Upload
ngoxuyen
View
234
Download
1
Embed Size (px)
Citation preview
1
2005
Crossley & Jamieson,1998
18 19
2
2004
3
1998
20
921
2002
4
Egger,2000 2004 2005
2006
( ) (
(..)
( )
5
()
()
()
()
6
()
1900
1901 (Askins
Cottage Camp) (Gray&Liguori, 20022003)
1923
1924
7
12 12
160Motel
Motor + Hotel
HOTEL
()
(
,2008)
8
1981
1988
1998
9
William & Salvatore (2002)1970
6MOTEL
(2006)
(2006) 2006
850 2005
654 2006 850
10
200
(,2008)
KTV SPA
11
2-2
2-2
Jackle,ragers,and Sculle(1996)
(2000)
()
()
()
(2001)
http://www.sunsgarden.com.tw/about.phphttp://www.sunsgarden.com.tw/newsDesc.php?cid=1&newsid=6http://www.sunsgarden.com.tw/newsDesc.php?cid=1&newsid=6http://www.sunsgarden.com.tw/http://www.sunsgarden.com.tw/newsDesc.php?cid=1&newsid=6
12
( )( 2003 2003)
()
2-3
(,2008)
2-3
13
() (1993)
() (2000)
1.
2.
3.
( )
;
14
1.
1980
1988
2.
1995
3.
2002
15
4.
5.
16
()
19401950
1939 13,521
1958 41,332
1960
1.
2. ()
3.
17
()
( ,2007)
1.1981~1988
1981
MTV
KTV
18
30
100
2.1988~2000
1988
19
20
500
3.2000~2004
2002
20
2 4
G
650
4.2004~2006
5 2
EPS 4 2
2005
66
2006
21
2006 850
3 5
5.2006-Now
1 2
300
18 45 5
400 6700
love hotel 3 5
70
280 560
love hotel 6
4
love hotel
500
22
2000
(2003)
23
Semistandardized Interviews Guided
Interviews
24
1.
2.
3.
25
() content analysis
documentary analysisinformational
analysis,,,
,
1.
(Content Analysis)
(B.
Berelson1952)
2.
(1)
26
(2)
(3)
(4)
(5)
3.
(1)
(2)
(3)
(4)
(5)
27
(6)
(7)
1.
2.
3.
4.
()A
1. (
)
28
2.
3. ?
4.
5. ( )
6.
7.
8.
9.
()B
1. (
)
2. ?
29
3. ?
4.
5. ( )
6.
7.
8.?
9.
()
()
30
1.
3-3
A: 4
B: 3
2.
(1)A
A 2004
7 2010 5 11
17
10 A
A
31
A A
3-3-1 A
(2)B.
B
, 928
15
B
B
B
32
3-3-2 B
33
3-4-1
34
()
Bull 1994
Location
(
,2007)
1998
(2005, )
35
(2006)
()
2001
(,2006)
2009 10
2684 106251
37786 4-1-1 4-1-2
4-1-1 2003-2009
2009 2008 2007 2006 2005 2004 2003
2,684 2,670 2,645 2,589 2,555 2,545 2,500
()
36
69
37
4-1-2
308 22 330 198 4 0 4 165 334
226 3 229 174 14 0 14 26 243
31 2 33 10 0 0 0 0 33
228 5 233 88 60 0 60 113 293
184 3 187 176 14 0 14 114 201
52 2 54 33 7 0 7 17 61
35 0 35 28 7 0 7 16 42
70 0 70 31 8 0 8 10 78
192 5 197 79 13 0 13 136 210
93 1 94 47 23 0 23 21 117
93 0 93 55 69 0 69 83 162
66 5 71 79 7 0 7 31 78
67 5 72 53 26 0 26 9 98
45 2 47 45 10 0 10 14 57
63 5 68 52 20 0 20 34 88
97 0 97 72 12 0 12 35 109
100 1 101 78 34 0 34 31 135
114 2 116 52 47 0 47 57 163
103 1 104 64 88 2 90 81 194
174 3 177 58 11 0 11 50 188
112 2 114 69 11 0 11 50 125
86 6 92 61 16 0 16 45 108
42 1 43 29 8 0 8 33 51
19 5 24 8 1 0 1 37 25
2 0 2 0 13 0 13 7 15
2602 81 2683 1639 523 2 525 1215 3208
38
()
39
Villa
A200910
9
4-1-3 A
()
(
2001)
(1992
2002)
40
(1998)
2003
2004
Service Package
2005
20052006
2005
2006
41
2006
(, 2006)
KTV
()
(Egger, Pauw, Lopatatzidis,
Medrano, Paccaud, and Smith, 2000)
