09.06.2010LANDURLAUB Mecklenburg-Vorpommern e.V. Regional and specialised rural tourism products in Mecklenburg-Vorpommern Cornelia Hass

09.06.2010 LANDURLAUBMecklenburg-Vorpommern e.V.

Regional and specialised

rural tourism products

in Mecklenburg-Vorpommern

Cornelia Hass


1. Rural Tourism Association of Mecklenburg-

Vorpommern

2. Regional and specialised tourism products


Where is Mecklenburg-Vorpommern?

In the north of Germany

At the Baltic Sea

1.7 million inhabitants

2.000 km coastline

> 2.000 lakes


Biggest town: Rostock 200.000 inhabitants Well known seaside resorts – Heiligendamm,

Warnemünde, Kühlungsborn, Binz etc. tourism is a big industry 2009: 28.5 million bednights

Much of the area is rural Industries: agriculture, food industries Rural tourism: important economical factor in the

countryside


Rural Tourism Association

of Mecklenburg-Vorpommern

founded in 1991 230 members with about 4.100 guest beds

< 8 beds 99 members8 – 20 beds 38 members21 – 50 beds 30 members51 – 100 beds 17 members>101 Betten 2 membersAssociated members 44 (17 private persons, 27 associations

and tourist service providers without accommodation)

about 472.000 bednights per year estimated rural tourist service providers in MV: ca. 600 - 800


Structure of Rural Tourism Association of M-V

Board (8 members – honorary basis)

Main Office (2 employees)

4 Regional Offices (4 employees)

1 Special Project „Horse Riding Tourism“ (1 employee)

Financing: - PROJECT funding (from EU and Federal State)- membership fees- receipts for services


Catalogue “Rural Tourism in Mecklenburg-Vorpommern”

Annual publication

~ 120 pages

45.000 copies

Distribution through fairs, exhibitions, events, postal service

Regional specialised products - 1


Catalogue “Horse Riding Tourism in Mecklenburg-Vorpommern”

First edition: 2008Next edition: October 2010

~ 80 pages

50.000 copies




Map“Regional farm and coffee shops”

First edition: 2008Second edition: January 2010

60.000 copies




TRIIDO – new and innovative Online Booking System


? What is new ?

Online booking of accommodation and activities


Accommodation

1. Holiday apartment/house2. Double room, single room3. Hay lodging

Activitiesa) A daily horse riding lessonb) A guided city tourc) Visit at the local museum

Activitiesd) Participation in a traditional handicraft course e) Taking part in farm activitiesf) Guided walking tour through national park

Holiday Packages

Numerous packages can be created: 1+a+b 1+ a+c 2+a+b 2+c+f 3+d+f 3+b+e etc

What is new?


This booking system is REGIONAL DEVELOPMENT

creates regionally specialised tourism products

practical networking

improves the local value chain through marketing and selling

What is new?


creates regional specialised

tourism productspractical networking

improves the local value chain

All kinds of providers can participate

Farm houses, private providers, holiday apartments, guest houses, hotels, camp sites, fishers, handicraft providers, tour guides, horse riding teachers etc

The system delivers the tool for tourism providers to connect their services.

The system bundles all its regional offers.

The region defines itself in a completely new and complex way.

The region attracts more and new guests.


Advantages for tourism providers

Accommodation and activities are marketed professionally

Once registered accommodation and activities can be marketed

- in many different packages

- by several tour operators

Quotas need to be updated only once > automatic update for all packages where accommodation/activities are included


Quotas can be flexibly used by the tourism provider and the tour operators

Quotas can be updated by tourism provider himself

Comfortable administrational functions

Immediate information by e-mail when accommodation and/or activity was booked

Easy handling of the software

Advantages for tourism providers


Advantages for guests

Easy way to individual and bookable holiday packages

Many opportunities to find suitable accommodation and select regions and activities

Only packages that are available in the travel period are shown in the system

Especially important for short trips: guests experience something special

Comfortable und user friendly system - easy booking procedure

Guests receive all booking materials and vouchers immediately online







Thank you for your attention!

Welcome to Mecklenburg-Vorpommern!

LANDURLAUB Mecklenburg-Vorpommern e.V. (Rural Tourism Association of Mecklenburg-Vorpommern)

Cornelia Hass Griebnitzer Weg 2

D-18196 DummerstorfTel. +49 38208 13645Fax +49 38208 60673

Mail: [email protected]

mailto:[email protected]

Documents

09.06.2010LANDURLAUB Mecklenburg-Vorpommern e.V. Regional and specialised rural tourism products in Mecklenburg-Vorpommern Cornelia Hass