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8/8/2019 110209 Lunchtime Presentation
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Engaging New Students
Through an ExtendedInduction Process
Heather FarleyDr Alison Hampton
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Background Transition from secondary to tertiary
education can be difficult & may not be acontinuous, linear progression
We need to:
- Ensure compatibility between changing(rising?) student expectations & theiractual experience (Cook, Rushton, et al, 2005)
- Develop effective two waycommunication with stakeholders
- Understand what motivates the 21st
Century Student (Redmond, 2008)
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Todays Generation Y Student(Redmond, 2008) Workers with attitude who will challenge
& are quick to judge value
Digital Natives who are connected 24-7
Unprecedented parental support &involvement - helicopter parents
Attendance/punctuality is always optional
Work is the Apprentice & Dragons Den WLB is more than a buzz word
Image or brand matters
Motivated by mentors/coaches & not
bosses/superiors
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Current Drivers
Student Transition & Retention research,data & activity (Cook et al, 2007)
External Audit: QAA, NSS, Internal Policy: University 1st year
retention policy; UBS 1st year retentionand attendance monitoring & support
strategies; Faculty Working Group on 1st
year experience
The Stakeholders themselves: students,tutors, parents, school teachers,
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Current Retention Figures (based onSuccess 1 data
2006/07 2007/08
Ulster BusinessSchool
89% 92%
University Average 87% 90%
Marketing,Entrepreneurship &
Strategy (MES)
83% 94%
Retention Targetsfor MES
88% (2008/09) 92% (2009/10)
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What is Induction Nowadays?An ongoing process or student journey
(Cooper, 2007)
Encompasses a number of stages:
- Pre-entry &/or Application stage
- Front end Induction
- Ongoing Curriculum Development
(including aspects such as provision offormative feedback & attendance monitoring)
- Onward Progression with ...
- Staff Development activity to support
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What is Induction ctd? Incorporates a number of aspects of
student interaction:
-AcademicNeed to
- Personal get thebalance
- Social right
- Vocational
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Pre-entry / Application Stage
Greater involvement re. school visits
Tailored session for BSc (Hons)Marketing during Open Week
- Mini Marketing Activity
Parent & Student evening (CI/CFevent)
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Front end Induction Year 1 Tutor role first point of
contact
Social Networking Site (confirmedplaces in August are invited to joinBebo):
- Virtual Tour of campus includesfacilities and car parking- Links students pre-induction & beyond
- Gives an insight into the individualstudent
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Front end Induction ctd Induction over 2 days in week 0
Minimum requirements
Informal with interactive sessions- Ice Breakers: Speed Intros
- Team Building: Lost
- Orientation of Campus: Treasure Hunt
- Expectations workshop: Lecturers vs students A day in the life of a 1st year student
competition (UBS)
Quiz Dinner with the Dean!
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Induction feedback from the students..
The activities at induction were very good. Theorientation task which our group really got into was funand allowed us to find rooms
The first day was very longthe people who came tospeak to us were good and friendly but it was a lot totake in
I enjoyed the induction tasks and it was good beingsplit into smaller groups because no-one else from myschool was doing my course so it was a bit scary atthe start
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Ongoing Curriculum Development
Maximum 15 students per seminar group
Seminars start in week 1
Small group seminar tutor = StudiesAdviser
Formative feedback given by week 6
Attendance monitoring & interviews
(support mechanism) Use of Turning Point technology
Vocational activity (Personal EmployabilitySkills module; WBL; PDP)
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AndWhat Next?
More connectivity & integration betweendifferent activities / stages / tutors
Continued use of data & evaluation, to:- monitor & evaluate what is done
- inform what happens next
Focus a little more on the student voice
Look further at induction activity beyondyear 1/the new entrant developindependent learners