1. Copyright 2012 EMC Corporation. All rights reserved. 1

2. IT (ITaaS: IT-As-A-Service) Leveraging IT To Accelerate Business Agility /EMC Taiwan Copyright 2012 EMC Corporation. All rights reserved. 2 3. ITaaS ? Copyright 2012 EMC Corporation. All rights reserved.3 4. #1 15% 24%55% 9% - GartnerSource: The Drivers And Challenges Of Private Cloud Computing, March 2011, Gartner Copyright 2012 EMC Corporation. All rights reserved.4 5. ITaaS : Corporate Performance Global Business Agility Survey, VMware, February 2011 Agility Is Important To Achieving Key Business OutcomesBusiness Agility IT Agility Strongly Linked To Agile Companies Cloud Computing Enables IT Agility Business Leaders Even Link Cloud Directly To Business Outcomes 63% Of Business Leaders Agree Cloud Can Have A Significant Impact In IT AgilityMaking Their Business More Agile And Responsive Companies With Enterprise-wide Cloud Deployments Are 3x More Likely To Achieve Business Agility That Is much better than competitionCloud Copyright 2012 EMC Corporation. All rights reserved.5 6. IT IT Deliver Improved Business Agility. Provide Value To Business Top-Line. Maintain Trust And Control. Simplify Consumption of Internal/External Services. Copyright 2012 EMC Corporation. All rights reserved. 6 7. IT User Copyright 2012 EMC Corporation. All rights reserved. 7 8. ITaaS EMC is here 100% 86%79%% 40% 30%15% IT ProductionBusiness Production IT-as-a-ServiceInfrastructure Focus Applications Focus Business Focus Copyright 2012 EMC Corporation. All rights reserved.8 9. ITaaS ! Power And Space$Savings $ OpEx Savingsx/$ Unit Cost Savings Data Center Data Center Agility: Time to$Equipment Savings $ Equipment SavingstProvision, Deploy% Virtualized % Increase In Energy Efficiency% Of Mission-Critical Apps VirtualizedC LoB Customer Sat. (Competitiveness) CO2 Pounds of CO2 ReducedCO2Pounds of CO2 Reduced C CFO Customer Sat. (Cost Transparency) IT Production Business Production IT-as-a-Service Infrastructure FocusApplications Focus Business Focus Copyright 2012 EMC Corporation. All rights reserved.9 10. ITaaS Private, Public, Hybrid CloudControls, Trust, ComplianceStandardize, Automate Copyright 2012 EMC Corporation. All rights reserved. 10 11. ITaaS (E2E Trust & Automation)New End User ComputingEnd User Provisioning AUTOMATION New Application PlatformTransformation (BYOD)TRUSTApplicationTransformation (Hybrid)Infrastructure Automated HybridTransformation (Hybrid) Cloud InfrastructurePrivate Public Copyright 2012 EMC Corporation. All rights reserved. 11 12. ITaaS (E2E Trust & Automation) Point- Integrated ProductsEnd-To-End AUTOMATIONTRUST Component-focus Composite-Focus End-User Devices Service Catalog Integration Provisioning Tools Virtual Application Infrastructure Server Data Federation Networking Cloud SP Federation Storage Copyright 2012 EMC Corporation. All rights reserved.12 13. ITaaS Private, Public, Hybrid Cloud Self-Service CatalogsControls, Trust, Compliance Financial Transparency Standardize, AutomateConsumerized IT Copyright 2012 EMC Corporation. All rights reserved. 13 14. ITaaS IT :IT (Act/Operate)Simple Internal IT requiresLow Cost Customer-FocusFlexibleSelf-Service Financial Transparency Choice Computing Catalog of Services Public Cloud Copyright 2012 EMC Corporation. All rights reserved.14 15. ITaaS IT LoB UserAppStandard Services: Familiar Terms to LoBs OwnerIT StaffControl: Services Packaged With Trust, SLAsManagement: Demand, Capacity, FinancialBusiness Data: Variable Costs, Service Levels Copyright 2012 EMC Corporation. All rights reserved. 