2009-10 M.B.A. Sem-II NMU Syllabus

7/31/2019 2009-10 M.B.A. Sem-II NMU Syllabus

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North MaharashtraUniversity, Jalgaon

FACULTYOFCOMMERCE&MANAGEMENT

Syllabus of Master in Business

Administration (MBA)

SEMESTER: II

(w.e.f.: Dec-2009)

2009


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NorthMaharashtraUniversity,Jalgaon(NACCAccreditedBGradeUniversity)


STRUCTUREOFMASTERINBUSINESSADMINISTRATION(M.B.A.)

SemesterIII andIV(w.e.f.July2010)

Paper

SemesterIII

CreditCourses

Paper

SemesterIV

CreditCourses

301 StrategicManagement 401 eCommerce& ExcellenceManagement

302

Entrepreneurship&

Project

Management

402 Family

Business

Management

303 LegalAspectsOfBusiness 403 Indian CommercialLaws

304 SpecializationI(Major)* 404 SpecializationV(Major)*

305 SpecializationII(Major)* 405 SpecializationVI(Major)*

306 SpecializationIII(Major)* 406 SpecializationVII(Major)*

307 SpecializationIV(Major)* 407 ProjectReport&VivaVoce*

308 Specialization (MinorI)** 408 Specialization(MinorII)**

SemesterI

andII

(w.e.f.July

2009)

Paper SemesterI

A:CreditCourses

Paper SemesterII

A:CreditCourses

101 ManagementScience 201 ManagementPractices

102 AccountancyForManagers 202 BusinessResearchMethods

103 ManagerialEconomics 203 GlobalEconomicScenario

104 InformationTechnologyForManagers 204 ManagementInformationSystem and ERP

105 IntroductionToOperationsManagement 205 FinancialManagement

106 Organizational Behavior 206 HumanResourceManagement

107 CorporateSocialResponsibility 207 MarketingManagement

B:Qualifying

Non

Credit

Course B:

Qualifying

Non

Credit

Course

108 CorporateCommunicationSkills 208 QuantitativeTechniques

*SpecializationInMajorSubjects

(AnyOne)

**SpecializationInMinorSubjects

(AnyOne)

A FinancialManagement A FinancialManagement

B MarketingManagement B MarketingManagement

C HumanResourceManagement C HumanResourceManagement

D OperationsManagement D OperationsManagement

E InternationalBusinessManagement E InternationalBusinessManagement

F AgroBusinessManagement F AgroBusinessManagement


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New Syllabus: M.B.A. (w.e.f. Dec -2009)

SEMESTER: II

Paper:201:ManagementPractices60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100

RequiredLectures:

50

hours

1) ManagementPractices (21)a) IndianManagementPractices (03)

i) IndianEthos:EssentialFeatures&insights

ii) FeaturesofTraditionalbusiness&Modernbusiness

iii) IndianTransnationalCorporations:FeaturesofIndianTNCs

iv) IndianManagementPractices

b) JapaneseManagementPractices (10)

i)

5Ssystem:

Meaning,

Philosophy,

Micro

level

techniques,

Advantages,

Limitations

and

Pre

requisites

ii) KaiZen:Meaning,Philosophy,Microleveltechniques,Advantages,LimitationsandPrerequisites

iii) PokeYoke:Meaning,Philosophy,Microleveltechniques,Advantages,LimitationsandPrerequisites

iv) ZeroDefectProgram(ZDP):Meaning,Philosophy,Microleveltechniques,Advantages,Limitationsand

Prerequisites

v) WasteReduction:Meaning,Philosophy,Microleveltechniques,Advantages,LimitationsandPre

requisites

c) GlobalManagementPractices (08)

i) PatternsofManagementanalysis

ii)

TOWSmatrix

:A

modern

tool

for

analysis

iii) DiversityManagement

(1) DiversityandMulticulturalism:Nature,DimensionsanditsEffects

(2) HowtomanageDiversityandMulticulturalismintheOrganisation

iv) ManagingGrowth:Necessity,Need&ObjectiveofGrowth

v) BenchMarking:

(1) Definition,Need, Levels&prerequisites,

(2) Process:Planning,Analysis,Integration,ActionPhase

(3) Advantages&limitationsofBenchmarking.