42
Egger et al.2000
6 8
()()
(, 2008)
http://etds.ncl.edu.tw/theabs/service/search_result.jsp?hot_query=%E9%99%B3%E4%BB%A5%E6%81%A9&field=AU
43
(,2006)
(1)
( 1998)
44
(2)
Lin & Patel1999Asian American
Hotel Owners Association100
Yavas & Babakus(2005)
SPA
(
,2005)
45
(2008)
SPA
(,2007)
wii
(2006)
(1)
1970
1980
(Gray and Liguori,2002)
46
40 50
20052006
(
2006)
,
(2)
( ,2008)
47
(1)
10 15
6 8
(,2005)
CIS
(,2007)
48
(Farquhar,
1989; Park and Srinivasan, 1994)
(brand equity)Prasad and Dev (2000)
Gale (1994)
(customer value)
( , 2005)
(2008)
19901001995350
2002600 2006 1200 (
20042004)
2007
(,2006)
http://etds.ncl.edu.tw/theabs/service/search_result.jsp?hot_query=%E6%B8%B8%E9%9D%9C%E5%AE%9C&field=AU
49
A
motel
(2)
( ,2006)
50
2
51
52
53
Act ioone,2009 http : / /act ionone.pixnet .net /blog/post /25947047)
,2009 http: / /p log. tcc.edu. tw/post /3068/47977
2009 http: / / twmote l .co m/ar t ic le .php?leaf=art ic le_content&Article_sn=41
2010 http: / /www.ohyamotel .com/
(2001)
(2007) -
(2002)
(2006)
(2000)
(2008)
(2005) :
(2005) - C
(2005)-
(2006) -
: 25-38
(2004)
(2006) Motel Vil la :D 12
(2007)21
(2006)
: 13-24
(2001) :
(2003) Wego
http://plog.tcc.edu.tw/post/3068/47977http://twmotel.com/article.php?leaf=article_content&Article_sn=41
54
/ (2000)
(1998)
(1992) 5 42-49
(2008)
(1993)
(2005) -
(2005) QK - Motel
(2004)
(2002) Will iam, G. S. and Sa lva tore, L.C.
1994
(2003) :
(2005)
1992
(2007)
(2008)
Boorst in, D. (1964) The Image: A Guide to Pseudo-Events in America.
NewYork: Atheneum.
Bul l , A.O.(1994) . Pr ic ing A Motel s Locat ion. Interna tional Journa l of Contemporary
Hosp ital i ty Mangagement ,6(6) ,10 -15.
Cohen, E. (1988) . Authent ic i ty and commodi t iza t ion in tour ism.
Annals o f Tour ism Research,15,371-386.
Chhabra, D. ,Healy,R. ,&Si l l s ,E. (2003) .Staged authent ic i ty and
her i tage tour ism.Annals o f Tour ism Research,30(3) ,702 -719.
Crossley, J .C.&Jamieson, L.M.(1998) . Introduction to Commercial and Entrepreneurial
Recrea t ion. U.S. :Sagamore Publishing.
Egger ,M, Pauw,J . , Lopatatz idis ,A. , Medrano,D. , Paccaud,F.&Smith,
G.D(2000) .Promotion of condom use in a high-r i sk set t ing in Nicaragua :a
rando mized control led t r ia l .The Lancet ,355, 21 -1-2105.
55
Erickson, Rebecca J .1995.The impor tance of authentic i ty for se l f and societ .Symbolic
Interact ion,2 ,121-144.
Goffman, E. 1959. The presenta t ion o f sel f in everyday l i fe . Garden
Ci ty, NY:Doubleday.
Hughes, G. (1995) . Authentici ty in tour ism. Annals o f Tour ism
Research, 22(4) , 781-803.
Hughes, G. 1995. Authent ic i ty in tour ism. Annals o f Tour ism
Research, 22 ,781-803.
Jackle, J .A. , Scul le ,K.A.&Ragers,J .S.(1996) .The Mote l in America.
USA:Ampers and Communica tions.
