MBA Weekend

- -

!

?

!

?

!

?

!

?

Produce-Sell (Single-sided Market)

: Battle of Device

,

(Stand Alone): ICE

?

: War of Eco-system

S()+ P()+ ICE= SPICE

?

Multi-sided Market

1. (Single-sided Business)

2. (Two-sided Platform)

solution

() CPNT

serendipity

:

HBS

serendipity

solution

3. (Multi-sided Platform)

?

?

:

:

!

?

?

? ?

One-sided Market

Two-sided Market

X Solution :

Y Serendipity :

Ideal Point

: PASS1(Platform as a Set of Solution)

-

: PASS2(Platform as a Set of Serendipity)

- ,

-

()

? ?

, 1814

1900

.

(Device) !

Solution

Solution

Solution

(PASS1)

? ?

!

(PASS2)

? ?

()

()

:Business

Developer

->

30 !

30 30 30 30

->

?

(Ba(), )

!

(Ba(), )

6

32

1

(platform)

(Station, Terminal)

(device)

:

SLM

( )

3 - 1.

1

3 2.

5.2

3 3.

Killer Contents ?

?

Serendipity ?

3

.

-

?

(solution:)+(serendipity:)

!

CEO : .

(Architect)

(PD)

(Leader)

(catalyst)

3()

, ,

(Evangelist)

,

(Complementor)

(Niche creator)

,

Platform

= f(Solution, Serendipity)

= f(PASS1,PASS2)