2) ServicesManagement (14)

a) ThepaceofgrowthofServicesectorintheGDPofanEconomy.

b) Service&itsbusinessapplication

i) Definition

ii) DifferencebetweenGoods&Services

iii) Qualitydimension:Features,Performance,ReliabilityCredibility,Conformance,Durability,

Serviceability,Aesthetics,Perceivedquality,Courtesy,Consistency,Accuracy,Completeness,

Timeliness,Responsiveness&Tangibilityofservice.

c) Returnonservicequality:CostofqualityandProfitlinkage

d)

Otherfunctional

areas

of

Service

management

practices

i) DisasterManagement:Introduction,Features&OutcomeofDisastermanagement


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ii) EventManagement:Features,Problems&ProcessofEventmanagement

iii) HospitalityManagement:

(1) FunctionalAreasofHospitality

(2) HospitalityasaserviceIndustry

(3) Housekeepingoperations,Wastereduction

(4) HospitalitytechnologyandRiskmanagementinhospitality.

(5) HotelFinance

iv)

BusinessProcess

Outsourcing:

(1) Meaning, Benefits&GrowthDrivers

(2) TypesOfOutsourcing

(a) CustomerServiceOutsourcing

(b) AccountancyOutsourcing

(c) InternalAuditOfTransactionsOutsourcing

(d) LegalOutsourcing

(e) InsuranceAndBankingOutsourcing

(3) BusinessProcessImprovement

(4) BusinessProcessManagementVersusFunctionalManagement

(5) BackOfficeOutsourcing

(6) DifferencesBetweenBusinessProcessOutsourcing&Outsourcing

3) KnowledgeManagement (05)

a) KnowledgeManagement

i) IntroductionandDefinition

ii) MarketvaluepropositionandProsperityofKnowledgemanagement

iii) ThreephasesofLifecycle Acquisition,Enhancement&Retention

b) UnderstandingCustomerValueKnowledgeChain

c)

Phasesof

Customer

Knowledge

Cycle

4) Casestudy (10)

a) Arealworldsituationfacedbyamanagershouldbeconsideredforanalysisanddiscussionofthecases

basedontheabovetopics.

REFERENCEBOOKS:

1. GlobalManagementSolutions:DemystifiedbySeth ThompsonLearningISBN981265142X

2. Management:Task,Responsibilities,PracticesbyPeterF.DrukerAlliedPublishersPvt.Ltd

3. Management:ValueOrientedHolisticApproachbyS.A.SherlekarHimalayaPublishingHouse

4.

BusinessOrganizations

&

Management

by

Vasishth,

Rajput

Kitab

Mahal

5. EssentialsofBusinessEnvironmentbyK.AshwathappaHimalayaPublishingHouse

6. TotalQualityManagementbyK.ShridharBhatHimalayaPublishingHouse

7. TheEssentialGuidetoKnowledgeManagementbyAmritTiwanaPearsonEducationAsia

8. BusinessProcessOutsourcingSarikaKulkarniJaicoPublishingHouse

9. Management:Principles&ApplicationsbyRickyGriffinCengageLearning

10.Management(2008Edition)Kreitner,Mohapatra Biztantra(WillyIndiaPvt.Ltd.)

11.ManagementbyStoner,Freeman,GilbertPearson/PrenticeHall

12.ManagementText&CasesbyV.S.P.Rao&VHariKrishnaExcelBooks

13.Management:AglobalandEntrepreneurialPerspectivebyWeihrich,Cannice,KoontzTMH

14.TotalQualityManagementbyB.SenthilArasu&J.PravinPaulScitechPublicationsPvt.Ltd.


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SEMESTER: II

Paper:202:ResearchMethodology60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100

RequiredLectures:50hours1) ResearchMethodology (06)

a) Meaning,Objective,Importance&TypesofResearch

b) ResearchProcess

c) Features&CriteriaofGoodResearch.

d) ResearchInFunctionalAreaofManagement

e) ProblemsencounteredbyResearchersinIndia

2) ResearchProblem (04)

a)

Formulationof

Research

problem

b) SelectingtheProblem,necessityofDefiningtheProblem

c) TechniquesinvolveinDefiningaproblem

d) LiteratureSurvey

3) ResearchDesign (06)

a) Meaning&NeedforResearchDesign

b) FeatureofGoodResearchDesign

c) ImportantConceptRelatingtoResearchDesign

d) TypesofResearchDesign:Exploratory/Formulative,Descriptive/Diagnostic&

(1) HypothesisTesting/ExperimentalResearchdesign

e) Validity&ReliabilityInResearch

4) SamplingDesign (05)

a) SamplingTerminology,StepsinSamplingDesign,Criterionofselectingsamplingprocedure

b) SamplingMethods

i) ProbabilitySampling:Simplerandom,Systematic,Stratified,Cluster,Area,Multistage,

(a) Proportional,Sequentialsampling.

ii) NonprobabilitySampling:Convenience,Quota,Snowball,Judgment

c)

SamplingErrors

Type

IError,

Type

IIError

.

