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nu.:J\J~n1'in1'i~n~11~ii~1"tJ1~~~'tJLfttJVI~uii~~~"'~1n 1. ~\J~VI1'inu.:J\J~m'inTi~n~1 iim1~~1l1~.:1
VI'Li"ltJ .:J1'tJi11tJ "tJu n L <ih L tl'tJ ~ ru~ n 'i'i1J m 'i tl 'i~ ~~ nu.:J \J~m'i
m'i~n~1 2. er\J~VI1'iiin1'i fhtl\J ~Vlm1Jn1'i~1Lij'tJ.:J1'tJuci1.:J~lf1L~1Ju "
3. er\J~VI1'i \J~n1'i.:J1'tJ~"ltJVI~nli'i'i1J1fi\J1~ "
vr1J1EHVIIJl 1 '!Jaa.:JLnl'l :
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.,,a~ 'l~tl .,::'\) 1\lvl b \Jt~-,1 a~'l\1 n ,.,tl '1:: Ui\l 1'1 rum'Wm EJ L\1 tl'I ::'\)1\J~utl·mnru mctctt<:
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l'l:::LL'U'U 1 l'l:::LL 'U'U 2 l'l:::LL'U'U 3 l'l:::LL'U'U 4 l'l:::LL'U'U 5
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e.Jam-a'l.h:aii'lJ(Il\JLv~
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" nn. ~'IJ 'Ufl
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ii n1'iU. ti~iJ'ULLfl::: LLflnL \J~V'U L~vui~1nl'l11:ui ~n~:::'!JfJ~~ii \J'i:::~um')rulil')~ (tacit
d " knowledge) L yjflfl'U'VI1LL 'U"l ., ... ..,...j., .I a v.J u!J'Uiil~~ li11lJ u'):::L~'U 1'111lJ~~
n1'-1u~tu.Ufl 1 LLa:::Le.JmL'Yj')1\J~
'41'1a1mn~:uL i11'-1:u1v~n1'-1u~
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'i:::'I.J'\.JOJ'i\J!)~~1lJ'!JfJ~nfJ~., (2.3.1.1)
II .., d o ._,
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n1'iPi0"1:11 (2.3.2.1)
nfJ~u~m'im'iPin~n111i~1LillJm'i,Y~n~m'i:u
li11lJLLe.J'Un1'i,Y~m'im1:uinB~u~n1'in1'iPim~1
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d !"! ., .. .-d.. ., YILu'ULL'U'l u!]\J~YI~lJ1~~'1.J1 LL~~
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(explicit knowled~e)
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m-aP!m:t1 (2.3.4.1)
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~1t:J~m:Jruei'm:J'i (explicit ~~'1.J1 (Explicit knowled~e for m'i?im:t1 lJ'III1iYJtn~EJ'UL'if'11'i
knowled~e) LL~~~1f1f'l11l.Ji development) f1tl.:J\J~f11'if11'i?lm:J1
li'm:t~'llu~ ~l1tJ-a~"um'irum~ Ul·n1YJt:J1~t:J'UL 'il'11'i (2.3.5.1)
(t acit knowled~e) ~LU'ULL'U'l tJ!jllii~~lJ1tl~lJ hit '1.Jf11'i
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'liv\11n~ (Threats)
1~u.:~\J\J~:l1J1ru 2558 nu<I\J~rn~rn~~m.~n1~ih~f'l~1m~11l
L~~u~~<l1~ 4 ~~.:11~ 1~vhdJ~rn~LL"1L~~~ ~1~1~ 1
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1 ~~~1~ L~u~~1niirn~tJf\J 1m~~~1<1fl1EJ1~VIt11tm~
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'!J1V~f'l'l11l ~ m ~u<~'!Ju<~ rn~~~1.:~ n~QYlM ~\.!1'1~1 n~ 1 ~Li1V~f'l111l ~~1~LL~:lLU~u<lflLL~<Ifl1~L~EJ~iuth<~LL~~~.:J
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1.~\J~VI1~a<~L~~1JLL~:l~U\J~11~1~tjf'lmm1~u<lflmM
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'jf~LL ~.:! (Strengths)
1. nu~\J~rn~rn~Pim:niif'lru:lm~1lrn~a~L~~1lrn~~V~rn'i
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3. \.!f'l~1mnu~\J~rn'irn~~m:mnV~LL~~,r~V~1~1~1~rn~
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LLiil"~'l1~1tl'llU ~1lJ L UU
f'lru~n'i'ilJnl'iU"~f'lru~'l'il.:J1U\J~'11l'i
f'l1llJL~ti.:J(2.4.1.1-2.4.1.3)
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L Vlf'lL \J 1"va1'iaUL Vlf'l 'illf'l1'iamu~ - n'i'il.Jnl'i\J~'I1l'i;1ll.JL~t1<~1~~V1tl'i~'fla.J u3'!1'1'ifl11l.IL"CJ'~\h~5bna<~u5m'i tl'l~lUE!Vllif'l1alJl{ ...,~an"qVlfi f'lru~m'il.lm'i\J~'I11'if'l1l1JL~tl<~'tJ'il.:J ll<llU - f'l1llJL~ll<ll'i1UULti\Jlll n'iJ.:J\J~nl'inl'iPfm!ll (2.4.2.1) LL"~1\0i
n!J'I1l.lltl 'i~Luvu .Uau.:JI'i'u - f'l11lJ UlLL~U\J~'I1l'if'l1ll.JL~ti.:J'tJ'il<~ L~ti.:JI'ilum'itlijmi<~ll.J L 'liu f'l1ll.l L~ll<~ lll~tiUL 'if'l1'il.JlL U\JLLU1V11\IL u
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Lfl~-l01~01~~1tl-l1U~Cl01~~111~1lJ
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