱中为您提供宝格丽系列洗漱包及洗护产品。洗漱包外包以海
航国际灰为主色调，搭配宝格丽 “茶” 系列护肤产品，倾力打造高端、
舒适的海航旅行体验。
铺床服务海航带给您专属阳光铺床服务，有柔和阳光色调的优质纯棉床
垫、床单和蓬松舒适的被子、足寸枕头，加以中式传统设计的
100% 纯棉睡衣。窝躺在云朵般的床榻上，云端酣梦就此开始，享
受海南航空带给您的高质量睡眠体验。
Bvlgari products Hainan Airlines has cooperated with Italian high-end brand Bvlgari
to provide you in international long-haul routes business class with Bvlgari amenity kits and personal care products. The external packaging of the amenity kits adopts Hainan Airlines international gray as the dominant color, and contains Bvlgari “Tea” series skin care products, creating a high-end, comfortable Hainan Airlines travel experience.
Turn-down ServiceHainan Airlines offers you exclusive sunshine turn-down service,
which involves mild sunshine tint high-quality pure cotton mattress, bed sheet, fluffy and comfortable quilt, and full-size pillow, accompanied by 100% cotton pajamas of the Chinese traditional design. Lying in the cloud-like bed, and your sweet dream on the clouds begins, enjoying a good-quality sleep experience served by Hainan Airlines.
95339
E-COMMERCE海南航空电子商务
拨打95339，我们就可以为您完成查询航班、预定餐食、选择机上座
位、办理乘机、酒店预定等一系列一站式服务
销售服务热线
海航 24 小时全国统一服务线 95339，业务范围涉及航空旅行的全流
程，并提供海航集团旗下住、行、游等一系列服务
一站式服务
Hainan Airlines’
Hainan Airlines’ 95339 nationwide service hotline covers all of our travel services including accommodation, transport and travel services provided by subsidiaries under the Hainan Airlines Group.
One stop service By dialing our 95339 hotline, you can check flight times, reserve meals, select your seats,
check-in, and reserve hotel rooms.
Service Hotline: 95339
E-COMMERCE海南航空电子商务
Hainan Airlines’
五星服务 Five-Star Services
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海航官方网站
通过海南航空官方网站即可轻松享受便捷的一站式旅程服务——在线预订、自助变更、航班动态查询、提前选座、
自助值机、会员积分查询、预定特殊餐食等，一键操作，快捷办理。在线预订国际机票最高享 12% 价格下浮，预订国内
机票最高享 50 元价格下浮。。更有不定期超值特惠等精彩活动。
WebsiteHainan Airlines
You can easily enjoy a convenient one-stop travel service through the official website of Hainan Airlines - online booking, self-help change, flight inquiry, seat selection in advance, self-service check in, member loyalty points query, special meals reservation and so on. You can enjoy a discount up to 12% when you book an international ticket online, domestic ticket with a maximum price of 50 yuan lower. More promotion activities and surprises plus.
航移动平台全新升级，新版移动应用、移动官网、微信小程序等平台为您提供更美的界面、更快的速度，实
现随时随地完成机票预订、全渠道行程查询、积分兑换、积分明细查询、自助值机、航班动态查询、登机口升舱
等多项自助服务。
HNA mobile platform gets a upgrade with new mobile applications, mobile official website and WeChat small program platform to provide you with a more attractive interface and a faster speed, make it possible for booking the ticket anywhere anytime, travel information inquiry, member's redemption, check-in, flight update query, upgrading at boarding gate and other self-services.