5) DataManagement (09)

a) DataCollection

i) Types&SourcesofData:Primary&Secondary

ii) MethodsofDataCollection:Observation,Interview,Questionnaire,Schedule&SurveyMethod

iii) GuidelinesforConstructingQuestionnaire/Schedule,ChoiceofQuestions

iv) MeasurementScales:Nominal,Ordinal,Interval,Ratio

v) SourcesofError

b) Measurement&ScalingTechnique

i)

Testsof

Sound

Measurement:

Validity,

Reliability,

Practicality

ii) Scaling:Meaning,Classificationbases.


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iii) ScalingTechniques:RatingScales,RankingScales.

6) TestingofHypotheses (07)

a) Hypothesis:Meaning,Sources,Importance&TypesofHypothesis

b) CriterionofGoodHypothesis

c) BasicConceptConcerningTestingofHypotheses

d) ProcedureforHypothesesTesting

e)

FlowDiagram

for

Hypotheses

Testing

f) LevelofSignificance

g) StandardError(SE)

7) AdvancedToolsForHypothesisTestingUsingSPSS (08)

a) Parametric&NonparametricTests

b) AnalysisofVariance(ANOVA):Oneway&TwoWay

c) MultivariateDataAnalysis:FactorAnalysis,Clusteranalysis,DiscriminateAnalysis,MultidimensionalScaling

d) LinearCorrelation&Regression

8) Interpretation&ReportWriting (05)

a) Interpretation:Meaning,Techniques,Precautions

b) OrganisationReportWriting

i) Writingagoodreport,Criticalelementsofareport,

ii) Steps,LayoutoftheResearchReport

iii) TypesofResearchReports

c) SummerProjectReports

i) Parameters:Declaration,Certificate,Acknowledgement,ExecutiveSummary,Introductionofthe

project,CompanyProfile,Methodology,CollectionInterpretation&AnalysisofData,Findings

Suggestions&

Conclusions,

Bibliography,

Annexure.

REFERENCEBOOKS:

1. ResearchMethodology(Methods&Techniques)C.R.Kothari WileyEasternLtd

2. BusinessResearchMethodologyJ.K.Sachdeva HimalayaPublishingHouse

3. BusinessResearchMethods 7ed.WilliamG.ZikmundCengageLearning

4. ResearchMethodologyA.B.Rao ExcelBooks

5. ManagementResearchMethodologyKrishnaswamy,Sivakumar,MathirajanPearsonEducation

6.

MethodologyAndTechniquesOfSocialResearch Wilkinson&Bhandarkar HimalayaPublishingHouse

7. BusinessResearchMethods Murthy,Bhojanna ExcelBooks

8. DoingDataAnalysiswithSPSSbyCarver,NashBROOKS/COLECengageLearning

9. BusinessResearchMethods DonaldR.Cooper,PamelaS.Schindler 8/e TataMcGrawHillCo.Ltd.

10.AResearchMethodologySmarth&SiriyaS.Chand&CompanyLtd.


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SEMESTER: II

Paper:203:GlobalEconomicScenario60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100

RequiredLectures:

50hours

1) BasicsOfInternationalTrade (08)a) DistinguishFeaturesOfInternationalTrade

b) TermsOfTrade&FactorInfluencingTermsOfTrade

c) ConceptsOfTariffs&Quotas&ItsEffects

d) ConceptOfBalanceOfTrade&BalanceOfPayments:Favourable,Unfavourable

e) FreeTradeCaseFor&Against

f) GainsFromTradeToImporting,ExportingCountries&OverallWorld

g) FactorsInfluencingGains&MeasurementOfGains

h) ExchangeRates:Meaning&Types

2) GlobalisationForces (08)a) MeaningOfGlobalisation

b) FactorFacilitatingGlobalisation

c) StepsTowardsGlobalisation

d) Management OfChangeTo Globalisation

e) KeyGlobal IssuesforBusiness

f) RequisiteForGlobalisation

g) GlobalisationModel

h) Environmental AdaptationForGlobalisation

3) TheChangingWorld (06)a) InternationalTradeb) InternationalFinancialFlows

c) InternationalMigration

d) GlobalEnvironmentalChallenges

e) NewPoliticalTendenciesInDevelopingCountries

f) EmergingSubNationalDynamics

g) UrbanImperatives

h) ImplicationForDevelopmentPolicy

4) TheWorldTradingSystem (06)a)

ImportanceOf

International

Trade

b) DevelopingCountries&GlobalTradingSystem

c) Role&FunctioningOfI.M.F.& W.B.,in World Economic&TradeDevelopment

d) W.T.O.MechanismsForPromoting&MaintainingLiberalTradeRegimes

e) SustainingTheMomentumForTradeReform

f) InternationalTrade&DevelopmentPolicy

5) DevelopingCountries&GlobalFinancialSystem (06)a) TheGatheringPaceOfInternationalIntegration

b) TowardAMoreRobust&DiversifiedBankingSystem

c) TheOrderlySequencingOfCapitalAccountLiberalisation

d)

