23
1 © 2007 Nokia Mistä kännykät on tehty Prof. Yrjö Neuvo 26.3.2007

1 © 2007 Nokia Mistä kännykät on tehty Prof. Yrjö Neuvo 26.3.2007

  • View
    213

  • Download
    1

Embed Size (px)

Citation preview

Page 1: 1 © 2007 Nokia Mistä kännykät on tehty Prof. Yrjö Neuvo 26.3.2007

1 © 2007 Nokia

Mistä kännykät on tehty

Prof. Yrjö Neuvo26.3.2007

Page 2: 1 © 2007 Nokia Mistä kännykät on tehty Prof. Yrjö Neuvo 26.3.2007

2 © 2007 Nokia

Nokia today

850 million peopleglobally use a Nokia

device daily.

• Consumer devices and experiences

• Mobile network equipment, solutions and services

• Solutions for enterprise customers

Supplier to 58 WCDMA networks.9 phones manufactured each second.

Nokia for Business mobilizes enterprises globally.

Sources: Nokia estimates

Page 3: 1 © 2007 Nokia Mistä kännykät on tehty Prof. Yrjö Neuvo 26.3.2007

3 © 2007 NokiaSources: Nokia 2005 & 2006, GSM Association 2006

3 billion mobile subscribers by 2007.

Over 1 billion wireless broadband subscribers by 2009.

Up to 90% of the 6 billion will have mobile coverage by 2010.

We currently expect:

Page 4: 1 © 2007 Nokia Mistä kännykät on tehty Prof. Yrjö Neuvo 26.3.2007

4 © 2007 Nokia

Towards the 3 Billion Milestone

Mobile

phone

subscription

s globally,

millions

Source: Nokia

3 billionin 20073 billionin 2007

0-92 -93 -94 -95 -96 -97 -98 -99 -00 -02-01 -03 -04 -05 -07e

200

400

600

800

1 000

1 200

1 400

1 600

1 800

2 000

2 200

2 400

2 600

2 800

3 000

Current global penetration 33

%

Page 5: 1 © 2007 Nokia Mistä kännykät on tehty Prof. Yrjö Neuvo 26.3.2007

5 © 2007 Nokia

Nokia serves a very diverse customer

base

Page 6: 1 © 2007 Nokia Mistä kännykät on tehty Prof. Yrjö Neuvo 26.3.2007

6 © 2007 Nokia

Impact of decline in Total Cost of Ownership

0

1000

2000

3000

4000

5000

6000

7000

$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12 $13 $14 $15 $16 $17

Po

pn

(m

n)

North America Export Brazil Mexico China India

SEAP Advanced SEAP Emerging Japan & Korea Eastern Europe Western Europe MEA

Mobile ownership is now pushing into the circled area. The graph shows that, at these income levels, even a small reduction in the cost of ownership will increase the potential market by a large amount

Income ($/day)

Page 7: 1 © 2007 Nokia Mistä kännykät on tehty Prof. Yrjö Neuvo 26.3.2007

7 © 2007 Nokia

Multimedia computer the truly personal computer

All of my connected

applications, always with me

Page 8: 1 © 2007 Nokia Mistä kännykät on tehty Prof. Yrjö Neuvo 26.3.2007

8 © 2007 Nokia

Nokia N95SPECS

•Up to 160 MB internal dynamic memory

•Up to 2 GB microSD memory cards

•Large 2.6" QVGA (240 x 320 pixels) TFT display. up to 16 million colors

•WiFi (802.11 b/g) and UPnP (Universal Plug and Play)

•WCDMA 2100 (HSDPA) with simultaneous voice and packet data (max speed 3.6Mbps)

•Integrated Bluetooth v.2.0 EDR

•USB 2.0 via Mini USB

•3.5 mm stereo headphone plug and TV out support (PAL/NTSC)

•5 megapixel camera (2592 x 1944 pixels), Carl Zeiss optics, Tessar lens

•Integrated flash & Auto focus

•MPEG-4 VGA (640x480) video capture of up to 30 fps

•MP3/AAC/AAC+/eAAC+/WMA/M4A support

•Stereo FM radio (87.5-108MHz /76-90MHz) with Visual Radio support

•Built-in GPS

•Nokia Web Browser with Mini map

Page 9: 1 © 2007 Nokia Mistä kännykät on tehty Prof. Yrjö Neuvo 26.3.2007

9 © 2007 Nokia

Connected camera

Nokia N95

Carl Zeiss optics

5 megapixels

Auto focus

Online sharing

Page 10: 1 © 2007 Nokia Mistä kännykät on tehty Prof. Yrjö Neuvo 26.3.2007

10 © 2007 Nokia

Page 11: 1 © 2007 Nokia Mistä kännykät on tehty Prof. Yrjö Neuvo 26.3.2007

11 © 2007 Nokia

Page 12: 1 © 2007 Nokia Mistä kännykät on tehty Prof. Yrjö Neuvo 26.3.2007

12 © 2007 Nokia

400% of original size

Page 13: 1 © 2007 Nokia Mistä kännykät on tehty Prof. Yrjö Neuvo 26.3.2007

13 © 2007 Nokia

Maps and navigation

City guides to help you find the points of interest

GPS, maps and navigation to find your way in the world

Nokia N95

Now you’ll never get lost again!

