Facebook StudioJennifer Kattula

Image: Saltygal

“It’s not a place for brands, it’s for people

and friends.”

“I’ve looked around Facebook to see what brands I respect are

doing and nothing has stood out.”

“I don’t give a damn about ‘likes.’ That will never be the

metric by which creative people determine if Facebook

is worthwhile.”

“We need a paradigm shift in how ‘great

creative’ is defined.”

“It’s a sales tool I guess, not a creative tool.”

“We realize that Facebook is important

but it’s a really small box and we don’t know what

to do there, so it’s a cursory glance at best.”

What we heard from agencies about Facebook...

3 Principles

We’re only

1% finished

Social by

design

It has to be

a platform

Social by

Design

Image: marylea

Community Relevance Engagement

Image: Jennifer Boriss

It has to be

a platform

Image: crazyegg95

Building Blocks

•Moore’s law

•Mary Meeker chart?

Image: Randy Le'Moine Photography

We’re only

1% finished

Social by

design

It has to be

a platform