AttractingForeign

Investment

e) RevitalisingInternationalMacroeconomicCooperation


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6) ProtectionGlobalCommons (06)a) TheLinkBetweenNational&GlobalEnvironmentalIssues

b) MovingFromNationalToInternationalAction

c) TheOzoneTreaties

d) ClimateChange

e) Biodiversity

f) ExploringTheLinksBetweenGlobalEnvironmentalProblems

7) IndianEconomyInTheGlobalScenario (10)a) India&TheGlobalEconomy

b) Changing FaceOfInternationalTradeOfIndia

c) BankingSector &FinancialSectorReforms

d) EffectsofGlobalisationonIndianEconomy

e) GlobalFinancialImbalances&Crises

f) TheGlobalFinancialCrisis&IndianEconomy

REFERENCEBOOKS&PERIODICALS

1. WorldDevelopmentReport:19992000 OxfordUniversityPress,2000

2. India&TheGlobalFinancialCrisis:Y.V.Reddy OrientBlackswanPrivateLimited,2009

3. InternationalEconomics:DrS.S.M.Desai&Dr.MirmalaBhlerao HimalayaPublishingHouse:2008

4. InternationalFinance:V.A.Vadhani HimalayaPublishingHouse:14th

Edition:2000

5. IndainEconomy:Datt&K.P.M.Sudharam S.ChandPvt.Ltd.

6. IndainEconomy:Mishra&PuriHimalayaPublishingHouse

7. CorporateGovernance:Principles,Policies&Practices:A.C.Fernando PearsonEducation2006

8. IndianEconomy:I.C.DhingraSultanChand2008

9. IndianEconomy:A.N.AgrawalNewAgeInternational2008

10.

Www.Rbi.Org.In

11.R.B.I.Bulletin&AnnualReports

12.Economic&PoliticalWeekly

13.SouthernEconomists


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SEMESTER: II

Paper:204:ManagementInformationSystemandERP60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100

RequiredLectures:

50hours

1) FundamentalsofManagementInformationSystems (08)

a) Concepts,Classification&ValueofInformation

b) InformationSystem:Open&Closed

c) ManagementInformationSystem

i) Definition,Concepts&Meaning

ii) Components&Activities

iii) TypesOperationsupportsystem&Managementsupportsystems

iv)

Control

systems

Feedback

&

Feed

forward

systems

v) MISplanningprocessStepsinplanning

vi) MISdesign&DevelopmentProcessPhases

vii) ComponentsofMIS

d) MISvisvisComputer,Academics& Users

e) MIS visvisInformationConcepts,SystemConcepts

2) ProcessofManagementInformationSystem (08)a) SystemAnalysis&Design

i)

Introduction&

Need

for

System

analysis

ii) Systemanalysisofanewrequirement

iii) Structuredsystemsanalysis&Design(SSAD)

b) DevelopmentofMIS

i) Introduction&ContentsofMISLongrangeplans

ii) DeterminingtheinformationRequirement

iii) ManagementofQualityintheMIS

iv) FactorscontributingintheSuccess&FailureofMIS

3) ApplicationofManagementInformationSystem (12)a) BusinessProcesses:Primary,Supportive&Administrative

b) MISinfunctionalarea

i) MIS&Manufacturingsector

(1) Operationalcontrol&ResearchSystems

(2) InventoryControlSystem

(3) Manufacturingsystem:CIM,Processcontrol&Machinecontrol

ii) MarketingInformationSystem:MarketingResearch,Marketingplanning,

(a) Salesanalysis&Marketingcontrol.

iii)

AccountingInformation

system:

Financial,

Management

&

Cost

accounting

system

iv) HumanResourceDevelopmentSystem:HRPsystem,HumanResourceInformationSystem


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c) Serviceasadistinctiveproduct

d) TransactionProcessingSystem

e) ConceptofKnowledgeBasedExpertSystem

f) ConceptofArtificialIntelligence

g) ManagerialChallengesofInformationTechnology:SuccessorFailure,Developmental&Ethical

4)

Support

System

(06)

a) DecisionSupportSystem(DSS):Concept,Philosophy,Characteristic,Classes,UsersofDSS

b) ExecutiveSupportSystem(ESS):Introduction,Components&Architecture

i) OfficeInformationSystem:Documentmanagement&Communicationsystem

5) EnterpriseResourcePlanning (08)a) Concept/System

b) DriversforimplementingERP

c) ERParchitecture

d)

ERPSolution

Structure:

Business

operations,

Technology

&

Implementation

e) BenefitsofERP

f) ERPSelection:Vendorevaluation,Technologyevaluation&Solutionevaluation

g) ERPImplementation:Customization&Precautions

h) ProblemsencounteredwithERP

i) Serviceprocessoptimization:Serviceprocesses&itsbenefits

j) ERPinthetwentyfirstcentury

6) ERPTechnologies&Application (08)a)

BusinessProcess

Re

engineering

i) Meaning,Necessity&Principles

ii) Applicationofreengineering

iii) ThreeRsRethink,Redesign&Retool

iv) Reengineeringinserviceindustry

v) Quality&reengineering

vi) Benefits&Limitationsofreengineering

b) MaterialRequirementPlanning(MRPI)

c) ManufacturingResourcePlanning(MRPII)

REFERENCEBOOKS:

1. ManagementInformationSystembyJawadekarTataMcGrawHill

2. ManagementInformationSystembyAroraExcelBooks

3. ManagementInformationSystembyDavis&Gordon TataMcGrawHill

4. ManagementInformationSystembyJamesOBrian TataMcGrawHill

5. BusinessProcessReengineeringby KSridharBhatHimalayaPublishingHouse

6. ManagementInformationSystemby CSVMurthyHimalayaPublishingHouse

7. EnterpriseResourcePlanningbyAlexLeon TataMcGrawHill

8.

EnterpriseResource

Planning

(Concept

&

Practices)

by

Garg,

Venkitrkrishnan

PHI

9. EnterpriseResourcePlanningbyJyotindraZaveri HimalayaPublishingHouse


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New Syllabus: M.B.A. . (w.e.f. Dec -2009)

SEMESTER: II

Paper:205:FinancialManagement60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100

RequiredLectures:50hours

1) IntroductiontoFinancialManagement (07)a) FinanceFunction

i) FinanceConcepts&FinancialInformation

ii) Finance&otherFunctionsIntheBusiness

iii) Factorsaffectingfinancialorganizations

iv) FinanceFunctions

b) FinancialManagement

i) Nature, Scope,Objectives &Functions

ii) FunctionalAreasofFinancialManagement

iii) FinancialPlanning

iv) FinancialAnalysis:Valueanalysis

2) CapitalStructure&Leverages (08)a) CapitalStructure

i) Meaning&Features&Determinants

ii) ComputationofCapitalStructure

iii) Patterns&ApproachestoCapitalStructure

iv) IndifferencePoint

v) Under&OverCapitalization

b) Leverages

i) Meaning&Types

ii) ComputationofLeverages

3) RaisingFinance (14)a) ShorttermFinancing

i) Introduction&Characteristics

ii) Sources ofShorttermFinance

b) LongTermFinancing

i) Needforlongtermfinancing

ii) SourcesofLongTermFinance

iii) RiskanalysisinCapitalBudgeting&Sensitivityanalysis

c) Primary&SecondaryMarkets

i) Meaning,Importance&Role

ii)

Marketintermediaries:

brokers,

dealers,

investment

bankers

iii) Bid,AskorOffer,bidaskspread,Bullandbear,bluechips,daytrading,stoploss,

iv) BSE/NSEIndices

4) InvestmentDecisions (16)a) ShorttermInvestDecision

b) LongtermInvestmentDecisions

i) TimevalueofMoney

(1) Anoverview&StudyofTimelines

(2) TheoryofinterestorcomputationofInterest

(3) Amortizationofaloan

ii)

CapitalExpenditure

Planning

&

control

(1) Definition,Importance

(2) ComputationofCostofCapital


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c) CapitalBudgetingTechniques:

i) PaybackperiodMethod

ii) RateofReturnMethod

iii) NetPresentValueMethod

iv) InternalRateofReturnMethod

v) ProfitabilityIndex

vi) ReplacementDecision

vii) CapitalRationing

d)

VentureCapital

Finance

i) Introduction,MeaningFeatures&Types

ii) StagesofVentureCapitalInvestment

e) MutualFunds:Concept&Types

f) Decisionmakingtechniques

i) LeaseorBuy

ii) MakeorBuy

iii) ManufactureorVendorDevelopment

iv) DoorOutsource

v) OwnersSelfOutletorFranchiseeappointment

5) EmergingtrendsFinance (06)a) Conceptsof

b) CorporateCombinations

c) CorporateFinancialDistress

d) Derivatives&Options

e) HybridFinancing:preferredstock,leasing,warrants&convertibles

f) ReverseMortgage

g) Creditrating

h) PortfolioManagement

i) InternationalFinancialManagement

REFERENCE

BOOKS:

1. FinancialManagementbyRaviM.KishoreTaxmanPublication

2. FinancialManagementtools&TechniquesbyDrPradipKumarSinhaExcelbooks

3. FinancialManagement:Principles&PracticebyGSudarsanaReddy HimalayaPublishing

4. FundamentalsofFinancialManagementbyVyuptakeshSharanPearsonEducation2nd

Edition

5. FinancialManagementbyIMPandeyVikasPublishingHouse

6. FinancialManagementP.V.Kulkarni,Satyaprasad HimalayaPublishingHouse

7. FinancialManagementPrinciples&PracticebySudhindraBhatExcelBooks

8. FinancialManagement:Management&PolicyByR.M.Srivastava HimalayaPublishingHouse

9. Fundamentalsof FinancialManagementbyBrigham&Houton CengageLearning

10.FinancialManagementbyKhan&Jain TataMcGrawHill


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SEMESTER: II

Paper:206:HumanResourceManagement60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100

RequiredLectures:50hours

1) IntroductiontoHumanResourceManagement (08)

a) Concept,Characteristic&SignificanceofHumanResource

b) Definitions,Nature,Scope&ObjectivesofHRM

c) FunctionsofHRM.

d) HRMVs.PersonnelManagement

e) HRMVs.HRD

f) ChallengesbeforeHRM

g) EmployerEmployeeRelationship:concepts,Objectives,Parties,MeasuresforImprovement

2) HumanResourceManagementProcess (18)a) HumanResourcePlanning (06)

i) Concept& NeedofHRP

ii) ProcessofHumanResourcePlanning

iii) MethodsofDemandForecasting

iv) PrerequisitesofHRP

b) ProcessofProcurement (12)

i) Recruitment

(1) Concept,Purpose&FactorsAffectingRecruitment

(2)

Sourcesof

Recruitment

(3) ProcessofRecruitment

ii) Selection

(1) ConceptSelectionprocess

(2) barriersofselection

iii) Placement :Concept&Problems

iv) Induction,

(1) Concept,Objective&StepsinInduction

(2) TopicsofInductionProgramme

(3)

Problems

in

Induction

3) HumanResourceDevelopment (16)a) Performanceappraisal (07)

i) Definitions,Objective&ProcessofPerformanceAppraisal

ii) MethodsofPerformanceAppraisal

(1) TraditionalMethods:Ranking,PairedComparison,Grading,CriticalIncident,ForceChoice,

Checklist,GraphicRating,EssayEvaluation,ConfidentialReports

(2) ModernMethods:MBO,BARS,AssessmentCentres,360DegreeAppraisalSystem

iii) ProblemswithPerformanceAppraisal


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b) EmployeeTraining (06)

i) Meaning,NeedandObjectiveofTraining

(1) Methodsof Training: OntheJob&OfftheJob

ii) SensitivityTraining

iii) EvaluationofTraining

c)

ExecutiveDevelopment

(03)

i) Meaning &MethodsofExecutiveDevelopment

4) RecentTrendsinHRM: (08)

(1) Conceptsof

b) HumanResourceAudit

c) HumanResourceInformationSystem

d) HumanResourceAccounting

e) Employerbranding

f) Moonlightingbyemployees

g) Dualcareergroup

h)

CompetencyMapping

i) Downsizing&Rightsizing

j) HRMatrix

k) HRscorecard

l) TalentManagement

m) Flexitime&Flexiwork

n) eHRM:erecruitment,etraining&elearning.

REFERENCEBOOKS:

1.

HumanResource

Management,

Text

&

Cases

By

Dr.

V.S.P

Rao

Excel

Books

2. EssentialsofHumanResourceManagementByP.SubbaRaoHimalayaPublishingHouse

3. HumanResourceManagementByS.S.KhankaSChand&Sons

4. HumanResourceManagementBy DrK.AshwathappaTataMcGrawHill

5. ComprehensiveHumanResourceManagementByP.L.Rao ExcelBooks

6. HumanResourceManagementBy Snell,Bohalender CengageLearning

7. HumanResourceManagementbyAMSarmaHimalayaPublishing

8.

ManagingHuman

Resources

By

Fisher

Cengage

Learning

9. HumanResourceManagementByDr.C.B.GuptaSultandChand&Sons

10.HumanResourceManagementByDipakkumarBhattacharya:ExcelBooks

11.HumanResourceManagementByGarvyDessler. Pearson/PranticeHall

12.HumanResourceManagement,Principles&PracticeByP.C.Acquinas VikasPublishing.

