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"Paulo Mendes da Rocha designed the Forma Store in São Paulo, Brazil to allow for maximum display space. The showcase window is elevated and spans the entire length of the building. Thus, the window becomes billboard, easily seen by passing traffic.Inside the store, equipment and support services are placed at each end of opposing concrete walls. The center area is open for product displays.The Forma store is elevated with 900 square yards of parking space located below. The main entrance is reached via a retractable staircase" from: architecture.about.com
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fiLeon
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Leonardo FinottiA R C H I T E C T U R A LP H O T O G R A P H E R
[email protected]: Leonardofinottistudio
BACK OFFICE+55 34 32359498Rua Bernardo Guimarães 52538400-198, Uberlândia MGBRAZIL
+55 11 87811913Rua da Consolação 3064 cj.B_4201416-000, São Paulo SPBRAZIL
+351 969319613Estaleiro Naval Rochado Conde de Óbidos1399-036, LisboaPORTUGAL
07812_060911_056DNight general view from east
fiLeon
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@Fin
otti.co
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Leonardo FinottiA R C H I T E C T U R A LP H O T O G R A P H E R
[email protected]: leonardofinottistudio
BACK OFFICE+55 34 32359498Rua Bernardo Guimarães 52538400-198, Uberlândia MGBRAZIL
+55 11 87811913Rua da Consolação 3064 cj.B_4201416-000, São Paulo SPBRAZIL
+351 969319613Estaleiro Naval Rochado Conde de Óbidos1399-036, LisboaPORTUGAL
07812_060911_009DView of the elevating entrance staircase in the free space on the ground floor
07812_060911_011DView of the elevating entrance staircase in down position
07812_060911_019DPerspective of the southwest facade. The concrete wall is one of the two pillars of the building
07812_060911_010DView of the elevating entrance staircase in mid position
07812_060911_012DView of the access on the ground floor and the entrance staircase
fiLeon
ardo
@Fin
otti.co
m A
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Xxxxxx Xxxxxxxxxxxxxx xx xxxxxxxxxxx xxxxxxx XXXXXXX
Leonardo FinottiA R C H I T E C T U R A LP H O T O G R A P H E R
[email protected]: leonardofinottistudio
BACK OFFICE+55 34 32359498Rua Bernardo Guimarães 52538400-198, Uberlândia MGBRAZIL
+55 11 87811913Rua da Consolação 3064 cj.B_4201416-000, São Paulo SPBRAZIL
+351 969319613Estaleiro Naval Rochado Conde de Óbidos1399-036, LisboaPORTUGAL
07812_060911_049DFrontal night view
07812_060911_057DFrontal night view
07812_060911_051DNight detail of the Cidade Jardim Avenue facade
07812_060911_059DStaircase to the facade showcase
07812_060911_058DView of the mezzanine as a big showcase to the street and its reflection in the glass facade
fiLeon
ardo
@Fin
otti.co
m A
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HIT
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Xxxxxx Xxxxxxxxxxxxxx xx xxxxxxxxxxx xxxxxxx XXXXXXX
Leonardo FinottiA R C H I T E C T U R A LP H O T O G R A P H E R
[email protected]: leonardofinottistudio
BACK OFFICE+55 34 32359498Rua Bernardo Guimarães 52538400-198, Uberlândia MGBRAZIL
+55 11 87811913Rua da Consolação 3064 cj.B_4201416-000, São Paulo SPBRAZIL
+351 969319613Estaleiro Naval Rochado Conde de Óbidos1399-036, LisboaPORTUGAL
07812_060911_015DMain showroom with the entrance staircase in the foreground
07812_060911_045DBack mezzanine with the same section of the front one as a long showcase
07812_060911_022DView of the main showroom with the entrance staircase in the foreground and the back facade in the background
fiLeon
ardo
@Fin
otti.co
m A
RC
HIT
EC
TU
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L P
HO
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Xxxxxx Xxxxxxxxxxxxxx xx xxxxxxxxxxx xxxxxxx XXXXXXX
Leonardo FinottiA R C H I T E C T U R A LP H O T O G R A P H E R
[email protected]: leonardofinottistudio
BACK OFFICE+55 34 32359498Rua Bernardo Guimarães 52538400-198, Uberlândia MGBRAZIL
+55 11 87811913Rua da Consolação 3064 cj.B_4201416-000, São Paulo SPBRAZIL
+351 969319613Estaleiro Naval Rochado Conde de Óbidos1399-036, LisboaPORTUGAL
07812_060911_014DView of the showroom with the concrete wall in the background
07812_060911_030DView of the showroom from the mezzanine
07812_060911_016DInterior show room with the light mezzanine on left
fiLeon
ardo
@Fin
otti.co
m A
RC
HIT
EC
TU
RA
L P
HO
TO
GR
AP
HE
R
Xxxxxx Xxxxxxxxxxxxxx xx xxxxxxxxxxx xxxxxxx XXXXXXX
Leonardo FinottiA R C H I T E C T U R A LP H O T O G R A P H E R
[email protected]: leonardofinottistudio
BACK OFFICE+55 34 32359498Rua Bernardo Guimarães 52538400-198, Uberlândia MGBRAZIL
+55 11 87811913Rua da Consolação 3064 cj.B_4201416-000, São Paulo SPBRAZIL
+351 969319613Estaleiro Naval Rochado Conde de Óbidos1399-036, LisboaPORTUGAL
07812_060911_035DView of the offices on the mezzanine and the facade structure in the background
07812_060911_026DFacade structure detail
07812_060911_042DDownward view of the staircase between the two concrete walls
07812_060911_036DStaircase between the two concrete walls on left and facade from inside on right
07812_060911_043DGeneral view of the interior from the mezzanine