Mobile Phone Client, Mobile Web and We-Service
E-COMMERCE海南航空电子商务
Hainan Airlines’
移动客户端、移动网站及微服务
五星服务 Five-Star Services
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SAFETYMANAGEMENT
安全管理
海南航空人员与设备
海南航空拥有飞行员总人数1928人现有飞行模拟机共四台：B738机型全动模拟机两台、B733机型一台、
B738机型固模一台，主要满足飞行员的改装、复训、转升等训练需求，提升飞行安全和运行品质。
截止 2016 年，海南航空连续安全运营 24 年，累计安全运行超 560 万飞行小时，荣获中国民航飞行安全五星奖。1993 年开航以来，多次获得 CAAC 航空安全最高奖—“金鹰杯”、“金鹏杯”，并四次荣评 JACDEC 全球最安全航空公司十强1999 年通过 IS09001 质量管理体系认证，编写了一系列质量管理文件，搭建了符合国际标准的质量管理体系。2005 年通过了国际航空运输协会运行安全审核认证（IOSA），2015 年以零不符合项通过 E-IOSA 审核认证（增强型国际航空运输协会运行安全审核认证），安全运行管理保持与国际接轨。
海南航空安全运营
Hainan Airlines’
Hainan Airlines’
Til 2016，Hainan Airlines has had safe operations for 24 years, with over 5.6 million hours of safe flights, rewarded as CAAC Five-Star Award. Since the first flight in 1993，Hainan Airlines has won the highest CAAC aviation safety award, the “Golden EagleCup” for many years and has been listed as one of JACDEC (Jet Airliner Crash Data Evaluation Centre) the World’ s top 10 safest airlines four times.In 1999, Hainan Airlines received ISO9001 quality control certification and composed a series of quality control documents, creating a quality control system that conforms to international standards.In 2005, Hainan Airlines passed the IATA Operational Safety Audit (IOSA)，and passed Enhanced IATA Operational Safety Audit（E-IOSA）in 2015，ensuring that safety standards met international levels.
Hainan Airlines has 1,928 pilots and four training aircrafts - two B738 auto simulators, one B733 and one B738 model - for purposes of remodeling, re-training and lifting that improve the quality and safety of each flight.
Staff and Equipment
Safe Operations
安全管理 Safety Management
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RANK AIRLINE CODECS COUNTRY/REGION
1 Cathay Pacific Airways CX,CPA China,Hong-Kong
2 Air New Zealand NZ,ANZ New Zealand
3 Hainan Airlines HU,CHH China
4 Qatar Airways QR,QTR Qatar
5 KLM KL,KLM Netherlands
6 EVA Air BR,EVA China,Taiwan
7 Emirates EK,UAE UAE
8 Etihad Airways EY,ETD United Arab Emirates
9 QANTAS QF QFA Australia
10 Japan Airlines JL,JAL Japan
品牌形象BRAND IMAGE
万里长空
陌生的人因不同目的地，在云端相遇
这本身就是缘分，更是奇迹
天空，不应只是我们匆匆而过的路途
也可以成为我们共渡快乐的记忆
海南航空
珍惜每一次相逢的缘分
关注每一个细节，用心每一分一秒
让服务细致入微，超越你的期待
成为彼此珍惜的美好记忆
海南航空品牌宣言
相伴相惜 梦享飞行Fly Your Dreams
Hainan Airlines’ Brand Mottos
In the vast skies, strangers pass in the air as they head for different destinations. This is fate, and at the same time a miracle.The skies should not just be a route we pass through hurriedly,but should be somewhere we all create enjoyable memories. Hainan Airlines;cherish every encounter,pay attention to every detail, remain constantly diligent.Our outstanding service will exceed your every expectation,creating a memory both you and us will cherish.