13.PersonnelManagement: C.B.Mamoria.,HimalayaPublishing


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SEMESTER: II

Paper:207:MarketingManagement60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100

RequiredLectures:

50hours

1) IntroductiontoMarketingManagement (17)

a) Market:Meaning,Definition&Typesofmarket

b) Goods:Kindsofgoods

c) Marketing

i) Definition,Objectives&Functionsofmarketing

ii) Marketingapproach:Production,Product,Selling,Marketing&Societalmarketing

iii) MarketingProcess

iv) MarketingEnvironment

v) IndianMarketingEnvironment

(1)

Changing

Demographic

structure

&

Literacy

level

(2) RisingIncome&ReductioninIncomeGapbetweenRural&Urbanpopulation

(3) OpportunitiesinRuralmarket

(4) EmergenceofServicesector&Retailing

(5) Mediaexplosion

d) MarketingManagement

i) Definition,Nature&Scope

ii) Functions

(1) Marketingresearch&Information

(2) Product&Pricing

(3) Planning&Control

(4)

Promotion

(Communication)

(5) PhysicalDistribution

iii) FormsofMarketingOrganization

(1) Functional

(2) Geographical

(3) ProductorBrandoriented

(4) Customeroriented

e) Marketsegmentation

2) MarketingMix (15)a) Product

i) Meaning,Classification

ii) ProductLifeCycle

iii) NewProductDevelopment

iv) ProductRelatedStrategies

b) Price

i) Meaning&ObjectivesofPricing

ii) FactorsaffectingPricingdecisions&PricingStrategies

c) Place

i) Natureandimportanceofmarketingchannels,ChannelDesignDecisions

ii) LogisticsManagement PhysicalDistribution,WarehousingandTransportation

iii) Retailing TypesofRetailFormats

d) Promotion

i)

PromotionmixComponents,AIDAformula

ii) AdvertizingMeaning,Importance,Types&Mediaplan


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iii) SalespromotionTools,Guidelines&PersonalSelling

3) ConsumerBehavior&MarketingResearch (06)a) Consumerbehavior:Determinantsofconsumerbehavior

b) Consumerdecisionmakingprocess/BuyingProcess:

i) ForNormalproducts:Needrecognition,Informationsearch,Evaluationofalternatives,Purchasing

decision&postpurchasebehavior

ii) ForNewproducts:Awareness,Interest,Evaluation,Trial&Adoption

c)

Organizationalbuyer

decision

process:

Problem

recognition,

Product

specification,

Product

&

Vendor

search,Product&Vendorevaluation,Product&Vendorselection&performanceevaluation

d) MarketingResearch:Meaning,Types&Process

4) GlobalMarketing (06)a) Need,Importance&ProblemsinInternationalMarketing

b) LevelsofInvolvement

c) ModesofEntry&EntryStrategies

d) Opportunityanalysis

e) GlobalBrand

5) NewtrendsinMarketing (06)a) Conceptsof

b) EventMarketing

c) EmotionalMarketing

d) HolisticMarketing

e) emarketing

f) AgroMarketing

g) NonProfitMarketing

h) BuzzMarketing

i) GreenMarketing

j) ViralMarketing

k)

CustomerRelationshipManagement(CRM)

l) LegalAspectsandMarketing

i) ConsumerProtection:Need,Importance,ConsumerEducation&Awareness

ii) ActrelatedtoMaximumRetailPrice:LabelingandPackaging

REFERENCEBOOKS:

1. PrincipleofMarketingbyKotler&ArmstrongPearson,LPE9th

edition

2. MarketingManagementArunkumarN.MeenakshiVikasPublishing

3.

MarketingManagement

Text

&

Cases

by

SH

H

Kazami

Excel

Books

4. MarketingManagementStantonMcGrawHill

5. MarketingManagementbyKotler,Keller&Koshti TataMcGrawHill

6. MarketingManagementText&CasesbyTapanPandaExcelBooks

7. MarketingManagementbyS.ASherlekarHimalayaPublishingHouse

8. MarketingManagement(Text&CasesinIndianContext)byKarunakaranHimalayaPublishingHouse

9. Marketing:Marketingin21stCenturyBermanBiztantra(WillyIndiaPvt.Ltd.)

10.BasicsofMarketingManagementR.B.Rudani S.Chand&CompanyLtd.


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SEMESTER: II

Paper:208:QuantitativeTechniques

60+40Pattern:ExternalMarks60+InternalMarks40(TestMarks20+PracticalMarks20)=MaximumTotalMarks:100

RequiredLectures:50hoursSectionIStatistics

1) Basicsofstatistics (03)

a) StatisticsMeaning,UtilityInBusinessManagement

b) Mean,Mode,MedianandTheirRelationship.

c) StandardDeviation

2) CorrelationandRegression (08)a) MeaningOfCorrelation,MultipleCorrelationandPartialCorrelation.

b) MeaningOfPositive,NegativeAndPerfectCorrelation

c)

ScatterDiagram

d) KarlPearsonsCoefficientOfCorrelation

e) ComputationOfCorrelationCoefficientForUngroupedData

f) MeaningOfRegression,SimpleRegression,MultipleRegression.

g) StatementOfRegressionEquations(SimpleRegression)

h) MeaningOfRegressionCoefficients,StatementofPropertiesofRegressionCoefficients.

i) StandardErrorofRegressionEstimate,CoefficientofDetermination.

j) NumericalProblemsfromRealLifeSituations.