15 16. ITaaS Links Cost to Consumption Provides Basis for Service Pricing Quantifies Demand (maps per-user utilization) Forecasts Demand (highlights consumption) Supports Delivery (aids capacity management) Copyright 2012 EMC Corporation. All rights reserved. 16 17. ITaaS IT ChoiceSelf-Service Service Pricing Brokered Computing Portals& Rate Sheets Services Copyright 2012 EMC Corporation. All rights reserved. 17 18. ITaaS Self-Service Catalogs Private, Public, Hybrid Cloud Organization, Skills, RolesFinancial Transparency Controls, Trust, ComplianceHorizontal Processes Consumerized IT Standardize, AutomateBusiness Alignment Copyright 2012 EMC Corporation. All rights reserved. 18 19. ITaaS IT :IT Service Sales &Marketing Service-Oriented Skills, Roles,IT Service Management OperationsInfrastructureas-App PlatformAs- Enterprise Apps User Experiencea-Service A-Service As-A-ServiceAs-A-Service HorizontalPlatform Management ProcessesPlatform ArchitectureFoundational Backup & Data CenterSystems StorageSecurityIT Roles RecoveryNetworks Copyright 2012 EMC Corporation. All rights reserved. 19 20. ITaaS : IT Business Service ServiceProduct Financial RolesMarketing OperationsManagement Management EMC Cloud Cloud InfrastructureVirtualizedIT-As-A-ServiceArchitect And Services InfrastructureEMC DataInformation Storage Service Information InformationCenter Architect Architect Management Engineer Availability EMC Technology TechnologyStorage Implementation Platform TracksArchitectAdministratorEngineerEngineer Copyright 2012 EMC Corporation. All rights reserved.20 21. ITaaS IT IT How Do We Market, Sell,IT Go To MarketAnd Bill For OurDefined Services With Transparent Pricing Offerings?IT Product ManagementHow Do We Productize ToDisciplines To Manage IT ServicesWin The Business?Service Operations ManagementHow Do We Implement AndBasic Capabilities Needed to Meet SLAs Support Our Products? Copyright 2012 EMC Corporation. All rights reserved. 21 22. EMC IT ITaaS ! Copyright 2012 EMC Corporation. All rights reserved.22 23. EMC IT :Operational Models Affect Organization EMCs Shift From Silos To Services 2008 Vertical Silos 2011Unified Private CloudInfrastructure AndIT-As-A-Service Copyright 2012 EMC Corporation. All rights reserved.23 24. EMC IT: IT PRODUCTION BUSINESS PRODUCTIONIT-AS-A-SERVICE Lowered Costs Improved Quality of ServiceImproved Business Agility90 Days80Percentage Of ITDays60 42% Spend On New Days40Capabilities vs.Days30 40% Lights-on Days 25%7 Days 23% 21% 1 Approximate Time-20% 20% Hour to-Provision App. Environments2005 200620072008 2009 2010 2011 Phase 1Phase 2 Phase 3 IT Owned Apps Mission-Critical AppsRun IT-as-a-Business Copyright 2012 EMC Corporation. All rights reserved.24 25. EMC IT ITaaS - Cloud9 Sandbox 83% Infrastructure-As-A-serviceFor Developers Hosted In EMC IT Global Data Centers FASTER IT Supported Operating Systems Choice Of Size Configurations 24x7 Monitoring, OS SupportTIME TO DEPLOY Backups & Self-Service Restore Copyright 2012 EMC Corporation. All rights reserved.25 26. ITaaS :EMC ? Converged Infrastructure Service Catalog Design Cloud & ITaaS ArchitectTraining andEMC Proven(SM) Solutions Financial Management CertificationsTrust, GRC Solutions Transition PlanningProcess Design,ManagementCloud Trust AuthorityService Provider EcosystemOrganizational ChangeManagement Copyright 2012 EMC Corporation. All rights reserved.26