23
2.
2.1
Kenneth R. Andrews (Strength)(Weakness)(Opportunity)(Threat)
SWOT Porter (1980) (Competitive Model)
(National Portfolio)
2.2
()()()()()(--)() () ()
() (Locus of industrial leadership)(Sources ofcompetitive advantage) (infrastructure)
24
() ()
2.3
() BCG (BCG & GE Model)() () GE (BCG & GE Model)() Porter () Porter Value Chain Model() SWOT () Aaker () ()(
-)()
2.4
(2003)
1.2.3.4.5.
1.2.
1. S-Curve 2.IP
1.2.3.
25
4.5.
6.7.8.9.
1.2. S-Curve 3.
4.
5.locus of industrial leadership
6.SWOT
7.(IIR& Portfolio analysis)
2.5
26
(market segment)(consumer market)(organization
market)(industrial market)(business market)
(producer markets)(reseller markets)(government markets)(institutional markets)
(focus)
(Cause and Effect Diagram)
(Fish Bone Chart) 2.5-1
4M (Man, Method, Materials, Machines)
Man Method
Materials Machines
27
2-1
(Value Chain) Michael Porter 1985 (ValueActivity)
Porter (Primary Activities)(Support Activities)
()()(-)()()
Porter
28
(Industrial Life Cycle Model) 2.5-2
2-2
1.(embryonic stage)
2.(growth)
3.
29
4.
1.Daft & Lengel (1986)
Robock & Simmonds (1983)Kast & Rosenzweig (1997)
Sharif (1988)
Souder (1987)
Know-how 2.
4 Sharif (1988)
(1) (Technoware)(2) (Humanware)
(3) (Inforware)
30
(4) (Orgaware)
3.
S-curve(1)
S-curve
S-curve
S-curve R&D
(2)(2003)
(3)
2.5-1
2-1
31
1950 Moore (1995) 2.5-3
2-3
Moore, G.A., Inside the Tornado, pp.136,1995.
1.
32
2.
3.
4.
Abernathy and Utterback1982
1.
2.
3.
2.5-2
33
2-2
Utterback, J.M., Mastering the Dynamics of Innovation ,pp.94- 5,199
(institution)
(clustering)
34
Porter(1990)
(resources) (institution)
()
2.6 SWOT
SWOT StrengthsWeaknessesOpportunities Threats
SWOT Weihrich 1982 matrix( 2.6-1) Weihrich SWOT matchingSO "Maxi-Maxi"WO "Mini-Maxi"ST "Maxi-Mini"WT "Mini-Mini"()( SWOT )()()
35
2-1 SWOT
(S) (W)
O SO:Maxi-Maxi WO:Mini-Maxi
T ST:Maxi-Mini WT:Mini-Mini
SWOT
SWOT
SWOT SWOT 22
1. SO:Maxi-Maxi)
2. ST:Maxi-Mini)
3. WO:Mini-Maxi)
4. WT:Mini-Mini)
2.7 Aaker
Aaker KSF (Sustainable competitiveAdvantages , SCAs)
1. 2. 3. Aaker KSF KSF
36
KSF KSF( SCAs)
2.8
Michael Porter(1990)2.7-1
()()
2-1
Poter, M.E., The Competitive Advantage of Nations , Free Press, NewYork, pp.127,1990.
Porter
1.
2. 3.
37
4.
5.
6.
Porter
2.9
Porter (1980)
()( L )( A )()(- )()
38
2-1 Porter
1.
2.
3.
4.
39
/
5.
Richard DAvani (1994) (Hypercompetitive)
2.10 Andrew Grove
Intel Andrew S. Grove(1996) Porter(1980)
:1.2.3.4.5.(substitution)6.
40
:()()()()()()()
:()()()()()()
:()()()()()
Aaker(1988)
:
41
()()()()()()()()
:()()()
Intel Andrew Grove Porter
2.11 (BCG Matrix)
85
Boston Consulting Group 1970 BCG /Product Portfolio Matrix
42
(S)
2-1 BCG BCG(Boston Consultant Group)Growth-Share Matrix
:a. (question marks):
b. (stars):c. (cash cow): 10%;
d. (dogs):
2.12
43
()
10 () 10 `()(Allen W. Rucker)
(1994)
CI ()
A B A A A
()
1. ( A. W. Rucker ) ( Production Value )
44
2. ( M. R. Lehmann )( Created Value )
3. ( Peter F. Drucker )( Contribution Value )
(Economic Value Added, EVA) SternStewart & Co. 1991
EVA
1. BennetLinda (1995)EVA ( Economic Value )
( Invested capital ) 12%
EVA ( shareholder value )
2.Gressel, Mark (1996)(EVA)
(Residual 1ncome)
EVA EVA
EVA
2.13
1. 92
2.
45
92
1. 90
2. 91
BCG1. S
91 SWOT1.
93 2. SWOT
91 3.
92 4.
92
1. L 92
2. A 91
3. 92
4. - 92
5. 93
1. 92
2. 92
3. - 92
4.
46
92 5.
92
1. 89
2. 91
3. 89
4. 90
5. 89
6. -- 93
1. 91
1. 92
2. - 92
3. 92