3) Probability (05)a)

Randomand

Non

Random

Experiments.

b) SampleSpace,Event,SureEvent,ImpossibleEvent,ComplementaryEvent,MutuallyExclusiveEvents.

c) ClassicalDefinitionofaProbability,ComputationofProbability.

d) ConditionalProbability,ComputationofConditionalProbability.

e) StatementofAdditionandMultiplicationTheoremsofProbability.

f) ComputationofProbabilityUsingtheTheoremsofProbability.

4) Randomvariableandprobabilitydistribution (04)

a) MeaningOfaRandomVariable,DiscreteandContinuousRandomVariables.

b) ProbabilityFunctionofaDiscreteRandomVariable,

(1)

ProbabilityDistribution

of

aDiscrete

Random

Variable.

c) ExpectedValueAndStandardDeviationOfADiscreteRandomVariable

d) StandardResultsOnExpectedValueAndVarianceOfARandomVariable

e) NumericalProblemsontheaboveConcepts.

5) MatricesandDeterminant (08)

a) Meaning,OrderofMatrix.

b) TypesofMatrices: SquareMatrix,DiagonalMatrix,ScalarMatrix,NullMatrix,

(1) TransposedMatrix,UnitMatrix,OrthogonalMatrix.

c) EqualityofTwoMatrices.

d)

Operationson

A

Matrix:

Scalar

Multiplication

of

A

Matrix,

Addition

of

Two

Matrices,

(1) SubtractionofTwoMatrices,MultiplicationofTwoMatrices.


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18

e) MeaningofADeterminant,EvaluationofADeterminant(UptoThirdOrder)

f) Cramer'sRuletoSolveaSystemofLinearEquationsinTwoandThreeVariables.

g) MinorAndCofactorofanElementofaSquareMatrix,AdjointOfaMatrix.

h) MeaningofInverseofaMatrix,ComputationofInverseofaMatrixbyFindingAdjointofaMatrix.

SectionIIQuantitativeTechniques

1) QuantitativeTechniquesformanagement &CoOrdinateSystem (04)

a)

Meaning,Field

of

Application

b) RoleofQuantitativeTechniquesinBusinessandIndustries.

c) LimitationofQT.

d) CartesianCoordinateSystem

e) PlottingAGivenPoint

f) SlopeOfAStraightLine

g) DrawingaStraightLineunderDifferentSituations.

2) LinearProgrammingProblems (06)

a) MeaningOfLinearProgrammingProblem,FeasibleSolution,DecisionVariable,

(1)

OptimumSolution,

And

Objective

Function.

b) AdvantagesAndAssumptionsOfLPP

c) FormulationOfLPPProblems

d) GraphicalMethodtoSolveLinearProgrammingProblem

3) DecisionTheory. (08)

a) DecisionMakingProblem

b) DifferentSituationsOfDecisionMaking: DecisionUnderDeterministicSituation,

(1) DecisionunderStochasticSituation,AndDecisionunderUncertainty.

c) MaximaxCriterion,MaximinCriterion,MinimaxCriterion,HurwitzCriterion,LaplaceCriterion.

d)

ExpectedMonetary

Value

Criterion,

Expected

Regret

Criterion.

e) ExpectedValueOfPerfectInformation

f) DecisionTrees.

4) PERTandCPM (04)

a) CPMandPERT:Concepts,AdvantagesandComparisonandLimitations.

b) NetworkLogicConstructionRulesandActivityRelationship.

c) DeterminationofCriticalPaths.

REFERENCEBOOKS:

1. BusinessStatisticsByS.C.Gupta&IndiraGuptaHimalayaPublishingHouse

2. StatisticalMethodsByS.P.GuptaSultanChand&Sons

3. BusinessMathematicsbyKapoor&SanchetiSultanChand&Sons

4. Mathematics&StatisticsforManagementbyMittal,Satyaprasad&Rao HimalayaPublishingHouse

5. StatisticsforManagementby Anderson CengageLearning

6. BusinessStatisticsbyRSBhardwajExcelBooks

7. QuantitativeTechniquesbyL.C.Jhamb EverestPublishingHouse

8. OperationsResearchbyV.KKapoorSultanChand&Sons

9. OperationsResearchbyHeera&GuptaS.Chand&Sons

10.QuantitativeTechniquesbyC.R.KothariVikasPublishingHouse

Documents

2009-10 M.B.A. Sem-II NMU Syllabus