品牌形象 Brand Image
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品牌形象 Brand Image
37 38
海南航空五星传奇HAINAN AIRLINES’HONORS
1999-2008连续十年，获得旅客话民航优质奖1999-2008 Won the Customer Excellence Award 10 years in a row
2009年9月荣获中央电视台央视网 CCTV60 年 60 品牌荣誉称号September 2009 Won the CCTV 60 years-60 Brands award
2009年12月SKYTRAX 评为中国内地首家四星级航空公司December 2009 Named as China’ s first 4-star airline by Skytrax
2011年1月荣膺全球 SKYTRAX 五星级航空公司，成为中国评级最高的航空公司January 2011 Awarded the title of Skytrax five-star airline and became the highest rated airline in China
2011年12月荣获国际著名商旅杂志《Global Traveler》读者评选的中国最佳航空公司December 2011 Named as Best Airline in China, in the 8th Annual GT Tested Reader Survey Awards conducted by Global Traveler Magazine
2011年12月以品牌价值 4.27 亿美元首次入榜 BRANDZ 最具价值中国品牌 50 强December 2011 With brand equity of 427 million US dollars, was selected as one of the BrandZ Top 50 Most Valuable Chinese Brands
2012年1月德国专业航空杂志《AERO International》公布了全球最安全航空公司榜单，海南航空排名第5January 2012 Ranked 5th in the list of Best Airlines for Aviation Safety by Aero International - a Germany Airline Magazine
2012年 3月蝉联SKYTRAX五星航空公司March 2012 Once again awarded the title of Skytrax five-star airline
2012年3月蝉联 SKYTRAX 中国最佳航空公司和中国地区卓越服务两项大奖March 2012 Once again awarded Best Airline in China andBest Staff Service in China by Skytrax
2012年12月蝉联 BRANDZ 最具价值中国品牌 50 强December 2012 Once again named as one of BrandZ Top 50Most Valuable Chinese Brands
2013年4月第三次蝉联 SKYTRAX 五星航空公司称号April 2013 Once again awarded the title of SKYTRAX five-star airline for a third time
2013年11月
November 2013 awarded World’ s Leading Airline-Economy Class by World Travel Awards
荣获 WTA（World Travel Awards，世界旅游大奖）
世界最佳经济舱大奖
2013年12月再次入围BRANDZ最具价值中国品牌100强
December 2013 named as one of BrandZ Top 100 MostValuable Chinese Brands for a third time
2014年7月第四次蝉联 SKYTRAX 五星航空公司称号
July 2014 awarded Skytrax Five-Star Airline for a fourth time
2014年12月荣获WTA世界最佳商务舱奖
December 2014 awarded World’ s leading Airline-Business Class by World Travel Awards
2015年1月荣评 JACDEC 全球最安全航空公司 10 强
January 2015 listed as one of World’ s Top 10 safest airlines by JACDEC
2015年1月第四次入围 BRANDZ 最具价值中国品牌 100 强
January 2015 named as one of BrandZ Top 100 Most Valuable Chinese Brandswith brand equity of 630 million US dollars
2015年10月海南航空荣获 2015 年度世界旅游大奖亚洲最佳商务舱、亚洲卓越客舱服务奖、亚洲最佳商务舱空服人员奖
Octobor 2015, Hainan Airlines won the Annual Tourist Awards including Asia's Best Business ClassAsia's Excellent Flight Service Asia's Best Business Class Crew
2015年11月海南航空已连续安全运行 500 万飞行小时，创造了安全运营 22 年的优秀纪录，
荣获中国民航局颁发的飞行安全五星奖November 2015, Hainan Airlines accumulated over 5 million hours of safe flights since beginning and awarded
Flight Safety 5-Star Award by CAAC
2015年12月海南航空荣获 2015 年度世界旅游大奖世界最佳商务舱、世界最佳客舱服务奖两项大奖
December 2015 awarded World’ s leading Airline-Business Class, World’ s Leading Excellence Inflight Serviceby World Travel Awards
2016年2月海南航空荣评 JACDEC 全球最安全航空公司 5 强
February 2016 listed as one of World’ s Top 5 safest airlines by JACDEC
2017年1月海南航空荣评 JACDEC 全球最安全航空 3 强
January 2017 listed as one of world's Top3 airlines by JACDEC
2016年2016 海南航空连续六年荣获 SKYTRAX 全球五星航空公司称号
Hainan Airline has been awarded a SKYTRAX World 5-star airline for six consecutive years.
2015年6月海南航空连续第五次蝉联 SKYTRAX 五星航空公司称号
June 2015 awarded Skytrax Five-Star Airline for a fifth time
SOCIALRESPONSIBILITY
社会责任
社会责任
以“海航精神”价值体系为引领，将社会责任提高到企业发展的战略高
度，坚定履行政府责任、股东责任、员工责任、客户责任、伙伴责任等基础
责任，并不断向社区责任、环境责任、公益慈善等外延责任扩张，积极推进
企业社会责任建设。
We hold that our CSR is an extension of our "HNA Spirit" value system that promotes our CSR to a strategic height in enterprise development, strengthens our commitment to essential responsibilities including those for the government, shareholders, employees, customers and partners etc., and extended responsibilities including those for communities, environment, public good and charity etc., so as to enhance our CSR awareness.