Page 14: 1 © 2007 Nokia Mistä kännykät on tehty Prof. Yrjö Neuvo 26.3.2007

14 © 2007 Nokia

1 2 3 4 5

118

Antennas

2G/3GCellular

WLANBlue toot

hDVB-H GPS

FMUWBNFC

diversity RX

7

9 10

6

Diverging application needs are driving for diversity of radios

2G/3G together with

• UWB, WLAN, RFID, Bluetooth, FM Radio, DVB-H, GPS, …

Multiradio integration

Page 15: 1 © 2007 Nokia Mistä kännykät on tehty Prof. Yrjö Neuvo 26.3.2007

15 © 2007 Nokia

Wibree brings ease of integration, low power and low cost

• Easy integration with Bluetooth – minor digital additions to BTH chip

• Bluetooth-equivalent performance• Lower power consumption• Low production cost• Small size• Streamlined usability (UI, pairing)

Stand-Alone IC

Dual-Mode IC

ISM bandwidth

2.4 GHz 2.4 GHz

Data rate 1 Mbps 1 Mbps

Range 5-10 m 5-10 m

Power BTH x 10-25% BTH x 75-80%

Size <6 mm² BTH + 0.2 mm²

Page 16: 1 © 2007 Nokia Mistä kännykät on tehty Prof. Yrjö Neuvo 26.3.2007

16 © 2007 Nokia

Extending the application domain, NFC

• Near Field Communications (NFC) allows users to easily & safely use their phones to interact with devices and services with just a simple touch, thereby making the phone a more essential part of the user’s life.

• Potential use-cases:• Payment

• Ticketing

• Service discovery

• Other smart card application• Access control

• Loyalty programs

• etc.

Page 17: 1 © 2007 Nokia Mistä kännykät on tehty Prof. Yrjö Neuvo 26.3.2007

17 © 2007 Nokia

Architecture of a mobile device

Page 18: 1 © 2007 Nokia Mistä kännykät on tehty Prof. Yrjö Neuvo 26.3.2007

18 © 2007 Nokia

Lowest Cost Architecture

• Limited interface support

• Single-chip is attractive, if it meets cost, yieldand performance targets

RF

DSP

BBRF

DISPLAY

Charger

Headset / audio

Application, Core and Protocol SW

Page 19: 1 © 2007 Nokia Mistä kännykät on tehty Prof. Yrjö Neuvo 26.3.2007

19 © 2007 Nokia

Architecture of a Multimedia Device

… etc …

FM radio

DVB-H

WLAN

Display

Camera

Input Device

ASIC

System LogicDSPMCUSRAM

RFIF

Audio CodecBB regulatorsEnergy mgmt

ASIC

SDRAMSTD

FlashSTDSTD

System ChipGSM/EDGE/WCDMA/CDMA2000

Analog Chip

Antennas,RF

FlashSTD

HW acceler.DSPMCUSRAM

ASIC

Multimedia Chip

Application SW

Symbian OS

GPS

Protocol SW

Bluetooth

Memory

Card

Page 20: 1 © 2007 Nokia Mistä kännykät on tehty Prof. Yrjö Neuvo 26.3.2007

20 © 2007 Nokia

Open Interfaces

Mobile Industry Processor Interface (MIPI) promotesfaster and broader adoption of interface standards

MIPI CompliantMultimedia Chip

FlrDA

I2S

I2C

Modem I/F

SDRAM Controller

NAND Controller

GPIOs LCD I/F

USB OTG

MMCSD

Camera IF

UART

PCM

Keyboard

I2C orSPI

Audio

Codec

Power

Management

Modem

BlueToothMobileDDR

NANDFlash

LCD CtrlUSB

LCDDisplay

IrDA

Page 21: 1 © 2007 Nokia Mistä kännykät on tehty Prof. Yrjö Neuvo 26.3.2007

21 © 2007 Nokia

Block Diagram of a Cellular PhoneBiCMOS

GaAs HBT

0.25m CMOS

0.13m CMOS

720mAh

~ ÷

BatteryChargingControl

Regulators

PowerSupply

ADCDAC

AudioCodec

BottomConnector

SIM card

Mixed-Signal

BBMemory

ControlInterfacesLogic

DSP160 MHz

MCU50 MHz

SRAM

Flash

Keyboard

LCDBacklight

LCD

64 Mbit

128x12864k colors

Infra Red

Vibra

Microphone

Earpiece

HandsfreeSYNTH

PA

RF1900

1800

900

900

1800/190

0

Page 22: 1 © 2007 Nokia Mistä kännykät on tehty Prof. Yrjö Neuvo 26.3.2007

22 © 2007 Nokia

POWER,W

3

2

6

2004

2002

Gross Power Consumption Exceeds Thermal Dissipation Capability of Mobile Device

4

1

5

2006

COOLING REQUIRED

100cc plastic monoblock

100cc metal monoblock

100cc plastic clamshell,open

Cellular RF Cellular RF

Miscellaneous

Cellular BBCellular BB

Local Connectivity

Local Connectivity

Local Connectivity

Display+backlight

Display+backlight

Display+backlight

Camera

Camera

Cellular RF

Audio

Audio

Audio

Apps Engine

Apps Engine

Mass Memory

Mass Memory

Power conversion

Power conversion

Power conversion

Cellular BB

Large plastic communicator,open

Small metal communicator,open

Page 23: 1 © 2007 Nokia Mistä kännykät on tehty Prof. Yrjö Neuvo 26.3.2007

23 © 2007 Nokia