Lin, B.&Patel ,J . (1999) . Theft problems in motels :A survey. Interna tiona l Journal o f
Hosp ital i ty Mangagement , 18,83 -85.
MacCannel l ,D. (1973) .Staged Authentici ty:Arrangements os Socia l Space in Touris t
Set t ings.The Amer ican Journa l o f Soc iology,
79(3) ,589-603 .
McIntosh,A.J . ,&Prentice,R.C.(1999) .Aff irming autentic i ty:
Consuming cul tura l her i tage.Annals o f Tour ism Research,
26(3) ,589-612 .
Moscardo, G. , & Pearce, P . L. (1986) . His tor ic theme parks : An
Aust ral ian experience in authent ic i ty. Annals o f Tour ism
Research, 13(3) , 467-479.
Ste iner , C. J . , & Reis inger , Y. (2006) . Understaning exis tentia l
authent ic i ty.Annals o f Tourism Research, 33(2) , 299318.
Salamone, Frank A. 1997. Authent ici ty in tour ism: the San Angel
Inns.Annals of Tourism Research, 24 , 305-321 .
Tri l l ing, L.(1972) . S incer i ty and Authentici ty. London: Oxford
Universi ty Press.
Regnier , K. , Gross, M. & Zimmerman, R. (1992) . The Interpreter s
Guidebook: techniques for programs and presenta t ions.
Wisconsin: UW-SP
Revil la , G. & Dodd T . H. (2003) . Authentici ty percep tion o f Ta lavera
po ttery. Journal o f Trave l Research, 42(1) , 94 -99.
Wang, N.(1999) . Rethinking authent ic i ty in tour ism exper ience .
Annals o f Tourism Research, 26(2) , 349-370.
Wait t , G. (2000) . Consuming her i tage Perceived his tor ica l
authentici ty.Annals o f Tour ism Research, 27(4) , 835 -862.
Yavas, U. & Babakus , E . (2005) . Dimensions o f ho tel choice cr i ter ia : congruence be tween
business and lei sure t ravelers. Interna tional Journa l o f Hospi tal i ty Management , 24(1) ,
359-367.
56
A
2010/04/15 AM10:00
?
!
26
101 101 101
vi l l a
vi l la
v i l la
?
?
2011
15~18
57
DM
?
?
?
?
58
30
5 1
2.5
3
?
5 4
10
?
59
? ?
?
?
?
?
60
?
KTV
?
380 480
61
OK
580 480
9 85
9 85
62
VIP VIP
VIP
75
200
63
64
B
2010/04/22 AM11:30
(
)
ok
KTV
65
80%
Ma ybe
680~1680
:
1680 1580 1380
5000
ok
:
DM PO
66
DM
:
:
:
2000
24
10 5
check in check in
67
:
120
:
:
68
:
:
100%
500
1 0 0 %
50
85 C
:
: 1400
1380
:
85 C
:
:
:
12
12
69
100 50 50~70
:
:
ok
KTV
:
: wi i vod vod
:
:
15 80
ok
70
:
:
:
:
:
:
:
ok
:
:
1100
1200 1100 1200
1300
cover ma ybe 1100 1200
1100 ok
1100
1100 1300
:
:
71
:
:
:
:
6000
:
:
:
:
:
:
11001200
1300
1100 1200
DVD DVD
72
OK 1300
:
:
1200
900 1000 300 23
32
300
:
:
;
:
:
:
73
:
:
love hote l
500 700 ~1000
600 700
ok
:
:
:
:
:
74
:
ok
ok ok
:
:
ok
:
: KTV
:
:
:
75
OK
:
HIGH
: PA
H IGH
PARTY PA
:
:
2200
2200
1700 1500 1400 OK
76
:
:
:
:
OK
300
500
:
77
:
:
:
:
:
:
:
:
:
3000 3000
3000 2200~2500
3000
2500 2200
78
:
?
:
:
:
:
:
15
:
79
:
:
:
: ?
:
:
:
80
4 A
98 09 16
81
4 A
98 10 06
82
4 A
98 10 08
83
4 A
98 11 13
MOTEL
84
4 A
98 11 26
85
4 A
98 12 09
86
4 A
99 03 22
87
4 A
99 04 19
1 .
2 .
88
4 A
99 04 21
1 .
89
4 A
99 04 26
1 .
2 .
3 .