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1 פ חחחח פ חחחחחח פ ח חחח פ ח חחחחח פ חחחחח‘Investments with added value’ From the community - With the community - For the community BESADNO: American-Israeli Company - פ פפ פפפ"פ3/8/2014 פפ"פ

1 פיתוח רעיונות ניהול סיכונים השקעות ‘Investments with added value’ From the community - With the community - For the community BESADNO: American-Israeli

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Page 1: 1 פיתוח רעיונות ניהול סיכונים השקעות ‘Investments with added value’ From the community - With the community - For the community BESADNO: American-Israeli

1

שקעותהכונים יסהול ינעיונות ריתוח פ

‘Investments with added value’

From the community - With the community - For the community

BESADNO: American-Israeli Company

- " ד תשע אב 3/8/2014ז ד" בס

Page 2: 1 פיתוח רעיונות ניהול סיכונים השקעות ‘Investments with added value’ From the community - With the community - For the community BESADNO: American-Israeli

2 Parnasa

Parnasa provides the inventor or business owner professional marketing, business and financial advice all under one roof.

Parnasa- Innovation development, risk management, investments- incubator for entrepreneurs and investors

Parnasa provides the investor a diversified managed risk portfolio with a high probability ROR/ROI.

Page 3: 1 פיתוח רעיונות ניהול סיכונים השקעות ‘Investments with added value’ From the community - With the community - For the community BESADNO: American-Israeli

3 Objectives of the Fund

Professional advice at an international level

Potential financing from a pool private investors

Identification of potentially successful ventures at seed stage

Increase market value, bring the invention to maturity

and profitable sale/exit

Page 4: 1 פיתוח רעיונות ניהול סיכונים השקעות ‘Investments with added value’ From the community - With the community - For the community BESADNO: American-Israeli

4 Organizational Structure

Peripheral support

Advisory team

Chairman CEO

CTO

COO

Page 5: 1 פיתוח רעיונות ניהול סיכונים השקעות ‘Investments with added value’ From the community - With the community - For the community BESADNO: American-Israeli

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Parnasa’s Team

Eliezer Gross – Founder and Chairman

30 years of experience in business entrepreneurship and establishment of companies throughout the United States, Europe and Israel. Sales and marketing expert. Has formed business relationships with dozens of leading companies, many of which are included in Fortune 100.

Shalom Sa'adon – CEO

30 years of experience in managerial banking positions and acted as chairman of the board of directors for governmental and public companies. Responsible for the macro and micro management of Parnasa.

Cobi Bitton – COO

Organizational consultant and senior expert in business development and research in the entrepreneurship field. Possesses extensive experience in industry. Over fifteen years of experience in business consultancy for companies and entrepreneurs throughout American, Latin, and European markets.

Avner Farkash – CTO

Engineer and system developer possessing approximately 30 years of experience in management of large companies, startups and technological business ventures throughout the European Union and the international market. Responsible for project development of the Parnasa Fund.

Attorney Michael Rabibo – General Counsel

25 years experience as an attorney and legal consultant. Licensed in the State of New York . Responsible for the legal structure of Parnasa.

Page 6: 1 פיתוח רעיונות ניהול סיכונים השקעות ‘Investments with added value’ From the community - With the community - For the community BESADNO: American-Israeli

6 Processing method for a new venture

Meet the entrepreneur and study the project

Every innovative idea is entered into our system

A Multi-staged vetting process will evaluate the

financial potential of the invention

Using our pool of professionals the

business/invention will grow and market value

increase

Page 7: 1 פיתוח רעיונות ניהול סיכונים השקעות ‘Investments with added value’ From the community - With the community - For the community BESADNO: American-Israeli

7Evaluation Process

Primary filtering- selection of potential ideas

Secondary filtering- in depth feasibility study

Tertiary filtering- formation of a professional

team

Decision making

Innovative ideas

Prospective ideas

IP

Team

Parnasa

OtherStage Stage duration Cumulatative Duration

1.Venture Identification 3-5 months 3-5 months2.Feasibility study 1-3 months 7-8 months3.Creation of team with presentation 3-6 months 7-14 months4.Creation of work plan and business plan 3-4 months 10-18 months5.Professional evaluation and conclusion 1-2 months 11-20 months6.Legal Negotiation and Contract Signing 3-5 months 14-25 monthsDuration for total process 30 Months

Page 8: 1 פיתוח רעיונות ניהול סיכונים השקעות ‘Investments with added value’ From the community - With the community - For the community BESADNO: American-Israeli

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Guiding principles: Transparency-Reliability-Professionalism

Advantages for Investors

Opportunity for seed investment in project while market value is low

A hub of innovation, creativity and commitment that enhances the prospect of success

Provides the investor a diversified managed risk portfolio with a high probability ROR/ROI.

Experienced team of accomplished businessman and professionals from many industries.

Advantages for entrepreneurs

Experienced team of experts in many fields

Generate increased market value in order to pave the way for an exit or sale.

Comprehensive Services: patent registration, business planning, financing, legal advice and more…

Professional incubator that offers lucrative business advice in order to sustain healthy development.

Page 9: 1 פיתוח רעיונות ניהול סיכונים השקעות ‘Investments with added value’ From the community - With the community - For the community BESADNO: American-Israeli

9Samples of Parnasa Projects

Roof Rack‘E-Z-CARRY’

Online user recommendation program‘MIDAS’

Computerized Stations‘KISLEV’

Light-weight coat‘ZERO’

Online Orthodox Newspaper‘AS OF TODAY’

Milk Composition Tester‘ULTRA MILK’

Page 10: 1 פיתוח רעיונות ניהול סיכונים השקעות ‘Investments with added value’ From the community - With the community - For the community BESADNO: American-Israeli

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שקעותהכונים יסהול ינעיונות ריתוח פ

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