SOCIAL RESPONSIBILITY
CSR理念 Philosophy of Our CSR
以可持续发展为核心，以履行社会责任为载体，以打造世界卓越航空为
目标，建立社会责任管理体系，履行ISO26000核心议题工作，促进海航与
社会的和谐共赢与可持续发展。
We aim at building HNA into an outstanding global airlines that centers on sustainable development, performs its social responsibilities, builds up a CRS management system, follows through the core agenda of ISO26000, and promotes sustainable growth of HNA and a harmonious win-win between our society and HNA.
发展目标 Development Goals
社会责任 Social Responsibility
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Change for Good（以下简称 “CFG”）是联合国儿童基金会 (UNICEF) 与世界级航空公司合作开展的机上筹款计划，始于 1987 年，是 UNICEF 最著名且合作时间最长的筹款活动之一。项目呼吁乘客捐出随身携带的零钱，以资助该组织在全球推行的儿童保护计划，以此改善困境中儿童的生活，帮助他们实现全部的潜能。
2013 年，海南航空正式加入联合国儿童基金会（UNICEF）“CFG” 合作联盟，成为中国内地首家参与此公益计划的航空公司。海航承诺将在 5 年时间内，通过机上筹款活动筹集不少于 1000 万元人民币用于支持 UNICEF 开展的儿童保护项目。截止目前，北京 = 海口、北京 =深圳、北京 = 西雅图、北京 = 波士顿等 35 条航线参与了此项公益计划。
“Change for Good ” (hereinafter referred to as "CFG") is an onboard fundraising program jointly initiated by UNICEF and world-class airlines since 1987, one of the UNICEF’ s best-known and longest-running partnerships. It encourages passengers to donate their changes for UNICEF’ s global children protection program, which aims at relieving children in predicament and helping them actualize their full potentials.
HNA officially joined CFG in 2013, the first China’ s inland airlines to become a member of this public welfare program. HNA has promised to collect in five years no less than 10 million RMB by in-flight fundraising activities for the UNICEF’ s children protection program. As of now, participating routes have increased to 35, including Beijing-Haikou, Beijing-Shenzhen, Beijing-Seattle, and Beijing-Boston.
海南航空在取得自身迅速发展的同时，大力弘扬 “为社会做点事，为他人做点事” 的企业文化精神。自开航以来，海南航空向自然灾害地区、贫困地区、残疾人联合会、慈善总会、红十字会、青少年发展基金会、妇女发展基金会、环境保护协会等地区、单位及个人捐赠款项和物资，为社会公益事业做出了应有的贡献。主要公益活动包括：儿童关爱与保护、航空飞行体验、节能减排、公益机票赞助、教育支持、扶贫赈灾、国家特殊包机任务保障等。
While enjoying a rapid growth, HNA does not forget to vigorously promote its corporate culture spirit—“Do something for the public and others.” Since its establishment, HNA has made due contribution to the cause of public welfare by donating in cash or goods to disaster-hit areas, poverty-stricken regions, China Disabled Persons' Federation, China Charity Federation, the Red Cross Society of China, China Youth Development Foundation, China Women Development Foundation, China Association of Environmental Protection Industry, and needy individuals as well. The activities we have hosted for the public good include children care and protection, experiencing a flight, energy conservation and emission reduction, charity air ticket, support for education, poverty or disaster relief, special state charter flights etc.
“Change for Good零聚爱心”机上筹款计划"Change for Good "—an Onboard Fundraising Program
Being always concerned about environmental change, HNA attaches much importance to a sustainable development strategy that promotes ecological civilization and low-carbon economy, commits itself to the mission of protecting and improving the natural environment, readily shoulders its responsibilities for the ecological civilization, and endeavors to create a world famous green aviation brand favored by passengers.
We are the first in China to introduce the IATA Fuel Efficiency Gap Analysis in 2008 to self-analyze the critical fuel consumption segments, for which corporate-level task forces were assembled to push forward selected key management projects of energy conservation and emission reduction.
