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1. What is a website made of?2. What is web project management?3. Web project team4. 4 phases of a typical web project(Objectives, Tasks, Tools, Owners, Deliverables)5. Q & A
Agenda
1. What is a website made of?
2. What is web project management?
Project Management is the discipline of planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives
Web sites: goals and objectives
3. Web project team
■ Producer■ Content(Copywriter, Content Manager) ■ Design(Art, IA)■ Technology(Programmer, Backend Engineer)■ Production(Production Designer )■ Domain Specialists(ex:QA Tester, Usability Expert)
BuildingMaintaining
DesigningPlanning
4. 4 phases of a typical web project
Planning
BuildingMaintaining
Designing
Planning
Objectives●Requirement●Strategy●Plan
4. 4 phases of a typical web projectTasks Description Owners Deliverables
Understanding your audience(User Research)
Market analysis, traffic analysis,etc.
Producer User Profile, Personas, etc.
Analyzing your industry (Competition Research)
Industry analysis, Features analysis
Producer Competition Report
Determining Functional requirements
Requirements Technical Lead Functional Specification
Planning Producer Project plan, User Testing plan
Setting staging area Producer Staging area
Preparing communication brief Producer Communication brief
Kicking off the project Communication brief Producer Communication brief(sign off)
■ Who are my users?■ How many are there?■ How do they access the web?■ What do they need?■ What do they do?
4. 4 phases of a typical web projectPlanning:Understanding your audience
5 key questions in user research:
4. 4 phases of a typical web projectPlanning:Understanding your audience
Stages \Tools
Market analysis
Traffic analysis
User surveys
Personas & scenarios
Task analysis
Focus groups
Feedback analysis
Usability testing
Preference rating
Planning ˇ ˇ ˇ ˇ ˇDesigning & developing ˇ ˇ ˇMaintaining ˇ ˇ ˇ
4. 4 phases of a typical web projectPlanning:Determining your Functional requirements
Core Feature
s?
Prioritizing
Importance Easiness
User needs Time constraints
Business needs Budget constraints
Organizational needs Staff constraints
4. 4 phases of a typical web projectPlanning:Planning
Project Plan
Name Competition
Mission & goals Marketing plan
Target audience Team
Traffic patterns Schedule & budget
Revenue model Assumptions
Feature set Others
Designing
BuildingMaintaining
Planning
Designing
Objectives
4. 4 phases of a typical web projectTasks Description Owners DeliverablesSite structure
Content-View Addressing, auditing, outlining Copywriter, Content Manager
Content delivery plan
Site-View Sitemapping(incl:addressing exisiting site orgnazation & setting naming conventions)
IA Sitemaps
Page-View Wireframing, addressing navigation, naming and labeling
IA Wireframes
User-View Defining key user paths, developing HTML protosite
IA Flow charts, HTML protosite
Visual interface
Creating Reviewing site goals, developing concepts, presenting designs & gathering feedbacks
Art Visual direction
Confirming Confirming flow & functionality, Testing functionality
Production Designer
Handing off Creating graphic templates, creating a design style guide
Art Graphic templates, Design style guide
Building
Designing
Maintaining
Planning
Building
Objectives
4. 4 phases of a typical web projectTasks Description Owners Deliverables
Planning Accessing project status, Establishing guidelines, setting file structure
Producer
Building & Integration Slicing & Optimizing, creating HTML templates & pages, implementing Light Scripting, creating & populating pages, integrating backend development
Production designer
Testing Creating a QA plan, conducting QA testing, prioritizing & fixing bugs, conducting a final check
QA Tester
Maintaining
Designing
Building
Planning
Maintaining
Objectives
4. 4 phases of a typical web projectTasks Description Owners Deliverables
Delivery Handing off, completing the production style guide, creating the handoff packet, tracking documentation, conducting a postlaunch meeting, scheduling maintenance training
Producer Production style guide, Handoff packet
Launch Preparing an announcement plan, launching the site
Marketer Announcement plan, The site
Maintenance Maintaining the sitePlanning iterative initiativesMarketing Measuring success
Webmaster
Q & A