03 Tata Winger in Malaysia JBIMS

7/28/2019 03 Tata Winger in Malaysia JBIMS

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PRODUCTS - Passenger Cars & Utility vehicles

TataSumo/ Spacio

TataSafari

TataIndica

TataIndigo

TataWinger

TataMagic

TataNano

Tata Xenon

XT

Tata Xover (2009)

TataManza(2009



A. SEGMENTATION1. Commercial firms looking for;

• Luxury Passenger Vehicle

• Hotel Pickup Van

• Staff Transportation Vehicle

•Executive passenger vehicle

• Airport Transfer Vehicle or

• Tourist transfer Vehicle

• Ambulance

2. Joint families

B. POSITIONING

1. Safety & Comfortable ride

2. Economy & Luxury.



About Tata WingerBrings distances closer. Takes your business further.

First of many products

launched in the Malay market.

Product specifications

Spacious

Offers a smooth ride

One of the more cost-effective

alternatives for the Malay customer



Offers a welcoming business environment

Stable government

Slow but steadily growing economy

Excellent distribution system

Economically and politically friendly regulations, commercial laws and

economic policies facilitating foreign direct investment Malaysia is ranked one of the easiest places in Asia to do business by the

World Bank

Malaysia’s commercial jurisprudence is based on English common law and

an independent judiciary, therefore a “fair” outcome is more likely

Contract law is enforced efficiently, compared to other Southeast Asiancountries (Global Insight)

The Malaysian government is concerned with price stability and economic

growth, pursuing fiscal policies to keep deficits and currency fluctuations.

The economy has a higher proportion of middle-class consumers and is

growing faster than the population.



Malaysian pay the highest car price in the world for imported cars

The Government take about RM23,000.00 in taxes for every imported car thatis sold in the country

Most of this taxes money goes to the Government for the ApprovedPermits(AP)

It cut Malaysia’s auto import duty from 40 percent to 5 percent

Then imposed steep excise taxes to compensate for the lost revenue

Allows the holder to import cars and motorcycles and distribute them locally

Designed to provide bumiputera

Acts as a quota by restricting the total number of vehicles that can beimported in a given year

Components sourced from locally registered components manufacturingcompanies are eligible for tax reductions



Political Economical Socio Cultural Technological Environmental Legal

Product

For new

assemblers ,

majority of

shares shall be

allocated to

Bumiputera or

the assembly

plants are

located in rural

or gazetted

areas.

Automobile bought toMalaysia in CKD form

results to 20%

Import duty rather

than 80 % import duty

on CBU.

Right Hand Drive.

Average family size

from 7 to 13 seats

1800 cc, Petrol,

Diesel and CNG

varients. Antil roll

bar in front and

rear

Meets

Environmental

Quality

Regulations Act

1987, 1986

Price Priced @ RM 60,000

Core Engine will

be imported and

all others will be

bought from the

local market for

assembly

Engine capacity

limited to 1800

cc to enjoy

lowest duties.

Place

1. Primary

location in

metros.

2. Assembly

units closer to

ports or as per

legal norms.

Cities and Towns

PromotioPromotion anddealerships handled

b DRB hicom or

Peoples car,Attractive

discuounts for bulk

Six Variants whichmultiple option for

Tieups with localcar



Tie-Up with local conglomerate DRB-Hicom as per Local

law of “Bhumiputera” Assembly unit setup with annual capacity of 1,00,000 units

It will also include exclusive Paint shop to suit localcustomer needs

60% of parts sourced from well established local ancillary

industries. Units imported in CKD form Tie-up with local logistics firm for delivery of assembled

units to dealers/showrooms Political

Economica

l

Socio

Cultural

Technologi

cal

Environme

ntal Legal

Product 1 2 3 4 5 6

Price 7 8 9 10 11 12

Place 13 14 15 16 17 18

Promotion 19 20 21 22 23 24

Pace 25 26 27 28 29 30



Marketing Production(R&D) HR/PR Finance/Stakeholders

Knowledge

Winger in CVBU will be

for Pickups, luxury

transport or an

ambulance, and in PCBU

it will be for big family

car

Available in 6 different variant

from standard to luxury, Cutting

edge technology with Front and

Rear Suspension, Gradient 39%

and full safety ensured. and low

maintenance required.

Induction programme and

events, employees and

contract persons are

educated technically along

with rules and norms of

Malaysian environment

Will be educated with

how to use the cutting

edge technology tomake the best utilization

of resources.

Attitude

Support for key initiatives

to increasing the Brand

value amidst competition

Orders are processed and

delivered within 15 days

Developing Corporate

communications and tie

ups.

Relationship based on

trust and mutual respect

Skills Aggressive marketing .Designing products which suitesthe Malaysian family and

environment

Continuous Training foremployees with new

technology experts

Habit

Continuous innovation

with research and

Development to provide

excellent quality at

competitive pricing and

value for money.

60% of parts procured from local

suppliers.

Tie ups with conglomerate

DRB hicom and tie up with

local logistics, Caring for

dealers interest with profit

sharing and development of

their business.

Caring for Finance and

Stakeholders.

Character Value pricingExcellence at low cost with full

safety ensured

Employees trained to

execute orders and

educated with rules and

norms to be adopted

Fastest Delivery Promise

Values

Consumer interest in

safety and comfort is thekey

Innovative Design, Abundant

Space, Dual AC and Lowmaintencance

Thought of owning and

dealing with most trustedcompany

Cultural sensitivityCorporate citizenship



RARE STRENGTHS

Quality at competitive pricing.

15 days Delivery (as compared to 2 month deliveryoffered by competitors)

EMOTIONAL BONDING WITH “M” RESOURCE

Training

Additional benefits;

Performance-linked pay Extracurricular Crew activities

Recognition and rewards schemes



THANK YOU

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03 Tata Winger in Malaysia JBIMS