2011 MediaKit Northcarolina

8/6/2019 2011 MediaKit Northcarolina

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university

ABOUT THE UNIVERSITY OF NORTH CAROLINA

The University of North Carolina at Chapel Hill is the oldest state

university in the nation, admitting its first student, Hinton James, in 1795.

Many things have changed since the early years of the University over

two hundred years ago, but the commitment to excellence remains the

same. An association with the University of North Carolina can be a very

powerful marketing opportunity for your organization.!!

TAR HEEL SPORTS PROPERTIES

Tar Heel Sports Properties (THSP), a property of Learfield Sports, owns

and manages the multimedia rights for the University of North Carolina

Athletics. THSP offers one-stop shopping for businesses and corporations

looking for advertising, marketing or association with the Carolina

program.!!

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RADIO PACKAGE INFO

GAMEDAY BROADCASTS

! Football! Mens Basketball! Womens Basketball! BaseballCOACHES CALL-IN SHOWS

! Carolina Coaches Live Call-In Shows Opportunity to talk live to Head Football CoachButch Davis and Head Basketball Coach RoyWilliams

Primetime In the ACC Call-in show

dedicated to discussing ACC Conference

Inside Carolina Daily Drive Shows five (5)minute daily radio show aired during morning

and afternoon

INVENTORY AVAILABLE

! :30 Units! Feature Entitlements! Live Mentions! Opening/Closing Billboards

!!!radio

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KENAN STADIUM (FOOTBALL)

DEAN SMITH CENTER (MENS BASKETBALL)

CARMICHAEL AUDITORIUM (WOMENS BASKETBALL & VOLLEYBALL)

BOSHAMER STADIUM (BASEBALL)!

SIGNAGE OPTIONS

! Videoboard! Coaches Headsets! LED Features! Courtside Signage! Outfield Signage! Etc!!

IN-VENUE SIGNAGE OPPORTUNITIES

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!!!other opportunities

MARKETING & PROMOTIONAL OPPORTUNITIES

Explore a range of additional opportunities to meet your marketing and advertising objectives:

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MARKETING & PROMOTIONAL OPPORTUNITIES

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EXTERNAL PROMOTIONS

Butch Davis and RoyWilliams Coaches Shows

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Off-campus point of purchase

promotions

!!

TELEVISION

INTERNAL PROMOTIONS

THSP offers various levelsof sponsorship and

recognition to a variety ofevents

!!

Reach potential customers

through on-field/in-venuepromotions

!!

TITLESHIP

Offers program ads to fitany companies advertising

objective or budget

PRINT/ PROGRAMS

INTERNET/ DIGITAL

Options are available to fitany size group or occasion

!!

Reach over 559,000 monthly

unique visitors toTarHeelBlue.com. Reachcustomers on a one-to-one

basis year round throughinteractive media platform

TICKETS & HOSPITALITY

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LEADER IN COLLEGIATE SPORTS MARKETING

When you join our team at Tar Heel Sports Properties, you become a member of our vast network of athletic departments, conferencepartners, sponsors and marketers. We work hard to make sure all of our partners and employees benefit from the wealth of knowledge and

experience shared within this network.

!!!learfield sports network

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2011 MediaKit Northcarolina