On January 22nd, 2015, HNA Energy Management System went through all certification processes, making it the first airlines in China’ s civil aviation industry with a third-party certification. HNA is now leading in industry in terms of energy efficiency by applying IT systems to energy consumption and control for a lean management.
From 2008 to the end of 2016, our energy conservation and emission reduction efforts had yielded a total of 300,000 tons of fuel saved and 960,000 tons of CO2 emission reduced (CO2 absorption by 3,295 acres of forest per year), for which HNA was awarded “Hainan’ s Top 10 Meritorious Enterprises for Energy Conservation and Emission Reduction.”
海航始终关注环境变化，坚持把生态文明、低碳经济建设作为推动企业可持续发展的重要战略，将企业使命同保护、
改善自然环境相结合，积极履行生态文明责任，致力于打造旅客首选、全球知名的绿色航空品牌。
2008 年，在国内率先引进国际航协燃油效率差距分析项目，通过对关键耗油环节项目进行自我剖析，选出一批重点
节 能减排管理项目并成立公司级的专项工作组予以重点推进。
2015 年 1 月 22 日，海南航空能源管理体系正式完成全部认证程序，成为中国民航第一家获得第三方认证的航空公司，
并通过建立能源管理体系，将 IT 系统运用于能耗管控中，实现利用精细化管控，进一步提高能源利用效率，达到行业领先水平。
自 2008 年开展节能减排工作至 2016 年底，已累计节油近 30 余万吨，降低二氧化碳排放约 96 万吨，相当于 3 万亩
森林一年的二氧化碳吸收量，被评为 “海南省节能减排十大功勋企业”
Energy Conservation and Emission Reduction节能减排
HNA cares for the development of education in China and the growth of our next generation, thus spares no efforts in boosting the development of education by funding needy students, building schools, and sponsoring scholarships.
HNA has funded school or library construction at Mukeyang primary school in Aba Autonomous Prefecture of Southwest China’ s Sichuan Province, Wajiang Hope Primary School in West China’ s Qinghai Province, and Hainan University, to name just a few. For many years “HNA Gardener Award” , “HNA Student Award” and “HNA College Scholarship” have been granted at the People's University of China, Wuhan University, and China Civil Aviation University etc.. For Hainan Province in particular, “Hainan Treasure Island Grants” funds native high schoolers to make their college dreams come true.
海航关注中国教育事业的发展，关心祖国下一代的成长，致力于资助贫困学生，修建学校，设立高校奖学金等工作，
为推动教育事业发展不遗余力。
开航至今，已向四川省阿坝县牧柯杨小学、青海瓦江希望小学、海南大学等多所学校捐资修建学校和图书馆。连续多
年在中国人民大学、武汉大学、中国民航大学等高校设立“海航园丁奖”、“海航学子奖”、“海航高校奖学金”。在海南地区设立“海
航宝岛助学金”，资助海南籍应届贫困高考生，帮助他们圆梦大学。
Supporting Education支持教育
公益慈善活动 Public Welfare Activities
"Good Wings" charity ticket sponsorship was initiated in 2013 to provide emergency charity air tickets for poor families with sick members, as well as free tickets for needy college students, left-behind children, migrant workers, challenged people, and relief personnel, to help them return home or realize their dreams, or to ensure rescue missions.
In 2014, HNA upgraded its public service model by integrating public service activities with "flyer points for public good" platform, leading to success of a series of public service activities including "Bring Love Home", "Good Wings--My College Dream," "Angels in Action" etc., which have helped over 300 leukemia sufferers, children with AIDS, needy college students, left-behind children, and challenged persons.
