1 _

7 _ VK Mobile

contents. Situation Analysis . market analysis . product . consumer analysis . competition analysis

. Marketing Strategy

. Advertising Strategy . object . target . positioning . concept . creative

. Situation Analysis

market analysis

2006 DMB

market analysisSKT

market analysisKTF

market analysisLGT

market analysis

market analysis

20~30 Bar type Bar type Bar type

product

VK-A9.9mm Bar type Simple 130 , MP3, June, T-flash, Moneta Simple & Slim Bar

! !!

competition analysis

(Anycall)0.89cm SK 240320130 , MP3, June VOD, MOD

competition analysisKTFTEV-K100

0.79cm 1.8 130 .

Motorola

->VK-A !

. Marketing stategy

marketing stategy

, ,

. Advertising Strategy

object

VK-A Bar type

VK

target

10 ~ 20

target

VK ,

concept

SlimStylishSimple

pet name

triple S

creative

creative Video audio

thank you