“善翼” 公益机票赞助项目成立于 2013 年，旨在为身患疾病且家庭贫困者申请紧急救助机票解决路费问题，同时还为
贫困大学生、留守儿童、在外务工人员、残障人士、抗震救灾人员提供免费机票，帮助他们回家与家人团聚，实现梦想，
保障抗震救灾救援任务。
2014 年开始，海航创新公益模式，将公益活动与 “积分换公益” 平台结合，成功开展了 “送爱回家”、“善翼—我的
大学梦”、“天使行动” 等公益活动，帮助过白血病患者、艾滋病儿童、贫困大学生、留守儿童、残障人士等约 300 余人。
"Good Wings"—Our Charity Ticket Sponsorship“善翼”公益机票赞助项目
社会责任 Social Responsibility
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海航的迅速发展，离不开社会各界的支持和关怀。海航饮水思源，以积极的行动回报社会，
尤其是在每次重大自然灾害发生时，海航总是走在赈灾的前列。
2008 年 5 月 12 日汶川地震，海航随时调用人力、物力、飞机运力全力支援地震灾区
的抢险救灾工作。据统计，在汶川地震中，海航累计执行抗震救灾航班约 100 班，总飞行
近 200 个小时，飞行成本折合人民币 1200 多万元，海航捐款、捐物、投入救灾运力价值近
2000 万元。海南航空签派控制中心被党中央授予 “全国抗震救灾英雄集体” 称号，成为海
南省唯一获此殊荣的单位。
同样，在2010年玉树地震、2013年雅安地震等自然灾害中，海航时刻以国家需要为己任，
为国家抗震救灾贡献力量。
The rapid development of HNA would not be possible without the support and care from all walks of life. HNA never forgets to repay the society for the favor by acting enthusiastically, particularly in times of major disasters when HNA always goes forefront in disaster rescue and relief.
On May 12th, 2008 when a major earthquake struck Wenchuan of Sichuan Province, HNA readied all available manpower, supplies, and aircraft capacity to support the rescue and relief efforts. According to statistics, the number of relief flights by HNA totals around 100, or nearly 200 flight hours, with a cost of over 12 million RMB. HNA contributed a total worth of nearly 20 million RMB in cash donation, supply contribution, and aircraft capacity. HNA Dispatch Control Center was awarded “National Heroic Team in Earthquake Rescue and Relief” by the CPC Central Committee, the only team granted this honor in Hainan.
HNA takes national needs as its own responsibility and contributes to rescue and relief work whenever needed, as what we did in Yushu earthquake in 2010 and Ya’ an earthquake in 2013.
抗震救灾Earthquake Rescue and Relief
海南航空积极响应国家号召，担纲撤侨救援包机重任。
2011年2月23日—3月5日，在海外撤侨行动中。海航共计派出包机15架次，30个航班，
飞赴希腊克里特岛、突尼斯杰尔巴岛等地接回中国同胞 4054 名，历时 11 天，被中国民航
局授予撤侨航班保障 “先进集体” 和 “先进个人” 荣誉称号。
2011 年 1 月和 2 月，在埃及和利比亚撤侨事件中，海南航空共派出包机 20 架次，30
余个航班，4800 余名中国同胞安全回国。
When the nation calls, HNA answers, particularly in the chartered evacuation and rescue missions.
From February 23rd to March 5th, 2011, HNA sent 15 sorties of charter planes and 30 flights in 11 days to Crete, Greece and Djerba, Tunisia to take 4,054 Chinese back home during the overseas evacuation operations, for which the Civil Aviation Administration of China (CAAC) granted honors to individuals and the team who logistically supported the evacuation flights.
In January and February, 2011, HNA employed 20 sorties of charter planes and more than 30 flights to bring over 4,800 Chinese back home safely during the overseas evacuation from Egypt and Libya.
国家特殊包机任务保障Special State Charter Missions
社会责任 Social Responsibility
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DEVELOPMENTVISION发展愿景
DEVELOPMENT
发展愿景VISION 立足东方的世界卓越航空品牌、 全球服务品牌的典范；东方文化中以情感为纽带的生活方式的倡导者和实践者，致
力于让世界感受中国式生活方式、社交方式的幸福和美好。
以民航强国战略为主导，加速国际化布局，倾力打造规模和运营能力居世界前列的卓越航空公司。
Hainan Airlines is on its way of building an international prominent airline company and a model of outstanding global service brand founded on the East, to guide and practice the emotion-bonded lifestyle in eastern culture and to dedicate itself in offering wonderful Chinese way of living and socializing to the whole world.
Focusing on making the country's civil aviation strong, speeding up internationalization, creating a prominent airline company whose size and scale of operations put it at the forefront of the industry.
发展愿景 Development Vision
49 50
